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    ORB INTELLIGENCE AND LIVERAMP PARTNERSHIP UNLOCKS INTERNATIONAL B2B DATA-DRIVEN ADVERTISING OPPORTUNITIES

    Mar 18, 2019

    Orb Intelligence announced the public launch of their B2B Audience Targeting Solutions. The solutions combine Orb’s industry-leading international B2B data set with the largest independent identity graph, enabling marketers to build international B2B campaigns using GDPR compliant data across ...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=31123112

    NBCUNIVERSAL, SKY TEAM UP TO EXPAND GLOBAL ADVERTISING PRODUCT

    Mar 18, 2019

    Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, a major step by the top U.S. cable TV provider to transform itself into a global media leader.The initiative would allow global advertisers to target s...

    REUTERS
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    https://Advertising.report/news-article.aspx?ID=31133113

    FACEBOOK ANNOUNCES CHANGES TO POLITICAL ADVERTISING TO MEET NEW FEDERAL RULES

    Mar 18, 2019

    Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including who pays for them and whom they target. The move is part of the social-media giant's response to changes the Trudeau government has made to Canada&...

    COAST REPORTER
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    https://Advertising.report/news-article.aspx?ID=31143114

    SHOULD BRANDS BRING ADVERTISING IN-HOUSE?

    Mar 15, 2019

    As the saying goes, if you want something done, do it yourself. Certainly, there has been a growing trend of brands moving advertising functions in-house, but industry professionals warn that such decisions cannot be taken lightly and must be considered on a case-by-case basis. According to Ruben Sc...

    RACONTEUR
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    https://Advertising.report/news-article.aspx?ID=31093109

    GOOGLE ADS TO PROVIDE USERS WITH MORE ASSISTANCE AFTER AD DISAPPROVALS

    Mar 14, 2019

    Google Ads is introducing a better solution for letting users know when ads are removed for policy violations.The new ‘Policy manager’ in Google Ads will keep users informed about ad disapprovals and allow them to make policy appeals.In some cases, Google may even be able to detect polic...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=31073107

    IN A CHALLENGE TO TWITCH AND YOUTUBE, FACEBOOK ADDS ‘GAMING’ TO ITS MAIN NAVIGATION

    Mar 14, 2019

    Facebook’s gaming efforts and challenge to Twitch are taking another big leap today, as the social network begins the initial rollout of a dedicated Facebook Gaming tab in the main navigation of Facebook’s app. The goal with the new addition is to help people more easily find games, stre...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=31083108

    U.S. ESPORTS DIGITAL AD REVENUE WILL BREAK THE $200 MILLION BARRIER NEXT YEAR, PER NEW REPORT

    Mar 14, 2019

    As esports keeps creeping towards the mainstream, more brands are jumping in. In a report issued today, eMarketer projects that digital ad revenue lured by competitive video gaming in the U.S. will jump 25 percent this year to $178.1 million. By 2020 it will reach nearly $213 million, according to t...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=30943094

    GOOGLE ADDS DUCKDUCKGO AS A SEARCH OPTION IN CHROME FOR THE FIRST TIME

    Mar 14, 2019

    For the first time, DuckDuckGo is an option that users can select as their default search provider in Google Chrome.With the release of Chrome 73 earlier this week, DuckDuckGo has been added to the list of default search engine choices in over 60 markets.A Google software engineer noted on GitHub th...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=30963096

    MASSIVE FACEBOOK OUTAGE

    Mar 13, 2019

    It’s not just you. Facebook is undergoing an outage today, March 13, 2019. The outage appears to have started at noon eastern time, which is about 9 AM Pacific. This outage is preventing many people from posting to Facebook onto their news feed.The outage is affecting new posts from being crea...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=30953095

    LINQIA INTRODUCES INTELLIGENT SUITE TO MEASURE INFLUENCER MARKETING ROI

    Mar 13, 2019

    Influencer marketing continues to grow with a $10 billion ad spend projected in 2020 alone. However, those dollars are only valuable if they make an impact. On March 13th, Linqia, the performance-based influencer marketing company, will introduce the availability of its new Intelligence Suite to ass...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=30893089

    NEW PRIVACY BILL PROPOSES A ‘DIGITAL MARKETING BILL OF RIGHTS FOR MINORS'

    Mar 12, 2019

    In a move that attempts to curb the data collection practices of tech giants, two senators have proposed a legislation to update online privacy rules for children in the United States. If passed, tech companies and data brokers will be unable to collect data on teens aged 13 to 15 without their cons...

    KTVU
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    https://Advertising.report/news-article.aspx?ID=30903090

    FACEBOOK MAKES CHANGES TO ADVERTISING, REACH MEASURES

    Mar 12, 2019

    Facebook (FB +0.2%) is changing up advertising metrics, replacing what was a single measure of relevance with three other measures, Bloomberg reports. Potential reach, previously calculated based on total monthly active users, will now only include people who were shown an ad over the past 30 days.A...

    SEEKING ALPHA
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    https://Advertising.report/news-article.aspx?ID=30823082

    DIGITAL ADVERTISING FIRM IN €51M DOUBLE DEAL

    Mar 12, 2019

    A leading UK-based digital advertising firm has moved to acquire two Dutch counterparts in a €51 million deal.Public company Ocean Outdoor, which is based in London and works with the Wimbledon Tennis Championships, Transport for London and city councils in Birmingham and Manchester, has contin...

    BUSINESSCLOUD
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    https://Advertising.report/news-article.aspx?ID=30833083

    SOUTH AFRICA'S BANKS REDUCE ADVERTISING SPEND WHILE DIGITAL BANKS GROW

    Mar 12, 2019

    Ornico and Financial Mail, along with a panel of advertising and marketing thought leaders, will analyse advertising in South Africa's financial services industry at the upcoming AdForum on 29 March 2019, at the Houghton Golf Club. Banking is changing with the emergence of new banks in South Afr...

    BIZCOMMUNITY
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    https://Advertising.report/news-article.aspx?ID=30843084

    FACEBOOK'S PHASING OUT ITS AD RELEVANCE SCORE, REMOVING SIX AD METRICS

    Mar 12, 2019

    Facebook has announced that it will remove its Ad Relevance Score as part of a broader switch to more granular, relevant ad metrics to help improve performance.As per Facebook:Rather than measure relevance in one metric, over the next few months, we will replace relevance score with three new, more ...

    SOCIAL MEDIA TODAY
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    https://Advertising.report/news-article.aspx?ID=30883088

    TWITTER HIRES GOOGLE EXEC TO HEAD US AGENCY DEVELOPMENT

    Mar 11, 2019

    Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google where he spent the last five years on Google’s U.S. agency team. In his new role, Brodman will lead the team that works with the big holding companies and their agencies to create progr...

    MARKETING LAND
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    https://Advertising.report/news-article.aspx?ID=30773077

    GOOGLE LAUNCHES MARKETER-FRIENDLY GOOGLE ADS API QUERY BUILDER

    Mar 11, 2019

    If you’re using an application that leverages the Google Ads API, which just rolled out of beta last week, there’s now a new query builder tool is now available. The query tool’s web interface is designed to make it easy to build queries for reporting on your Google Ads accounts. W...

    SEARCH ENGINE LAND
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    https://Advertising.report/news-article.aspx?ID=31023102

    FACEBOOK ANNOUNCES OVERHAUL OF PRIVACY POLICIES

    Mar 08, 2019

    Facebook founder Mark Zuckerberg has announced radical changes to the social media giant’s privacy policies.   In a surprise move that Zuckerberg admitted would attract criticism, he revealed Facebook would move towards default auto-encryption for all messaging on its platforms, incl...

    CAMPAIGN INDIA
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    https://Advertising.report/news-article.aspx?ID=30663066

    TWITTER BOOSTS REPORTING FEATURE TO PLUG PERSONAL DATA SHARING

    Mar 08, 2019

    In a tweet from its safety handle, the company announced an update to its abuse reporting functions, allowing users to specify personal information issues, with a GIF showing step-by-step instructions. Twitter Inc. on Thursday added to efforts to address concerns over privacy protection on social me...

