TRENDING NEWS

GOOGLE ADS RECOMMENDS THE BEST CAMPAIGN TYPES FOR SPECIFIC BUSINESS GOALS

Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals. After opening the workflow, advertisers can select their goal and Google Ads will display the matching campaign types. Simply click on campaign type to begin creating it. It’...

57% OF WP SITES BECOME LESS SECURE IN DECEMBER 2018

PHP 5.6 and 7.0, the scripting language that underlies 57.1% of all WordPress sites will stop receiving security updates in December 2018. No security patches will be issued for those versions of PHP after that date, making those sites less secure moving forward. That could mean a loss of traffic an...

GOOGLE ADVISES SEOS ON HOW TO IMPLEMENT LAZY LOADING CORRECTLY

Google has created a document that offers guidance to CEOs on implementing lazy loading for images and video. Lazy loading refers to the technique of deferring loading of non-critical or non-visible content.
It’s considered a best practice, however, if it’s not implemented correct...

STRUCTURED DATA GOOGLE PENALTIES – 5 MISTAKES TO AVOID

Adding structured data is always a good idea. However, an incorrect implementation can lead to a manual action. A loss of rankings is a high price to pay for not paying attention to details.
Structured Data Spam is real. Google even has a support page devoted specifically to it.
The sa...

SOCIAL MEDIA PLAYS KEY ROLE IN FIGHTING CRIME

TALLAHASSEE, Fla. (WCTV)  Social media continues changing our lives, helping us document the unique and even the mundane. What we eat, what we wear, how we feel. all of it is fair game. Whether you love it or hate it, social media is also impacting something else; it’s now considered a ve...

BING ADS INTRODUCES RECURRING INSERTION ORDERS

Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time. Recurring insertion orders (IOs) are designed to help advertisers ensure their accounts stay live without having to create new IOs on a regular basis. Advertisers no longer have to worry about t...

TWITTER DOUBLING ITS CHARACTER LIMIT FROM 140 TO 280 HAS NOT LED TO LONGER TWEETS

Twitter has officially doubled its character limit from 140 to 280, following a short test which showed longer tweets receive more engagement. More specifically, Twitter is doubling the character limit in countries where “cramming was an issue.” According to the company, cramming is not ...

ARE FACEBOOK AND TWITTER WINNING AGAINST FAKE NEWS?

Facebook recently announced it is making strides against fake news. It cited several studies that independently concluded Facebook has dramatically decreased the reach of fake news by high percentages. But percentages don’t tell the whole story. Facebook has indeed made great strides, as you w...

GOOGLE SHARES HOW 301 REDIRECTS PASS PAGERANK

Google’s John Mueller offered an interesting explanation of how a 301 redirect will pass 100% of PageRank. The SEO community has known since about 2016 that there was no PageRank loss. But this is the first time that the “how” part of it has been discussed in this much detail. Rega...

INTRODUCING SOCIALCHIMP, THE COMPLETE TOOL FOR SMALL BUSINESSES TO AUTOMATE THEIR SOCIAL MEDIA MANAGEMENT

Social3 officially announces the launch of SocialChimp, a social media automation tool for small business owners, after months of development. SocialChimp is a self-service platform that empowers small business owners with the ability to enhance and expand social media presence, all without an agenc...

GOOGLE CAMPAIGN MANAGER NOW OFFERS LINKEDIN AD ATTRIBUTION

LinkedIn has integrated with Google Campaign Manager, which will allow advertisers to monitor LinkedIn ad performance and get attribution for LinkedIn ads across platforms. When advertisers activate the integration they will be able to see their LinkedIn ad performance in Campaign Manager (formerly ...

WHICH SIGNAL IS MOST IMPORTANT WHEN RANKING NEW CONTENT?

Organic search ranking factors are a constant point of contention in SEO. A lot of the confusion can be traced back to varying statements from the spokespeople for the search engines, as well as industry studies. For quite some time now, we’ve heard that Google’s top three ranking signal...

FACEBOOK TO LET USERS ADD SONGS TO THEIR PROFILE

Facebook has announced a series of new features that expand the ways users share and connect with music. In a throwback to MySpace, Facebook will soon allow users to add songs to their profile page.
Users will be able to pin a song to the top of their profile page, as well as curate a collect...

‘GOOGLE A DECADE AGO’: BUYERS STILL HAVE GRIPES ABOUT AMAZON ADVERTISING

For a $3 billion ad business, with Citibank projecting it to reach $50 billion in the next decade, Amazon is still failing at many of the basics, according to ad buyers, with common complaints around slow and rudimentary tools and dashboards, case studies and robust sales support for buyers. Those w...

INSTAGRAM LETS USERS SHARE AUDIO FROM SOUNDCLOUD TO STORIES

Instagram now offers SoundCloud integration, which lets users share audio from the free streaming service to their stories. Sharing audio in Instagram stories, such as a favorite song, is a popular practice amongst younger demographics. However, in order to do so, users will take a screenshot of wha...

GOOGLE MAPS NOW PROVIDES ACCESSIBILITY INFORMATION FOR OVER 40 MILLION PLACES

Google has announced that Maps now provides accessibility information for more than 40 million listings. The company attributes this accomplishment to an initiative launched last year. In July 2017, Google started letting users add accessibility details to business listings. At that time, Google sai...

GOOGLE MAKES IT EASIER FOR USERS TO DELETE SEARCH HISTORY

Google is making it easier for users to delete their search history without having to leave search and go through multiple account menus. Without leaving Google Search, users can now review and delete their recent search activity. It will also be easier for users to access privacy controls in their ...

TWITTER SAYS IT HAS REMOVED SEVERAL ACCOUNTS AFFILIATED WITH INFOWARS AND ALEX JONES

Twitter has cleared more Infowars related accounts off its platform. The company told CNN today that it permanently suspended 18 accounts affiliated with the far-right website, known for spreading misinformation and conspiracy theories, on Monday after “numerous violations and warnings.”...

NETFLIX ADDS TO GROWING DEBT PILE WITH $2B BOND ISSUE

Netflix Inc (NFLX.O) announced on Monday it will tap debt markets for a second time this year, aiming to raise another $2 billion as the streaming video pioneer invests heavily in the production of original shows and content acquisition to fend off intensifying competition. The move, which the compa...

GOOGLE LOCAL SERVICES ADS RECEIVE 13% OF ALL SERP CLICKS

A new local search study finds Google’s Local Services ads (LSAs) account for 13.8% of all SERP clicks. In addition, the very presence of LSAs affects the number of clicks for all other SERP types. BrightLocal monitored 5,500 local searches to compile this data, studying where people click on ...

BING MAKES ITS SEARCH CRAWLER BINGBOT MORE EFFICIENT

Bing’s search crawler, bingbot, has been improved to maximize crawl efficiency. Bingbot, as one might assume, is similar to Googlebot. Its job is to discover new and updated content and add it to Bing’s index. One of the concerns Bing has been hearing from webmasters regarding bingbot is...

GOOGLE NOTIFIES SITE OWNERS ABOUT DELAYS WITH SEARCH CONSOLE REPORTS

Google has notified site owners that some reports in Search Console are currently delayed. The delayed reports include AMP, Rich Results/Structured Data, Hreflang, Index Coverage Mobile Usability. The above-listed reports are delayed due to issues in the reporting pipeline. Google notified site owne...

FACEBOOK PUNISHES SCRAPER SITES

Facebook announced the second wave of actions against spam. Facebook is targeting promotional posts that link to low-quality ad farms that copy content from other sites. The announcement of this action was added to a pre-existing announcement on fighting Facebook spam. “Starting today, we&rsqu...

GOOGLE ADS REPORT EDITOR GAINS NEW PREDEFINED LANDING PAGE REPORTS

Google is adding two new predefined landing page reports to the Report Editor. These include the landing pages report and expanded landing pages report. Both reports have been accessible in the landing pages section of Google Ads. However, being available in the Report Editor means advertisers can m...

HOW OFTEN GOOGLE CRAWLS AND INDEXES

In a webmaster hangout, a publisher asked how fast Google removed pages from the index if they added a non-index unfollow to it. The publisher stated they had added index but the page remained in Google’s index. Google’s John Mueller responded with an answer that described how often...

GOOGLE RELEASES NEW VERSION OF SHOPPING INSIGHTS FOR RESEARCHING POPULAR BRANDS AND PRODUCTS

Google has released a new version of its Shopping Insights tool, which is designed to help advertisers uncover information about popular brands and products. With the new Shopping Insights tool, advertisers can track which brands and products are trending up or down, and how that data varies by regi...

FACEBOOK ADDS ABILITY TO CREATE AND SHARE 3D PHOTOS

Facebook has introduced the ability to share 3D photos that can be viewed by anyone with the mobile app. Users can also view 3D photos in VR on the Oculus Go and Oculus Rift. Capturing 3D photos is limited to users with a dual-lens camera on their smartphone. The technology works by capturing the di...

FACEBOOK PURGE: HERE IS THE LIST OF PAGES DELETED BY FACEBOOK

As reported by The Western Journal, in what many are calling the “Facebook purge,” Facebook announced on Thursday that it removed over 800 political pages and accounts in a clamp down on what the social media company calls “inauthentic behavior” in the lead-up to the midterm ...

FACEBOOK TARGETS SOCIAL MEDIA OPTIMIZATION SPAM

Facebook announced a crackdown on spam characterized by “coordinated inauthentic behavior.” The spammers avoided detection by using the engaging content. The content itself was not spammy. Thus, Facebook changed tactics by using behavior signals to identify the spammers. Facebook is targ...

LINKEDIN REBUILDS ITS RECRUITER PLATFORM, LAUNCHES TRACKING SYSTEM AND GENDER ‘INSIGHTS’ IN DIVERSITY PUSH

We’ve been chronicling how LinkedIn,  now owned by Microsoft, has built out tools and services it provides on its platform to capitalize on the fact that it now has nearly 600 million registered professional profiles and is a go-to for people looking to network and look for work in the wh...

BRAND MANAGEMENT PLATFORM FRONTIFY RAISES $8.3 MILLION TO FUEL PRODUCT INNOVATION AND US EXPANSION

Brand management platform Frontify has raised $8.3 million as it looks to build more products and expand in the US. The Swiss startup, headquartered in St. Gallen, raised the Series A money in a funding round led by venture capital firm Blossom Capital. Frontify’s seed investors include Doodle...

GOOGLE ADS BEGINS RECORDING SOME CALLS INITIATED BY CALL EXTENSIONS

Google has started monitoring and recording a “small percentage” of phone calls that are initiated by call-only ads or call extensions in the US. The company says calls are being monitored and recorded in an effort to improve call quality for users and advertisers. When a user initiates ...

50 MILLION FACEBOOK ACCOUNTS COMPROMISED, IS YOUR BUSINESS PAGE SAFE?

The security breach which was discovered by Facebook (NASDAQ: FB) engineers on September 25 allowed the attackers to take direct control over user accounts; around 50 million of them to be exact. In addition to the 50 million, Facebook also said there were another 40 million accounts which were pote...

CIVALUE RAISES $6M TO EXPAND ITS PRECISION MARKETING AND SUPPLIER DIGITAL ADVERTISING PLATFORM FOR RETAILERS

value, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced today a $6M Series A investment, led by Nielsen and Sonae IM. The investment comes at a time when the retail industry is going through the rapid transformation. Retailers are f...

HOW TO EXPORT YOUR GOOGLE+ DATA BEFORE IT SHUTS DOWN

Google has decided to shut down the consumer version Google+ as a result of a security bug, as well as alarmingly low usage rates. Although the social network never achieved mainstream adoption similar to that of Facebook and Twitter, it did attract a niche group of users. Those who engaged with the...

TREASURY WARNS GOVERNMENT ABOUT CHALLENGES OF TAXING DIGITAL ADVERTISING

Digital advertising through global platforms is going to present problems for the federal government as it looks to tax the online economy, Treasury bureaucrats have warned in a discussion paper. The Treasury paper, examining the Federal government’s idea to tax digital platforms in May, outli...

GOOGLE+ TO SHUT DOWN AFTER COVERUP OF DATA-EXPOSING BUG

Google is about to have its Cambridge Analytica moment. A security bug allowed third-party developers to access Google+ user profile data since 2015 until Google discovered and patched it in March, but decided not to inform the world. When a user gave permission to an app to access their public prof...

GOOGLE ASSISTANT CAN BOOK RIDES AND COMPARE PRICES OF RIDE SHARING SERVICES

Google Assistant is now capable of booking rides from many of the most popular ride-sharing services. More ride-sharing services will be added in the future, Google says. Users can hail a ride from any device that with Google Assistant, whether it’s an Android phone, iPhone, Google Home, or an...

GOOGLE ON DEALING WITH LOW TRAFFIC PAGES

On a Webmaster Hangout, John Mueller offered advice on whether it was helpful to prune low traffic content. This topic is related to what the SEO industry calls Keyword Cannibalization and also Content Cannibalization. Google’s John Mueller offered insights into internal discussions at Google ...

GOOGLE ASSISTANT GETS REDESIGNED ON IOS AND ANDROID

Google’s Assistant app has been redesigned on iOS and Android to be equally accommodating for both voice and touch input. Originally designed primarily for voice input when introduced two years ago, Google says nearly half of all interactions with Assistant include both voice and touch. Here a...

BING ADS LETS ADVERTISERS TARGET MULTIPLE LANGUAGES AT THE CAMPAIGN LEVEL

Bing Ads has expanded its support for language targeting with the ability to target multiple languages at the campaign level. Previously, Bing Ads only supported language targeting at the ad group level.
Ad-group-level targeting is still supported, however, so advertisers can use a combinatio...

FACEBOOK MARKETPLACE ADDS BUYER & SELLER RATINGS

Facebook is improving Marketplace for buyers and sellers with updates that include new AI features. Buyers and sellers are also able to rate each other now to indicate whether they had a good or bad experience. In just two years, Facebook Marketplace has become a platform used by more than one in th...

FACEBOOK LETS PAGES POST PRE-RECORDED “LIVE” VIDEOS

Facebook is making its ‘Premieres’ feature available to everyone, which allows pages to publish pre-recorded video as “live” content. This will let pages debut a recorded piece of content with all the perks that come with streaming a live video. Some of those perks include be...

GOOGLE INTRODUCES THE .PAGE DOMAIN NAME EXTENSION

Google Registry has introduced a new domain name extension, .page, which is now available for webmasters to register. For the time being, .page domains are available from select registrars via the Early Access Program. That means webmasters will have to pay an additional fee for the opportunity to r...

AMAZON BECOMES A MAJOR CONTENDER IN DIGITAL ADVERTISING: A FOOLISH TAKE

Amazon (NASDAQ: AMZN) makes most of its money from its online marketplace and its cloud services. However, the tech titan has also been quietly growing an advertising business, which sells display ads across its website and hardware devices like the Kindle and Fire TV. A recent eMarketer study predi...

GOOGLE MY BUSINESS CHANGES POST LIMIT TO 1,500 CHARACTERS

Google has changed the length of posts published via Google My Business to 1,500 characters. Previously, the length of Google My Business posts was based on words, not characters. Google used to require a minimum of 100 words per post, up to a maximum of 300 words. Now there is apparently no minimum...

GOOGLE REPORTEDLY EXTENDS THE LENGTH OF PAGE TITLES IN SEARCH RESULTS

Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking tools show the average length of page titles in search results has increased from 55 characters to 83 characters on average (at the time of this writing). Here i...

GOOGLE ADS IS EXTENDING THE PARALLEL TRACKING DEADLINE FOR MOBILE DISPLAY & VIDEO CAMPAIGNS

Google Ads is extending the deadline when advertisers are required to switch to parallel tracking.
The deadline extension applies specifically to mobile display and video campaigns. This past summer, Google announced parallel tracking will be required for all Search and Shopping advertisers. ...

IHEARTMEDIA, JELLI AND FOURSQUARE TEAM UP TO LAUNCH NEW ATTRIBUTION PRODUCT FOR ADVERTISERS

HeartMedia, Jelli, and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location techno...

AMAZON AND SNAPCHAT FORM A POWERFUL PARTNERSHIP

Consumers can now use Snapchat to shop on Amazon. It's simple, a perfect marriage of technology and demographics, and could really boost traffic directly to the retailer's website from the apps more than 190 million daily active users. Snapchat users simply hold up their mobile device, scan ...

WHY BRANDS ARE GOING WILD FOR AMAZON ADVERTISING

It’s pretty clear that Amazon is in a monumental role. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100m Prime subscribers globally in Q2 2018. There simply isn’t another e-commerce company ...

FACEBOOK LAUNCHES ADVERTISING ON STORIES

Facebook is rolling out ads on its Stories platform for the first time as it anticipates more brands embracing vertical mobile in ad campaigns. From today, advertisers will be able to start booking campaigns on Facebook Stories, it's alternative social media feed that relies on pictures and vide...

NASDAQ GROWS ITS DIGITAL BRAND WITH EXPLOSIVE SOCIAL MEDIA CONTENT

A stock exchange might not seem like the most likely place to publish fresh social content and connect with younger generations. But then again, Nasdaq has always been ahead of its time. Nasdaq was the first electronic stock market and dates back to the 1970s. Although most people have probably hear...

STORIES ARE COMING TO GOOGLE IMAGE SEARCH

Updates to Google Image Search on mobile and desktop are rolling out on Thursday, September 27th. The forthcoming updates were announced today at Google’s 20th-anniversary event in San Francisco, and include a slew of new features on mobile, as well as a new user interface on the desktop. ...

GOOGLE: LOW TRAFFIC DOES NOT MEAN CONTENT IS LOW QUALITY

Google’s John Mueller cautions against removing content from a website simply because it doesn’t receive a lot of traffic. As far as Google’s algorithms are concerned, low page views is not an indicator that content is low quality. Therefore, site owners should not remove web pages...

INSTAGRAM IS TESTING A WAY TO ADD HASHTAGS TO POSTS WITHOUT PUTTING THEM IN CAPTIONS

Instagram has been spotted testing a way to add hashtags to posts without including them in post captions. This would effectively declutter the post caption area while maintaining the discoverability of the post. The test was spotted by computer science student Jade Manchun Wong, who has a track rec...

PINTEREST LETS SMALL BUSINESSES USE ‘SHOP THE LOOK’ PINS

Pinterest is now letting small-to-medium sized businesses use Shop the Look pins for marketing their products. Previously, Shop the Look pins could only be used by large companies. In addition, companies had to go through third-party Pinterest marketing partners in order to use these types of pins. ...

FACEBOOK COULD LAUNCH ITS VIDEO CHAT DEVICES THIS MONTH

Facebook will finally reveal its long-rumored video chat device called "Portal" next week, according to financial website Cheddar. A previous report by the same publication said the company was supposed to unveil the device during its annual F8 conference in May. However, the revelation wa...

SKYPE CHATS ARE COMING TO ALEXA DEVICES

Aside from all of the Alexa-connected hardware, there's one more big development coming from Amazon's technology: integration with Skype. Microsoft and Amazon said that voice and video calls via the service will come to Alexa devices (including Microsoft's Xbox One) with calls that you c...

GOOGLE ADS LETS USERS ENABLE CALL REPORTING AT THE ACCOUNT LEVEL

An update to Google Ads will allow advertisers to enable call reporting at the account level. Previously, call reporting had to be enabled individually for each call extension and call-only ad. That made it challenging for advertisers with multiple call-only ads and ad extensions to ensure reporting...

AMAZON PARTNERS WITH GETTY IMAGES TO BRING IMAGE SEARCH TO ECHO DEVICES

Amazon is partnering with Getty Images to bring image-based search results to all Echo devices with a screen. With the launch of the Echo Show and Echo Spot, Alexa can now deliver visual content as well as audio content. Amazon will tap into the Getty Images library of premium content to deliver ima...

GOOGLE SAYS IT CONTINUES TO ALLOW APPS TO ACCESS GMAIL USER DATA

Google Inc. said in a letter to senators that it still allows app developers to scan and share data from users' Gmail accounts. The letter, which was sent in July in response to questions posed by top Senate Republicans about potential misuse of information in user emails, said that while Google...

GOOGLE UPDATING MOBILE FIRST INDEX?

The search community took to Twitter and Facebook to note an increase in mobile first inclusion notices from Google Search Console. Strong anecdotal evidence points to significant update in Google’s mobile-first index. Many are reporting unprecedented levels of email alerts from Google Search ...

FACEBOOK ADDS NEW MEASURES TO STOP POLITICAL INTERFERENCE, AND IMPROVE PARTICIPATION, AHEAD OF US MIDTERMS

As has been well-publicized in recent months, Facebook, at 2.2 billion users, has become a weapon for political propaganda. There are various elements to this. The first consideration, as noted, reaches - political activist groups know that they can get their messaging in front of the largest concen...

AMAZON ONETAG – USING IT TO EARN MORE AFFILIATE REVENUE?

Some time ago Amazon released a JavaScript called oneTag. It helps affiliates see granular sales data and monetize international traffic. This isn’t a new program. But if you haven’t heard of it, you may profit from learning more about oneTag. Amazon oneTag helps affiliate publishers gai...

GOOGLE IS TESTING IMAGES WITH SITELINKS IN MOBILE SEARCH RESULTS

Google is testing a new way of displaying mobile search results by displaying images alongside site links. This test was revealed in a report by CNBC which takes a deep dive into how Google Search works. The larger image thumbnail in the search snippet is not new, as Google has been displaying those...

FACEBOOK ROLLS OUT SYSTEM TO INCLUDE NEWS PUBLISHERS IN ITS CONTROVERSIAL AD ARCHIVE

Facebook is moving forward with its controversial Ad Archive with a new system being announced today that will decide where to include individual publishers in the archive. The archive is for ads that promote stories involving political races or issues of national importance and can include promoted...

BING IS REMOVING ITS PUBLIC URL SUBMISSION TOOL

Bing is shuttering its public URL submission tool, which allowed people to anonymously submit URLs to Bing’s index. Going forward, submitting URLs to Bing’s index will have to be done through Bing Webmaster Tools. Previously, Bing’s public URL submission tool allowed anyone to subm...

INSTAGRAM ADDS PERSONALIZED EMOJI SHORTCUTS FOR QUICK COMMENTS

Instagram has introduced personalized emoji shortcuts, which show up above the keyboard when leaving a comment. This feature has been designed to allow users to leave comments faster, as using emojis in lieu of text is common practice on Instagram. The company says this is a collection of a user&rsq...

MARKETERS SAY LINK BUILDING IS THEIR MOST EFFECTIVE SEO STRATEGY

A majority of marketers surveyed in a recent study say link building is their most effective SEO strategy.
This data was published in the 2018 State of SEO Survey conducted by Zazzle Media. The survey has been designed to help those within the SEO industry keep up with what’s working, h...

TWITTER BRINGS BOOKMARKS TO THE WEB WITH A NEW DESIGN, NOW IN TESTING

Twitter is testing a new experience for web users, the company announced in a tweet on Thursday. A small number of Twitter users will see the updated version of Twitter for the web, which will include access to Twitter’s Bookmarks feature, and scrolling through Twitter’s Explore section,...

OVER 25% OF FACEBOOK USERS HAVE DELETED THE APP FROM THEIR PHONE

A study published today indicates that US adults are making changes to the way they use Facebook. Over a quarter of US adults have removed the app from their phone, and an even greater number of users have taken a break from using Facebook altogether. A survey conducted by the Pew Research Center fo...

INSTAGRAM IS WORKING ON ITS OWN SHOPPING APP

Instagram is reportedly building a new app exclusively for shopping. The Verge says, according to its sources, the new app might be called IG Shopping. Users will be able to view products from brands they follow on the main Instagram app and make purchases directly within IG Shopping. Instagram has ...

