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Using Amazon's Sponsored Brand Advertising to Get Customers Interested in Your Brand

June 05, 2019 / Timothy P. Seward

If you’re looking to increase your brand awareness and are eager to build marketing momentum, don’t miss the opportunity to use Sponsored Brands on Amazon. This banner-style ad allows you to express your brand message using logos, customiz­able ad copy, and featured products. The Sponsored Brands format is available to vendors and those sellers who are enrolled in Amazon’s Brand Registry. When you build a Sponsored Brands campaign, you’ll need some sort of baseline for bidding to begin to capture traffic. Amazon will recommend a “suggested bid.” While you can certainly adjust up or down from there, I’m generally comfortable getting started with Amazon’s suggested bid with two important caveats.