    THE FINANCIAL EXPRESS
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    https://Advertising.report/news-article.aspx?ID=30673067

    FACEBOOK RELEASES NEW GUIDE ON EFFECTIVE DIGITAL MARKETING TEST PROCESSES

    Mar 08, 2019

    In order to maximize your social media marketing process, you need to conduct tests. You can't know what your audience responds best to without trying different content formats, for example, you can't know the best times to post to reach your specific target market, or the best image types a...

    SOCIAL MEDIA TODAY
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    https://Advertising.report/news-article.aspx?ID=30683068

    FACEBOOK’S PIVOT TO MESSAGING PUTS ADVERTISERS IN A TIGHT SPOT

    Mar 08, 2019

    Many marketers will need new strategies if consumers adopt Facebook Inc.’s promised platform for private, encrypted, disappearing messages.I  don’t view this as replacing the public platform. Facebook and Instagram will continue to get more important,” Facebook Chief Executive...

    THE WALL STREET JOURNAL
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    https://Advertising.report/news-article.aspx?ID=30693069

    BREXIT SHADOW LINGERS ON SUBDUED IRISH ADVERTISING MARKET

    Mar 08, 2019

    Advertising spend in the Republic will increase by just 0.6 per cent to €1.044 billion this year, with online market growth barely offsetting a decline in “offline” spending, media-buying group Core has forecast. Intensifying concerns about the risk of a hard Brexit have led to a &l...

    THE IRISH TIMES
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    https://Advertising.report/news-article.aspx?ID=30703070

    THE $100,000 DARK-MONEY MYSTERY GROUP BEHIND A PHARMA-BASHING FACEBOOK CAMPAIGN

    Mar 07, 2019

    A new dark money group with conservative ties has run more than $100,000 worth of Facebook ads bashing pharmaceutical companies and high drug prices since October, STAT has learned.The group’s spokesperson is a well-known Republican communications professional who previously worked for Preside...

    STAT
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    https://Advertising.report/news-article.aspx?ID=30583058

    KEEP SYDNEY OPEN CAMPAIGN CALLS FOR ADVERTISING INDUSTRY SUPPORT

    Mar 07, 2019

    The Keep Sydney Open movement has called on the advertising industry to support the group’s campaign ahead of the New South Wales state election later this month. With just 16 days until the NSW Election, Keep Sydney Open is calling on the advertising and creative community to show their suppo...

    MUMBRELLA
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    https://Advertising.report/news-article.aspx?ID=30593059

    FOUR MONTHS AFTER LEGALIZATION, FACEBOOK’S STILL CENSORING POT-RELATED ADS

    Mar 07, 2019

    A medical cannabis advocacy organization’s Facebook ad account was disabled in error and will be reinstated, the platform tells Global News.Earlier this year, Canadians for Fair Access to Medical Marijuana (CFAMM) was ramping up a campaign to eliminate taxes on medical cannabis, which included...

    GLOBAL NEWS
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    https://Advertising.report/news-article.aspx?ID=30603060

    GOOGLE WANTS ANDROID DEVELOPERS TO MAKE MONEY BY SHOWING VIDEO ADS TO USERS

    Mar 07, 2019

    Google has launched a new programme which will help developers make money from non-paying app users. Called ‘rewarded products’, Google will help developers monetise apps by showing ads in a video format. Users can choose to watch the video advertisement and after completion will receive...

    HINDUSTAN TIMES
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    https://Advertising.report/news-article.aspx?ID=30613061

    PACKAGING AD COMPANY PI ADVERTISING SEES 2,500% GROWTH IN IMPRESSIONS IN FIRST 4 MONTHS OF OPERATION

    Mar 07, 2019

    Pi Advertising, a packaging advertising platform, has seen remarkable growth of 2,500% in the four months since it first launched its platform, as measured by the amount of ad-supported packaging it distributes every month across South Africa. The company, which distributes free, advertising-support...

    BIZCOMMUNITY
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    https://Advertising.report/news-article.aspx?ID=30623062

    FACEBOOK IS CONSIDERING RELAXING IT’S STANCE ON CANNABIS ADVERTISING

    Mar 06, 2019

    For the first time ever, Facebook is considering changing its policy regarding cannabis which would allow site users to promote and sell their products. At the moment, Facebook doesn’t allow any advertisements for cannabis companies or discussions of buying or selling cannabis products. This h...

    CBD TESTERS
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    https://Advertising.report/news-article.aspx?ID=30473047

    FACEBOOK AND GOOGLE’S CHOICE TO RESTRICT ADVERTISING

    Mar 06, 2019

    Facebook has been in Indonesia before the presidential election on may 17. April, the publication of election advertising is prohibited, which is financed from abroad. in order for a foreign interference should be prevented on the vote, announced the Online network on Monday. Prior to the parliament...

    LEADER BULLETIN
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    https://Advertising.report/news-article.aspx?ID=30483048

    BING ADS AND SAMSUNG LAUNCH 3D SEARCH ADS

    Mar 06, 2019

    Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing. This innovation is a big step forward in improving consumer experience, and follows months of research and collaboration betw...

    NETIMPERATIVE
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    https://Advertising.report/news-article.aspx?ID=30493049

    PORT MACQUARIE-HASTINGS COUNCIL ASKS BUSINESSES TO REMOVE DISPLAYS

    Mar 06, 2019

    Laurieton business owners have expressed their disappointment after they were asked to remove displays by Port Macquarie-Hastings Council. Kylie Johnson is the owner of an art studio on Bold Street and was disappointed with council's decision to ask businesses to take down displays from the foot...

    CAMDEN HAVEN COURIER
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    https://Advertising.report/news-article.aspx?ID=30503050

    GLOBAL NATIVE ADVERTISING MARKET SET TO BE WORTH OVER $400 BILLION BY 2025

    Mar 06, 2019

    ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market to 2025. Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native adv...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=30513051

    GOULD WANTS GOOGLE TO CHANGE ITS MIND ABOUT REFUSING ELECTION ADS

    Mar 06, 2019

    Democratic Institutions Minister Karina Gould says she's going to try to persuade Google to change its mind about refusing to run election advertising during the upcoming federal campaign.Speaking in an interview with CBC News, Gould suggested that Google's decision to stop accepting politic...

    CBC
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    https://Advertising.report/news-article.aspx?ID=30523052

    GOOGLE PLANS TO BAN POLITICAL ADS BEFORE CANADA ELECTION

    Mar 06, 2019

    Alphabet Inc's Google will ban political advertising on its platform before the Canadian federal election, after the country introduced stringent transparency rules. The Bill C-76, which was passed in December, requires online platforms to keep a registry of all political and partisan advertisem...

    ITNEWS
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    https://Advertising.report/news-article.aspx?ID=30553055

    UK DIGITAL ADVERTISING MARKET TO BREAK £15BN BARRIER IN 2019 - BARCLAYS

    Mar 05, 2019

    Digital advertising spend in the UK is expected to grow to above £15bn this year with double digit growth predicted as the nation shifts away from traditional media forms, according to a report from Barclays Corporate Banking. The bank highlights out-of-home (OOH) advertising as one of the are...

    MOBILE MARKETING MAGAZINE
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    https://Advertising.report/news-article.aspx?ID=30303030

    TV ADVERTISING STILL TROUNCING DIGITAL IN TERMS OF IMPRESSIONS, NIELSEN SAYS

    Mar 05, 2019

    Broadcasters and programmers are trying to ward off digital giants like Google and Facebook by offering targeted advertising. But TV advertising is still delivering the most impressions, by a long shot.According to new Nielsen figures, the firm’s first public data via its Total Ad Ratings meas...

    FIERCEVIDEO
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    https://Advertising.report/news-article.aspx?ID=30353035

    MOBILE ADVERTISING MARKET IS ANTICIPATED TO WITNESS AN EXPONENTIAL CAGR OF 18.8% FROM 2017 TO 2022.

    Mar 05, 2019

    The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have inv...

