Using Amazon's Sponsored Brand Advertising to Get Customers Interested in Your Brand
June 05, 2019 / Timothy P. Seward
If you’re looking to increase your brand awareness and are eager to build marketing momentum, don’t miss the opportunity to use Sponsored Brands on Amazon. This banner-style ad allows you to express your brand message using logos, customizable ad copy, and featured products. The Sponsored Brands format is available to vendors and those sellers who are enrolled in Amazon’s Brand Registry. When you build a Sponsored Brands campaign, you’ll need some sort of baseline for bidding to begin to capture traffic. Amazon will recommend a “suggested bid.” While you can certainly adjust up or down from there, I’m generally comfortable getting started with Amazon’s suggested bid with two important caveats.