GOOGLE RESTRICTS ADS FOR THIRD-PARTY TECH SUPPORT SERVICES

Google has updated its advertising policies to restrict ads for third-party tech support providers. This decision was made, Google says, due to a rise in misleading ads from third-parties offering technical support services. Restricting ads does not mean an outright ban on ads in this category. It m...

CHROME UPDATE: CHANGES FOR SEO AND DEVELOPERS

Chrome 69 introduces performance enhancements as well as changes that will affect how users search. Chrome also introduces opportunities for developers to create interesting user experiences on mobile devices. The most dramatic change is a new feature called Omnibox Smart Answers. It allows users to...

AMAZON BECOMES THE 2ND US COMPANY TO JOIN THE $1 TRILLION CLUB

It's official: Amazon is the second American company to achieve a valuation of more than $1 trillion. Shares of the e-commerce giant gained about 2% in trading Tuesday to hit an all-time high of $2,050.27. Multiplied by the current number of shares outstanding - 487,741,189 - that puts the compa...

THE $70BN WHATSAPP BUSINESS STORY NOBODY'S TALKING ABOUT

TechCrunch’s Josh Constine was first out of the gate with a hot take under the headline, “WhatsApp Finally Earns Money by Charging Businesses for Slow Replies.”  Constine explains that WhatsApp will let businesses respond to messages from customers for free for up to 24 hours,...

GOOGLE SEARCH ON ANDROID LOADS REPEATED SEARCHES TWICE AS FAST

Google’s search results on Android now use a web browser technology called Service Worker to cache repeated searches. By utilizing Service Worker, repeated search results now load twice as fast. VentureBeat reports that Google shared this information at Pluralsight Live in Salt Lake City, Utah...

UK MEDIA GIANTS CALL FOR INDEPENDENT OVERSIGHT OF FACEBOOK, YOUTUBE, TWITTER

The UK’s leading broadcasters and ISPs have called for the government to introduce independent regulatory oversight of social media content. The group of media and broadband operators in the tightly regulated industries spans both the state-funded and commercial sector with the letter to the S...

GOOGLE ADS LETS USERS MAKE CAMPAIGN CHANGES FROM ‘OVERVIEW’ PAGE

An update to Google Ads now allows users to make changes to their campaigns directly from the Overview page. The Overview page shows users a top-level view of their account and campaign performance. Previously it simply informed users of changes they might want to consider making to their account. N...

GOOGLE SEARCH CONSOLE MADE A CHANGE TO DATA CALCULATIONS AS OF AUGUST 19

Google recently informed site owners that changes were made to the way Search Console tracks certain sets of query data. In a series of tweets, Google explains the details behind the changes that were made on August 19. The changes specifically affect the way Search Analytics/Search Performance calc...

FACEBOOK ADS BRAND AWARENESS OBJECTIVE EXPLAINED

he Facebook Ads brand awareness objective is undoubtedly underused. The majority of Facebook advertisers want to generate leads and sales as soon as possible, and there’s nothing wrong with that. But that doesn’t mean you can’t dedicate a small proportion of your ad budget to brand...

MOBILE FIRST GOOGLE INDEXING

Google has released that the mobile version of content will be prioritized over the desktop for indexing and ranking. Therefore, any sites that are not optimized for mobile will struggle to rank on the SERPs.This change has not happened overnight. In fact, it began in November last year when Google ...

YOUTUBE USERS CAN SEE HOW MUCH TIME THEY’VE SPENT WATCHING VIDEOS

In an effort to improve the “digital wellbeing” of its users, Google is introducing a new set of tools to YouTube. These tools are designed to help users take charge of the amount of time they spend on YouTube. YouTube viewers can become more informed about the time they spend watching v...

YOU CAN NOW APPLY TO GET A VERIFIED BADGE ON INSTAGRAM HERE’S HOW

The company just introduced a trio of new features designed to make Instagram a generally safer and more authentic place to hang out (third-party 2FA enable it!) and for the first time, the platform now offers users a straightforward way to request verification. On Instagram, blue check marks are fa...

GOOGLE ADDS PRICE INSIGHTS TO HOTEL & FLIGHTS SEARCHES

Ahead of holiday travel season, Google is making an effort to keep searchers informed about price changes to popular destinations. A number of new tools have been added to Google Flights and Hotel Search to help users get the best prices when booking travel for Thanksgiving, December holidays, and N...

GOOGLE: FOCUS ON SEARCH CONSOLE DATA WHEN DISAVOWING BAD LINKS

Google’s John Mueller recommends focusing on data in the Search Console links report when determining which backlinks to disavow. This topic came up in a recent Google Webmaster Central hangout when a site owner asked if the data contained in Search Console is “enough” to go on whe...

GOOGLE VS. YOUTUBE SEARCH: WHY VIDEO RANKINGS DIFFER

RankRanger compared the ranking of video carousels in Google desktop versus how YouTube ranks. RankRanger discovered that the algorithm Google uses for desktop search is different from the YouTube algorithm. This article goes beyond that study to identify possible reasons to explain that difference....

AMAZON OPENS ITS SECOND AMAZON GO CONVENIENCE STORE

Amazon this morning announced the opening of its second Amazon Go convenience store, which is again located in the retailer’s hometown of Seattle. The new store is 1,450 square feet in size a bit smaller than the first store’s 1800 square feet and will be located at 5th and Marion in Sea...

GOOGLE FINALLY LETS LOCAL GUIDES UPLOAD IPHONE VIDEOS

Google is now letting Local Guides add videos to Google Maps with their iPhones. Previously, adding video to Google Maps as a Local Guide was only possible on Android phones. The ability to upload videos to Google Maps was introduced last August, so it took a year to bring the same functionality to ...

A MAJORITY OF U.S. TEENS ARE TAKING STEPS TO LIMIT SMARTPHONE AND SOCIAL MEDIA USE

It’s not just parents who are worrying about their children’s device usage. According to a new study released by Pew Research Center this week, U.S. teens are now taking steps to limit themselves from overuse of their phone and its addictive apps, like social media. A majority, 54% of te...

INSTAGRAM TO DISPLAY RECOMMENDED POSTS IN USERS FEEDS

Instagram announced it will begin displaying recommended posts in users feeds from accounts they don’t already follow. “Recommended For You” posts will be based on accounts that a user follows and photos and videos they have liked. This is a test feature, for now, and it sounds lik...

TWITTER ENDS SUPPORT FOR IOS 9 AND LOWER

Twitter says it’s ending support for all Twitter iOS users who are running older versions of the iOS operating system. According to a message in the app’s update text in its latest App Store release this week, only those users running iOS 10 or higher will continue to have a supported mo...

FACEBOOK AND NYU USING AI TO SPEED UP MRIS

Facebook, under criticism for its business practices, seems to be branching off into other industries including medicine. Case in point is a partnership with NYU School of Medicine’s Department of Radiology to develop artificial intelligence (AI) tools to improve how fast MRIs can be performed...

GOOGLE IMAGES DATA WILL SOON BE DISPLAYED IN GOOGLE ANALYTICS

Google announced will soon add a new line item for Google Images data in Google Analytics. As a result, site owners may notice a drop in referral data perceived to be coming from Google. That’s because traffic from image search will be reclassified as coming from ‘google images.’ S...

LESS THAN HALF OF BUSINESSES IN THE US CLAIM TO USE SEO

Search engine optimisation (SEO) is falling out of favour with marketers, a new study by Clutch suggests, with less than half of businesses claiming to invest in the channel. A US-based survey of more than 500 digital marketers found that just 44% claim to invest in any kind of SEO strategy, despite...

GOOGLE LOCAL SEARCH PACKS NOW SHOW POSTS FROM GOOGLE MY BUSINESS

Google has added a tab to its local search pack dedicated to posts from Google My Business. The tab will only show up for businesses that have published posts via GMB. Not all businesses with a GMB page utilize the posts feature, so the ‘Posts’ tab will not be seen in all local business ...

WALMART COMPLETES ITS $16 BILLION ACQUISITION OF FLIPKART

Walmart announced over the weekend that it has completed a $16 billion investment in Flipkart that sees it become the majority owner of the Indian e-commerce company. The deal was first revealed back in May and now it has closed after receiving the necessary approvals. It sees Walmart take a 77 perc...

AS PROMISED, NETFLIX’S USER REVIEWS ARE NO MORE

Netflix user reviews are no more. Sure, chances are pretty decent you didn’t realize Netflix still had reviewed at this point, but the video streaming giant has delivered on its promise to do away with the one-time mainstay of the service. Last month, it informed recent users that reviews woul...

WHAT IS FACEBOOK’S AUDIENCE NETWORK

The easiest way to understand what the Facebook Audience Network is is to think of it as Facebook’s equivalent to Google Ads’ Display Network for apps, whereby Facebook delivers your ads off Facebook and onto third-party apps, in-video and mobile sites think Google Adsense. This gives ad...

GOOGLE ADDS MORE CLASSIC FEATURES TO THE NEW SEARCH CONSOLE

Google’s new version of Search Console has gained three new feature, which was previously only available in the classic version of Search Console. The following features have been added: Managing users and permissions, Adding sites and validating ownership, Mobile Usability report, Google conf...

GOOGLE SEARCH’S NEW FEATURED SNIPPET PANEL SAVES YOU MORE CLICKS

Google is introducing an additional format for featured snippets in its search results today. For years, these snippets have appeared at the top of the search results page and featured both images and text that Google thinks are relevant to your query. They are all about Google saving you a click. T...

5 SURPRISING WAYS GREAT CONTENT & PPC CAN HELP EACH OTHER

When it comes to improving your PPC campaigns, you’ve heard all the advice. Focus on improving quality score and click-through rates. Optimize your account structure. Use negative keywords. And while those are all valid tactics that can work, there’s one thing that rarely (if ever) comes...

4 FACEBOOK UPDATES TO HELP YOU MARKET YOUR LOCAL BUSINESS

With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users visit their favorite businesses’ Pages ...

GOOGLE LETS ADVERTISERS ADD A THIRD HEADLINE TO TEXT ADS

Google is letting advertisers add an additional headline and description to text ads. In total, text ads can now have up to three headlines and two descriptions. Google has also expanded the number of characters in a description to 90 characters. This means text ads can now contain as many character...

IS IT TIME TO BREAK UP AMAZON.COM? HERE’S HOW IT GETS DONE

Let’s get this over with first: It’s an understatement to say consumers love shopping on Amazon.com.
Year after year, the 23-year-old e-commerce, and cloud computing behemoth rank near the top in the emotional connections a company has with its customers. In another survey, it bea...

HOW TO USE VIDEO STORYTELLING TO MAXIMIZE BRAND SUCCESS

n 2005, two women decided that they wanted working out to feel less like work. They shared ideas, settled on one, and set up a small location in Manhattan. They handed out flyers on the street and hoped to find others who could identify with their story. Thirteen years later, their company is worth ...

HOW TO DEVELOP & MANAGE YOUR SEO BUDGET

How much should you budget for SEO services? Countless business owners and SEO service providers struggle with this question every day. Because the web doesn’t operate in a vacuum, the specific requirements for a successful campaign can (and do) vary widely. In short, it comes down to a matter...

HOW INSTAGRAM’S ALGORITHM WORKS & INSTAVIDS THAT SHOW BEST PRACTICES

Instagram announced in June that it had a community of more than 1 billion. So, if you haven’t taken a closer look at Instagram lately, now is a good time. Developing video content for Instagram involved a lot of guesswork until this June when Instagram shared the six key ranking factors publi...

FACEBOOK ADDS NEW AR GAMES TO MESSENGER VIDEO CHATS

The option will be available at any time during a video chat, with up to six people able to participate in a game at once. To try it out for yourself, start a Messenger video chat as normal, then tap the new star icon on the screen and select one of the AR games. This will then trigger a notificatio...

GOOGLE RANKINGS DROPPED? HOW TO EVALUATE WITH RATERS GUIDELINES

The quality raters guidelines provide insights into what improvements can be made to a web page to help it rank better. It is not a step by step guide. However, Google’s Danny Sullivan encouraged publishers to read it for ideas on how to build a better experience for users and ultimately to im...

GOOGLE ADSENSE EARNINGS FLUCTUATIONS NOT RELATED TO ALGORITHM UPDATE

Google has confirmed that any fluctuations in AdSense earnings over the past several days is not related to the recent search algorithm update. This information was provided by Google’s Danny Sullivan in response to a site owner asking if the algorithm update also affects AdSense. The site own...

GMAIL FOR IOS AND ANDROID NOW LETS YOU TURN OFF CONVERSATION VIEW

When Gmail launched with its threaded conversation view feature as the default and only option, some people sure didn’t like it and Google quickly allowed users to turn it off. On mobile, though, you were stuck with it. But here’s some good news for you conversation view haters: you can ...

GOOGLE MY BUSINESS INSIGHTS SHOW HOW POSTS FROM PAGES ARE PERFORMING

Google My Business has begun offering insights related to how posts from GMB pages are performing From the Posts tab, located in the Google My Business dashboard, users can view insights for. Post insights show the number of views, clicks, and how those metrics have changed over a period of time. SEARCH ENGINE JOURNAL
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AMAZON ALEXA’S NEW ‘ANSWER UPDATE’ FEATURE WILL NOTIFY YOU WHEN ALEXA LEARNS SOMETHING NEW

Amazon confirmed it’s rolling out a new feature called “Answer Update” to Alexa device users over the next week, which will notify users when Alexa learns the answer to a question the assistant didn’t know when first asked. The idea is to allow people to better take advantage...

RANKING 11 NEW LINKEDIN FEATURES FROM 2018 (SO FAR)– AND WHAT THEY MEAN FOR JOB SEEKERS

We all know Facebook, Instagram and Twitter are constantly tweaking their platforms. It seems not a week can go by without one of those social media networks changing SOMETHING in the user experience. But, one social platform seems to fly under the radar a bit when it comes to this conversation: Lin...

AMAZON PRIME VIDEO IS COMING TO COMCAST’S CABLE BOXES

Comcast  and Amazon  today announced a new partnership that will see Amazon’s Prime Video service integrated into Comcast’s Xfinity TV set-top boxes. This is the first time that Prime Video content would be added to a cable operator’s platform in the U.S.. It’s also...

GOOGLE EXPANDS FEATURED SNIPPET

Google appears to have expanded its Featured Snippets to include Google Suggest navigational buttons. This function was previously announced in January. When a user enters a vague search query for which there are more nuanced variations, the featured snippets will now show navigational “chicle...

HOW TO REALIZE THE PROMISE OF SEO

SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they&rsq...

FACEBOOK AND INSTAGRAM NOW SHOW HOW MANY MINUTES YOU USE THEM

It’s passive zombie-feed scrolling, not active communication with friends, that hurts our health, according to studies Facebook has been pointing to for the last seven months. Yet it’s treating all our social networking the same with today’s launch of its digital well-being screen-...

GOOGLE INTRODUCES NEW SCHEMA FOR TABLES OF DATA

Google has introduced a new type of schema markup for displaying data tables directly in search results.
This markup is intended to be utilized in news articles by data journalists. Although it can be used on any dataset, regardless of the publisher. Some examples of what qualifies as a datas...

AMAZON IS PLANNING TO GIVE PRIME VIDEO A BIG MAKEOVER

Could user profiles and better personalization features be coming to Amazon’s  Prime Video app at long last? The company’s new Amazon Studios head Jennifer Salke just teased that a major upgrade to Amazon’s streaming video app is in the works – and she already has it run...

YOUTUBE ON DESKTOP NOW PLAYS VERTICAL VIDEOS WITHOUT BLACK BARS

YouTube has finally started playing vertical videos in their native aspect ratio on desktops, which means no black bars on the sides. This is an update that first rolled out to mobile devices last year. A post on Google’s YouTube help forums confirms that it has now been rolled out to the desk...

GOOGLE ON RANKING POWER OF KEYWORD DOMAINS

Google’s John Mueller settled a long-running debate as to whether keywords in the domain name matter. He also provided four insights about choosing domain names and ranking. A keyword domain is a domain name with keywords in it (example, BuyWidgets.com). A branded domain is a domain name witho...

TWITTER REVEALS HOW IT RANKS TWEETS IN SEARCH RESULTS

Twitter has addressed recent accusations regarding shadow banning accounts by explaining how it ranks tweets in search results. Those who are not familiar with the term “shadow ban” may not understand how it has anything to do with search results. So let’s get everyone up to speed ...

AMAZON STARTS CANCELING FREE ECHO SPOT ORDERS

Let’s be honest. We all knew this was too good to last, right? For a few brief moments, Amazon’s  Echo Spot was listed at $0.00. The smart device quickly went out of stock, only to have its price balloon back up to $129. Those who managed to pick one up crossed their fingers in hope...

TWITTER POSTS RECORD $100M PROFIT BUT LOSES 1M USERS

The social media apocalypse is on us this week. Days after Facebook’s stock took a record $123 billion plunges a poor earnings report, Twitter’s shares are down nearly 20 percent after the company announced falling users numbers. The microblogging service recorded a drop of one million m...

SOCIAL SETBACK: FACEBOOK'S DISAPPOINTING RESULTS MIGHT WEIGH ON NASDAQ

As the tech sector licks its wounds from Facebook’s sub-par quarter, the question is whether the contagion might spread. At least early on, it’s impressive how well the rest of the market is hanging in there despite the Facebook news. It certainly looks like tough sledding for tech after...

FACEBOOK’S WATCH PARTY FEATURE IS NOW AVAILABLE TO ALL GROUPS WORLDWIDE

Facebook began testing its Watch Party feature in January, enabling members of a group to view videos together Live or recorded comment on them and react to them. On Wednesday, the social network announced that Watch Party is available to all groups worldwide. Two new features are also being introdu...

PROS AND CONS BEHIND THE NEW SOCIAL NETWORKS THAT ARE ATTEMPTING TO PICK UP FACEBOOK’S SLACK

Understatement of the year: People are upset with Facebook. From the way they’ve handled data and privacy to fake news to changing algorithms, it has been a tough year for the social network. However true that may be, though, Facebook is still the most widely used social media platform by a lo...

WHAT YOU NEED TO KNOW IN ADVERTISING TODAY

Google's parent company, Alphabet, boosted its revenue by 26% in the second quarter, outpacing Wall Street targets and delivering strong growth even as the company absorbed a hefty $5 billion fine from European regulators. Shares of Alphabet were up 4% in after-hours trading on Monday. Google ex...

GOOGLE INTRODUCES NEW BRANDS FOR ADVERTISING PRODUCTS

The new Google Ads brand aims to support publishers of all sizes, build trust, and drive collaboration across teams. As well as represent the full range of advertising capabilities Google offers, while introducing a new campaign type in Google Ads that makes it easier for small businesses to get sta...

SNAPCHAT STARTS TO SYNDICATE VIDEO SHOWS ON DISCOVER

Complex Networks’ “Sneaker Shopping,” which follows host Joe La Puma as he goes shopping with celebrities ranging from Kevin Hart to Marshawn Lynch, is one of Complex’s most popular video series. With more than 100 episodes shot to date, the show has racked up more than 320 m...

MEET THE DRUM SEARCH AWARDS USA 2018 JUDGES: MICROSOFT, ACRONYM, DISTILLED

The Drum Search Awards USA is all about shouting about the most innovative, creative and effective search campaigns and strategies across both PPC and SEO. We want to share the best practices, companies, and people in the industry with our readers to help them make better decisions and our best in c...

WHY ADVERTISERS MUST USE NEXT GENERATION MOBILE TECHNOLOGY RESPONSIBLY

In advance of each iteration of a manufacturer’s smartphone, speculation is rife as to what new technology will be included and how this will enhance our lives. What is clear from the range of smartphones that are currently available, along with predictions about future models, is that screen ...

GOOGLE RELEASES AMP STORIES V1.0 WITH NEW FEATURES, INCLUDING AN ADS BETA FOR DFP USERS

Following on the introduction of AMP Stories for publishers in February, the AMP team has announced several updates to AMP Stories, including monetization capabilities. Version 1.0 of AMP Stories is now available to all developers, no whitelisting needed. AMP stories are standalone compilations of p...

5 SOCIAL MEDIA MARKETING LESSONS FROM NETFLIX

Netflix is a video-streaming powerhouse, and the following statistics show some of the amazing feats it has accomplished over the years: Netflix currently has more than 125 million subscribers who pay to use its services, and 7.4 million of these were added within the first three months of this year...

HOW HYUNDAI IS USING AMAZON TO LEARN MORE ABOUT ITS CUSTOMERS

Hyundai’s launch of an online showroom on Amazon Vehicles this week is more than just a way to reach more customers. It’s a tool to learn more about Amazon’s customers to ultimately push ads to them, particularly Prime members. “Amazon has a really good capability to tell us ...

GOOGLE HIT WITH LARGEST-EVER $5 BILLION ANTITRUST PENALTY IN ANDROID CASE

It’s the largest antitrust fine ever imposed by the European Commission (EC) and nearly doubles the last antitrust fine Google received over alleged abuses in shopping search. Earlier today, the EC announced a €4.3 billion (roughly $5 billion) penalty and ordered the company to change how...

SOCIAL MEDIA MARKETING IS FAILING TOO MANY INTERIOR DESIGNERS

In a world where the rich are getting richer and many of those rich folks are freely investing in new homes and those they already live in, interior designers’ businesses should be booming. But sadly most are not. For established designers their client base is aging and they are having a hard ...

GOOGLE HAS BEEN HIT WITH A RECORD €4.34BN FINE FOR ANDROID ANTITRUST VIOLATIONS

Google has been hit with a record fine of €4.34bn (£3.9bn) by the European Commission, accusing the company of using the Android operating system to illegally “cement its dominant position”. According to the Commission, the ad tech giant has imposed illegal restrictions on And...

HOW PUBLISHERS ARE CAPITALIZING ON PRIME DAY 2018

Amazon Prime Day has officially risen to the level of Black Friday and Cyber Monday for American shoppers, leading many publishers to rush out special content features to capitalize on the hullabaloo.
Ziff Davis, a parent to publishers including Mashable, PC Mag, and Everyday Health, has been...

‘IT’S IMPOSSIBLE’: GOOGLE HAS ASKED AD TECH FIRMS TO GUARANTEE BROAD GDPR CONSENT, ASSUME LIABILITY

Google has rankled publishers and ad tech firms with its General Data Protection Regulation compliance strategy. But a pledge the company has presented to ad tech firms is considered particularly burdensome. In the lead-up to the GDPR’s enactment May 25, Google asked ad exchanges and supply-si...

AMAZON WILL GIVE YOU $10 TO SPEND IF YOU SHOP AT WHOLE FOODS BEFORE PRIME DAY

SAN FRANCISCO,  Amazon will give you $10 if you’re a Prime member and go shopping at Whole Foods starting Wednesday, one of the many deals it's offering in the lead up to its Prime Day sale, which starts Monday. There had been much speculation about what deals Amazon would offer at it...

TWITTER IS GETTING READY TO REMOVE LOCKED ACCOUNTS FROM FOLLOWER TOTALS

Twitter users who pride themselves on having a high follower count might soon have their egos slightly bruised. The company is getting ready to remove accounts that have been locked over the years, a move Twitter hopes will ensure users know how many real people follow them. The changes were announc...

TWITTER SWEEPS 'LOCKED' ACCOUNTS FROM FOLLOWER TALLY

Twitter said Wednesday users are likely to see "follower" numbers drop as the service stops adding in potentially dubious or fraudulent accounts. The social network said it would make the change by removing from followers any accounts which have been "locked" after sudden changes...