    HONEST BUSINESSMAN
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    https://Advertising.report/news-article.aspx?ID=30383038

    IT LOOKS LIKE FACEBOOK KNOWS WHO'S BEHIND A SHADOWY £257,000 AD CAMPAIGN TO TORPEDO THERESA MAY'S BREXIT DEAL - BUT IT'S KEEPING IT UNDER WRAPS

    Mar 05, 2019

    It looks like Facebook has uncovered who was behind a shadowy £257,000 advertising campaign lobbying to kill UK Prime Minister Theresa May's Brexit deal with the EU.The Digital, Culture, Media, and Sport Committee (DCMSC) - a parliamentary committee that last month published a damning repo...

    BUSINESS INSIDER
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    https://Advertising.report/news-article.aspx?ID=30393039

    DICK'S SPORTING GOODS USED FACEBOOK TO AUTOMATICALLY SERVE DIFFERENT ADS TO DIFFERENT PEOPLE

    Mar 04, 2019

    Big brands are getting smarter about how they advertise online— and they're starting to see better results. Dick's Sporting Goods relied on automated merchandising on Facebook during the holiday season in 2018, leading to 100,000 incremental purchases and $10 million in incremental sal...

    BUSINESS INSIDER
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    https://Advertising.report/news-article.aspx?ID=30403040

    ASCI PROCESSES COMPLAINTS AGAINST 389 ADS, OF WHICH 355 WERE REGARDING MISLEADING CLAIMS

    Mar 04, 2019

    Advertising Standards Council of India (ASCI) investigated complaints against 389 advertisements of which the advertisers ensured corrective action for 112 advertisements as soon as they received the complaints from ASCI. ASCI's Consumer Complaints Council (CCC) upheld complaints against 232 adv...

    AFAQS
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    https://Advertising.report/news-article.aspx?ID=30223022

    TECH FIRM PLANS TO TRANSFORM ADVERTISING ON FACEBOOK, YOUTUBE AND TWITTER VIA BLOCKCHAIN

    Mar 04, 2019

    Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have been attempts to solve this fundamental problem, but despite technological advancements, inefficiencies have remained. Fraud has been an issue, with und...

    COINTELEGRAPH
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    https://Advertising.report/news-article.aspx?ID=30233023

    AMAZON'S AD GROWTH POSES NO IMMEDIATE THREAT TO THE DIGITAL DUOPOLY

    Mar 04, 2019

    Amazon’s advertising growth poses no immediate threat to Facebook and Alphabet, according to new research, which indicates that growth will augment rather than undermine the likes of Facebook and Alphabet.A rapidly expanding digital advertising market will leave plenty of room to accommodate a...

    THE DRUM ASIA
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    https://Advertising.report/news-article.aspx?ID=30243024

    FIRM COMBINES EMAIL SERVICES WITH SOCIAL MEDIA AND DIGITAL AD BUYING

    Mar 04, 2019

    DigDev has devised a service to help brands place social media and display ads using its email data.Clients can upload data from DigDev Direct to social media sites, applying the same matching profiles they use for targeting email campaigns, the company says.They can also use the email data when buy...

    MEDIAPOST
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    https://Advertising.report/news-article.aspx?ID=30253025

    MTN SIGNS OUT THERE MEDIA TO DELIVER DIGITAL ADVERTISING ACROSS MIDDLE EAST & AFRICA

    Mar 04, 2019

    South Africa-based mobile telecoms company MTN Group has enlisted Out There Media (OTM), a mobile advertising and data monetisation firm, to build it a digital advertising hub. The deal will see MTN, which operates in 21 countries throughout Africa and the Middle East, utilise OTM’s Mobucks mo...

    MOBILE MARKETING MAGAZINE
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    https://Advertising.report/news-article.aspx?ID=30273027

    ANTI-PIRACY COMPANY OFFERS ADVERTISING DEAL TO ‘PIRATE’ SITES

    Mar 03, 2019

    Cutting off the money supply to copyright-infringing sites is commonly seen as a prime tactic to deal with the piracy problem. Anti-piracy company DMCAForce has a different strategy though. On behalf of a client, it's reaching out to file-sharing sites with an advertising deal, in exchange for a...

    TORRENTFREAK
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    https://Advertising.report/news-article.aspx?ID=30263026

    RIGHTMOVE'S ONLINE ADVERTISING MODEL SAVES IT FROM SALES SLOWDOWN AS REVENUE AND PROFITS JUMP

    Mar 01, 2019

    Chief executive Peter Brooks-Johnson said: "We extended our market leadership and reinforced our position as the place consumers turn to first when thinking about moving home. In doing so, we demonstrated that Rightmove is a business which can continue to grow strongly even in uncertain times.

    INSIDER
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    https://Advertising.report/news-article.aspx?ID=30073007

    CNN BECOMES FIRST PARTNER TO OFFER COMSCORE CAMPAIGN RATINGS TO ADVERTISERS

    Mar 01, 2019

    Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that CNN is the first media brand to move beyond the Comscore Campaign Ratings (CCR) beta program, and will now add the cross-platform video advertising solution to its measurement capabilities av...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=30083008

    MILLENNIALS MORE LIKELY TO ADVERTISE ON TRADITIONAL MEDIUMS THAN OLDER GENERATIONS

    Mar 01, 2019

    Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%) of millennial entrepreneurs advertise for their business, compared to 92% of Ge...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=30093009

    KREATIV STREET WINS DIGITAL MARKETING MANDATE FOR DALMIA CEMENT

    Mar 01, 2019

    Kreativ Street, one of India's fastest growing Integrated Marketing Agencies, has won the digital mandate for Dalmia Cement, one of India's leading cement manufacturers since 1939. The mandate was awarded after a multi-agency pitch, and will be serviced by the agency's Gurugram office. B...

    AFAQS
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    https://Advertising.report/news-article.aspx?ID=30103010

    FREE DIGITAL MARKETING ADVICE ON OFFER FOR BUSINESSPEOPLE AT SEMINAR

    Mar 01, 2019

    As well as giving hints, tips and strategic advice on everything from social media, display advertising and search engine optimisation, the session will allow local companies to take up a free digital health check to see how their digital activity is currently performing – and what can be done...

    KEIGHLEYNEWS
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    https://Advertising.report/news-article.aspx?ID=30113011

    TABMO ACTIVATES DIGITAL OUT OF HOME, CONNECTED TV AND AUDIO ON ITS MOBILE ADVERTISING PLATFORM, HAWK

    Feb 28, 2019

    TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels.  For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=30013001

    RADIO TIMES OWNER IMMEDIATE MEDIA NAMES SCOTT DEUTROM AS ADVERTISING MD

    Feb 28, 2019

    Deutrom will take the strategic lead for all Immediate’s advertising revenue streams across print and digital and Immediate's creative and content studio, Imagine, the company said in a statement.Deutrom joins Immediate from ESI Media, where he was Chief Revenue Officer, managing ESI&rsquo...

    PROLIFICLONDON
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    https://Advertising.report/news-article.aspx?ID=29972997

    VOICE ADVERTISING LIKELY TO SEE EXPONENTIAL GROWTH IN NEXT TWO YEARS, SAYS SHAMSUDDIN JASANI OF ISOBAR INDIA

    Feb 28, 2019

    The use of voice search is on the rise in India and platforms such as Alexa, Google assistant and Jio voice search are seeing a phenomenal growth. Advertisers have spotted this trend and are using the medium to reach out to consumers. In a conversation with BestMediaInfo.com, Jasani talks about the ...

    BESTMEDIAINFO
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    https://Advertising.report/news-article.aspx?ID=29982998

    SPOTIFY ENTERS INDIA, OPENS UP ADVERTISING ON DAY ONE

    Feb 28, 2019

    Spotify’s launch will pose a strong competition to existing online music streaming players such as Gaana, JioSaavn, Apple Music and Amazon Music. As the music streaming market is heating up, the music library and songs offered by these platforms will play major role in attracting listeners.

    BESTMEDIAINFO
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    https://Advertising.report/news-article.aspx?ID=29992999

    FTC HITS TIKTOK WITH RECORD $5.7 MILLION FINE OVER CHILDREN’S PRIVACY

    Feb 27, 2019

    WHEN THE LIP-SYNCING app Musical.ly first exploded in popularity nearly four years ago, it was best known for being a teen sensation. But according to the Federal Trade Commission, the app also illegally collected information from children under the age of 13. The agency announced Wednesday that Mus...

