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Four German airports launch new advertising network

May 24, 2019 / Kimberley Young

Four German airports, Munich, Stuttgart, Düsseldorf and Hamburg, have teamed up to launch a new advertising network to enable advertisers to book premium displays across the airports, “flexibly and on a weekly basis.” With AIRPORT connect, companies and media buyers can book premium Digital-out-of-home (DOOH) advertising displays at the four German airports. Across the four locations, advertisers can deliver their messages on 28 Full-HD 16:9 screens, with the potential to reach more than 2.5 million passengers per week. In a statement the airports said, “It adds up to an innovative marketing concept that combines an attractive target group with an impressive reach and flexible booking options.” The service has already gained a customer as premium luggage manufacturer Samsonite has booked the AIRPORT connect model for four weeks starting on 13 May. “With AIRPORT connect, we’ve joined forces with strong partners to launch a groundbreaking concept ...