ARE YOUR SOCIAL MEDIA UPDATES TRULY ABOUT SHARING, OR ABOUT YOUR EGO?

Recently, when meeting with a client, I made an offhand comment that someone is never too old to be a mentee and never to young to be a mentor. Then I said, “That would make a good tweet”, and tweet I did, with some positive response. Afterward, I began to ponder how strange our world is...

CHANNEL 4 GETS IN ON AI ACTION WITH CONTEXTUAL TV ADS

UK broadcaster Channel 4’s progressive approach to content is seeping through to its ad strategy.
While publicly-owned and touting a successful on-demand digital arm, the television company still relies on good old TV advertising for a large part of its revenue. However, gains from ad s...

GOOGLE TO SCUTTLE ITS ADWORDS AND DOUBLECLICK BRANDS AFTER TWO DECADES

Some two decades after launching, Google’s AdWords and DoubleClick brands are about to be sunsetted and rolled in under one of three simple banners. The search engine says its aim is to streamline its ad products, better representing the solutions it offers and intentions for growth, as well a...

GOOGLE MY BUSINESS INSIGHTS REPORT QUIETLY ADDS KEYWORD DATA

Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the rollout. Mike Blumenthal, the founder of the website ...

‘NETFLIX AND AMAZON ARE COMPLEMENTARY, NOT SUBSTITUTIONARY’: SKY CEO DOWNPLAYS OTT THREAT TO PAID TV

Amazon and Netflix pose a growing threat to paid TV in the U.S., but in Europe, it’s a different story, said Stephen van Rooyen, Sky’s CEO in the U.K. and Ireland. Viewers aren’t as quick to replace paid TV with streaming services in Europe as they are in the U.S., the media execut...

VECTOR MEDIA ENTERS INTO STRATEGIC PARTNERSHIP WITH INFLUENTIAL TO HELP ADVERTISERS “TELL BETTER STORIES”

Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced a partnership with Influential, the premier AI social influencer technology powered by IBM’s Watson, to provide...

AI-POWERED INTELLIGENT MESSAGING TECHNOLOGY FROM DIGITAL AIR STRIKE ACCELERATES SALES FOR BUSINESSES ON FACEBOOK AND WEBSITES

Digital Air Strike, the leading social media, intelligent messaging and digital engagement company, has integrated with Facebook to deploy its award-winning Artificial Intelligence (AI)-powered real-time messaging solution, Response Path, on Facebook Messenger. Response Path allows businesses to dep...

APPS MUST NOW PASS REVIEW PROCESS BEFORE GETTING ACCESS TO FACEBOOK’S MARKETING API

Facebook announced a new list of updates to its app development platform today, a regular occurrence since the company suspended Cambridge Analytica for using an app to exploit and harvest user data. Per today’s announcement, apps now must undergo a new review process before getting access to ...

HERE’S HOW MANY FACEBOOK ADS SOME PUBLISHERS ARE RUNNING ON THEIR MAIN PAGES

Publishers don’t like to talk about if or how they buy traffic. But following transparency measures Facebook rolled out June 28, it’s now possible to see how publishers are spending money to increase their distribution on the social platform. Every Facebook page now has a separate feed, ...

GOOGLE MAKES CHANGES TO ITS AD OFFERINGS, LAUNCHES NEW AD EXTENSION TO INCREASE ADVERTISING ROI

Google Ads for Small and Medium Businesses is meant to help SMBs in two major ways: Smart Campaigns and Click Identifier. Smart Campaigns involves creating real-time AI-powered ad campaigns for the users (SMBs) based on their business goals, like increasing store footfall, increased website visitors...

SOURCES: DEFY MEDIA OFFERS TO PAY PUBLISHERS 20 PERCENT OF THE MONEY ITS AD NETWORK OWES THEM

Defy Media is trying to bargain with companies that claim the media company’s ad network business owes them money, three of them said. Two publishers and an ad tech company said that in recent weeks, Defy Media has offered them 20 percent of what they’re owed for ads that Defy Media sold...

THE RISE OF VOICE WHAT THE INCREASE IN VOICE ASSISTANTS AND AI MEANS FOR BUSINESS

AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can use to sell products and create personalized consumer experiences. It’s critical to think broadly about how voice will impact the entire cust...

TWITTER UNDERGOES REORG, MAKES FORMER PERISCOPE CO-FOUNDER HEAD OF PRODUCTS

Twitter CEO Jack Dorsey announced a major company reorg yesterday, tapping Periscope co-founder Kayvon Beykpour to head products and Mike Montano to lead the company’s engineering team.“Through the lens of increasing our durability, agility, invention and entrepreneurial drive, and simpl...

TWITTER SAYS IT’S IDENTIFYING AND SUSPENDING MORE BOTS AND SPAM ACCOUNTS

Twitter announced several updates in its efforts to thwart “inauthentic accounts, spam and malicious automation,” highlighted by requiring email addresses or phone numbers when new accounts are established. Yoel Roth, who works on application-programming interface policy and public trust...

TRACKING FIRST ANNOUNCES NEW HEADQUARTERS AND APPOINTS MATT NELSON AS VP OF MARKETING

Tracking First, an enterprise data governance platform designed to enable true, cross-channel enterprise insights, today announced the opening of its new global headquarters in Provo, Utah. The company has also appointed  Matt Nelson as vice president of Marketing. Nelson previously worked as a...

DONE IS BETTER THAN PERFECT: HOW CHASE BUILT A DIGITAL BANKING BRAND IN-HOUSE

For large banks hobbled by legacy technology, rigid processes and regulations, building a digital-only banking brand from the inside could sound like a non-starter. But inside an office at New York City’s Hudson Yards area, a team of 50 employees at JPMorgan Chase is trying to do just that wit...

DIGITAL MEDIA COMPANIES CHASING TV HOPE FOR CARRIAGE FEES, BUT IT’S NO GUARANTEE

Digital media companies are distributing their content on streaming TV companies such as YouTube TV and Sling TV with the hope of getting subscription revenue down the road. But in doing so, they’re making two risky bets: that these new services can become as big as traditional TV distributors...

HOW TO USE BRAND STORYTELLING TO BOOST AWARENESS AND DRIVE MORE SALES

The best marketers in e-commerce today are the ones who have mastered the art of storytelling. As e-commerce becomes more and more competitive, businesses have to work harder to gain the attention and loyalty of online consumers. The marketing and advertising campaigns that used to work ten, five, a...

WHAT YOU NEED TO KNOW IN ADVERTISING TODAY

AT&T Inc. is in talks to buy digital ad firm AppNexus, which would likely signal the company's plans to challenge advertising titans Alphabet Inc. and Facebook Inc., Cheddar reported. AppNexus is privately held and has raised an estimated $344 million, according to FactSet.

REDDIT’S JEN WONG: ‘ADS WILL BE A BIG BUSINESS FOR US’

Reddit has 330 million monthly users on its platform but still struggles to woo advertisers. That’s why Jen Wong, its newly minted chief operating officer, is at the Cannes Lions festival. “Ads will be a big business for us because all things they want, we have — authentic word of ...

AUTOMATE.IO JOIN FORCES WITH HUBSPOT TO AUTOMATE MARKETING AND SALES PROCESSES

Automate.io, a cloud and integration platform, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a CRM, marketing, sales, and customer service platform, works hand-in-hand with varying tiers of Connect Partners to help grow their businesses through co-marketing and busine...

HOW SMALL AND MID-SIZED PUBLISHERS ARE TURNING TO PROGRAMMATIC ADVERTISING

Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes. A few years ago, it was unthinkable for small sites and blogs to host ads on their pages from big advertisers. However, the arrival of spec...

RECRUITMENT SITE TAPS TRADITIONAL ADS TO BETTER CONNECT WITH APAC JOBSEEKERS

Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and connect with job seekers, including those in Asia-Pacific. Because job search would not be something people needed to think of every day, it was important that Indeed was there...

SRAX’S NEW VIDEO AD UNIT TAKES SHOPPER MARKETING TO REAL-TIME TARGETING HEIGHTS

SRAX recently announced that its CPG vertical, SRAXshopper, has launched a new video ad unit designed to be at the top of shopper marketers’ list of tools for reaching verified shoppers. SRAXshopper’s video ad unit reaches shoppers across channels and devices with compelling product page...

UBEX BRINGS ARTIFICIAL INTELLIGENCE TO ADVERTISING USING BLOCKCHAIN AND SMART CONTRACTS

The digital advertising market is expected to reach $335 billion in 2020 from just over $160 billion registered in 2015, according to Statista research. In 2017, the digital ads segment finally toppled TV, gaining a 40% share of the global advertising market.

ADVERTISERS CAN NOW BUY VIDEO ADS ON REDDIT

Reddit is hoping advertisers upvote its latest ad offering: outstream video. The ad unit is being made available to managed partners on Tuesday, and all advertisers will get a crack through self-serve within the next few months – but programmatic is still a long way off.

HOW PINTEREST IS WOOING AD BUYERS WITH A CONSUMER INSIGHTS MESSAGE

In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts, raspberry almond pound cake bites, frozen yogurt fruit kebabs and other petite treats. The spread wasn’t the work of a passionate marketer or a bribe from a particular vendor. Rather, it was the introduction...

6 BENEFITS OF DIGITAL MARKETING

Digital marketing is something that is essential in any business these days, particularly in a world where millennials have lots of purchasing power. If it’s not something that you have incorporated into your overall business strategy as yet – you run the risk of being left behind. We ha...

HOW WELLNESS CULTURE HAS ALTERED MARKETING FOR BOTH AGENCIES AND BRANDS

It wasn’t long ago that health was simply defined as the absence of disease in the body. Nowadays when we discuss health, what we’re really talking about is wellness, which provides a more holistic view of mind, body, and spirit. Unlike the traditional definition of health, wellness isn&...

4 REASONS WHY YOUR SOCIAL MEDIA MARKETING NEEDS TO BE IN-HOUSE

In response to the shift in customer demands and the rise of digital, organizations’ social media strategies have become central to marketing success and the ability to reach your target audience with relevant content has never been more important. Needless to say, the social media space is mu...

ANA (ASSOCIATION OF NATIONAL ADVERTISERS) TO ACQUIRE DATA AND MARKETING ASSOCIATION

The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another trade group, the Data & Marketing Association (formerly the Direct Marketing Association).The move was approved today by the boa...

INSTAGRAM RUNS PROBLEMATIC ADS BUT AVOIDS SCRUTINY

The ad was for “Hustle Castle,” a video game that uses the offensive word to describe players on the first level. The studio behind the game, My.com, did not immediately respond to a request for comment on why it uses that word. People have also called out Instagram for ads that promote ...

AD AGE'S WOMEN TO WATCH LIST IS HERE READ UP ON OUR HONOREES

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Today's a big day for Ad Age, since our annual Women to Watch U.S. list is out. We've been honoring talented women in the industry for over 20 years...

HOW TO DEVELOP A MARKETING STRATEGY

Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document which helps to define business goals and then allows you to develop the activities required in order to ...

MARKETERS SEE GDPR PARING THEIR EMAIL LISTS BUT IMPROVING RESULTS

The looming General Data Protection Regulation deadline means companies are overwhelming people’s inboxes with emails, with the goal to get as many people as possible to opt in. Some companies are using the opportunity to get crafty — sending offers and exclusive content in emails to inc...

ORACLE-OWNED GRAPESHOT LAUNCHES A CONTEXTUAL TARGETING SOLUTION FOR VIDEO ADS

Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad placement. Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is out this week with a new solution for targeting ads i...

CARDI B SIZZLED ON FACEBOOK AND INSTAGRAM IN APRIL

Hip-hop star Cardi B was a red-hot Hot Topic on both Facebook and Instagram in April, according to Facebook IQ. The social network’s research arm said other Facebook Hot Topics in the people category last month included Dwayne “The Rock” Johnson and Kate Middleton, while Instagram ...

A CLONE OF FACEBOOK’: SNAPCHAT’S BETA TEST OF ITS REACH AND FREQUENCY TOOL IS HELPING MEDIA BUYS

‘Facebook’s copying of Snapchat has contributed to the latter’s downfall. Now, it’s Snapchat’s turn to borrow from Facebook’s playbook. Snapchat launched a reach and frequency tool in April that allows marketers to buy Snap ads for a set CPM if planned in advance,...

A BREAKDOWN OF ALL THE OFFENSIVE CONTENT FACEBOOK REMOVED IN THE FIRST QUARTER OF 2018

In its latest attempt at transparency, Facebook is disclosing—for the first time—exactly how much offensive content it finds and removes on the platform. Today, the social network revealed how many millions of posts involving nudity, violence, hate speech and more that it removed from Ja...

FACEBOOK WELCOMED NEW MEASUREMENT PARTNERS FOR AD VIEWABILITY, MOBILE

Facebook announced the creation of a Facebook Marketing Partner program for marketing mix modeling, as well as new measurement partners in viewability and mobile applications and an update to its view tags method of measuring and verifying ad impressions on desktop and mobile browsers. The social ne...

SNAPCHAT’S PROGRAMMATIC AUGMENTED REALITY ADS ARE GAINING TRACTION

In November, BMW was the first to test Snapchat’s Snap Ad to AR augmented reality ad unit — a form of a Snap ad where people swipe up on a video or image to trigger a related branded lens. BMW used it to launch its BMW X2, making it so a 3D version of the car appeared in a lens so people...

HEARST MAGAZINES DIGITAL MEDIA IS LAUNCHING A 20-PERSON DATA STUDIO

With publishers trying to prove they can deliver business results for advertisers, Hearst Magazines Digital Media is dangling a new service in front of brands and agencies. On May 15, Hearst is expected to announce the launch of the 20-person Hearst Data Studio, a newly created internal team that gi...

‘AMATEUR’: ADVERTISERS SIZE UP THE RUSSIAN-LINKED FACEBOOK ADS

Want to start a movement? Buy an Instagram ad featuring Beyoncé with the text, “Stop the white privilege by participating in a PRO-Beyonce Rally! Support Queen B!” The cost: 1,467.39 Russian rubles (about $24), along with the integrity of the 2016 U.S. presidential election. The H...

CONGRESS RELEASES 3,000 RUSSIAN ADS FOUND ON FACEBOOK

Members of the U.S. House Intelligence Committee have released thousands of Russia-linked Facebook ads, providing a closer look at how outside actors used the platform during the 2016 presidential election and who they targeted. While it’s been more than six months since Facebook and other soc...

FACEBOOK’S BLOCKCHAIN FORAY IS ABOUT TRUST, NOT CRYPTO

Facebook is launching a new team dedicated to blockchain led by David Marcus, the former PayPal president who oversaw Facebook Messenger for four years and recently joined the board of Coinbase. But Facebook’s blockchain story isn’t about payments, it’s about the social networking ...

FACEBOOK’S PROPOSED BUDGETS FOR WATCH NEWS SHOWS RANGE FROM $1 MILLION TO $10 MILLION

As Facebook looks to recruit news publishers for daily and weekly shows for Facebook Watch, the company is proposing a wide range of budgets depending on the type of programming. For now, Facebook has committed to fund news programming for Watch for a year. Generally speaking, the company is proposi...

GOOGLE BANS BAIL BOND SERVICES FROM ADVERTISING ON ITS PLATFORM

In a blog post on Monday, Google took a bite out of bail bond services. The company announced that starting in July, it will prohibiting ads from bail bond service companies across all of its platforms. “Studies show that for-profit bail bond providers make most of their revenue from communiti...

WHY IT’S TIME TO UPDATE YOUR INSTAGRAM HASHTAG STRATEGY

Trying to stand out on an application with more than 800 million monthly users is no easy task. While the Instagram shadowban may have scared you away from using hashtags on the Facebook-owned photo- and video-sharing network last year, they’re still an effective way to get more Instagram foll...

YOUTUBE SHRUGS OFF BRAND-SAFETY WORRIES, TOUTS QUALITY ‘ADVERTISING-FRIENDLY’ CONTENT

With its brand safety crisis persisting, YouTube used its Brandcast this year to expand Google Preferred, the network for advertising against top-performing videos, to cable TV shows, music videos and live events. As part of its seventh annual NewFront, YouTube opened YouTube TV to Google Preferred ...

MERCEDES-BENZ PLACES ITS GLOBAL MEDIA BUSINESS IN REVIEW

Less than three months after naming Publicis Groupe as Mercedes-Benz’s new global digital and creative agency partner, German auto giant Daimler AG has launched a worldwide media agency review for the brand, a company spokesman confirmed today. “We are currently pitching to pool our medi...

FACEBOOK IS TESTING AN EASIER WAY FOR USERS TO HELP IDENTIFY HATE SPEECH

Facebook seems to be testing a new tool that would allow users to manually identify whether a post includes hate speech. For a brief time this morning, every post in a Facebook user’s News Feed displayed a question: “Does this post contain hate speech?” The user was then given the ...

FACEBOOK: HERE’S HOW TO DEACTIVATE YOUR ACCOUNT

Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you ever want to come back to Facebook later on, you can reactivate your account by logging into Facebo...

AFTER YEARS OF CHASING FACEBOOK TRAFFIC, MIC GOES FOR ‘DELIBERATE DISTRIBUTION’

The millennial-aimed Mic has represented just about every digital media trend since it started seven years ago, distributing as far and wide on platforms as possible by chasing viral hits and then video views with its woke brand of social justice journalism, fueled by $21 million in venture funding....

TO IDENTIFY UNSAFE CONTENT, YOUTUBE TRIES ASKING CREATORS TO RATE THEIR OWN VIDEOS

YouTube is asking creators themselves to help identify videos that aren’t brand-safe. YouTube gave them a questionnaire to fill out when uploading a video that declares what inappropriate content the video may include. YouTube tested the self-certification questionnaire with 15 creators, but s...

PRASHANT TEST NEWS

This article is part of a series on Corporate law Society.svg By jurisdiction[show] General corporate forms[show] Corporate forms by jurisdiction[show] Doctrines[show] Related areas[show] Company portal Law portal v t e A company, abbreviated as co., is a legal entity made up of an association of pe...

ALCOHOL ADVERTISERS ARE FLEEING THE TWITTER NEST

Alcohol advertisers Bacardi and Pernod Ricard’s Beefeater are abandoning Twitter. More than 4 in 10 (42 percent) of the top 100 major spirits and liqueur accounts on Twitter have not posted at all within the past month, according to a study from drinks specialist marketing agency YesMore Agenc...

CONTENT RECOMMENDATION NETWORKS LOOK FOR A SECOND ACT

Content recommendation services are trying to break out of their widget-shaped boxes. In the past month, Taboola announced a version of its content recommendation app will come installed on select lines of ZTE phones; Revcontent launched Engage.im, an invite-only infinite scroll of publisher content...

HOW SNAPCHAT IS COURTING DIRECT-RESPONSE MARKETERS

Snapchat is making a bigger play for direct-response budgets, and brands are taking notice. Ad executives have noticed a change in tack when Snapchat pitches its ad business. The platform isn’t just interested in creative budgets, and its commercial team isn’t focused on using reach and ...

HOW TO USE SOCIAL MEDIA TO BRING CUSTOMERS CLOSER TO YOUR BRAND WHEN THEY’RE VACATIONING

You’d think people would take a break from social media once they go on vacation. But why would they? Even before Instagram and the selfie, our vacations have always been a busy time to take pictures of ourselves and our loved ones. Whether it’s the view from the balcony, the first cockt...

TWITTER BRIGHT SPOT: BIG ADVERTISERS LIKE ITS SLATE OF LIVE SHOWS

Twitter is getting brands’ attention, not for the power of a viral moment but with its premium video offerings. Agencies have been praising Twitter’s video series, even as Facebook grows Watch and YouTube adds more subscription partners. Publishers are seeing more video views on Twitter,...

GOOGLE EXPANDS ITS TOOL FOR PUBLISHERS TO COMBAT AD BLOCKING

Google is expanding its tool for publishers to deal with ad-block software users. The tool, launched a year ago in the U.S and a handful of other markets, is expanding to 31 other countries in Europe and Canada, Google is announcing today. Called Funding Choices, the tool works by asking or requirin...

FACEBOOK AND THE MURKY WORLD OF DIGITAL ADVERTISING

Facebook CEO Mark Zuckerberg was called in front of the US legislators on Capitol Hill this week after it was discovered that millions of users' data was improperly obtained by a UK-based political consultancy group, Cambridge Analytica. They allegedly used that information to help target ads to...

UNDER QUESTIONING, ZUCKERBERG DOESN’T HELP DIGITAL ADVERTISING’S CREEPY REPUTATION

Mark Zuckerberg did little to help defuse digital advertising’s “creepy because it’s complicated” reputation during a congressional hearing on April 10 in the wake of Facebook’s Cambridge Analytica scandal. He may have even inflamed it. Under questioning by Roger Wicker...

LINKEDIN TEAMED UP WITH TENOR TO ADD GIFS TO ITS MESSAGING

LinkedIn has really been loosening up its tie thus far in 2018. First, the professional network introduced its In It Together integrated marketing campaign during the 75th Annual Golden Globe Awards in January, trying in part to shed its “white collar businesspeople” stereotype. Then, la...

FACEBOOK TURNS TO SCHOLARS TO ANALYZE SOCIAL MEDIA’S IMPACT ON ELECTIONS

Facebook is going back to school: The social network announced an initiative that will see a group of scholars analyze the impact of social media on elections. Vice president of communications and public policy Elliot Schrage and director of research David Ginsberg announced in a Newsroom post that ...

HOW DIGITAL PUBLISHER PINKNEWS IS WEANING ITSELF OFF FACEBOOK DEPENDENCE

Like many digital publishers that achieved fast growth during the heyday of Facebook virality, PinkNews has undergone a hard pivot since the social platform’s latest algorithm change. The British site, which is dedicated to LGBT audiences, no longer sets its news agenda according to what will ...

WHAT MRC ACCREDITATION ACTUALLY MEANS FOR FACEBOOK

Facebook is swimming in questions about how Cambridge Analytica improperly pulled data on millions of users, but it’s also trying to smooth over one rough area for advertisers: measurement. On Thursday, industry watchdog the Media Rating Council accredited Facebook to correctly report ad impre...

HOW BRANDS ARE GETTING MORE SOPHISTICATED AT USING LOCATION DATA

Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions and email response rates. Marketers need to keenly focus on leveraging location data or miss out...

GOOGLE AND TARGET ISSUE THE FIRST VOICE-ACTIVATED COUPON FOR GOOGLE ASSISTANT

Google has issued its first voice-activated coupon, a $15 offer for Target orders placed on shopping service Google Express via Google Assistant. Google said it did not have anything to share beyond the information available on its Google Express help page, but a Google spokesperson said in an email...

GOOGLE’S REAL-TIME FINAL FOUR ADS TRIED TO PREDICT THE GAMES’ OUTCOMES. SO HOW DID THEY DO?

A lot of companies like to flaunt their analytics after a big sporting event, showing how they crunched the numbers or analyzed the trends. But releasing your data in advance as a way to sell people on your software’s predictive abilities? Now that’s bold. And that’s exactly what G...

LINKEDIN: HERE’S HOW TO STOP USERS FROM MENTIONING YOU

Did you know LinkedIn allows users to “mention,” or tag, other LinkedIn users in their posts and comments? When a user is mentioned, LinkedIn creates a link to their profile that others can click on. If users would like to stop others from mentioning them, they can also turn this feature...