    WIRED
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    https://Advertising.report/news-article.aspx?ID=30003000

    OUTBRAIN AND LIGATUS JOIN FORCES TO FORM A NATIVE ADVERTISING POWERHOUSE

    Feb 27, 2019

    B2B Marketing’s recent report Adapt or die? Leadership in the era of martech examined the importance of martech for executives involved in business transformation. On the topic of leadership, results revealed that while just under 70% of respondents considered digital transformation a priority...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29872987

    INTERNET ADVERTISING MARKET ANALYSIS, FORECAST OF BUSINESS REVENUE, SIZE, LEADING COMPETITORS AND GROWTH TRENDS

    Feb 27, 2019

    The Internet Advertising market report covers the Global market and regional market analysis. The Internet Advertising industry report examines, keep records and presents the worldwide market size of the important players in each region around the globe. Also, the report offers information of the le...

    THESPRINGTIMES
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    https://Advertising.report/news-article.aspx?ID=29882988

    INTERNET ADVERTISING MARKET 2019 BUSINESS STATISTICS FOCUS REPORT GROWTH BY TOP KEY PLAYERS – EBAY

    Feb 27, 2019

    Global Internet Advertising Market – Analysis to 2025 is an expert compiled study which delivers a holistic perspective of the market covering current trends and prospective scope with regard to product/service the report also covers competitive analysis to understand the presence of key vendo...

    EAGLECHRONICLE
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    https://Advertising.report/news-article.aspx?ID=29892989

    GLOBAL INTERNET ADVERTISING MARKET MANUFACTURING VALUE CAGR ANALYSIS RATE 12.6% BY 2028

    Feb 27, 2019

    Global Internet Advertising Market investigated the popular situation in the descriptions, arrangements, applications, and business chain structure. The Internet Advertising Market report also focuses on the development trends as well as history, competitive aspect study, and key regions, etc. in th...

    TCBRESISTENCIAS
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    https://Advertising.report/news-article.aspx?ID=29902990

    LAMAR ADVERTISING COMPANY (REIT) (LAMR) AND CYRUSONE INC. (NASDAQ:CONE) COMPARING SIDE BY SIDE

    Feb 27, 2019

    Lamar Advertising Company (REIT) (NASDAQ:REIT) and CyrusOne Inc. (NASDAQ:CONE) have been rivals in the REIT – Diversified for quite some time. Below is a review of each business including various aspects such as analyst recommendations, institutional ownership, profitability, risk, dividends, ...

    FINREVIEWER
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    https://Advertising.report/news-article.aspx?ID=29912991

    TRIPLELIFT GIVES BUYERS CONFIDENCE BY ADHERING TO IAB UK'S 'TRANSPARENCY FAQS'

    Feb 26, 2019

    Tim Elkington, chief digital officer at IAB UK, spoke about the importance of establishing industry trust. “IAB UK’s new Transparency FAQs are an important step towards creating more transparency within the digital advertising industry. The FAQs give companies the opportunity to provide ...

    MOBILEMARKETINGMAGAZINE
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    https://Advertising.report/news-article.aspx?ID=29752975

    NEW DIGITAL REGULATIONS COULD HARM ILLINOIS SMALL BUSINESSES, INCLUDING MINE

    Feb 26, 2019

    Illinois small businesses are becoming increasingly reliant on digital technology and business tools. Doctors, artists, retailers, restaurants and accountants rely on digital platforms and data for marketing, customer service, staff management, payments and more. Digital technology is a key factor i...

    DAILYHERALD
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    https://Advertising.report/news-article.aspx?ID=29762976

    MCDONALD’S FORCED TO SUSPEND CHILDREN’S APP AFTER ADVERTISING WATCHDOG COMPLAINT

    Feb 26, 2019

    McDonald’s has been forced to remove its children-focused mobile app from Google Play and the App Store after being chastised by the advertising watchdog.The fast-food giant ran afoul of the Ad Standards board for cherry-picking which Happy Meal options it presented in marketing materials with...

    SMARTCOMPANY
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    https://Advertising.report/news-article.aspx?ID=29772977

    IPONWEB HIRES MORITZ WUTTKE TO BUILD ON PROGRAMMATIC TV POTENTIAL

    Feb 26, 2019

    IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, announced the appointment of Moritz Wuttke as Senior Vice President, Commercial for its newly-created TV Solutions Group. In this role, Wuttke will be responsible for developing, le...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29782978

    THE PITCH: ADVERTISING AND MARKETING NEWS FOR 2.26.19

    Feb 26, 2019

    Lewis Media Partners promoted two employees on its digital team. Tori Stowers was promoted from senior channel specialist to channel manager–display, in which she will focus on performance, process and technology and take on management responsibilities. Stowers has worked at the firm since 201...

    RICHMONDBIZSENSE
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    https://Advertising.report/news-article.aspx?ID=29792979

    AS INDUSTRY NEED FOR REAL-TIME CONSUMER INSIGHTS GROWS, KANTAR EXPANDS QUALITATIVE PRACTICE

    Feb 26, 2019

    As we have moved past the traditional research groups of the past into mobile and online offerings, qualitative has further solidified itself as the unsung hero of strategy,” said Stephen DiMarco, Chief Digital Officer, Kantar. “With data sets becoming more expansive and complex every ye...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29862986

    NEW STREAMING MEDIA STARTUP LOOP MEDIA, INC. ACQUIRES COMMERCIAL STREAMING VIDEO SOLUTIONS LEADER SCREENPLAY, INC.

    Feb 25, 2019

    Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and consumers, announced the acquisition of ScreenPlay, Inc. With the addition of the 30-year-old company, purchased in cash and stock, Loop procures a deep library of, and valuable licensing r...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29652965

    REFERENDUM COMMISSIONER CLARIFIES ADVERTISING RULES FOR PARTIES, CANDIDATES

    Feb 25, 2019

    P.E.I.'s referendum commissioner met with representatives from Island political parties two days before the start of the province's referendum period to hash out how restrictions on referendum advertising will affect Island politicians. Under the province's Referendum Act, anyone who is ...

    CBC
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    https://Advertising.report/news-article.aspx?ID=29682968

    SMES ARE TURNING THEIR BACKS ON TRADITIONAL MARKETING

    Feb 25, 2019

    The survey also suggests smaller businesses are turning to digital marketing because they get a better return on their investment, with 47% of respondents saying online marketing was cheaper than traditional methods.  As a proportion of total annual revenue, just over a quarter of respondents s...

    BMMAGAZINE
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    https://Advertising.report/news-article.aspx?ID=29692969

    MADISON AVENUE GOES TO THE MOVIES TO KEEP OSCAR VIEWERS FROM SKIPPING ADS

    Feb 24, 2019

    Walmart peppered Sunday night’s telecast with commercials highlighting behind-the-camera personnel, while Google used intellectual property from movies such as “Deadpool” and “2001: A Space Odyssey” to keep movie buffs interested in their sundry pitches. Samsung teased ...

    VARIETY
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    https://Advertising.report/news-article.aspx?ID=29662966

    OPINION SPORTS AND ESPORTS IS DRIVING ONLINE STREAMING GROWTH IN AUSTRALIA

    Feb 24, 2019

    Australia’s media landscape is undergoing a transformation. At the end of 2018, live TV remained the dominant video channel, but research shows a migrational shift to online platforms is well underway.

    THEDRUM
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    https://Advertising.report/news-article.aspx?ID=29672967

    CONNECTED TV SURGES AHEAD IN DIGITAL ADVERTISING WITH 193% GROWTH, EXTREME REACH REVEALS IN LATEST VIDEO BENCHMARKS REPORT

    Feb 22, 2019

    Extreme Reach, the complete creative asset management solution for the ad industry, released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from ...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29542954

    TV AD SPENDING DROPS AS DIGITAL SURPASSES TRADITIONAL IN 2019

    Feb 22, 2019

    NEW YORK For the first time, digital ad spending is expected to surpass traditional ad spending in the United States, according to the latest forecast from eMarketer. Nearly all forms of traditional ad spending will be in decline in 2019, including TV, which is expected to drop by 2.2 percent. That ...

    TVTECHNOLOGY
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    https://Advertising.report/news-article.aspx?ID=29552955

    FOOTPRINT MEDIA HOLDINGS LAUNCHES BIZZ, A NEW SOCIAL MEDIA APP DESIGNED TO BOOST BUSINESS

    Feb 22, 2019

    Footprint Media Holdings, the company behind High TV, is proud to announce the launch of Bizz, the world’s first 5G messaging application designed to suit the needs of both individuals and businesses of all sizes.Bizz is a revolutionary messenger service that combines voice, text, and video ch...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29562956

    FACEBOOK LET ADVERTISERS TARGET PEOPLE IT FELT WERE INTERESTED IN NAZIS

    Feb 22, 2019

    Facebook makes money by charging advertisers to reach just the right audience for their message - even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music.

    STUFF
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    https://Advertising.report/news-article.aspx?ID=29582958

    ADVERTISING SERVICES MARKET 2019 SIZE, SHARES | GLOBAL INDUSTRY REVENUE BY TOP KEY COMPANIES -WPP, OMNICOM GROUP, DENTSU INC, PUBLICISGROUPE, IPG

    Feb 22, 2019

    Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspape...

    MARKETWATCH
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    https://Advertising.report/news-article.aspx?ID=29632963

    AMOBEE ANNOUNCES INTEGRATION OF NIELSEN DATA ALLOWING ADVERTISERS TO PLAN ACROSS TV AND DIGITAL USING SINGLE AUDIENCE

    Feb 21, 2019

    Amobee, a global digital advertising technology company, announced an agreement with Nielsen the global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets to power the convergence of TV and digital for brands and agencies in the...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29492949

    NEW RESEARCH FINDS ADVERTISING IN EMAIL AN EFFECTIVE TACTIC FOR REACHING EVERY GENERATION

    Feb 21, 2019

    New research into consumer attitudes toward digital advertising finds that advertising placed in email newsletters is an effective way to engage audiences of every age, allowing advertisers to reach targeted demographics through a proven, trusted channel. According to the study commissioned by Power...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29502950

    GOOGLE’S WAZE PARTNERS WITH WPP TO GROW ITS ADVERTISING PLATFORM

    Feb 21, 2019

    WPP said its partnership with Waze will grant them unique access to its software so the agency can easily onboard and monitor clients. The agency also will help Waze develop new ad formats and further improve the ads’ functionalities, said Sanja Partalo, svp, corporate strategy and digital dev...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=29512951

    US DIGITAL MARKETING SPEND BEATS TRADITIONAL FOR THE FIRST TIME

    Feb 20, 2019

    US digital ad spend in 2019 will surpass all traditional advertising for the first time, growing to $129.3 billion this year, according to eMarketer’s latest forecast. Digital advertising is being driven by mobile, which is now more than two-thirds of the digital category, and by TV dollars mo...

    ADEXCHANGER
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    https://Advertising.report/news-article.aspx?ID=29522952

    ZUANT TO LAUNCH ZUANT IPHONE 2.0 AT EXHIBITORLIVE 2019, FEATURING DOUBLE SYNC SPEED AND NFC BADGE SCANNING

    Feb 20, 2019

    And Zuant iPhone 2.0 also delivers high performing mobile sales teams with everything required to be successful on the road as well as events. From intelligent sales lead capture, access to marketing collateral and videos, and real-time integration with marketing automation and CRM systems, Zuant iP...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29442944

    CALLRAIL’S AGENCY PARTNER PROGRAM FORGES NEW GROWTH PATH FOR DIGITAL MARKETING AGENCIES

    Feb 20, 2019

    CallRail is dedicated to providing ever-increasing value, not only to the agencies we work with, but to their clients too,” said Mary Pat Donnellon, Chief Revenue Officer at CallRail. “Our Agency Partner Program is designed to accelerate the way we’re able to help digital marketing...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29452945

    ORACLE DISCOVERS ANOTHER MAJOR FRAUD OPERATION AFFECTING ANDROID USERS AND MOBILE ADVERTISERS

    Feb 20, 2019

    A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appears to have been distributed via an infected SDK, which was integrated into hundreds of popular Android apps and games. Android operat...

    MARKETING LAND
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    https://Advertising.report/news-article.aspx?ID=31033103

    MOVABLE INK ADDS AUGMENTED REALITY SOLUTION TO ITS VISUAL EXPERIENCE PLATFORM

    Feb 19, 2019

    Movable Ink’s new AR solution has been fully integrated into its visual experience platform, enabling clients to create interactive and personalized AR experiences that can be incorporated into existing digital marketing programs without the need for specialized expertise or coding skills. The...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29462946

    US DIGITAL AD SPENDING WILL SURPASS TRADITIONAL IN 2019

    Feb 19, 2019

    This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

    EMARKETER
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    https://Advertising.report/news-article.aspx?ID=29472947

    SDL CALLS ON BRANDS TO RETHINK GLOBAL CONTENT STRATEGIES AS THE FUTURE OF CONTENT BECOMES AUTONOMOUS

    Feb 19, 2019

    Companies are struggling to handle the growing volume and velocity of content required to engage with global audiences. And it’s expected to get worse: 93% say the content they produce will increase in the next two years*. SDL’s Enabling the Future of Content report addresses these chall...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29392939

    TERNIO BLOCKCHAIN FRAMEWORK ACCEPTED AS AMAZON ADVANCED TECHNOLOGY PARTNER

    Feb 19, 2019

    Ternio, a leader in scalable blockchain architecture for enterprise organizations, has announced its acceptance as an Amazon Advanced APN Technology Partner. Ternio’s patent-pending Lexicon framework has made headlines in recent months as the only scalable blockchain framework capable of suppo...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29402940

    GENIES LAUNCHES VERIFIED PROGRAM TO HELP CELEBRITIES, INFLUENCERS AND BRANDS INCREASE ENGAGEMENT ON SOCIAL MEDIA PLATFORMS VIA DIGITAL AVATARS

    Feb 19, 2019

    Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their r...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29412941

    DA DIGITAL MARKETING EMERGES AS AUSTRALIA’S PREFERRED DIGITAL MARKETER FOR LOCAL BUSINESSES

    Feb 19, 2019

    Da Digital Marketer, Australia’s leading digital marketing service for local businesses, has set up an ambitious aim to double the size of 5,000 businesses by 2020. Da Digital is all about local businesses finding their identity online and reaching out to their customer base through a variety ...

    LYFEMARKETING
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    https://Advertising.report/news-article.aspx?ID=29422942

    SERIAL DIGITAL ENTREPRENEUR ADAM LUDWIN, JOINS THE BOARD OF INFLUENCER IN PREPARATION FOR GLOBAL EXPANSION

    Feb 18, 2019

    Growing by 450% YOY, and winning many leading global brands in the past year including Boohoo, Alibaba and Protein World, to name a few, Influencer is now looking to expand their offering within their platform, bringing new innovations that allow brands and creators to build deeper relationships, so...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29352935

    DIGITAL MARKETING SOFTWARE MARKET KEY PLAYERS, ANALYSIS AND FORECAST 2019 TO 2028

    Feb 18, 2019

    The Digital Marketing Software Market Report 2019-2028 includes a comprehensive analysis of the present Digital Marketing Software Market. It specifies the Digital Marketing Software  market size and also factors controlling the growth of the market. The report starts with the basic Digital Mar...

    THEFINANCIALSTRATEGY
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    https://Advertising.report/news-article.aspx?ID=29362936

    APPLE BUYS U.K.-BASED DIGITAL MARKETING STARTUP DATATIGER

    Feb 18, 2019

    The Digital Marketing Software Market Report 2019-2028 includes a comprehensive analysis of the present Digital Marketing Software Market. It specifies the Digital Marketing Software  market size and also factors controlling the growth of the market. The report starts with the basic Digital Mar...