HOW FACEBOOK’S SHUTDOWN OF THIRD-PARTY DATA AFFECTS ADVERTISERS

Agencies and marketers are scrambling to make sense of the latest Facebook move to drop third-party data. “It’s been a busy 12 hours,” said Donnie Williams, chief digital officer at Horizon Media, which has had been fielding clients’ questions such as: “Is this a big de...

MESSENGER IS FACEBOOK’S REAL VALUE TO BRANDS

Customer expectations matured in 2017; no longer was social customer service just about response times and a friendly tone of voice. 2017 saw “effortless service” set the tone for what consumers deemed as acceptable, expecting convenience, in-channel resolution and agent expertise. Brand...

FACEBOOK TOOK ITS LOCAL NEWS INITIATIVE GLOBAL

Facebook announced Monday that it was expanding its emphasis on local news in News Feed to all countries and all languages. In late January, the social network revealed a tweak to its News Feed algorithm to—in the words of CEO Mark Zuckerberg—”prioritize news that is trustworthy, i...

APPLE EXPANDS TEST TO SELL ADS IN APPLE NEWS

Apple is expanding the number of publishers that can serve ads into their Apple News articles using Google’s DoubleClick for Publishers after testing the option last year, according to five publisher and industry executives. An Apple spokesperson declined to comment on the record. The DFP move...

GROUPM’S PREPARING FOR GDPR BY REQUIRING PUBLISHERS SIGN A DATA-PROTECTION CONTRACT

GroupM wants publishers to sign a new data protection contract that could force them to share control of their audience data with the agency group, letting the agency continue targeting ads after the General Data Protection Regulation kicks in on May 25. If publishers don’t sign the contract, ...

HOW PUBLISHERS ARE MONETIZING THEIR FACEBOOK GROUPS

When Facebook CEO Mark Zuckerberg indicated that Facebook Groups were a new priority, publishers dutifully created a bunch of them. To monetize them, they have gotten creative, selling sponsorships to brands, using their members for focus groups and eyeing members as potential subscribers. Groups ar...

MARKETERS AREN’T SHIFTING AD BUDGETS BECAUSE OF FACEBOOK’S DATA CRISIS

After it was revealed that Cambridge Analytica—a British data analytics firm that claims to have helped elect President Trump—“harvested” granular data from about 50 million Facebook users, government officials in both the U.S. and Europe are asking for more information on Fa...

‘THE END OF THE WILD WEST’: FACEBOOK-CAMBRIDGE ANALYTICA REVELATIONS CAST SHADOW ON ONLINE AD PRACTICES

Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica’s misuse of Facebook user data to sway voters in 2016 and Facebook’s failure to alert users could have bigger implications for the way most digital advertising is bought...

CAN AMAZON CHIP AWAY AT GOOGLE AND FACEBOOK’S DIGITAL AD DOMINANCE?

Data aggregator eMarketer today released a report indicating Google and Facebook’s (aka ‘the duopoly’) dominance of the digital ad market is about to be less dominant, as “smaller players” like Amazon and Snapchat are on the rise. In a blog post, eMarketer “estima...

GOOGLE REMOVED 3.2 BILLION ‘BAD ADS’ IN 2017

Each year, Google releases a report detailing how many ads it blocked, cleaned and filtered from its digital pipes. The annual report offers both a major sampling of what bots and other bad-actor buyers try to use platforms, and showcases Google’s own efforts in maintaining its marketplace. Ac...

HOW TO INVOLVE FANS AND CUSTOMERS IN YOUR CONTENT CREATION PROCESS

User-generated content allows you to profit from the spontaneous interest around your brand. Edgy Labs shows you the best ways to benefit from your fans’ engagement. Digital marketers collect oceans of data from their social media audiences. This doesn’t just include the number of likes,...

AFTER FACEBOOK NEWS-FEED CHANGES, PUBLISHERS LOOK HOPEFULLY TO PINTEREST

Publishers casting about for new referral sources after Facebook decided it wants the news feed to be, ironically, less newsy are taking a fresh look at Pinterest. The big shift last year in terms of referral traffic was Facebook declining as a source of traffic for publishers while Google surpassed...

INSIDE BUZZFEED’S PIVOT TO PROGRAMMATIC ADVERTISING

Once one of the most high-profile programmatic holdouts, BuzzFeed has embraced the automated ad business to the point that last week it opened its programmatic inventory to its entire sales team. BuzzFeed took a measured approach to programmatic until August 2017, when it announced it would start se...

HOW UNDER ARMOUR MAKES ITS SNAPCHAT ADS IN 5 SECONDS OR LESS

From virtual slam dunks to interactive mobile games, Under Armour is finding its groove on Snapchat. Within the roster of brands continually testing new creative and ad formats, Under Armour is trying to rise to the top, and it’s using the social platform as its springboard. The strategy makes...

IN THE NEW ISSUE OF DIGIDAY MAGAZINE, ‘GAME OVER’ FOR FACEBOOK AND MEDIA

The media world, seemingly perpetually in flux, is in the midst of what appears a more significant period of upheaval, with tech giants sucking up the majority of ad dollars, digital advertising plagued by a lack of transparency and controversial content, companies taking a hard look at their role w...

ANIMOTO LAUNCHES THE SOCIAL MARKETING FOR WOMEN IN BUSINESS EVENT IN CELEBRATION OF INTERNATIONAL WOMEN'S DAY

LOS ANGELES, March 5, 2018 /PRNewswire/ -- Animoto, the company that makes it easy for anyone to create powerful and professional marketing videos, today announced that they'll be broadcasting live with a free event in celebration of International Women's Day, on March 6 at 1pm EST on the An...

FACEBOOK SAYS ITS ADS WORK, BUT DO THEY REALLY?

Facebook’s ads work. But if you’ve been following the story of the biggest case in the court of public opinion right now, Facebook v. Democracy (aka, the 2016 election), you might believe the social giant’s ads, well, don’t. Which is weird. Because they totally do. In mid-Feb...

‘A BIG RESURGENCE’: PUBLISHERS GET A BOOST FROM TWITTER VIDEO

‘The cyclical nature of media means that Twitter is enjoying some time in the sun with publishers. According to multiple publishers, Twitter has delivered more video views than usual over the last two months, for some making up for the reach lost on Facebook since it made changes to the news f...

LITTLETHINGS SHUTS DOWN, A CASUALTY OF FACEBOOK NEWS FEED CHANGE

Facebook’s recent algorithm change has claimed a casualty. LittleThings, a 4-year-old site that scaled an audience by sharing feel-good stories and videos on Facebook, shut down today, putting 100 out of work, after Facebook decided it wanted more user posts and less publisher content in its n...

DECLINING FACEBOOK REACH SQUEEZES PUBLISHERS’ BRANDED-CONTENT BUSINESS

The decline of organic reach on Facebook is affecting publishers’ branded-content studios, too. Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content marketing tool. In the fourth quarter ...

ON THE ADWEEK PODCAST: WHO IS SHAPING THE FUTURE OF MEDIA STRATEGY?

Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years. And while that’s bad news for shops that relied on well-balanced spreadsheets and bulk paid placements, it’s a trend that’s leaving plenty of ...

MOBILE NETWORK THREE CREATES IN-HOUSE CONTENT TEAM FOR SOCIAL NETWORKS

The next viral hit from mobile network operator Three, which scored big with ads featuring a moonwalking pony and a singing kitten, could come from within, rather than one of its agencies. Three is building an in-house team of content experts tasked with refreshing the brand’s marketing and pu...

ADHIVE PROJECT AIMS TO CREATE A NEW WORLD OF ADVERTISING IN THE BLOCKCHAIN ERA

The advertising market is going through hard times, encountering numerous barriers day after day. Among them are banner blindness, reduced impact of traditional ads, ad-blocking technologies, and audience migration from TV channels to online video. In this environment, it was impossible to miss the ...

ADVERTISING COMPANIES FACING TALENT SHORTFALL

Publishers and brands are spending more on branded content in order to beat out competition. The main problem now facing advertisers is finding people with the right skills. Advertising companies facing talent shortfall. The skill shortage data comes from the technology analysis firm Creative Group....

OLYMPIC MARKETING: ADVERTISING, SPONSORING AND THE IOC RULES

The International Olympic Committee (IOC) earns billions from the Olympic Games, but the athletes have to date come away empty-handed. A currently running process in antitrust law could bring some improvements. Eric Frenzel, the German Olympic flag carrier, is pulling a really smart trick. He is hav...

ACCEPTING FACEBOOK’S F-BOMB TO PUBLISHERS

Facebook dropped a virtual bomb on the digital publishing ecosystem with its announcement last month that the platform’s News Feed will focus mostly on users’ personal posts rather than content published by publishers or businesses. The social network’s justification—that it ...

WITH FACEBOOK’S NEWS FEED CHANGES, CANVAS ADS TAKE CENTER STAGE

With the announcement of the recent Facebook News Feed changes, which place emphasis on content from individual users over posts from brands, one thing is clear: Brands will not have as much organic reach as they once did. Brands will be looking for ways to stand out and reach consumers who aren&rsq...

HOW MARKETERS CAN GUARANTEE TRANSPARENCY IN MEDIA BUYS

Advertisers are demanding more transparency in their media buys, insisting on tighter contracts with partners, improving their programmatic expertise and reducing their use of ad tech vendors. More than four in 10 (45 percent) multinational advertisers believe they have established more transparent ...

IN AN ERA OF VIDEO, PODCASTS STRUGGLE TO BREAK THROUGH ON SOCIAL MEDIA

As social media platforms have pivoted to video, they’ve gotten publishers to adapt. But one medium has been left out: podcasts. The audio form has been a boon for publishers seeking engaged audiences, but podcast producers have had to be extra creative to get it noticed on social media. &ldqu...

THE RUNDOWN: VICE IS A HEADWIND FOR DIGITAL MEDIA HOPEFULS

In this week’s Rundown: Distributed media still isn’t pulling in big bucks for publishers, and why Vice Media’s revenue woes could be a setback for digital media hopefuls. Trade group Digital Content Next is out with its second Distributed Content Revenue Benchmark Report, examinin...

MAXAUDIENCE ANNOUNCED AS THE TOP SOCIAL MEDIA MARKETING COMPANY IN 2018

WASHINGTON, Feb. 5, 2018 /PRNewswire/ -- Third party research firm Clutch has released its report on leading Social Media Marketing Companies and has found MaxAudience to be the Top Social Media Marketing Company in the U.S.  Clutch has posted the rankings publicly on Clutch.co and has MaxAudie...

WHAT TIDE’S SUPER BOWL SUCCESS CAN TEACH BRANDS ABOUT SOCIAL MEDIA STRATEGY

Do sick Twitter burns lead to sales? If a brand dunks in the dark, does it still make a sound? Five years after 360i’s real-time tweet heard ’round the world, brands are reassessing the value of maintaining an always-on social media presence, responding to competitors and desperately see...

THE FACEBOOK EXECS WHO TURN TO TWITTER FOR PUBLISHER CHARM OFFENSIVE

Oddly enough, Twitter has become the go-to forum for Facebook execs as the platform battles pushback over algorithm changes, spammy ads and the spread of misinformation. It’s a shift for Facebook, which, like other tech companies, has been known for having a tightly controlled PR strategy. It&...

PUBLISHERS EYE PUSH NOTIFICATIONS IN AFTERMATH OF FACEBOOK NEWS FEED CHANGES

If you’re wondering why you got the same Apple News push alert from CNN a half-dozen times Tuesday afternoon, it wasn’t a coincidence. (CNN said it was an Apple News glitch, something Apple confirmed later.) Now that Facebook is deprioritizing publishers’ posts in the news feed, th...

ADVERTISERS RETHINK YOUTUBE INFLUENCER STRATEGIES AFTER YOUTUBE CUTS SMALL CREATORS

Brands’ initial relief after YouTube’s decision to cut the amount of channels it reviews is slowly being replaced by the realization among some that fewer channels to advertise against won’t make it a safer place. YouTube wanted to reassure advertisers it had brand safety under con...

INSTAGRAM APPEAL: HOW SOCIAL MEDIA IS CHANGING PRODUCT DEVELOPMENT IN BEAUTY

Today’s beauty brands have a new audience to win over when debuting their products: the ever-growing group of skin-care and makeup junkies that is burgeoning online. But with that has come increased competition, as these customers are surfing through social platforms crowded by other brands an...

CONSUMER GOODS BRANDS ARE LOOKING MORE AT PERFORMANCE-BASED ADS

Retailers: Apply for a complimentary pass to the Digiday Retail Summit. We’ll discuss how the industry’s top brands are using data in their advertising, messaging and products, and much more. CEOs at consumer goods companies are feeling the heat from investors to deliver top-line growth,...

WHAT A $5.2 MILLION SUPER BOWL AD CAN BUY IN DIGITAL MEDIA

The Super Bowl is approaching, and as in years past, the cost for a single 30-second spot during the game is astronomical. This year, spots range from $5 million to $5.2 million, before production costs and agency fees. That price tag places a lot of pressure on one ad although it’s worth noti...

MOVIEPASS IS USING LOCATION DATA FOR A NEW AD PLAY

In a couple months, MoviePass, the popular movie-theater subscription service, will open up its platform for advertising. According to Mitch Lowe, CEO of MoviePass, the app will work directly with brands and through iHeartMedia to sell ad formats, including in-app ad banners, email campaigns and in-...

AMAZON’S AD BUSINESS IS GROWING FASTER THAN GOOGLE’S AND FACEBOOK’S, ALTHOUGH THE DUOPOLY STILL DOMINATES

Amazon is on top of every marketer’s mind today. Google and Facebook combined still represent more than half of the U.S. advertising market, but Amazon’s ad business, while just 2.5 percent, is growing faster than both of them, according to speakers at AdExchanger’s Industry Previe...

FACEBOOK IS BUILDING A TEAM TO PITCH ITS AR CAMERA TO UK ADVERTISERS

Most brands have yet to see what augmented reality on Facebook looks like, but that could soon change. The social network is hiring a product management lead for its in-app camera, called the Camera Effects Platform, who will lead its fledgling AR team in London. Facebook wants the hire, who must be...

APPLE NEWS SHOWS PROMISE DELIVERING TRAFFIC BUT WON’T MAKE UP FOR FACEBOOK SHORTFALLS

With Facebook deprioritizing publishers’ content in its news feed again, publishers are casting about for other places to diversify their traffic, including Apple News. But so far, most of the benefits of that platform appear limited to news publishers. About 25 percent of the 4.5 million who ...

WITH NO SIGN OF WATCH, FACEBOOK MID-ROLL ADS YIELD SLIM PROSPECTS FOR UK PUBLISHERS

Facebook’s way of monetizing video through mid-roll ad breaks has had mixed results in the U.S. The opportunity is even more fledgling in the U.K., where Watch, Facebook’s video destination, has yet to have a firm launch date. Facebook’s plan to prioritize users’ posts over p...

CHASING SCALE, INSTAGRAM INFLUENCER NETWORKS CUT CORNERS

Influencer talent agencies are using social-amplification practices to pump up results, creating erroneously successful campaigns or potentially causing safety issues for brands. It’s an oft-hidden practice that has its roots in the industry’s scramble to show big numbers. Brands often p...

A WATERSHED MOMENT PUBLISHERS FIND HOPE IN A MORE RATIONAL POST-FACEBOOK MEDIA LANDSCAPE

The warnings have been years in coming. Ever since Facebook surpassed Google as the top traffic referral source in 2015, publishers have seen Facebook send less and less traffic to their sites as it’s made tweak after tweak to its formula to favor users’ posts on over publishers’ a...

WHY AUTONOMOUS CARS WILL SPEED NEW MARKETING FORMS FASTER THAN YOU THINK

As an owner of a Mercedes-Benz dealership in Springfield, Mass., Michelle Wirth, head of industry – automotive for Quantcast, knows her cars, So when her take away from CES 2018 is that meaningful advances in autonomous cars are right around the bend, drivers—or perhaps more accurately&m...

ON FACEBOOK’S NUCLEAR BOMB

On Thursday night, Mark Zuckerberg dropped the digital equivalent of a nuclear bomb on the media industry. In a post, Facebook’s CEO said that its 2 billion users will “see less public content like posts from businesses, brands and media. And the public content you see more will be held ...

FACEBOOK'S FEED CHANGE COULD REDUCE TIME SPENT ON THE PLATFORM

Facebook likely sent publishers into a panic last week when it announced that it was revamping the way its News Feed worked to prioritize updates from users' friends and family members over other media. The move seemed like a pre-emptive strike against a groundswell of criticism that Facebook ha...

ON INSTAGRAM, NIKE POSTS LESS CONTENT BUT GAINS MORE MENTIONS

Instagram is quickly becoming Nike’s go-to social network. The brand uploaded over a third of its social content to its global @nike and London @nikelondon Instagram accounts last year, while more than half went to Twitter and 13 percent went to Facebook, according to social analytics firm Sha...

GOOGLE VS. AMAZON, FACEBOOK WATCH AND A BLACKOUT WHAT WE LEARNED FROM CES 2018

This year’s CES featured heavy rain and a two-hour blackout in addition to flashy tech. Here are our takeaways from the event Google launches a voice offensive Google tried to catch up to Amazon in their voice assistant battle. Both met with media companies, technology partners and marketers t...

LACK OF DATA AND BRAND SAFETY UNDERPIN MARKETERS’ CONCERNS WITH FACEBOOK AND GOOGLE

Marketers’ love-hate relationship with Facebook and Google is complicated. While the duopoly’s grip across digital advertising only continues to grow the two make up 60 percent of 2017 digital spend, per eMarketer marketers’ concerns about brand safety, data and fake news also cont...

WHY THE IKEA AD THAT YOU PEE ON IS (MAYBE) NOT AS WEIRD AS YOU THOUGHT

Have you ever wanted to join a new Facebook group where you can chat with like-minded individuals, but you didn’t know where to start? Our guide will show you how to discover new groups within the Facebook mobile application. Ikea is no stranger to generating buzz with its advertising. But the...

CINDY CRAWFORD IS RECREATING HER ICONIC PEPSI SPOT FOR THE SUPER BOWL, 26 YEARS LATER

Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new version, which will also star her son, Presley Gerber, kicks off yearlong a campaign about “Pepsi ...

STATE FARM FOLLOWS MCDONALD’S IN CONSOLIDATING ITS AD BUSINESS WITH OMNICOM

State Farm is in the process of consolidating the majority of its marketing business with Omnicom, according to several parties with direct knowledge of the matter. “State Farm works with many vendors to provide solutions to meet our customers’ needs,” said a company spokesperson r...

IKEA WANTS YOU TO PEE ON THIS AD. IF YOU’RE PREGNANT, IT WILL GIVE YOU A DISCOUNT ON A CRIB

Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gross, and maybe it is but th...

CON' GAME: THE BEST STORES ARE NOT STORES

We can talk about how shopping needs to be an event, how millennials respond more to experiences and influencers than the latest collection from Abercrombie (remember those days?), but what does that actually look like? Pop-ups have gone from a trend to a common part of our retail and marketing vern...

APOLO OHNO DOESN'T SKATE

polo Ohno, eight-time Olympic medalist in short track speed skating (and one-time winner of the "Dancing with the Stars" mirror-ball trophy), talks about social media, blockchain and more. This conversation has been edited. How does your competitive drive push you now? I struggled trying t...

HOW VOLKSWAGEN IS USING ARTIFICIAL INTELLIGENCE FOR AD BUYING DECISIONS

The Digiday AI Marketing Summit is coming up in April and will cover how brands can understand and use AI and machine learning in their marketing. If you’re a brand marketer figuring out how to use AI for customer service, content creation, internal data organization and more, apply for a comp...

WHY FUNNY WOMEN SHOULD TAKE THE LEAD IN ADVERTISING THIS YEAR

There's a wealth of female comedy talent out there, so let's tap into it and inject some humour back into our creative output, says Grey London's creative chief. It's 2018 and advertising isn’t quite what it used to be. You can’t call your PA "sugar tits" or hir...

HARD-HIT PUBLISHERS BRACE FOR GOOGLE’S AD BLOCKING BROWSER’S LAUNCH

Google’s ad-blocking version of Chrome is going live next month, whether publishers are ready for it or not. Publishers initially expressed fear when news of Chrome’s ad blocker broke last April. Premium publishers now publicly embrace the initiative because they think it will pressure c...

CHANNEL 4 LAUNCHES VIDEO AD SALES HOUSE TO RIVAL TECH GIANTS

British broadcaster Channel 4 wants to make it easier for advertisers to buy digital video inventory during live broadcasts outside of its own properties, while boosting its own bottom line, and BT Sport is the first broadcaster on its books. BT Sport holds the rights to the UEFA Champions League co...

PURCH IS A PUBLISHER WITH A $24 MILLION BUSINESS IN LICENSING AD TECH

With publishers realizing that they can no longer be wholly dependent on ads for their revenue, Purch is getting more serious about selling proprietary technology to other publishers. Purch a commerce-focused publisher that owns tech and product review sites such as Tom’s Guide, Top Ten Review...

MOST VOTED CAMPAIGNS OF THE YEAR

Every year, we start the year by bringing out lists of newsmakers of the last year in the field of marketing and advertising. #Recap2017 is our endeavor to capture all that has been in the news during 2017 in our industry. Every month AdAge India runs polls where it allows audiences to choose their ...

TOP ADVERTISING CATEGORIES OF THE YEAR

Every year, we start the year by bringing out lists of newsmakers of the last year in the field of marketing and advertising. #Recap2017 is our endeavor to capture all that has been in the news during 2017 in our industry.  The year 2017 was a slow year in terms of ad spends with the effects of...

CATEGORIES TO LOOK FORWARD TO IN THE YEAR

After a slow year in 2017 with the overhang of demonetisation and introduction of GST impacting brand ad spends, the advertising industry has set its sights on 2018. Experts are cautiously optimistic about 2018 and expect a higher growth of at least 12% in ad spends during the year. They expect the ...

LOCAL DIGITAL NEWS PUBLISHERS ARE IGNORING DISPLAY REVENUE

Publishers will enter 2018 more focused than ever on diversifying their revenue streams away from display advertising. For many digital local news publishers, which have been hit the hardest as ad dollars moved to Google and Facebook, that shift is already underway as they eschew display advertising...

STATE FARM PUSHES POST-HOLIDAY VOLUNTEERING IN NEW CAMPAIGN

The holidays are over, and now the hard part begins for nonprofits and charity organizations in need of volunteers. In a New Year's push, State Farm makes the case that January ushers in a difficult time for such organizations, which see a dramatic drop off in participation after the new year ro...

PUBLICIS BEEHIVE NAMES PARITOSH SRIVASTAVA AS COO

Publicis Communications has announced the appointment of Paritosh Srivastava as the COO of Publicis Beehive. Paritosh steps into the role in place of Sanjit Shastri, who passed away in September 2017 due to cardiac arrest. The appointment is effective immediately. Paritosh will take over the reins o...

TOP 3 ADS OF THE WEEK: THUMS UP, HDFC LIFE, MASTERCARD

Firstly, a very Happy New Year to all our readers. The last week of December 2017 was quiet owing to Christmas and New Year celebrations, but it did not deter brands from releasing fresh campaigns and working out a media plans around them to reach out to their consumers. Several big brands launched ...

HOW INDIA'S VICE PRESIDENT WAS DUPED BY MISLEADING ADS

Asking the government to take steps to end the menace of misleading and fake advertisements, vice-president M Venkaiah Naidu on Friday shared his own experience of how he lost Rs 1,230 for weight loss pills. "Soon after becoming the vice-president, I came across an advertisement of a medication...