    HILLTOPMONITOR
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    https://Advertising.report/news-article.aspx?ID=29372937

    MOBILE ADVERTISING MARKET – HIGH DEMAND FOR TARGET-BASED ADVERTISING TO DRIVE GROWTH

    Feb 15, 2019

    The global mobile advertising market has a highly competitive and fragmented landscape observes Transparency Market Research (TMR). Some of the players operating in the global mobile advertising market are Amobee, Inc. (Singtel Limited), Apple, Inc. (iAd), Chartboost, Euclid Analytics, and Facebook,...

    HONESTVERSION
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    https://Advertising.report/news-article.aspx?ID=29312931

    OUTDOOR ADVERTISING MARKET 2018 ANALYSIS, GROWTH OPPORTUNITIES, TRENDS, GLOBAL FORECAST AND OUTLOOK 2023

    Feb 15, 2019

    Global Outdoor Advertising report portrays the industry growth with market share, size, growth trend, market drivers and risks. The detailed analysis of Outdoor Advertising trending factors, top vendors, geographical regions and revenue analysis is presented. The report is bifurcated based on type, ...

    HONESTVERSION
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    https://Advertising.report/news-article.aspx?ID=29322932

    HOME ADVERTISING-NEWS XIAOMI CLOCKED US $15 BN REVENUE IN 7 YEARS, FACEBOOK TOOK 12 YEARS: MANU JAIN

    Feb 14, 2019

    Manu Kumar Jain has been leading Xiaomi India since 2014 and the company has achieved a huge success which also results in Xiaomi becoming the India’s biggest smartphone vendor. At the Pitch Madison summit, Xiaomi Vice President, MD, Manu Kumar Jain spoke about Xiaomi: Innovation at its best. ...

    EXCHANGE4MEDIA
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    https://Advertising.report/news-article.aspx?ID=29202920

    NEW APPLE TV SERVICE TARGETING APRIL LAUNCH

    Feb 14, 2019

    Apple Inc. is going all in on its new TV streaming service with an expected launch date some time in April, according to Reuters. Content from CBS Corp, Viacom Inc and Lions Gate Entertainment Corp’s Starz will be included in the service along with Apple’s own original programming.

    COMINGSOON
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    https://Advertising.report/news-article.aspx?ID=29212921

    SALES FORECASTS OF ONLINE ADVERTISING MARKET REVEAL POSITIVE OUTLOOK THROUGH 2021

    Feb 14, 2019

    The online advertising term is broadly categorized on the basis of types of advertising which includes search engine optimization , banner marketing, search engine advertising , email marketing, online video advertising, local online advertising, social media optimization strategies and additional t...

    NEWSFINANCIALANALYST
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    https://Advertising.report/news-article.aspx?ID=29222922

    AMAZON IS TESTING A NEW AD FORMAT THAT ASKS CUSTOMERS TO LEAVE REVIEWS

    Feb 14, 2019

    Amazon is working on a new ad product that prompts users to review products they’ve purchased within display ads placed on Amazon.com, according to three agency executives who have been briefed on the new product.

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=29232923

    TVSQUARED PARTNERS WITH TIVO FOR DETERMINISTIC ATTRIBUTION

    Feb 14, 2019

    TVSquared, the worldwide leader in TV attribution, has partnered with TiVo to bring deterministic TV viewership data to its ADvantage platform. Incorporating TiVo’s television viewership data within the analytics platform allows TVSquared customers to tie TV-driven response and conversions dir...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29242924

    AMAZON IS TESTING A NEW AD FORMAT THAT ASKS CUSTOMERS TO LEAVE REVIEWS

    Feb 14, 2019

    Amazon is working on a new ad product that prompts users to review products they’ve purchased within display ads placed on Amazon.com, according to three agency executives who have been briefed on the new product.The new review format will be targeted to people who have bought certain products...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=29292929

    NEXTECH LAUNCHES 3D ADVERTISING PLATFORM FOR FACEBOOK

    Feb 14, 2019

    NexTech AR Solutions is pleased to announce it has achieved a major milestone by being able to offer eCommerce clients 3D advertising solutions on Facebook. NexTech is rapidly building out its AR-3D product offerings, including shopping, learning, video conferencing, and now ads on Facebook. With 1....

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29302930

    DTC BRANDS ARE RUNNING INTO TV ADVERTISING’S LEGACY LIMITATIONS

    Feb 13, 2019

    Underwear company ThirdLove doesn’t work with agencies to buy ads, except for when it’s buying TV ads. You have to go through an agency. It’s almost impossible to buy [TV] directly yourself,” said Dave Spector, co-founder and co-CEO of ThirdLove, in an interview at the Intera...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=29112911

    NEW RULES HIT GAMBLING BRANDS TARGETING UNDER-18S

    Feb 13, 2019

    Coming into force on 1 April, the guidelines devised by the Committees of Advertising Practice (CAP), which is responsible for writing and maintaining the UK advertising codes, will prohibit online ads for gambling products being targeted at individuals likely to be aged under 18. These standards co...

    MARKETINGWEEK
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    https://Advertising.report/news-article.aspx?ID=29122912

    FREEWHEEL MARKETS CHOOSES THE NIELSEN DMP TO FUEL AUDIENCE-BASED TV ADVERTISING ACROSS ALL SCREENS

    Feb 13, 2019

    The Nielsen DMP provides FreeWheel Markets with Nielsen media and purchase data segments, deep audience insights and segmentation that improve targeting accuracy by automatically adapting to changes in consumer media and buying behavior. The Nielsen DMP and FreeWheel’s server-to-server integra...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29132913

    LIVERAMP EXPANDS ITS OMNICHANNEL PORTFOLIO TO ADD CONNECTED TELEVISION IN ITS MEASUREMENT PLATFORM

    Feb 13, 2019

    LiveRamp is one of the global leaders for marketers in providing exceptional customer experience through its IdentityLink Platform. The company’s measurement graph is capable of collating global audience data about consumer engagement with a brand. The results provide clarity to brands to targ...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29142914

    CONSUMER ACQUISITION LAUNCHES PERFORMANCE TEMPLATES AND AUTOMATED VIDEO PRODUCTION FOR SOCIAL ADVERTISING

    Feb 13, 2019

    eMarketer forecasts that US spending on social video ads will reach $11.69 billion in 2020, more than double 2017. Instagram Stories has over 500 million daily active users, up from 400 million in June 2018 [Statista January 2019]. With viewers consuming video content like never before and media buy...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29152915

    INTE Q LAUNCHES GROUNDBREAKING TECHNOLOGY TO HELP BRANDS BUILD CUSTOMER LOVE

    Feb 12, 2019

    Inte Q, an expert in the loyalty marketing business, has launched a revolutionary product that will change the face of Customer Relationship Management (CRM) and loyalty systems forever.Inte Q is already known for helping companies create loyalty programs and enhance their current ones. The company&...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29082908

    AMAZON TO ACQUIRE EERO TO HELP CUSTOMERS BETTER CONNECT SMART HOME DEVICES

    Feb 12, 2019

    Amazon and eero announced that they have entered into a definitive merger agreement under which Amazon will acquire eero. eero’s home mesh WiFi systems set up in minutes and blanket every room of a customer’s home in high-performing, reliable WiFi. eero is already delighting Amazon custo...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29092909

    TRUSTRADIUS ANNOUNCES TOP RATED SOFTWARE IN 12 CATEGORIES, INCLUDING MARKETING AUTOMATION AND WEB CONFERENCING

    Feb 12, 2019

    TrustRadius, the most-trusted customer voice and insights platform for B2B technology, awarded 2019 Top Rated Badges in 12 categories ranging from Marketing Automation to Web Conferencing to Social Media Management. Top Rated awards bring transparency to the market by choosing based on customer rati...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29102910

    FACEBOOK INTRODUCES FEATURES TO ENHANCE B2C INTERACTIONS

    Feb 08, 2019

    Businesses can now receive and respond to messages for both Instagram and Facebook on Facebook Messenger. Instagram’s messaging service will be embedded in Facebook’s page inbox enabling businesses to respond to Instagram DMs on Facebook Messenger.Facebook intends for businesses to respo...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29032903

    SNAPLOGIC EXPANDS PARTNERSHIP WITH SNOWFLAKE TO HELP ORGANIZATIONS TURN DATA INTO INSIGHTS WITHIN MINUTES

    Feb 08, 2019

    SnapLogic, provider of the #1 intelligent integration platform, announced that it has expanded its strategic partnership with Snowflake Computing, the only data warehouse built for the cloud, and has joined Snowflake’s Partner Connect program. Starting today, self-service customers can access ...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29042904

    TWITTER AD REVENUE RETURNS MIXED, VIDEO FASTEST-GROWING AD FORMAT

    Feb 07, 2019

    Twitter Ad Revenue Returns Mixed, Video Fastest-Growing Ad Format by Wayne Friedman , Yesterday Twitter’s stock was sharply down after forecasting lower-than-expected revenue.The company said first-quarter 2019 revenue would be between $715 million and $775 million, well below analysts' es...

    MEDIAPOST
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    https://Advertising.report/news-article.aspx?ID=28982898

    SNAP'S ADVERTISING MODEL LEADING COMPANY TO PROFITABILITY

    Feb 07, 2019

    About 1,400 brands advertised on Snapchat in 2018, with most running one-off campaigns during only one quarter during the year, according to data released Wednesday. Comcast, Mars, AT&T, Adidas and P&G were the top five advertisers in terms of the amount spent, according to MediaRadar. Media...

    MEDIAPOST
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    https://Advertising.report/news-article.aspx?ID=28992899

    BIG BRANDS USE TV SPOTS TO BOOST SOCIAL ENGAGEMENT, EBAY GETS GREATEST LIFT

    Feb 06, 2019

    Some brands use TV ads to up social media engagement better than others. Among those that bought broadcast TV spots in the fourth quarter of 2018, no brand did it better than eBay.  That’s according to the latest “State of the Media” report from 4C Insights, which calculated t...

    MEDIAPOST.
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    https://Advertising.report/news-article.aspx?ID=29022902

    FACEBOOK IS CHANGING THE WAY ADVERTISERS SET CAMPAIGN BUDGETS

    Feb 05, 2019

    A major change is coming to the way Facebook advertisers set campaign budgets.Starting in September 2019, all Facebook ad campaigns will be migrated to campaign budget optimization.That means advertisers will have to set one central campaign budget across all ad sets.Facebook will automatically dist...

    SEARCHENGINEJOURNAL
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    https://Advertising.report/news-article.aspx?ID=29002900

    BUZZOOLE CREATES INDUSTRY’S FIRST EVER INFLUENCER MARKETING BENCHMARK

    Feb 04, 2019

    Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.Until now it has been impossible for clients...

    MARTECHSERIES
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    https://Advertising.report/news-article.aspx?ID=29012901

    FACEBOOK ADVERTISING DECLINING; GOOGLE ADS AND AMAZON CONTINUE THEIR CONSOLIDATION

    Jan 30, 2019

    The rise of Instagram Stories was among the biggest advertising news in 2018. However, it could not topple Google Ads and Amazon from the pedestal. Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensi...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=28882888

    FACEBOOK PRIVACY UPDATES AND INTEREST-BASED AD MODEL

    Jan 30, 2019

    Facebook announced that it is creating an independent board for reviewing appeals of Facebook’s content policy. The board is intended to be transparent about it’s decisions and can overrule Facebook decisions. Facebook is also hiring the lawyers of it’s top privacy critics. All thi...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=28892889

    NEW RESEARCH SHOWS MARKETERS ARE CAUGHT IN A LOVE-HATE RELATIONSHIP WITH SOCIAL MEDIA

    Jan 29, 2019

    OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, announced the release of the State of Branding Report 2019. The report, developed annually with Binder, a global leader in digital asset management (DAM), aims to get inside the head of the mo...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=28792879

    PROPUBLICA FLAGGED RUSSIAN POLITICAL ADS FACEBOOK DIDN’T KNOW ABOUT THEN THEY BLOCKED ANYONE FROM FINDING FUTURE ADS

    Jan 29, 2019

    A number of organizations, including ProPublica, have developed tools to let the public see exactly how Facebook users are being targeted by advertisers. Now, Facebook has quietly made changes to its site that stop those efforts. ProPublica, Mozilla, and Who Targets Me have all noticed their tools s...

    RAWSTORY
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    https://Advertising.report/news-article.aspx?ID=28802880

    YOUTUBE TO REDUCE VISIBILITY OF VIDEOS THAT SPREAD MISINFORMATION

    Jan 29, 2019

    YouTube is adjusting its recommendation engine in an effort to lower the reach of videos that misinform users. This type of content cannot be outright removed since it doesn’t quite violate YouTube’s community guidelines. YouTube will instead reduce the visibility of borderline content b...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=28822882

    NEW DOCUMENTS BACK COMPLAINTS ABOUT ONLINE ADVERTISING

    Jan 28, 2019

    New evidence of how ad auction companies, including Google, profile internet users based on sensitive personal information, including diseases and disabilities, has been provided to data protection authorities as part of formal complaints about the online ad industry. On Monday, Warsaw-based digital...

    THE IRISH TIMES
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    https://Advertising.report/news-article.aspx?ID=28712871

    FACEBOOK LAUNCHES REBRANDED ‘AUTO INVENTORY ADS,’ EXPANDS RETARGETING

    Jan 28, 2019

    Facebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as “auto inventory ads” and will come with a new level of retargeting capabilities, allowing auto dealerships to target users who have visited car-related Pages, apps and sites across...

    MARKETING LAND
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    https://Advertising.report/news-article.aspx?ID=28722872

    BOOSTPOINT LAUNCHES OPEN BETA STAGE DIGITAL AD SOLUTION FOR SMALL BUSINESS

    Jan 25, 2019

    Building a brand name isn’t just for big businesses with big budgets. Boost point has launched the open beta stage of its ad solution, which empowers local businesses to grow their brands through simple, consistent, and cost-effective digital advertisements. “Boost point targets, creates...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=28742874

    5 NEW FEATURES COMING TO GOOGLE SEARCH CONSOLE (AND 7 THAT ARE GETTING REMOVED)

    Jan 25, 2019

    Google announced a series of updates are coming to Search Console in the next couple of months. Along with these updates, Google has also made a “hard decision” to drop some legacy features in Search Console. Here’s an overview of all the changes that are on the way. Google says th...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=28832883

    FACEBOOK TO REMOVE PAGES AND GROUPS AFFILIATED WITH BAD ACTORS

    Jan 24, 2019

    Facebook may now remove pages that are affiliated with bad actors, even if the page has done nothing wrong. The company says this change is being made to prevent people from continuing to engage in the malicious activity through other existing pages. Previously, people who had pages removed for viol...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=28732873

    DAILY MAIL OWNER BOOSTED BY ONLINE ADVERTISING GROWTH

    Jan 24, 2019

    The owner of Britain’s Daily Mail newspaper said demand for advertising on its popular MailOnline website contributed to a 2 percent rise in underlying first-quarter revenue, keeping it on track to meet its full-year targets. Daily Mail and General Trust said 10 percent growth in digital adver...

    REUTERS
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    https://Advertising.report/news-article.aspx?ID=28652865

    GOOGLE EXPANDS ACCESS TO 15-SECOND NON-SKIPPABLE VIDEO ADS

    Jan 23, 2019

    Google is giving all advertisers the ability to run 15-second non-skippable video ads. Previously, these ads were only available to select advertisers through YouTube reservation, which is similar to Google Preferred. Google is bringing the 15-second non-skippable video ad format from YouTube over t...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=28662866

    GOOGLE ANNOUNCES TRANSPARENCY MEASURES FOR ELECTION ADS

    Jan 23, 2019

    Ahead of the general elections in May, internet major Google announced bringing in more transparency to election advertising online. This has come after social media platform Twitter and Facebook announced similar measures earlier. Google plans to introduce an India-specific political advertising tr...

    DNA INDIA
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    https://Advertising.report/news-article.aspx?ID=28542854

    VIACOM WILL BUY PLUTO TV STREAMING SERVICE FOR $340 MILLION

    Jan 23, 2019

    Viacom Inc said on Tuesday it will buy Pluto TV, a free video streaming TV service, for $340 million in cash to expand its advanced advertising business. The owner of MTV Networks and Nickelodeon sees the purchase of the six-year-old company as another way to build a so-called direct-to-consumer bus...