APPLE APOLOGIZES FOR IPHONE PERFORMANCE CUTS TO EXTEND BATTERY

Apple apologized to customers for software changes that reduced the performance of older iPhones in order to extend their battery life, while saying the company hadn't intentionally set out to shorten the life of the products. In response to customer complaints, Apple is cutting the price of rep...

THE YEAR THAT WAS: WOMEN IN LEADING ROLES IN ADVERTISING

Why are there less women leaders in India's advertising and marketing industry? Panelists at AdAge India's inaugural annual show titled The Year That Was held recently in the capital, discussed the role of women in advertising and also how conducive an industry is advertising for the women p...

VOTE TO PICK DECEMBER’S BEST ADS

Indian ad world is extremely vibrant and always abuzz with work that is creative, quirky, emotive as well as humorous. The work is an attempt that brands make to connect with their target consumers. While some just fulfill the brand's purpose, some successfully make an impression in the mind of ...

FACEBOOK JUST CREATED MORE AD INVENTORY THROUGH INSTAGRAM

Instagram users will now see posts created by people they don't follow, as the photo-sharing platform says it will now show "recommended for you" posts. These include showing videos, pictures that are liked by people the user follows. The move was likely made in an effort meet advertis...

TOP 5 ADS OF NOVEMBER 2017

AdAge India brings to its readers top Ads of November 2017 which were picked by the audiences throughout this month. At the beginning of this month, the poll for the November Ads was rolled-out, empowering the readers to vote for their favorite ad. The readers have enthusiastically picked the ad the...

ONE IN TEN PUBLISHERS SAY THEY'RE NOT LABELING NATIVE ADVERTISING

In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising. The Native Advertising Trends in News Media 2017 report, which was a collaboration with the Internatio...

AS SALMAN KHAN TURNS 52, HERE’S A LOOK AT ADS FEAT. HIM

Bollywood star Salman Khan turns 52 today. A superstar to his followers and fans, Salman Khan has been associated with brand ads for Campa Cola, Limca Soft drink, Hero Honda bikes and Double Bull shirts well before he entered the film Industry. Even after he became a superstar, he never showed inter...

UK PROGRAMMATIC MARKET KEEPS GAINING GROUND

The UK market for programmatic digital display ad spending continues to be strong, despite concerns about brand safety and other issues that made it into mainstream media this year. Programmatic digital display ad spending continues to rise at a healthy clip. From £1.99 billion ($2.69 billion)...

THE YEAR IN SNAPCHAT ADVERTISING

Snapchat had a tough but busy year. After a disappointing earnings call in November, ad buyers continue to reserve Snapchat campaigns for the “experimental” portions of their budgets, a slim 10 to 20 percent. “While there are still a lot of strides that they have to work on as it r...

RESOLUTION MEDIA’S GEORGE MANAS: RETAIL AND MEDIA ARE CONVERGING

Amazon, Walmart and Kroger are no longer just mass retailers. They’re becoming media owners, too, offering their brand suppliers point of sale advertising opportunities. An increasing number of companies like Procter & Gamble and GSK are adapting their merchandising and marketing in respon...

5 THINGS WE LEARNED ABOUT FACEBOOK AND FAKE NEWS THIS YEAR

This year, Facebook faced a backlash over enabling fake news and racist ads, got hauled in front of Congress for spreading Russian propaganda and found itself under the attack from European regulators. And that’s not to say anything of advertisers and publishers standing up to the tech giant o...

ISOBAR’S JEAN LIN ON MARKETING IN CHINA: ‘THE SPEED OF EVOLUTION IS TREMENDOUS’

Jean Lin, global CEO of digital marketing shop Isobar, manages more than 5,500 people across over 45 markets. While many holding group agency CEOs are based in advertising hotbeds of New York and London, Lin has run Isobar from its Shanghai office. Lin spoke with Digiday about the Chinese advertisin...

MOVIE THEATER COMPANIES PLAN TO USE BRAND-SAFETY CONCERNS TO SELL ADS

The loss of confidence in online media could be the cinema industry’s gain. At least that’s the hope of Digital Cinema Media, which sells ad placements at movie theaters to brands. Like publishers and broadcasters tried to do before it, DCM sees advertising’s transparency crisis as...

IT PRIORITIES 2018: SOUTH KOREA TO SPEND MORE ON BIG DATA AND IOT

Faced with digital disruption by more nimble startups, South Korean companies, especially banks and retailers, are now catching up after years of under-investment. More of them are now looking at emerging technologies such as artificial intelligence (AI) and the internet of things (IoT) to improve b...

YOOX NET-A-PORTER GROUP APPOINTS FIRST CHIEF DATA AND ANALYTICS OFFICER

Yoox Net-A-Porter Group has appointed Alessia Kosagowsky as its chief data and analytics officer, a newly created role. The online fashion retailer developed the position on its senior leadership team to help develop the firm’s use of data to provide a better service for customers. “With...

SMART TRANSPORT STARTUPS JOIN INTELLIGENT MOBILITY ACCELERATOR PROGRAMME

Eight startups have become the first members of a new accelerator programme focused on smart transport, with innovation centre the Transport Systems Catapult (TSC) beginning the Intelligent Mobility initiative with startup accelerator Wayra UK. The aim is to drive growth in the startups and use new ...

STUART BIRRELL, HEATHROW AIRPORT: INNOVATION BEYOND THE TECH ARENA

Most companies now have some form of innovation team and capability, usually focused around deployment of technology. However, the real long-lasting value is when the wider business starts to adopt the mindset and approach of innovation to drive change. Heathrow is expanding innovation beyond the te...

TOP 10 CHANNEL STORIES OF 2017

The last 12 months have been a time of unprecedented change on the political, economic and technology fronts. It has become almost impossible to avoid talking of Brexit, Trump or getting caught up in a discussion about digital transformation. Throughout it all there were some stories that stood out,...

PUBLISHERS ARE UNDERWHELMED BY THE PAYOFF FROM HITTING VIEWABILITY STANDARDS

Publishers are bending to the will of advertisers to make their ads more viewable, but some publishers are finding the payoff isn’t as great as they anticipated. Over the past year and a half, advertisers have continually pounded their fists, demanding that they’ll only buy ads that are ...

INDEPENDENT AGENCIES POISED TO WIN LARGER ADVERTISERS AMID MEDIA TRANSPARENCY FALLOUT

When Capital One hired independent agency The7stars last month, the advertiser’s brand director Katy Lomax hailed the agency’s “transparent approach” to media buying. Less than a week later, food-delivery company Deliveroo echoed that sentiment, calling the agency “comp...

THE ECONOMIST’S VIDEO STRATEGY SHIFTS FOCUS TO YOUTUBE

The Economist Films division gets most of its views on Facebook, but like other publishers, it’s turning its attention to YouTube, where audiences tend to be more loyal and engaged than on Facebook. The 20-plus person division began in mid-2015 with a focus on long-form series, like entreprene...

OUR RELATIONSHIP WITH FACEBOOK IS DIFFICULT THE GUARDIAN’S DAVID PEMSEL SAYS THE PLATFORM DOESN’T VALUE QUALITY

This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive content, original research and member events throughout the year. Learn more here. David Pemsel, CEO of Guardian Media Group, is concerned about...

INTRODUCING DIGIDAY MEDIA’S AMAZON NEWSLETTER THE GREAT AGENCY OPPORTUNITY, PRIVATE LABEL EXPLODES AND MORE

Amazon has its tentacles in so many industries from shipping logistics to advertising to payments that it can feel impossible to keep up with its latest move or fully grasp the extent of its influence. Digiday Media is launching a monthly Amazon briefing, where we’ll compile the latest news to...

IMPACT OF BIG DATA IN MOBILE APP DEVELOPMENT AND BUSINESSES

When you talk about what is crucial to the success of mobile application development, you can’t ignore the major contributions of analytics or big data. The millions upon millions of bytes of data that customers make use of everyday can be utilized by mobile app developers to design and develo...

HACKER USES TRITON MALWARE TO INFILTRATE CRITICAL INFRASTRUCTURE SITES

Today’s topics include the TRITON attack targeting critical infrastructure; Baidu and Microsoft using AMD’s new EPYC chips in their cloud environments; Amazon resuming sales of Google’s Chromecast; and Microsoft adding a scheduling tool to Skype Interviews. Online attackers were ab...

APACHE KAFKA LANDS ON MICROSOFT'S CLOUD-BASED BIG DATA PLATFORM

After a yearlong beta period, Apache Kafka on Azure HDInsight is now ready to take on production workloads with Microsoft's rollout of the solution. Kafka is an open-source stream processing platform that is becoming increasingly pivotal to monetizing the wealth of information generated by the i...

HOW INNOVATION IS CHANGING THE ANALYTICS LANDSCAPE

Cloud, automation, and emerging intelligent platforms are just beginning to reshape the analytics landscape. Cloud has become a formidable force altering business models, project delivery, architecture, and team structures. Automation has expedited and eliminated traditional processes. Intelligent a...

ABOVE THE TREND LINE YOUR INDUSTRY RUMOR CENTRAL FOR 12/18/2017

Above the Trend Line: your industry rumor central is a recurring feature of insideBIGDATA. In this column, we present a variety of short time-critical news items grouped by category such as people movements, funding news, financial results, industry alignments, rumors and general scuttlebutt floatin...

BLOOMBERG MEDIA CEO JUSTIN SMITH PUBLISHERS NEED TO STOP PLAYING DEFENSE

While publishers rushed to embrace distributed media models on platforms, Bloomberg CEO Justin Smith has sounded a note of caution. Ignoring platforms outright isn’t an option, but publishers should instead use platforms selectively. For Bloomberg, Twitter has emerged as a critical platform re...

5 THINGS WE LEARNED ABOUT AMAZON’S AD AMBITIONS THIS YEAR

Digiday Media is launching a monthly Amazon briefing newsletter, where we’ll compile the latest news about the retail juggernaut from Digiday, Glossy and Tearsheet. Sign up here to get the monthly briefing in your inbox. If 2017 was about the hype around Amazon’s ad business, then 2018 w...

THE TELEGRAPH IS ON A MISSION TO DRIVE 10 MILLION REGISTERED READERS

The Telegraph wants to grow its registered readers to 10 million. The goal is to shift away from valuing mass-reach audience numbers in favor of building a more loyal readership of logged-in users. The benefits of doing so are clear. Advertisers will always want more detailed first-party audience da...

APPLE IS RATTLING AD TECH WITH SAFARI’S ANTI-TRACKING MOVES

On its earnings call last week, retargeting firm Criteo revealed that Apple’s crackdown on ad tracking hurt its business more than expected. In the wake of the announcement, the performance of Criteo’s stock resembled its downward swooping logo as its shares tumbled 26 percent within hou...

COPYRANTER’S MOST CREATIVE ADS OF 2017

Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. There were a few flecks of “glitter amongst the chicken feed”* this past year in advertising. I’ve dug out the brigh...

WE WANT TO BEAT OUR CHEST MORE THE NEW YORK TIMES PLANS TO USE SUBSCRIPTIONS TO SELL ADVERTISING

Like other media companies, The New York Times is recognizing that its survival depends on growth in a lot of areas, not just display advertising or subscriptions. The Times’ push to double digital revenue to $800 million by 2020 is built off a varied business model of agency work, subscriptio...

SMALL BUT MIGHTY HOW BIG DATA BENEFITS SMALL BUSINESS

Want your small business to have a bigger presence and compete more strongly with the big boys and girls in your market? One way to get there is to take advantage of the technology solutions available at no or low cost. If you haven’t yet gotten on-board with all things digital, you’re n...

PREDICTIONS 2018: HOW GDPR IS FORCING BIG CHANGES IN STORAGE

Storage is home base for all of IT. If data doesn’t have a place to live, well, guess what? It’s dead, and if data dies, so does the internet, IT systems, television networks, the world economy and our lives in general. In other words, nothing too bad will happen, right? Technology in th...

SKYPE INTERVIEWS CARVES OUT TIME FOR JOB SEEKERS AND EMPLOYERS

LinkedIn isn't the only platform that Microsoft is using to connect job seekers with potential employers. The software giant has added a scheduling component to Skype Interviews, a browser-based tool that serves as an alternative to in-person job interviews, particularly for employers looking to...

AMD RACKS UP CLOUD SERVER WINS WITH BAIDU, MICROSOFT

Advanced Micro Devices is hoping to use its new EPYC server processors to chip away at Intel’s dominant market share. It took a strong step in that direction when giant Chinese internet search company Baidu said it will use AMD’s EPYC chip in systems running such emerging workloads as ar...

INDUSTRY EXPERTS PREDICT PROGRESS IN INTEGRATING AI, BIG DATA IN 2018

Big changes are coming in the big data and analytics arena, and IT decision-makers should prepare for major advances in 2018. The most significant big data trend is the increased integration of artificial intelligence (AI) and machine learning, but metadata management and global data fabrics will al...

5 THINGS TO KNOW THIS WEEK FACEBOOK’S NEWS FEED CHANGES, KROGER’S AD BUSINESS AND MORE

This week’s things to know include Facebook’s news feed and algorithm changes, open-office floor plans and more. Facebook adjusts news feed and algorithm Facebook is prioritizing longer videos and series on its platform. The changes:
-Its news feed will prioritize video creators m...

SYMPTOMATIC OF AN INDUSTRY IN CHANGE HOW FORBES IS RESTRUCTURING FOR 2018

The past two months have been a whirlwind of change for Forbes. The 100-year-old business magazine reduced its number of print issues from 14 to 10, the New York Post reported, and it let go 20 staffers. Longtime chief product officer Lewis D’Vorkin left the company and CEO Mike Perlis left hi...

SIGN OF WHAT’S TO COME AMAZON IS BENEFITING FROM THE HOLIDAY AD RUSH

Consumers aren’t the only ones getting caught up in the Christmas rush on Amazon. Brands are also spending more on the site during the holidays. Agencies Possible and Crealytics alongside technology platform Kenshoo have all seen a rise in media spend going to Amazon Marketing Services, the se...

SNAPCHAT KEEPS PUSHING TOWARD SELF-SERVE WITH LENS STUDIO

Snapchat has been testing a design toolkit called Lens Studio for a while, and on Dec. 14, it finally made it available to every advertiser so they can create lenses on their own, instead of going through a manual process with the Snapchat team. This move fits Snapchat’s overall ad strategy of...

HOW SLACK IS RESHAPING THE CLIENT-AGENCY RELATIONSHIP

Slack has become vital at many ad agencies, even reshaping the traditional client-agency relationship — for good and bad. Ad agencies and their clients are increasingly forming dedicated channels to allow for easy interaction and collaboration beyond the dreaded conference call. At the same ti...

THE WASHINGTON POST IS FOCUSED ON SELLING BRANDED CONTENT INTERNATIONALLY

The Washington Post has taken more of a slow and steady approach to international expansion compared to some pure-play digital publishers, whose global growth ambitions seem to be tempered. For the next year, the publisher will focus on growing its branded-content capabilities internationally after ...

60% OF MARKETERS TO INCREASE FOCUS ON ORGANIC SEARCH IN 2018

Organic search proved to be the top-performing channel in 2017, and will be a top priority for marketers in 2018, according to survey findings released Tuesday. Respondents listed "paid search" or "pay per click" media as their second priority for 2018, and "social" as ...

TARGET TEAMS WITH 'THE VOICE' FOR NEW HOLIDAY ADS

With the Christmas-shopping clock ticking down, Target is teaming up with the hit show The Voice for some holiday mash-ups, with four 30-second performances.The Minneapolis-based retailer says it’s the latest twist on the ongoing Together’s The Joy” season ad campaign. “We lo...

THE SMART MONEY IS ON ADS.TXT, LITERALLY

Six months after the Interactive Advertising Bureau’s Tech Lab released final specs for ads.txt, the programmatic supply chain is embracing it as a minimum standard for filtering inventory. Since RTBlog first reported on a Pixalate tracking study of publishers incorporating ads.txt, the number...

TOP PUBLISHERS LIKE THE NEW YORK TIMES AND THE WASHINGTON POST LOSE $3.5 MILLION A DAY TO DOMAIN SPOOFING

Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. In a study being published Dec. 12 by independent consultant Matthew Goldstein, a group of 16 publishers including The Washington Post, Daily Mail, Turner, The New York Times and USA Today found t...

WATCH OUT, AMAZON AND WALMART: KROGER IS ALSO BUILDING AN ADVERTISING BUSINESS

Amazon’s advertising business is worth at least $1 billion, and Walmart has a growing advertising platform, too. Kroger, one of the biggest grocery brands in the U.S., is also venturing into retail media. Kroger is selling its suppliers ad units and solutions, and it is developing a programmat...

KNOW AAP FROM AMG AND AMS: HOW AMAZON’S MAJOR AD OFFERINGS WORK

WPP, Publicis and Omnicom are looking to spend more than $800 million combined on Amazon advertising next year, while Amazon is improving its advertising products and hiring sales people to cater to agencies’ needs. But Amazon’s rapid advertising growth comes with much confusion surround...

TRANSPORT FOR LONDON IS SEEKING SIX COMMERCIAL PARTNERS FOR ELIZABETH LINE LAUNCH

The line, formerly known as Crossrail, will open in December 2018 and connect Reading and Heathrow in the west with Shenfield and Abbey Wood in the east. The six partners will be offered 12 months of sector-exclusive advertising rights across the line’s stations – which include ten new s...

HUL IS THE TOP ADVERTISER, VIDEOCON D2H INDIA IS THE TOP BRAND

The BARC data for week 48 is out (Saturday, 25th November 2017 to Friday, 1ST December 2017). As per the data, for Across Genre: All India (U+R): 2+ Individuals, HUL is the top advertiser of the week with 148480 insertions and Videocon D2H is the top brand with 12326 insertions. After HUL, Reckitt B...

WATCH THE NEWEST ADS ON TV FROM BP, BUD, OLD NAVY AND MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday. A few highlights: Bud ...

L'ORÉAL MARKETING CHIEF WE WANT TO BE AT THE FOREFRONT OF INNOVATION

Addressing the issue of business transformation at a media briefing earlier this month, Bérubé said: If there is one thing that has changed it is the technical aspect of marketing. It used to be all about creativity but now a marketer needs to be passionate about technology.

THREE RESOLUTIONS FOR DATA-DRIVEN MARKETERS IN 2018

This time of year is ripe for reflection and goal-setting. It's a time when companies can look back and take stock of the past year: what worked, what didn't, and what lessons can be applied to the year ahead. Data still keeps marketers and advertisers up at night. And it's an area that ...

AD-TECH CONSOLIDATION POISED TO ACCELERATE UNDER GDPR

If the four-letter acronym "GDPR" isn't on your radar yet, then now might be a good time to start panicking. For some, current uncertainty around its implementation is the least of their worries. Europe's General Data Protection Regulation, which goes into effect May 25, will requi...

TWITTER INDIA REPORTS 17% HIKE IN FY17 REVENUE

The Indian unit of Twitter posted a 17% increase in revenue in the year to March, indicating preference of marketers to advertise on rival social media platform Facebook and search engine Google which grew at a much faster clip. Twitter Communications India has reported revenue of Rs 50 crore during...

WHAT ZOMATO SHOULD LEARN FROM ITS ‘CONTROVERSIAL’ OUTDOOR CAMPAIGN

Last week, Zomato launched an outdoor ad campaign which was a creative take on pop culture lines known widely in India. Unfortunately, this pan-India campaign got into headlines for wrong reasons. One creative particularly stood out - 'MC.BC.' (short for commonly used cuss words) printed in ...

SNEAKY ADS: IN CHINA, THE CHARACTERS FROM THE SHOW APPEAR IN THE COMMERCIALS, TOO

"Princess Agents," a Chinese drama set in a long-ago dynasty, is about a young slave woman who becomes a sword-wielding military general. It features, among other period details, elaborate costumes: silky robes, braided hairdos and plenty of armor. But viewers who streamed the show online ...

CLASSIC AD REVIEW: HOW CHARLIE CREATED A REVOLUTION IN A JUMPSUIT

The year was 1973, and this spot a kinda-wow-kinda-now beacon of hope and rising feminism stands in stark contrast to this complicated harassment-outing moment in our culture. In the early '70s, women's lib was blossoming. Mary Tyler Moore played unmarried TV producer Mary Richards, famously...

MOORE BLASTED BY DEMOCRAT IN TV ADS IN ALABAMA SENATE RACE

The Alabama Democrat running for U.S. Senate has run overwhelmingly more television advertising than his competitor, Roy Moore, since the Republican was accused of pursuing dates or sexual contact with teenagers.

Since Nov. 10, the day after the Washington Post first reported on alleg...

TV NETWORKS MOVE FORWARD WITH NEW ATTRIBUTION MODEL

TV networks are moving forward with developing a standardized method for proving commercials drive business results. Code-named Thor, the methodology developed by the analytics company Data Plys Math will be tested by A&E Networks, AMCNetworks, Fox News, Disney-ABC TV Group and Discovery Communi...

KIA CONTINUES ITS SUPER BOWL STREAK

Kia is coming back to the Super Bowl for the ninth straight year, as the automaker establishes itself as one of the most loyal advertisers in the game. Kia will run one spot by David & Goliath, according to a spokesman, declining to elaborate on creative details or the length of the ad. Kia has ...

GETTING CONSUMERS' ATTENTION ACROSS EVERY SCREEN THEY HAVE AT HOME

Consumers have more screens in the home than ever before, which allows cross-platform video advertising to have more reach. But today’s fragmented media landscape makes it more difficult to capture consumers' attention. eMarketer’s Sean Creamer spoke with Matthew Fanelli, senior vice...

THE OPPORTUNITY FOR OTT ADVERTISING AND PROGRAMMATIC CONNECTED TV

As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months. Di...

NEW YORK MAGAZINE IS AD AGE'S MAGAZINE OF THE YEAR

Adam Moss is Ad Age's Editor of the Year, and the title he's edited since 2004, New York magazine, is the Magazine of the Year. Actually, it feels sort of strange to call Moss just an editor. The word seems rather old-fashioned and constraining for someone who presides over a growing content...

NEW YORK MAGAZINE IS AD AGE'S MAGAZINE OF THE YEAR

Adam Moss is Ad Age's Editor of the Year, and the title he's edited since 2004, New York magazine, is the Magazine of the Year. Actually, it feels sort of strange to call Moss just an editor. The word seems rather old-fashioned and constraining for someone who presides over a growing content...

TOP 3 ADS OF THE WEEK: ZOMATO, IODEX, PC CHANDRA JEWELLERS

There are many few ads that get a lot of people together up in arms against the brand or the advertiser. Such an instance happened this week which ignited a big fury among many people and as a result the brand had to change the ad creative. To us, there was nothing that derogatory in the ad as hence...

CADILLAC MARKETING CHIEF UWE ELLINGHAUS RESIGNS

Cadillac President Johan de Nysschen announced the "organizational change" in an internal memo on Friday that was obtained by Automotive News. He commended Ellinghaus for being a "steward in driving Cadillac's brand transformation" and making "tremendous strides" in...

BARBEQUE NATION TRIES TO WOO NEW CUSTOMERS WITH ITS DEBUT TVC

Barbeque Nation launched a new national advertising campaign titled 'Kyu Nahi, Barbeque'. The key focus of the campaign was to throw light on the idea of Barbeque Nation as an answer to all the 'KYU's'. The idea behind the campaign is to tell people that celebrations need not hav...

READERSCHOICE: VOTE TO PICK NOVEMBER’S BEST ADS

Indian ad world is always abuzz with work that is creative, quirky, emotive as well as humorous. The work is an attempt that brands make to connect with their target consumers. While some just fulfil the brand's purpose, some successfully make an impression in the mind of the masses.

‘IT’S A BLACK HOLE’: MARKETERS ARE TAKING MORE CONTROL OVER THEIR CO-OP ADVERTISING

Tierney Wilson, director of digital strategy for the agency January Digital, recently got what was once an unusual request. A makeup company asked how it could negotiate its co-op ad dollars with department stores to make sure the dollars were spent a certain way.

‘IT SPREAD LIKE A VIRUS’: AGENCIES ARE OBSESSED WITH HQ TRIVIA

A few weeks ago, Irene Krahling, digital strategist at Day One Agency, was sitting in a brainstorm meeting when she suddenly received a push notification on her phone. “HQ is about to go live,” it read. She felt the urge to sneak away to tune into her new favorite trivia app but decided ...

SNAPCHAT'S NEW $250,000 STORY ADS ARE MADE FOR THE REDESIGN

Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers. The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the country,...

HOW BENEFIT COSMETICS USES ORGANIC VS. PAID SOCIAL

As brands struggle to find the right mix of organic and paid campaigns on social media, Benefit Cosmetics has found an approach that works: Organic social media marketing is critical, supported only occasionally by paid efforts. Benefit’s assistant manager of digital marketing, Janine Nguyen, ...

NBC'S MEETING OF AD INDUSTRY MINDS BEGS THE QUESTION, WHAT NOW?

If there's been a theme in the TV industry this year, it's been unifying to face threats such as digital competitors and lost audiences. That continued Tuesday morning with an unusual meeting that opened the tent to include the same digital rivals that are giving TV so much trouble.

MANY MARKETERS CONSIDER AI TO BE OVERHYPED

While artificial intelligence (AI) and big data may be some of the biggest buzzwords in 2017, they are also marketing concepts that many marketers consider to be overhyped. Send by email and for many, these concepts are more of a fantasy than a reality, according to a study from marketing automation...

WHAT MARKETERS NEED TO KNOW ABOUT SNAPCHAT’S REDESIGN

Snap announced the redesign was coming in its third-quarter earnings call on Nov. 8. Marketers have since expressed optimism about the redesign, hoping it will help grow users on the platform, which has continued to suffer revenue and user growth losses quarter over quarter.

MARRIOT & RENAULT LEVERAGE PASSENGER TRAFFIC AT COIMBATORE AND TRICHY AIRPORTS

Times OOH has recently acquired the advertising rights of Coimbatore and Tiruchirappalli (Trichy) International Airports. The media has been strategically placed at two of Tamil Nadu's high potential domestic and international travel hubs giving brands an excellent opportunity to advertise their...

THE CASE FOR ADVERTISING IN QUALITY PUBLISHING ENVIRONMENTS, IN 4 CHARTS

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum aw...

SERIOUS EATS IS MAKING RECIPES SHOPPABLE THROUGH AMAZON

Serious Eats and Simply Recipes, which are both owned by food-focused Fexy Media, made a deal with Amazon that makes some of their recipes shoppable through Amazon Prime Now, Amazon’s fast delivery service.

A FRESHER'S FIRST 6 MONTHS IN ADVERTISING

I stumbled upon advertising it was not the first, second, or even my third option. My time away from college was largely spent on internet experiments, which eventually got me to ask, "how can I play with the ways of computers, the web, and its media all the time?" After a rather circuitou...

MARKETER'S BRIEF: MARLBORO HAS MORE BRAND VALUE THAN COKE

With apologies to Ad Age's Simon Dumenco, who is a little bit skeptical about brand ranking lists, we begin this edition with a brand ranking list. Not because this list is better than any other list (and there are plenty), but because this one includes a tobacco brand in the top 10.

HOW LINDA YACCARINO BECAME THE MEDIA’S EVANGELIST ON FIXING DIGITAL ADVERTISING

This year, buyers and sellers of media have gotten more vocal about the nagging problems that plague digital media. Linda Yaccarino wants to get people to actually do something about it. The ad sales head of NBCUniversal has been railing at conferences, the upfronts and to the press. Her platform: B...

DSPS ARE UNDER PRESSURE TO ADOPT ADS.TXT

Publishers aren’t the only ones under pressure to adopt ads.txt. On Nov. 15, The Trade Desk will start using ads.txt to block unauthorized vendors from selling impressions, which is a feature that Google’s demand-side platform recently implemented, too.

SNAPCHAT’S PROGRAMMATIC ADS FETCH $3-$8 CPMS

Snapchat’s ad rates have taken a hit since it started selling ads programmatically. CPMs for Snapchat inventory that’s sold in open auctions run between $3 and $8, according to three ad buyers requesting anonymity. Those rates are similar to what’s found on Facebook, but the differ...

PUBLISHERS ARE USING ADVERTISER TRUST CONCERNS TO THEIR ADVANTAGE

Marketers’ newfound skepticism of programmatic media buying is starting to turn in publishers’ favor. Whether burned by ad misplacement or fraud, wanting more control over their digital media-buying operations or fearing the General Data Protection Regulation will trip them up, advertise...

PROGRESS STILL LIMITED ON REDUCING KIDS' EXPOSURE TO ADS FOR UNHEALTHY FOODS

Despite progress due to self-regulatory efforts by major food companies, children (ages 2 to 14) are still seeing 10 to 11 food-related TV ads per day, on average — most of which promote “unhealthy products including fast food, candy, sweet and salty snacks, and sugary drinks.”

GOOGLE REVEALS CLOUD MARKETING TIE-UP WITH SALESFORCE

Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range of cloud-based CRM products.

PUBLISHERS: GET MORE VALUE FROM FEWER ADS

For publishers online, more ads on the page have meant more revenue. And over the years, some have taken this approach quite literally, stuffing pages with every ad unit that would fit, from pop-ups to video ads that follow the user down the page.

‘IT’S NOT THE SILVER BULLET’: MEDIA BUYERS SEE LIMITS ON THE IMPACT OF ADS.TXT

The Interactive Advertising Bureau’s ads.txt initiative, which is a text file on publishers’ web server listing their authorized inventory sellers, is thought by ad buyers to be a solid step forward in fighting against ad fraud, only there are still kinks to work out.

TIMES INTERNET RELEASES RE-ENGAGEMENT PRODUCT ‘CUSTOM PROFILES’

Times Internet's smart marketing platform, Colombia, has announced the launch of 'Custom Profiles', a new product that allows marketers to re-engage their own audiences and match with over 125 million customers on the Colombia Audience Network, India's largest and most premium conten...

BREAKING MUM: HOW VAUXHALL AND MOTHER REDEFINED CAR MARKETING

Too many car brands still have a problem communicating with women. Nicola Kemp explores how Vauxhall and Mother took a very different approach for the Crossland X ad campaign.

WHAT CONSULTING FIRMS HAVE TO SOLVE TO WIN AT ADVERTISING

Consultancies may want to replace agencies at the head of the advertiser’s table, but industrywide fears of that happening anytime soon are overhyped.

ON AMAZON, MARKETERS RELY MOST ON SPONSORED PRODUCT ADS

In an analysis of activity on its platform during Q3, marketing solutions provider Merkle found that the vast majority (82%) of ads served on Amazon were of the sponsored products variety. But product display ads are making gains, growing 112% over the previous quarter.

EMARKETER RELEASES NEW US PROGRAMMATIC AD SPENDING FIGURES

US programmatic digital display ad spending will reach $32.56 billion by the end of 2017, eMarketer projects. By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means.

DATA FEED: DECEMBER 1, 2017

Mobile Ads Grow: New figures from WARC put mobile at 23% of all ad spending worldwide, placing the medium behind television. WARC projected that mobile ad spending will grow by 35.2% this year to total $98.3 billion.
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MILLENNIALS ARE WARY OF CELEBRITY ENDORSEMENTS

The practice of celebrity endorsements appears to be in trouble with at least one key demographic—millennials. Send by email A wide-ranging survey of US millennial internet users from Roth Capital Partners found that the vast majority of respondents, 78%, either had a negative view of celebrit...

FACEBOOK LEADS COMPETITORS FOR LAST-CLICK SOCIAL COMMERCE

Its October 2017 poll of US social media users found that 47.7% of respondents had made their most recent purchase from the social networking giant, far more than any other platform. Instagram ranked a distant second with 8.6%, followed by YouTube (4.5%) and Pinterest (2.1%).

SKY MOBILE'S TOM HARDY AD BANNED OVER 'FREE UPGRADE' CLAIM

Sky has been rapped by the Advertising Standards Authority for an ad that implied customers could upgrade their phone for free, halfway through their contracts.

MICHAEL WOLF: THE FUTURE OF ADVERTISING

The adoption of new business models, subscription services, data and virtual and augmented reality will drive revenue for media companies as consumer behavior changes during the next few years. Consulting firm Activate estimates the industry will reach $300 billion in media spend, outpacing gross do...

AMAZON SPONSORED PRODUCTS ADS ACCOUNT FOR 82% OF ITS MARKETPLACE AD SPEND

Amazon continues to build up its advertising business and analysts, and industry insiders and analysts are taking notice. Advertising agency Merkle, for example, has begun analyzing Amazon’s impression share for home goods product listing ads.

SNAP IS TURNING TO PROGRAMMATIC ADS FOR SNAPCHAT SHOWS

Snap has told Snapchat shows partners that it plans to bring in more programmatic ads after struggling to fill space inside the programming. According to three sources, including two media executives who have aired shows on Snapchat Discover and one ad buyer who has knowledge of Snap’s plans, ...

MARKETERS' ROUNDTABLE: HOW EFFECTIVE IS SNAPCHAT ADVERTISING IN 2017?

Snapchat isn’t the new kid on the block anymore, and brands are taking notice. Companies across industries are using Snapchat organically, but many are also investing in the platform’s slew of ad products, including video ads, lenses and geofilters.

MOBILE APP USERS WARM TO REWARDED VIDEO, PLAYABLE ADS

In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to $45.26 billion—will flow to native apps this year, with the bala...

VOLVO PULLS OUT OF CHANNEL 4 DISABILITY COMPETITION AFTER WINNING £1M OF FREE AIRTIME

Volvo has said it now will not participate in Channel 4's Diversity in Advertising Award, after its agency Grey London successfully won £1m of free airtime from for a campaign focused on non-visible disability.

OVERSTOCK.COM IS LAUNCHING A SELF-SERVE PLATFORM FOR BRANDS

Online retailer Overstock.com is planning to open up self-service ad options to brands to bid on ad placements on Overstock’s site. The idea is to ramp up Overstock revenue from marketing and advertising, a high-margin way to make some money on the side.

CAN'T BRIBE YOUR WAY TO QUALITY

Univision's Fusion Media Group is testing an initiative in which advertisers with the most engaging ads -- based on number of clicks and mouse-overs -- are rewarded with bonus impressions. This is supposed to encourage marketers to produce better ads, as if all along they have been designing cra...

DIGITAL MEDIA ADVERTISING TO SEE Q3 DOUBLE-DIGIT GROWTH

The big four ad revenue-producing digital media companies — Google, Facebook, Twitter and Snap — are expected to see a collective steady 25% increase in ad dollars in the third quarter, according to one analyst.

WHAT'S PLAGUING PROGRAMMATIC ADVERTISING?

Advertisers love the convenience of buying media programmatically, but that doesn’t mean the programmatic space is free of problems. On the contrary, new issues continue to arise, especially as fraud and fake news become more prevalent. Paul Josephsen, CMO of Adslot, spoke with eMarketer&rsquo...

THE 'GREAT WORK' LIE

And so Advertising has been since the time Bernbach, Ogilvy, Chiat and the other gods walked this earth. And you've got to say, it was a damn good plan. It worked well for decades, allowing a lot of people to get rich and famous. The designed-to-awe offices on Madison Avenue were built, the mill...

ADVERTISING HAS A ‘FEARLESS GIRL’ PROBLEM

The Digiday Agency Summit is coming up and we just opened up a few complimentary spots for qualified agency execs to attend. Want to join us? Apply here. Perhaps there is no better image of the extreme awkwardness facing the advertising industry currently than this: Arvind Raman, senior brand journa...

PUBLISHERS FIND GOOGLE AMP LOADS TOO FAST FOR AD VIEWS

Six publishing sources, requesting anonymity out of fear of angering Google, said their ads load slower than their content on AMP, and that is part of the reason why they make less money per pageview from AMP than they do from their own websites. In one instance, the revenue per page on AMP was less...

PUBLISHERS FIND GOOGLE AMP LOADS TOO FAST FOR AD VIEWS

Six publishing sources, requesting anonymity out of fear of angering Google, said their ads load slower than their content on AMP, and that is part of the reason why they make less money per pageview from AMP than they do from their own websites. In one instance, the revenue per page on AMP was less...

WHY INSURER DIRECT LINE WON’T ABANDON ITS MEDIA AGENCY

Trust between advertisers and their agencies may be at an all-time low, but insurance firm Direct Line Group is relying on its media agency to help it set up a programmatic buying unit. Six weeks ago, DLG and its agency, WPP-owned MediaCom, formed a programmatic buying unit for the advertiser. Now, ...

INDIA’S MOBILE AD SPENDING TO GROW 85% THIS YEAR, EMARKETER ESTIMATES

Traditional media still takes the majority of ad spend in India, but mobile platforms are becoming increasingly popular with advertisers. This year, mobile ad spending in India is expected to increase by 85.0%, which will help boost overall digital ad spend to $1.21 billion, according to eMarketer&r...

IAA INDIA CHAPTER ANNOUNCES 5TH EDITION OF THE IAA LEADERSHIP AWARDS

The International Advertising Association's (IAA) India Chapter announces the 5th edition of the IAA Leadership Awards presented by COLORS. The awards recognize excellence towards contribution in marketing, advertising and media sectors as well as celebrate outstanding achievements of individual...

NOT JUST RIBS: CHILI'S NEW AD CAMPAIGN PROMOTES BRAND'S MAKEOVER

Chili’s is launching its first campaign from new ad agency O’Keefe Reinhard & Paul (OKRP), which features an updated version of the dining chain’s Baby Back Ribs jingle. OKRP won the account in July.

EMARKETER DROPS SNAP’S GLOBAL AD REVENUE ESTIMATES BY $126 MILLION, CITING SLOW GROWTH

Amid concerns about Snapchat’s growth potential, research firm eMarketer is lowering its predictions for Snap’s global revenue from $900 million to $774.1 million, equivalent to $125.9 million.

EMARKETER LOWERS SNAPCHAT'S AD REVENUE FORECAST FOR 2017

Snapchat’s worldwide ad revenues will total $774.1 million this year, but growth will be slower than eMarketer predicted a year ago. Although many advertisers remain on the sidelines, Snapchat’s ad products are tantalizing for some because of its creative capabilities, its highly engaged...

JACK IN THE BOX INVITES THE COMPETITION FOR NEW PREMIUM BURGER

Jack in the Box isn’t stinting on advertising support for the launch of what it is touting as the fast food industry’s first ribeye burgers. Ribeye may indeed be a first, but offering higher-priced burgers is not. Jack in the Box is joining McDonald’s, Chipotle and others in going ...

LOCAL U.S. ADS RISE SLOWLY, DIGITAL ROCKETS

Local advertising revenue is set to slowly climb over the next four years by low single-digit percentage growth. BIA/Kelsey says the compounded annual growth rate will rise by 4% by 2021 — from $148.77 billion this year to $174 billion. Local ad dollars are expected to rise 2.4% this year over...

DIGITAL TV/VIDEO ADVERTISING VIEWS UP 17%

Digital premium TV/video advertising views are rising, with strong double-digit increases in the second quarter. Video advertising management company Freewheel says views rose by 17%, mostly due to strong growth from full-TV episodes and live streaming.

THE FT WARNS ADVERTISERS AFTER DISCOVERING HIGH LEVELS OF DOMAIN SPOOFING

The Financial Times has investigated the scale of domain spoofing occurring against its site, and has been shocked by the results. The publisher has found display ads against inventory masquerading as FT.com on 10 separate ad exchanges and video ads on 15 exchanges, even though the FT doesn’t ...

ADVERTISING WEEK BRIEFING: AI IS EVERYWHERE AND NOWHERE

Congrats. You made it through Day One of Advertising Week. This time, don’t forget your phone charger. Here’s what you need to know about the event so far — and what’s coming up. Depending on whom you ask, artificial intelligence will either save us or enslave us. Some of tho...

YOUTUBE TRIES TO LURE BRANDS WITH AD-SUPPORTED ORIGINAL SERIES

During its Brandcast event in May for advertisers, YouTube announced plans to fund seven original long-form video series, which would be available for free on the platform. YouTube’s budget for these shows is roughly between $500,000 and $1 million per episode, according to two sources. This p...

GOOGLE AND FACEBOOK TIGHTEN GRIP ON US DIGITAL AD MARKET

It’s no longer news to say that Google and Facebook dominate the US digital ad market. But this year that supremacy is exceeding expectations, according to eMarketer’s latest digital ad spending forecast. The digital ad ecosystem’s so-called duopoly is now expected to rake in a com...

DATA FEED FOR SEPTEMBER 21, 2017

TV Revenue Drop: TV ad revenues in the US are projected to slip in 2017. According to estimates from SNL Kagan, the traditional media format will generate $21.38 billion in ad revenues this year, a decline of 6.5% from last year. However, revenues will rebound in 2018 to hit an estimated $23.43 bill...

‘SOCIAL IS A BLACK HOLE’: COMMERCE-FOCUSED PUBLISHERS HAVE A FACEBOOK PROBLEM

A lot of commerce-focused publishers have hit a wall on Facebook. Many publishers are turning to commerce to generate revenue in a challenging ad climate. But they’re having a hard time incorporating Facebook into their plans. That’s partly because the economics of commerce-focused posts...

PROGRAMMATIC IS FINALLY FIGURING OUT A BASIC FLAW IN AD AUCTIONS

Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is. Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of auction they are bidding in, a group of supply-side platforms have independently stated that they will p...

BLOCKCHAIN, BUZZWORDS AND BOOTHS: DIGIDAY’S 2017 DMEXCO AWARDS

As the sun sets on the digital advertising industry’s favorite trade show Dmexco this year, it’s important to absorb the excited clamor and ad tech earnestness with a heavy pinch of salt. Digiday has just the ticket for attendees reeling from the two-day bonanza. Below is a list of who w...

THE STATE OF NEWS SUBSCRIPTION BUNDLES, IN 5 CHARTS

With ad-supported digital media companies in choppy waters, more publishers are trying paid subscription models. On Tuesday, Chartbeat founder Tony Haile revealed more specifics about Scroll, a startup he launched quietly at the beginning of 2017, using a $3.1 million seed round he raised from a num...

‘IT’S THE GUT OF AD TECH’: INSIDE THE RISE OF DMEXCO

Once a well-kept secret among German media and ad tech executives, Dmexco has evolved into a sprawling monster of a trade show, the tentpole, global event in the digital marketing calendar. With just 14,200 attendees in its first year in 2009, the Cologne, Germany, event now draws more than 50,000 p...

COPYRANTER: HOW TO WRITE A GREAT AD HEADLINE

Although the secret to great advertising is the unexpected visual, sometimes — because of execution or strategy or budget — you just need a kick-ass headline. Unfortunately, there have been zero great ad headlines so far this year (maybe a few good ones). There is a logical explanation f...

HOW SSPS USE DECEPTIVE PRICE FLOORS TO SQUEEZE AD BUYERS

Header bidding is unloading a symphony of destruction on ad tech, and supply-side platforms are adjusting by jacking up their price floors in hidden ways. Rather than setting price floors as a flat fee upfront, some SSPs are setting high price floors after their bids come in as a way to squeeze out ...

TOP 3 ADS OF THE WEEK: PREGAKEM, TOPPR, ROADSTER

Last week saw a huge uproar on two ads that depicted religious deities. While Jawed Habib, a renowned hair stylist and entrepreneur, was at the receiving end of the public fury after one of his franchise owners had put up an advertisement on a Bengali newspaper, promoting the hair salon, for the upc...

WHY RECEIVED WISDOM IS KILLING ADVERTISING (PART 1)

As a trainee at Ogilvy in the early '90s, I was fortunate to be introduced to that great organisation through a series of fascinating audio-visual presentations, aptly called "Magic Lanterns". Each well worn Lantern when played released all kinds of legend, lore and lessons. Many from ...

REMEMBERING TOM BICK AND WHAT HE TAUGHT ME

Tom Bick, who pushed innovative digital advertising campaigns at Kraft's Oscar Mayer brand before taking the VP-marketing job at Duluth Trading Co., died this week of a heart attack. He was 52. Bick, a Wisconsin native, was well-known and highly respected in the Midwestern marketing community an...

'OFFICIALLY BONKERS': GENDERLESS KIDS CLOTHES CREATE CONTROVERSY IN U.K.

John Lewis, the upmarket retailer best known for its tear-jerking Christmas ads, has become an unlikely flag-bearer in the gender equality movement. The favorite department store of the British middle classes has created a gender-neutral children's clothing department, and in so doing is attract...

ADVERTISERS WANT PROGRAMMATIC TECH PLAYERS TO FIGHT FAKE NEWS

Concerned about the fake news that runs rampant online, programmatic advertising decision-makers in North America are taking measures to ensure their ads don’t appear on questionable sites. To ensure the quality of their ads, more than half of programmatic decision-makers in the US and Canada ...

RETAIL FORECAST TO POWER DIGITAL ADSPEND THROUGH 2018

According to eMarketer, retail will outspend automotive, consumer packaged goods and consumer products, financial services and travel on digital advertising. The sector is expected to account for 14.2% of all digital adspend in 2017, with investment up 13.4% to £1.55bn. In 2018, retail will in...

MCDONALD'S TAPS PUBLICIS.SAPIENT, CAPGEMINI FOR GLOBAL IT

Even as consultancies continue to encroach on ad agencies' traditional assignments from marketers, agencies are increasingly fighting for turf that once belonged to consultants. Publicis.Sapient, in partnership with global consulting and technology services company Capgemini, has beat out Accent...

UNIVERSAL'S JODY GERSON PUMPS UP THE VOLUME FOR ADS

The CEO and chariman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog and—years after discovering a 14-year-old Alicia Keys—believes she has found the next big thing. You likely saw her handiwork at the Grammy's this year in an ad that ma...

TRANSPARENCY DEMANDS ARE PUSHING AD TECH COMPANIES INTO SPECIALIZING

Focus is coming to ad tech. Ad tech companies have reaped huge profits by serving publishers and media buyers alike. But with the increased demand for transparency, companies are finding they’re better off choosing one side.

HOW BIG SPORTING EVENTS BECOME MAGNETS FOR AD FRAUD

Ad fraud follows the money, and this past weekend, the money was on the fight between Floyd Mayweather Jr. and Conor McGregor. Such fights that are only legally accessible via pay-per-view are heavy targets for illegal watching. Pirated events are problematic for ad buyers because the illegal stream...

HOW SMALL SPORTS LEAGUES ARE USING FACEBOOK TO DRIVE TUNE-IN

To get people to watch Major League Soccer’s second Heineken Rivalry Week of the year on TV, MLS created 12 video ads for Facebook and Instagram, where they’re being targeted to soccer fans, team-specific MLS fans and other likely sports viewers across both social platforms.

THE WASHINGTON POST BRINGS ARTIFICIAL INTELLIGENCE TO ITS NATIVE ADS

Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates, these ads that are designed to mimic editorial content have turned out to be costly to make and distribute and hard to scale, which makes them a tough sell with advertisers and also...

THE STATE OF MOBILE PROGRAMMATIC IN 5 CHARTS

Mobile continues to eat desktop, but advertising spend on the platform hasn’t kept up with the amount of time spent on it. That’s changing. Mobile advertising will account for 63 percent of online spend and 26 percent of total media spend by 2019 — more than all traditional media, ...

ADVERTISING'S BAD BOY

Havas Co-Chairman and Chief Creative Officer Jason M. Peterson has a million followers on Instagram, is pals with A$AP Rocky and wants to steal McDonald's business.

HOW SOCIAL PLATFORMS ARE USING VIDEO TO CAPTURE AUDIENCE ATTENTION

Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.

WATCH THE NEWEST ADS ON TV FROM PIZZA HUT, CREST, JC PENNEY AND MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

WATCH THE NEWEST ADS ON TV FROM APPLE, GUCCI, ALDI AND MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

WITH AMAZON LOOMING, WALMART QUIETLY GROWS AS AN ADVERTISING FORCE

With around 140 million people shopping at its 5,000 stores in the U.S. every week, Walmart is not just a retail giant. It is also a growing advertising platform that touts its ability to connect online consumer behavior and a mountain of in-store sales data that its biggest rival Amazonlacks.

WITH ITS NEW POSITIONING, CAN COMPLAN ‘STAND TALL’ IN INDIA

'I am a Complan boy, I am a Complan girl'. It was an extremely popular jingle in the 90s in India. It was a part of an extremely popular advertising campaign from Complan, a milk based health drink currently owned by Kraft Heinz, that showcased how children consuming Complan were extremely h...

WATCH THE NEWEST ADS ON TV FROM MTN DEW, PAYPAL, DUNKIN' DONUTS AND MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday. A few highlights: Mtn Dew (aka Moun...

WECHAT AND MOBILE GAMES DRIVE GROWTH AT CHINESE INTERNET GIANT TENCENT

Tencent Holdings' quarterly profit got a huge boost from the success of its megahit gaming title Honour of Kings and an assist from advertising revenues. China's largest corporation reported a 70% surge in net income to a record $2.7 billion for the three months ended June. Sales rose 59% to...

4 OF THE WORST AGENCY SELF-PROMO ADS EVER PRODUCED

Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Would you hire a broke stock broker? How about a hacked hacker? Then why would you hire an ad agency that sucked at advertising itself...

AD AGE WAKE-UP CALL: CEOS FACE HARD DECISIONS ABOUT TRUMP, AND OTHER NEWS TO KNOW TODAY

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: CEOs and brand leaders are rethinking their messaging, and how close they want to get to the White House, in the post-Charlottesville Trump e...

US ATTRIBUTION FIRMS EYE GROWTH OPPORTUNITIES IN ASIA

A major financial services company recently wanted to run targeted advertising to reach more than 42 million people in its loyalty program who might also be in Yahoo Japan’s ad network. So the financial institution worked with Chicago-based attribution firm Signal to onboard its first-party da...

TOP ADVERTISERS OF THE WEEK: HUL IS THE TOP ADVERTISER, CLOSE UP EVER FRESH IS THE TOP BRAND

The BARC data for week 30 is out (Saturday, 22nd July 2017 to Friday, 28th July 2017). As per the data, for Across Genre: All India (U+R): 2+ Individuals, HUL is the top advertiser of the week with 177869 insertions and Close Up Ever Fresh is the top brand with 13028 insertions. After HUL, Reckitt B...

VOTE TO PICK JULY’S BEST ADS

Indian ad world is extremely vibrant and always abuzz with work that is creative, quirky, emotive as well as humorous. The work is an attempt that brands make to connect with their target consumers. While some just fulfill the brand's purpose, some successfully make an impression in the mind of ...

TOP 3 ADS OF THE WEEK: OLX, EBAY, FERNS N PETALS

Last week saw release of two interesting ads from the key e-commerce players, OLX and Ebay. While with 'OLX Karo, Aagey Badho', the brand establishes the significance of OLX for fulfilling one's dreams and moving forward in life, Ebay attempted to busts myths about purchasing refurbished...

NAKUL CHOPRA RE-ELECTED AS PRESIDENT OF AAAI

Nakul Chopra, Senior Advisor, Publicis Communications was re-elected President of Advertising Agencies Association of India (AAAI) for the year 2017-2018 at its recent Annual General Body Meeting. Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, was elected Vice-President of the...

TOP 5 ADS OF JUNE 2017

AdAge India brings to its readers, Top Ads of June 2017, which were picked by them throughout the month of July. The poll for choosing the best ads of June were rolled out on July 1 and our readers have enthusiastically picked the ads they liked the most in the month.

CHEIL INDIA LAUNCHES CHEIL DESIGN

Cheil India, an advertising and communications agency, has unveiled Cheil Design, an in house avant-garde creative specialism with technology at its core. Offering a suite of innovative and creative services, Cheil Design is launched to meet today's communication dynamic for brands. As a multi-d...

TOP 3 ADS OF THE WEEK: OLX, EBAY, FERNS N PETALS

Last week saw release of two interesting ads from the key e-commerce players, OLX and Ebay. While with 'OLX Karo, Aagey Badho', the brand establishes the significance of OLX for fulfilling one's dreams and moving forward in life, Ebay attempted to busts myths about purchasing refurbished...

WATCH THE NEWEST ADS ON TV FROM FEBREZE, SCOTCH BRITE, DICK'S AND MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

CONSUMERS LESS SATISFIED WITH SEARCH, ADS WORST PART OF EXPERIENCE, ACSI SAYS

Consumers are less satisfied with search engines in 2017 than in past years. Customer satisfaction in search engines in aggregate dropped by 1.3% to an American Customer Satisfaction Index (ACSI) score of 76. The ACSI released its E-Business Report 2017, which analyzes search, social media and news ...

NBCU'S AD REVS MIXED, ACHIEVES OVERALL GAIN IN Q2

Comcast’s NBCUniversal broadcast and cable advertising revenue slipped in the second quarter, with overall TV revenue higher, due to distribution gains. Broadcast revenue grew 5.3% to $2.2 billion, largely due to retransmission and content licensing revenue. Retrans fees were up 36.1% and cont...

LINE’S Q2: FEWER ACTIVE USERS BUT PROFITS LEAP OFF RISING AD REVENUES

Not every social messaging player can hope to grow into a mega platform. And Japan’s Line Corporation looks to have reached a peak in user growth even as it shows it can grow revenue and generate rising profits off of a shrinking user-base. In its second quarter earnings report, the now public...

VEGAN AD CRITICISING 'INHUMANE' DAIRY PRACTICES ESCAPES BAN

The ad watchdog has given the green light to a press ad for campaigning group Go Vegan World that described in vivid language how calves are separated from their mothers shortly after birth. Seven people complained about the ad, which appeared in The Sunday Telegraph in February, headlined: "Hu...

WATCH THE NEWEST ADS ON TV FROM GEICO, APPLE, HYUNDAI AND MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday. A few highlights: Apple teases its ...

BUT DID IT WORK? AD MEASUREMENT COMPANIES ARE THRIVING

Although ad tech vendors are perpetually cratering and getting acquired for pennies on the dollar, ad measurement companies are having a moment. The rise of ad measurement companies is best exemplified in the $850 million that Oracle is reportedly paying to purchase Moat. But the demand for ad measu...

TOP 3 ADS OF THE WEEK: TATA TEA, TANISHQ, KBC

It was business as usual in the last week in India's advertising and marketing industry. Several big brands launched their advertising campaigns with an aim to connect with their audiences and establish a strong recall. Some of these brands includes Tata Tea, Kaun Banega Crorepati by Sony, Tanis...

WATCH THE NEWEST ADS ON TV FROM WALT DISNEY WORLD, SUBWAY, HOME DEPOT AND MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday. A few highlights: Walt Disney World...

SEVEN AGENCY GROUPS MAKE THE CUT FOR MCDONALD'S LOCAL ADVERTISING

McDonald's and its franchisees have picked seven agency groups to handle local advertising for the chain across the United States, Ad Age has learned. Previously, about 60 agencies handled local advertising for nearly 200 cooperative groups across the country. Now it appears that just seven agen...

WATCH THE NEWEST ADS ON TV FROM REALTOR.COM, WELLS FARGO, BLUE BUFFALO AND MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

WATCH THE NEWEST ADS ON TV FROM SPRINT, XFINITY, DANNON AND MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

GOOGLE LAUNCHES AD CAMPAIGN #ONGOOGLEMAPS

Using lesser-known celebs and eschewing a press rollout, Google has quietly begun an ad campaign promoting its Maps feature. It comes days before the company is set to release its latest earnings report, where investors will be seeking signs of new revenue growth from features like ads in Maps. On T...

SOUND AND MAYBE FURY: FACEBOOK TURNS UP VOLUME ON VIDEO ADS, SPINS IT AS GOOD NEWS

Facebook is making (sound) waves with autoplay videos that start running with the volume already turned up. Some users have begun seeing messages describing the shift away from autoplay video that at least started on mute as convenient: Now, it's easier to enjoy video. We're always working t...

WATCH THE NEWEST ADS ON TV FROM GOOGLE PIXEL, HONDA, CHEX MIX AND MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

SMALL AGENCY CONFERENCE: BARTON F. GRAF'S JEFF BENJAMIN HAS 3 TIPS ON SURVIVING ADVERTISING

Barton F. Graf's executive creative director breaks it down for you in under a minute in this video from the sidelines of Ad Age's annual Small Agency Conference, taking place this year in Nashville.

PUBLISHERS FORGE AHEAD WITH VR, EVEN IF USERS AND ADVERTISERS LAG BEHIND

When it comes to virtual reality, few publishers are as committed as The New York Times, with its dedicated VR app and Daily 360 feature, helped by funding from tech giants Samsung and Google. All told, the Times produces one six- to 10-minute VR film a month and one one- to two-minute 360 video per...

ADS ON NBA JERSEYS OPEN THE DOORS FOR OTHER TOP SPORTS

Five years ago, the NBA hired SRI, a sponsorship research firm, to analyze the possibility of an unprecedented move in major American sports: placing ads on jerseys. The internal study assessed the value of the ad-on-jersey opportunity, which is widely popular around the world, from the English Prem...

HUL IS THE TOP ADVERTISER, VIDEOCON D2H IS THE TOP BRAND

The BARC Data for the 27th week (Saturday, 1st July 2017 to Friday, 7th July 2017) is out. The data for Across Genre: All India (U+R): 2+ Individuals names Hindustan Unilever as the top advertiser with 113650 insertions and Videocon d2hH as the top brand with 10238 insertions. Apart from HUL, Reckit...

MULLENLOWE GROUP BUYS SALT TO 'SMASH TOGETHER' PR AND ADVERTISING

MullenLowe Group has acquired PR and strategic comms agency Salt as it adds public relations to its "hyperbundled" offering in the UK and Asia. Alex Lekikh, the Interpublic ad agency’s global chief executive, told Campaign the move reflected his belief that the disciplines of creativ...

EMARKETER RELEASES NEW ADDRESSABLE TV AD SPENDING ESTIMATES

Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. According to eMarketer’s latest forecast, US addressable TV ad expenditures will grow 65.8% to reach $1.26 billion in 2017. eMarketer includes br...

ADS COME TO MESSENGER

After seeing promising results in some markets, Facebook is expanding Messenger ads globally. The company first announced that it would begin testing ads within Messenger among a small group of users in Australia and Thailand earlier this year. Advertising will appear not within conversations but on...

HAVAS MEDIA GROUP PARTNERS WITH KERALA BASED IMC ADVERTISING

Havas Media Group, India has entered into a strategic partnership with IMC Advertising, a Kerala-based advertising agency to strengthen its footprint in the southern market of India. The announcement was made in a press meet held yesterday in Calicut. Established in 2002, IMC Advertising is based in...

FACEBOOK ROLLS OUT MESSENGER ADS GLOBALLY

The Messenger ads appear in users' home tab within the app, and marketers can create them via Ads Manager and Power Editor. The ads are an additional placement option for Facebook advertising, and marketers will be able to include Messenger ads in Traffic and Conversion objective campaigns with ...

PRESSURE GROWS ON AD AGENCIES AS STOCKS ARE DOWNGRADED

Pivotal Research Group released an advisory note rating publicly-traded companies including Interpublic, Omnicom, Publicis and WPP as a “hold” due to what was described as a “difficult time for the agency holding companies” by analyst Brian Wieser in the note and reported on ...

TARGET MEDIA GOES SELF-SERVICE WITH DRAWBRIDGE CROSS-DEVICE PLATFORM

Drawbridge, the leading identity management company, today announced that Target Media & Target Digital, a leading provider of strategic media solutions, has adopted the Drawbridge Cross-Device Platform for mobile and cross-device media buying, targeting, and reporting on a self-service basis. &...

STEIN MART SELECTS BOHAN ADVERTISING AS ITS NEW AOR

Stein Mart is appointing Bohan Advertising as its new AOR following a formal review as the national retailer redefines its marketing and communications efforts. The Nashville-based Bohan will provide creative and strategic services with new brand messaging set to launch in the third quarter. Stein M...

FACEBOOK MESSENGER GLOBALLY TESTS INJECTING DISPLAY ADS INTO INBOX

Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing “promising results from Australia and Thailand,” Facebook Messenger is expandingits display ad beta test that lets businesses buy space between your chat threads. Later this month, a small ...

FACEBOOK’S MESSENGER ADS ARE BAD AND MUST BE DESTROYED

When Facebook removed messages from the main app, I swore then and there that I would never download Messenger. That’s been a pretty easy promise to keep, especially since they introduced the lovely idea of enormous ads that take up half your screen while you try to use the service. Today Face...

PROGRAMMATIC BUYING DECLINES 12% IN Q1

MediaRadar's 2016 Consumer Advertising Report, analyzing ad spend, formats, and ad buying patterns among marketers, found that programmatic ad buying declined 12% in Q1 of 2017 vs. Q1 2016.According to the ad sales intelligence platform’s data, 45,008 advertisers purchased ads programmatic...

UNDERSTANDING OUT-STREAM VIDEO ADVERTISING

Out-stream video advertising has emerged as an important revenue source for social media companies and publishers with limited or no video content. But while out-stream seems poised for continued growth, certain obstacles could halt its progress—including concerns over potential ad fraud.Out-s...

HISTORY OF ADVERTISING: NO 192: THE WORLDS FIRST BLACK AD AGENCY

In the UK, black-owned agencies never gained momentum. The handful of shops that took their chance in the late 1980s never managed to get beyond niche briefs mostly for haircare and cosmetic products targeting the Afro-Caribbean community – and into mainstream brands. At the same time, major a...

THE ECONOMIST IS HELPING ADVERTISERS FIND ECONOMIST READERS OFF ITS PROPERTIES

The Economist prizes its high-quality environment, but that doesn’t mean it’s against audience targeting.The publisher is tapping into its subscriptions data to sell acutely-targeted digital ad campaigns not only on its own platforms but also across an audience-extension network. Now, th...

THE GLOBAL STATE OF CONSUMER TRUST IN ADVERTISING IN 5 CHARTS

It’s been a year of turmoil in digital advertising. Ugly issues have surfaced, like how fake-news sites spouting hate speech, can prevail due to the automated set-up of programmatic advertising. Brand safety issues came to a head in March, resulting in advertisers boycotting YouTube; while tra...

3RD-PARTY FACEBOOK AD-OPS DEVELOPER HITS $1 BILLION RUN RATE

As Facebook advertising spend surges, Helsinki-based Smartly.io continues to grow rapidly. In June, the company hit a $1 billion run rate in ad spend, growing 10% month-over-month for the past year.Smartly.io, an independent company that automates Facebook and Instagram advertising and video content...

FACEBOOK INTRODUCES NEW AD METRICS AND PROMISES THAT MORE ARE COMING

Facebook says it’s introducing a number of new measurements for businesses that buy ads and own Facebook Pages. Last year, the company admitted that it had been misreporting some metrics — individually, none of the mistakes seemed particularly serious, but cumulatively, they created...

GOOGLE UNVEILS ADVR, AN EXPERIMENTAL AREA 120 PROJECT FOR ADVERTISING IN VR

Google today is more formally taking the wraps off its internal incubator, Area 120, with the launch of a dedicated website, alongside the launch of one of the program’s more interesting projects to date: a way to advertise within VR. The new experiment, which is simply called Advr, involves a...

THE STATE OF PROGRAMMATIC ADVERTISING

Programmatic advertising has gotten a lot of bad press this year, what with news about ad fraud, the YouTube ad boycott and the Guardian-Rubicon Project lawsuit. Regardless, programmatic is expected to continue to grow as more publishers and marketers shift from open exchanges to private marketplace...

NEWS UK’S DAVID DINSMORE: ‘ADVERTISING IS QUITE CHALLENGING’

News UK is home to major British newspapers including The Sun, The Times of London and The Sunday Times. It’s found that among some of its key publications, the print audience is growing but advertising is falling. “Advertising is quite challenging,” said David Dinsmore, COO of New...

WATCH THE NEWEST ADS ON TV FROM PLAYSTATION, E-TRADE, BEAUTYREST AND MORE

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads ...

SPOTIFY CLAIMS A 25% IMPROVEMENT ON AD PERFORMANCE

The study appears to be rather self-serving but figures from Nielsen Catalina Solutions, and presented to Campaign via Spotify, shows that ads on the music streaming service generate 25% more revenue compared to other ad services. For every thousand ads served the industry benchmark is $19.64 worth ...

PEOPLE-BASED TV ADS ARE ALMOST READY FOR PRIME TIME. HERE’S WHY

That’s right, turn down the lights. Flip on your favorite show and enjoy some ads hand-picked just for you. Or, at least, for the person whose email address is linked to the cable subscription.Addressable TV now reaches  42 percent of American households. And it’s projected to reach...

BREXIT TURMOIL DRIVES DOWN UK AD SPEND EXPECTATIONS

Citing a slowing UK economy, rising inflation and political uncertainty over midyear elections and upcoming Brexit negotiations, Zenith has pared back its expectation for UK ad spending growth in 2017.Zenith’s revised forecast anticipates only a 0.9% increase in UK ad spending this year, far b...

TIME WARNER WILL SPEND $100M ON SNAPCHAT ORIGINAL SHOWS AND ADS

Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that it is valued at about $100 million spent over the next two years.The newly created shows will span a variet...

FOX AND IHEARTMEDIA PARTNER TO TAKE ON DIGITAL ADVERTISING

The latest in media marriages is bringing together Fox Networks Group and iHeartMedia in a partnership that will help advertisers target audiences across video and audio.In an effort to take on the likes of Facebook and Google, which are called a duopoly online and are luring traditional media dolla...

ZENITH DOWNGRADES GLOBAL, NA, AD GROWTH OUTLOOK

Global advertising expenditure will grow only 4.2% to $559 billion in 2017, down from 4.8% growth in 2016, according to Zenith’s new Advertising Expenditure Forecasts.Zenith’s current global growth forecast is a downgrade from March when the Publicis Media agency predicted an increase 4....

ADOBE ADVERTISING CLOUD TV LAUNCHES, TIES IN SEARCH INTENT DATA

Adobe on Monday announced the launch of Adobe Advertising Cloud TV to automate data-driven planning and buying of television advertising. One feature of the new platform will enable marketers to target audiences who have demonstrated intent through online searches.The goal is to give marketers a mor...

WHAT’S IN A NAME? THE AD INDUSTRY DEBATES “PROGRAMMATIC” VERSUS “AUTOMATION”

According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts to almost $33 billion in ad spend.The Interactive Advertising Bureau (IAB), aware of this, has decided to take action. It recently called for the ind...

HOW TURNER TRAINED 500 EMPLOYEES TO SELL BRAND SOCIAL VIDEOS GLOBALLY

Turner Ignite, a division of Turner’s ad-sales business that focuses on data-driven advertising, has a social video advertising product called Launchpad. Launched during CES in 2016, Launchpad is designed to help advertisers distribute sponsored videos Turner companies create — everyone ...

TOP UK PUBLISHERS ARE LOSING $2.6 MIL. A YEAR TO AD BLOCKING

Industry headlines may have focused on issues such as brand safety and viewability lately, but the threat of ad blocking remains strong, according to publishers at the Association of Online Publishers’ ad-blocking event in London this week.Over the last year, publishers have worked out their o...

INSTAGRAM IS TESTING A NEW WAY FOR CELEBRITIES AND INFLUENCERS TO IDENTIFY THEIR SPONSORED POSTS

These aren’t for ads that businesses buy directly from Instagram, but rather for influencer marketing, where brands pay celebrities and other users with a significant online following to promote their products. It’s an area that every big tech and media company seems interested in, but i...

MOBILE GAMERS PREFER REWARDED VIDEO ADS

A new study by mobile platform Tapjoy finds that mobile gamers want their apps free and their ads rewarded.In fact, survey respondents in the U.S. prefer opt-in, rewarded ads over pre-roll videos by a 4-to-1 margin.And videos are consumers’ favorite type of rewarded ads on mobile, preferred by...

LUXURY MAGAZINE ADVERTISING FALLS, DIGITAL UP

Fashion brands like Gucci and Louis Vuitton are shifting luxury advertising from print magazines to digital.Citing data from ad-buying firm Zenith Media, The Wall Street Journal reports luxury industry spending on magazine advertising declined to $2.6 billion from 2013 to 2016, an 8% drop.But luxury...

SNAP LAUNCHES AD MANAGER, TOUTS AUCTION BUYING

Appealing to small and medium-sized businesses, Snap officially launched its self-service Ad Manager on Monday.The new platform boasts several features tailored for smaller brands, including auction buying and the ability to pay for ads with a credit card rather than a credit line. In Ad Manager, th...

‘MORE OF A BLIP’: BOYCOTTING BRANDS ARE BACK ON YOUTUBE

Advertisers can talk all they want, but at the end of the day, giant video platforms are hard to resist.Although a slew of advertisers made a fuss about pulling their ads off YouTube, many ads from these brands are still popping up there. And ad spend on YouTube has remained pretty stable, according...

WHAT YOU NEED TO KNOW ABOUT APPLE’S NEW PODCAST ANALYTICS

The world’s biggest platform for podcasts is going to shed new light on the state of advertising in the space. On Friday, Apple announced it would soon begin offering podcast creators some rudimentary audience analytics.• Podcasting started as an Apple-dominated medium, and it remains one...

FACEBOOK EXPANDS AD UNITS IN INSTANT ARTICLES

Earlier this year, the social giant began testing ad units in the related articles section at the bottom of Instant Articles to keep publisher partners on board. Now, based on what Facebook calls positive results, it is opening the test to all publishers partners.

BEST OF THE WEEK: PUBLISHERS’ AD REVENUE WOES HEIGHTEN AS PLATFORMS MOVE TO POLICE ADS

Our top stories this week delve into Breitbart’s slide and fresh fears regarding tech giants. As always, a full list of these articles appears at the bottom.After the U.S. presidential election, Breitbart was plotting an expansion to spread far-right, populist views in Europe. But today, Breit...

TWITTER VIDEO ADS GET HIGH RELEVANCY SCORES IN TEST WITH IPG

Interpublic’s MAGNA, the IPG Media Lab and Twitter have released the results of a study they conducted that examined how the location of video ads on the social site impacts effectiveness.The study examined key differences in effectiveness between Twitter’s Promoted Video ad placements: ...

FRANCE'S TRADITIONAL MEDIA AD SPEND SLOWED IN Q1

2017’s first quarter was quiet for ad spending in France as advertisers pulled back from most media types in advance of the country’s pending presidential election.Among the largest traditional media, TV spend dipped 0.8%, while print media slowed 5.0%, with a 1.2% gain in national newsp...

WHILE TV ADS DIP, INTERNET AD RATES SOAR

Higher-than-expected Internet advertising business in 2017 will more than compensate for TV ad declines — including all platforms, broadcast, cable, and TV stations. Gains will help U.S. advertising improve modestly this year.MoffettNathanson Research now projects that overall U.S. advertising...

FORRESTER: DISPLAY AD SPEND HEALTHY FOR NEXT 5 YEARS THANKS TO MOBILE

Marketers will spend more on display ads in Asia Pacific over the next five years than in either Europe or America, according to a new report by Forrester analysing data from Australia, China, India, Japan and South Korea.Display already makes up a large percentage of overall digital advertising in ...

PROPOSED PRIVACY BILL WOULD WIPE OUT BILLIONS IN AD REVENUE, NETCHOICE SAYS

The trade group NetChoice is joining advertisers in criticizing an online privacy bill introduced late last month by U.S. Rep. Marsha Blackburn.The BROWSER Act would require broadband providers as well as "edge" providers -- meaning Google, Facebook and other Web companies -- to obtain peo...

APPLE ADDS AD TRACKER BLOCKER TO DESKTOP SAFARI

No one likes being stalked around the internet by ads for something they once looked at or have previously bought. And Apple has noticed this  so it’s adding an ad tracker blocker for its Safari web browser as part of a series of updates of its desktop OS.“It’s not about block...

NEWSPAPER CIRCULATION STRUGGLES UPWARD WHILE AD REVENUE DECLINES

According to new Pew Research Center analysis, some major U.S. newspapers reported a sharp jump in digital subscriptions following last year’s presidential election, boosting overall circulation totals.This overall decline in circulation coincided with a double-digit decline in advertising rev...

ANA LOBBIES TO PRESERVE TAX BREAK FOR AD EXPENSES

The Association of National Advertisers is urging Congress to preserve a longstanding tax code provision that allows companies to deduct all of their ad expenses."Advertising is essential to the operation and even the survival of our national independent providers of news and information,"...

DIGITAL LIFTS LACKLUSTER UK OOH AD SPENDING

Digital out-of-home (DOOH) advertising got off to a fast start in the UK this year, surging 28% compared with Q1 2016. The segment’s performance buoyed an otherwise flat UK out-of-home (OOH) advertising market.

WHEN NOT ADVERTISING WORKS BETTER THAN ADVERTISING

Bill O’Reilly would be on television this evening if Mercedes-Benz and other advertisers had not pulled their ads from running during his show.  These advertisers muscled O’Reilly off the air because it became factually apparent he grossly mistreated women in the workplace.

TOP ADVERTISERS OF THE WEEK: HUL RETAINS TOP ADVERTISER SLOT, LALITHA JEWELLERY CONTINUES TO BE THE TOP BRAND

Once again Hindustan Lever is the Top Advertiser this week with 127886 insertions, Reckitt Benckiser (India) took the second position with 55715 insertions this week. Among other top five advertisers in week 21 of BARC are Cadburys India (27410), Brooke Bond Lipton India (22274) and Patanjali Ayurve...

ADS.TXT COULD WIPE OUT A LEGION OF PROGRAMMATIC AD PLAYERS. THAT'S GOOD

The Interactive Advertising Bureau''s Tech Lab has released a proposed standard called "ads.txt" that allows publishers to declare which businesses are authorized to sell their digital inventory. This lets the demand-side platforms, where buyers find inventory, to verify that the i...

SPRINT SHIFTS ITS $700 MILLION MEDIA ACCOUNT TO HORIZON MEDIA

Sprint spent nearly $700 million in ads in 2016, according to Kantar Media, which was about $85 million less than it spent in 2015.According to its latest annual report, the phone-service provider has cut its total advertising costs by $200 million for each of its last three fiscal years -- from $1....

"AN ADVERTISING-BASED VOD MARKET IS GREAT FOR BUSINESSES LIKE OURS": NITESH KRIPALANI, AMAZON VIDEO INDIA

On December 2016, American e-commerce giant, Amazon, launched its subscription-driven VOD platform, Prime Video, in India. Amazon hired Nitesh Kripalani, then EVP, new media, business development and digital/syndication, Sony Pictures Networks, to set up the business.

GOOGLE LINKING ONLINE AND OFFLINE WORLDS IN NEW ADVERTISING CHALLENGE

Google is testing a way to tie online ads to brick-and-mortar store purchases, a move whetting marketing appetites while fueling privacy worries.A product currently described as a “store sales measurement solution” was unveiled at a marketing conference this month in San Francisco by the...

QUEENSLAND PUBLIC SECTOR SPENDS $193 MILLION ADVERTISING IN 3 YEARS

The Queensland public sector spent $193 million on advertising campaigns in the past three financial years.About half of the spending was by the government's 21 departments, and the rest was spent by universities, TAFE and other public sector entities.The Newman government's Strong Choices c...

GEN Z HATES TV, AND WHAT THAT MEANS FOR TRADITIONAL ADVERTISING

Well, sort of. They hate conventional television, but are more in love with video content than ever. According to Visual Capitalist, “In 2011 the average 18 to 24-year-old millennial watched around 25 hours of traditional television per week. Today, they watch closer to 14 hours per week.&rdqu...

GLOBAL MOBILE ADVERTISING MARKET REPORT & FORECAST 2017-2022 - RESEARCH AND MARKETS

The global mobile advertising market reached a value more than US$ 100 Billion in 2016, exhibiting an exponential CAGR of around 45% during 2009-2016.The report has analysed the key players of the global mobile advertising market, some of which include Google, Millennial Media, Facebook, Microsoft, ...

NORTH KOREAN COMPANY ADVERTISING DOMESTICALLY-MADE “IPAD”

A North Korean company is advertising a domestic tablet computer under the copyrighted name of one of Apple Inc.’s flagship products – the “iPad” – the DPRK’s latest edition of Foreign Trade magazine shows. Made by the Myohyang IT Company, the device’s adver...

HOW RETAIL DISCOUNT ADVERTISING NEGATIVELY AFFECTS B2B SALES: PART TWO

In last week’s post we talked about how — given every business executive is a consumer, and the high volume of discount sales in the retail sector — the expectation of ‘better price’ is affecting business-to-business (B2B) sales.We concluded that a more pragmatic approa...

EVER WONDERED HOW MUCH ADVERTISING HAPPENED ON CABIN LUGGAGE TAGS IN INDIAN AIRLINES? ALL THAT IS GONE NOW

If you are a frequent flyer, you must have noticed that you don't need to get those cabin luggage tags in some cities and in the others just the tag without any stamping at the security check is sufficient. The Central Industrial Security Force (CISF) in March-end had announced phased discontinu...

BRANDS ARE NOT BUILT THROUGH ADVERTISING; IT TAKES SERVICING AND MORE: AMIT SHARMA, CEO, SHOPX

Amit Sharma, an entrepreneur who has been into start-ups from the very beginning of his career,launched ShopX about two years ago. ShopX, which caters to the B2B sector as well as the B2C sector to some extent, helps retailers get their hands on major brands regardless of their location. It’s ...

TRUECALLER TARGETS KENYA IN AFRICA ADVERTISING PLAN

Swedish firm Truecaller has stepped into the African advertising space as it seeks to monetise its mobile application user base on the continent.In a statement, the social media firm says it will start operating Truecaller Ads in Africa, including Kenya. This means that companies can now advertise o...

FIGHTING THE DIGITAL ADVERTISING CRIMINALS

A recent study by the Association of National Advertisers estimated that advertisers could potentially waste US$7.2 billion this year on nonhuman traffic to ads – or in plain English – on the delivery of ads no one will ever see. The primary vehicle for ad fraud is automated software pro...

VIACOM & ALTICE USA ANNOUNCE ADVERTISING AND CONTENT DISTRIBUTION PACT

Viacom Inc. and Altice USA have announced a multi-year partnership that includes advanced advertising and content distribution agreements. The partnership combines Altice USA’s unique audience data, multi-screen advertising platforms, measurement and analytics capabilities with Viacom’s ...

VIACOM ENTERS NEW ADVERTISING AND CONTENT DISTRIBUTION DEAL WITH ALTICE USA

Viacom Inc. VIAB, +0.52% and broadband and cable provider Alice USA ATC, +1.37% said on Thursday they've entered a new multi-year advertising and content distribution partnership. The deal will see Altice's audience data -- increasingly important for network advertisers -- multi-screen adver...

VIACOM, ALTICE USA INK ADVERTISING, DISTRIBUTION PARTNERSHIP

Viacom (VIAB) and Altice (ATSVF) USA, a multinational telecoms firm, announced a multi-year partnership that includes advanced advertising and content distribution agreements.Viacom will deliver ad offers to local and national advertisers across multiple screens, using Altice USA's audience data...

GLOBAL MOBILE ADVERTISING MARKET HAS REACHED A VALUE OF MORE THAN US$ 100 BILLION IN 2016

With increasing consumers' spending on media and entertainment, companies and service providers are increasing their investment in advertising their product and services through popular media platforms. In recent years, a robust increase in the number of mobile devices as well as the hours spent...

COMMON FORMS OF DIGITAL DISPLAY AD FRAUD: FAKING TRAFFIC, SITES, ATTRIBUTION AND MORE

It’s difficult to know just how much money US advertisers and publishers lose to ad fraud annually, but estimates based on select samples of impressions would suggest digital display ad fraud is a multibillion-dollar problem worldwide.

GOOGLE IS USING OFFLINE PURCHASE DATA FOR ADVERTISING

Google has announced that they will soon roll out a tool for advertisers that uses credit and debit card usage data from stores to obtain insight into the purchasing habits of people who see its ads. The new tool is aimed at bringing physical sales that maybe derived from online ads into the limelig...

WHAT YOU NEED TO KNOW IN ADVERTISING TODAY

Google is promising advertisers access to more granular data on their ad campaigns, along with more flexible and powerful tools to track the performance of their advertising spending.The search giant is rolling out a new ad measurement product called Ads Data Hub which is designed to make it easier ...

COMPANIES PULLING ADVERTISING FROM HANNITY

On Wednesday, several companies that regularly air commercials during Sean Hannity's Fox News show pulled their ads in the wake of his coverage of the 2016 murder of a Democratic National Committee staffer.The companies who have pulled their ads include Peloton, Ring, and Cars.com, which told Bu...

3 FACEBOOK ADVERTISING MISTAKES EXPERIENCED ADVERTISERS MUST AVOID

Facebook is a gold mine for today’s digital advertiser. Recent stats show just how potent the social network is in the industry—60 percent of advertisers expect to increase ad spend there in 2017. Advertisers are clearly getting results on the platform.

LEE’S OFFICE OF PUBLICATIONS RECEIVES 5 ADVERTISING AWARDS

Lee University’s Office of Publications received three silver and two bronze awards in the 32nd Annual Educational Advertising Awards, sponsored by Higher Education Marketing Report.Silver awards were given for the 2016 Insider Magazine, the 2016 Alumni Calendar, and a CityScope Magazine adver...

THE BEST ADVERTISING SHARES AN INGREDIENT - SPACE

Things used to be rather less cluttered, rather less crowded, rather less busy. Not just in the world of advertising but in the world of everything. Now, supermarket shelves are more crowded, roads are more crowded, diaries are more crowded, phone screens are more crowded, minds are more crowded. No...

TWITTER CHANGES PRIVACY TERMS AND ADVERTISING MODEL

In many ways, internet advertising is a necessary consequence of life online. Most users understand it’s the price we all pay for great websites and online tools without having to pay much for the privilege. (NOTE: that doesn’t stop the internet hoaxes from circulating, namely that sites...

ADVERTISING WEEK AND PRØHBTD MEDIA ANNOUNCE EXCLUSIVE NEW CONTENT PARTNERSHIP

Advertising Week and PRØHBTD® MEDIA are kicking off a new exclusive strategic partnership that will focus on original content to showcase the inner workings and challenges of building a brand in the cannabis industry. "We are honored that Advertising Week chose PRØHBTD MEDIA t...

MOBILE OPERATORS MUST EMBRACE THE $100BN MOBILE ADVERTISING MARKET, SAYS STRATEGY ANALYTICS

Mobile operators should be doing more to leverage subscriber data in mobile advertising, particularly in the face of stalling service revenue.Nitesh Patel, director, Wireless Media Strategies commented, “We have categorised operators’ approaches to mobile advertising according to the ext...

3 REASONS WHY ADVERTISERS SHOULD STUDY UP FOR BACK-TO-SCHOOL SHOPPING SEASON

Back-to-school is big business for retailers. How big? It's the second most-popular shopping window of the year, behind the holidays, and for the past two years, shopper spend has increased by 10% or more. If that trend holds for 2017, back-to-school spend will surpass $80 billion.

WHAT YOU NEED TO KNOW IN ADVERTISING TODAY

Ad buyers and TV network executives converged in New York City last week for a series of splashy, star-studded events. Jennifer Hudson sang. The cast of " Roseanne" reunited . There was lots of trash talking aimed at Facebook and Google. There was a new show about a magician who consults f...

ESAR MEDIA & ADVERTISING ROPES IN RANDOLF MIRANDA AS DIRECTOR – BUSINESS ACQUISITION & RELATIONSHIP

Esar Media and Advertising, one of India’s fastest growing performance based AD networks, has newly roped in Randolf Miranda in a strategic business role. Miranda joins the organisation as Director – Business Acquisition & Relationship, and brings to the table a diverse experience of...

THE FUTURE OF ADVERTISING

Well, there are a few things we can be sure of: the world of advertising, marketing and media has evolved tremendously and the pace of change is not slowing down!Brands and companies that want to be around in the future need to evolve with technology and make a shift in their marketing and advertisi...

GUEST COLUMN: NATIVE ADVERTISING CAN INCREASE BRAND LIFT BY AS MUCH AS 82%: NIKITA VEERABHADRAIAH

Display advertising is the oldest form of advertising on the web, and has been the biggest source of income for a large number of online publishers. However, in the last couple of years, we’ve seen revenues through display advertising declining steadily and publishers complaining about losing ...

BBG&G ADVERTISING GETS 4 AWARDS

BBG&G Advertising was recognized with four awards from the 14th Annual Service Industry Advertising Awards. One of the gold awards was for a series of newspaper print ads for Flannery Animal Hospital, created to educate readers on the full range of services that Flannery offers.

MORE TARGETED ADS IN STORE FOR TWITTER AFTER CHANGES IN PRIVACY POLICY

Twitter's new privacy policy suggests ambitions of becoming more like Facebook — more tracking of users and more targeting of ads to rake in more .The short answer is money. A longer answer? Targeted ads that are tailored to your whims and tastes are more lucrative than generic ones. That&...

IN-APP ADVERTISING IS GROWING, BUT AROUND WHAT TRENDS?

The in-app advertising market has changed quickly in just the past 12-18 months. Consider: Q1 2017 was a record-breaking quarter for app stores, with 15% download growth year-to-year. All told, there were 25 billion downloads in Q1 of this year. Consumer spending on and within apps was $15 billion i...

HOW PINTEREST WILL ESCAPE THE ADVERTISING TRAPS THAT SNARED OTHER SOCIAL MEDIA PLATFORMS

Pinterest believes it can reinvent the wheel when it comes to discovering things online, both for users and advertisers alike. The fact that it has a different base from Snapchat could work to its benefit. Widespread use among peers was one of the factors that lead advertisers and investors to Faceb...

ACCC’S NARROW VIEW CLOSES WINDOW ON OUTDOOR ADVERTISING TIE-UP

The outdoor market accounts for 5.7 per cent of the $13.7bn national advertising market and is growing slowly, while digital advertising increased its share over the last year from 38.3 to 44.4 per cent.The increase in digital advertising over the period was $1.2bn, which is more than the entire $78...

BUSINESSES WARNED OVER AC ADVERTISING RULES

Tough restrictions on advertising and street trading will be put in place in Hamilton, the Great Sound and Dockyard for the America’s Cup — with fines of up to $20,000 for offenders.Front Street in Hamilton as far back as Reid Street, as well as Albuoys Point, Par-la-Ville Road and Bermu...

ADVERTISING AND THE BUDGET: THE $5 BILLION TAX BREAK TO MAKE US UNHAPPY

The long-standing but completely ignored 100% tax break for expenditure on advertising means that, according to the Green Institute’s calculations, this year alone, we Australian citizens are set to contribute some $4.8 billion to companies to sell us things we usually don’t want or need...

ENSURE FORMULA-MILK ADS COMPLY WITH WHO, ADVERTISING GUIDELINES

According to Euromonitor, formula-milk sales in 2015 came to US$47 billion (S$65 billion) globally, fuelled by marketing tactics and a move towards “premiumisation” (Milk brands use premium image, consumer behaviour to drive prices up: CCS; May 11).

A DREAM DEFERRED: WHY THE DIGITAL AD INDUSTRY STRUGGLES TO CREATE A STANDARD ID

The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned L...

THE ADVERTISING TECHNIQUE THAT FUNDS MOST OF THE INTERNET IS GROSSLY FLAWED: STUDY

Programmatic ad buying allows brands to buy mostly online advertising using data targeting and technology.A new report shows there are many non-disclosed deals, as well as a lack of understanding about how programmatic works. Brands also are not sure about what they are paying for and how effective ...

ADVERTISING ON YOUTUBE: UK ADVERTISERS NOT CONVINCED

Earlier this year, marketers started getting worried as their Google ads started appearing next to unsavoury or illegal content posted by terrorists, white supremacists and pornographers.Google moved in quickly to allay such fears but not everyone is convinced. The search engine has restricted where...

CONNECTED TV VIEWERSHIP IS BOOMING, WILL CTV ADVERTISING FOLLOW?

Connected TV viewing accounts for about 20% of total TV viewing time, according to data from Frank Magid Associates, and has grown some 300% over the last year. eMarketer estimates connected TVs are now present in over 70% of US households. Still, connected TV advertising accounts for just 1% of tot...

ADVERTISING VS ADTECH - IS THERE A DIFFERENCE?

Digital has been a buzzword in the advertising fraternity for some time now. A fair portion of ad spend is being attributed to digital advertising, but is it being channelled in the right direction to get the best return on investment (ROI)? When advertisers put all their focus on getting the most e...

GERMAN ADVERTISING MARKET TO GROW TO €6 BILLION IN 2017

The advertising revenues for TV, radio, video and audio offerings in Germany are expected to grow to around €6 billion this year (2016: 5.7 billion).The forecast is made by VPRT, the German association of commercial broadcasters and audiovisual services, in its spring advertising update.

JCDECAUX WINS RET'S LARGE OUTDOOR ADVERTISING CONTRACT FOR ROTTERDAM

JCDecaux SA (Euronext Paris:DEC), the number one outdoor advertising company worldwide, announced today that its Dutch company, JCDecaux Netherlands, has been awarded the 5 year exclusive contract for the entire portfolio of outdoor advertising assets owned by the Rotterdam Public transport company ...

ADVERTISING WEEK SNAPS UP RUBICON PROJECT'S TOP MARKETER AS PRESIDENT

Advertising Week has hired Rubicon Project's chief marketing officer Mari Kim Novak as its new president, tasked with overseeing the New York City flagship edition of Advertising Week as the brand’s global footprint expands,

SOCIAL MEDIA ADVERTISING: FACEBOOK, INSTAGRAM, AND TWITTER BASICS

Social media advertising is a prime opportunity for a small business. Understanding how the different platforms work and how to leverage each for small business success is also a part of running a small business. Advertising on social media is a fantastic resource for small businesses, as the campai...

FACEBOOK TO REFUND OVERCHARGED ADVERTISERS

Facebook will reimburse some advertisers after the company found and fixed a bug that misattributed some clicks on video carousel ads as link clicks.Facebook will reimburse some advertisers after the company found and fixed a bug that misattributed some clicks on video carousel ads as link clicks.

WEIBO ADVERTISING HELPS SINA SUSTAIN GROWTH MOMENTUM

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ALPHABET EYES A PLAN B TO ITS ADVERTISING DOMINANCE

Amazon’s voice-controlled speaker, Amazon Echo, is powered by Amazon’s digital assistant software, Alexa. Nearly two years after Amazon introduced Echo, Alphabet sought to challenge it with its own Google Home device.Both devices are presented as a hub for automated homes where they can ...

DISNEY BUNDLES ASSETS FOR ADVERTISERS

Disney is rethinking its sales pitch to advertisers and is now bundling movie studios, theme parks, and consumer products together into a comprehensive marketing package for brands, according to AdAge.

ADVERTISING IS FAILING: WE NEED TO SAVE THE WEB

Negative consumer attitudes, driven by poor advertising experiences, are diminishing the ability of publishers to provide free content to consumers. And whilst the evolution of digital advertising has marked outstanding innovation in advertising-technologies, the industry has failed to modernise the...

ADVERTISEMENTS FOR PRODUCTS BEING REWORKED AFTER ASCI PUTS ONUS OF BENEFIT-BASED CLAIMS ON CELEBS

Remember a svelte Deepika Padukone preparing for the wedding season with Kellogg’s Special K Cereal with a challenge of weight loss in two weeks? Those advertisements are off air now but the same brand ambassador is back with a different message — the morning meal is important and Kellog...

DON'T USE TOPPERS IN ADS, SCHOOLS TOLD

The Director of Matriculation Schools has issued a directive asking all schools in the state under his purview to avoid advertising and promoting examination toppers.In the directive, it is stated that schools should refrain from promoting select students performing well by publishing their names an...

WHEN ADVERTISING ONLINE, FACEBOOK IS YOUR FIRST BUY, WHY?

Facebook is too big to ignore. It has over 1.23 billion daily active users. Every 60 seconds on Facebook 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.When it comes to advertising online, Facebook is your first buy, why?

TAPJOY TOUTS NEW REWARDED ADVERTISING REPORT

MAW broke the news Monday that Tapjoy is once again proving to the mobile advertising world why it’s at the top of its game — it understands rewarded advertising better than anyone.According to the new Tapjoy report, rewarded advertising helps app developers keep users engaged longer. Fi...

FOR ADVERTISING, MARKETING FIRMS, LOCATION CAN BE BLESSING AND CURSE

The advertising, marketing and digital-strategy industry is not without its challenges, and one of the biggest issues Boulder’s creative firms are facing is battling the area’s high cost of living.At BizWest’s CEO Roundtable on Advertising & Marketing, industry leaders discusse...

FYND ENTERS WORLD OF E-COMMERCE ADVERTISING WITH CUTE CAMPAIGN AND CAPTIVATING STORYLINE

Opening on a high pitched note, the TVC shows two friends bumping into each other at a cafe, meeting after almost two months, to be precise. Noticing his female friend’s companion, the guy assumes him to be her boyfriend Rahul and highlights how much the girl talks about him. This, until the b...

THE END OF ADVERTISING AS WE KNOW IT

There is backlash against major publishers and networks --Led by P&G Chief Brand Officer Marc Pritchard, major advertisers like GE and JP Morgan Chase have been reexamining their digital display advertising spend and threatening to cut significant dollars out as they pressure companies like Goog...

STUDY: TWO-THIRDS OF MILLENNIALS RECEPTIVE TO AI IN ADVERTISING

According to Rocket Fuel’s Consumer Perceptions of AI Survey, over two-thirds of Millennials see the benefits of brands using AI to help inform and direct their buying decisions.The study found that 80 per cent of the 25 to 34-year-olds surveyed see value in brands engaging them with personali...

THE DANGER OF ASSERTIVE ADVERTISING