    BUSINESS INSIDER
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    https://Advertising.report/news-article.aspx?ID=28552855

    FMCG SPENDS HIGHEST ON DIGITAL VIDEO ADVERTISING

    Jan 23, 2019

    As the consumption of content in India moves towards digital formats, the improvement in bandwidth and cheaper data plans have led to higher investment in digital videos. In terms of digital media affinity, FMCG as a category shows the strongest tilt towards video, spending 33% of their digital budg...

    THE FINANCIAL EXPRESS
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    https://Advertising.report/news-article.aspx?ID=28562856

    CAN INSTAGRAM SURVIVE A SHIFT AWAY FROM FACEBOOK ADS?

    Jan 23, 2019

    Instagram's ad business has exploded over the last five years. By one estimate, the photo-sharing app generated $9 billion in revenue for parent company Facebook (NASDAQ: FB) last year. That's more than Twitter, Snap (NYSE: SNAP), and Pinterest combined. A key to Instagram's success is i...

    FOOL
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    https://Advertising.report/news-article.aspx?ID=28572857

    FACEBOOK PROMISES TO CRACK DOWN ON SCAM ADS AFTER U.K. LAWSUIT

    Jan 23, 2019

    Facebook Inc. has pledged to crack down on scam ads with a new reporting tool that lets users flag suspected fraudulent schemes. Scam ads often use images of celebrities and other high-profile personalities without their permission to trick users with get-rich-quick schemes and other frauds.
    ...

    THE WALL STREET JOURNAL
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    https://Advertising.report/news-article.aspx?ID=28632863

    COMCAST'S NEW STREAMING SERVICE, RIVALING NETFLIX, IS ALL ABOUT THE ADS

    Jan 23, 2019

    When Comcast launches its worldwide rival to Netflix in 2020, one key difference will set the two services apart: digital advertising. While some international audiences can expect a Netflix-style ad-free experience, the cable giant's initial efforts will focus on signing up more than 50 million...

    SFGATE
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    https://Advertising.report/news-article.aspx?ID=28642864

    GOOGLE TO INTRODUCE ADVERTISING TRANSPARENCY REPORT AND SEARCHABLE POLITICAL ADS LIBRARY FOR LOK SABHA ELECTION 2019

    Jan 22, 2019

    In the run-up to Lok Sabha Election 2019, Google has planned to introduce an India-specific Political Advertising Transparency Report and searchable Political Ads Library. This initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the elect...

    BUSINESS TODAY
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    https://Advertising.report/news-article.aspx?ID=28472847

    AT& T TO RESUME ADVERTISING ON YOUTUBE

    Jan 22, 2019

    AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its messages were running alongside videos containing hate speech or touting terrorism. AT&T says it's satisfied that the Google-ow...

    MARKETPLACE
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    https://Advertising.report/news-article.aspx?ID=28482848

    BRAND PURPOSE ADVERTISING WILL BE THE MAKING – OR BREAKING – OF STYLIST

    Jan 22, 2019

    The newly-formed Stylist Group is opening its doors to purpose advertisers keen to create or join empowering conversations about modern women. The magazine brand's future success depends on dodging the pitfalls that felled brother title ShortList and its ability to court brands amid heavy indust...

    THE DRUM
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    https://Advertising.report/news-article.aspx?ID=28492849

    TAPROOT DENTSU BAGS ADVERTISING MANDATE OF BIG FM

    Jan 22, 2019

    Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired the advertising duties of 92.7 Big FM India, following a multi-agency evaluation. The agency will service the account from its Mumbai office. The mandate entails strategic positioning, product reach and frequency and re-pack...

    BEST MEDIA INFO
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    https://Advertising.report/news-article.aspx?ID=28502850

    AT&T TO ADVERTISE ON YOUTUBE AGAIN AFTER A NEARLY 2-YEAR HOLDOUT

    Jan 21, 2019

    AT&T thinks YouTube is safe for advertisers again. The company, one of the nation’s biggest marketers, yanked its dollars from YouTube in 2017 because its ads were appearing alongside offensive videos. But on Friday, AT&T said it had been persuaded to resume advertising on the video pl...

    THE NEW YORK TIMES
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    https://Advertising.report/news-article.aspx?ID=28372837

    INTERNATIONAL ADVERTISING ASSOCIATION WORLD CONGRESS TO BE HELD IN INDIA IN FEB

    Jan 21, 2019

    Around 2,000 delegates are expected to participate in the World Congress of International Advertising Association (IAA) to be held in Kerala next month. The three-day event will be held in Kochi from February 20. Reliance Industries CMD Mukesh Ambani, Unilever CEO PaulPolman, Qualcomm CEO Steven Mol...

    BUSINESS STANDARD
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    https://Advertising.report/news-article.aspx?ID=28402840

    BING ADS WILL SERVE ALL YAHOO SEARCH ADS IN NEW MICROSOFT-VERIZON MEDIA DEAL

    Jan 18, 2019

    Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, so...

    SEARCH ENGINE LAND
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    https://Advertising.report/news-article.aspx?ID=28312831

    GOVERNMENT MOVES TO REGULATE ADVERTISING OF MEDICAL SERVICES

    Jan 18, 2019

    The Ministry of Health yesterday banned the advertisement of health services and talk shows by those not sanctioned by recognized medical bodies. According to an announcement signed by Dr. Diane Gashumba, the Minister of Health, media advertising of such services shows have become excessive in the m...

    THE NEW TIMES
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    https://Advertising.report/news-article.aspx?ID=28322832

    HAPPY TAX FILES FALSE ADVERTISING LANHAM ACT LAWSUIT AGAINST H&R BLOCK

    Jan 17, 2019

    The fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax preparation franchise, H&R Block. The suit intends to stop H&R Block (NYSE: HRB) from making what Happy Tax claims are false and misleading represen...

    BUSINESS WIRE
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    https://Advertising.report/news-article.aspx?ID=28212821

    91% OF BRANDS ARE MOVING TOWARD IN-HOUSE DIGITAL MARKETING

    Jan 17, 2019

    A new study reveals that 91% of brands have moved at least a part of their digital marketing operations in-house. Cost efficiency, greater control, and increased transparency are amongst the biggest reasons for in-housing. The study was commissioned by advertising platform Bannerflow, in conjunction...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=28382838

    PR ADVERTISING BUDGETS SLASHED AMID GLOOMY MARKETING OUTLOOK

    Jan 16, 2019

    This includes a huge turnaround in PR budgets and optimism. About 15 percent of marketing executives observed downward budget revisions in PR in Q4, 11 percent reported growth, creating a net balance of -4.1 percent (compared to +4.2 percent in Q3). The Bellwether Report is based on data from a pane...

    PR WEEK
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    https://Advertising.report/news-article.aspx?ID=28392839

    ADVERTISING NETWORK COMPROMISED TO DELIVER CREDIT CARD STEALING CODE

    Jan 16, 2019

    A Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed to steal payment card details entered in checkout pages. The hack took place last year, around November 2018, when a cybercriminal group comp...

    ZDNET
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    https://Advertising.report/news-article.aspx?ID=28222822

    ADVERTISING NETWORK COMPROMISED TO DELIVER CREDIT CARD STEALING CODE

    Jan 16, 2019

    A Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed to steal payment card details entered in checkout pages. The hack took place last year, around November 2018, when a cybercriminal group comp...

    ZDNET
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    https://Advertising.report/news-article.aspx?ID=28232823

    YOUTUBE ADS LEADERBOARD: GOOGLE’S ‘YEAR IN SEARCH’ TOPS GLOBAL LIST FOR DEC 2018

    Jan 16, 2019

    The December’s Ads Leaderboard is chock full of holiday cheer. The major makeover that Audi gave Santa landed the carmaker at number three on the Ads Leaderboard, while Google’s new version of Home Alone came in at number two. That spot was actually one of two Ads Leaderboard appearances...

    EXCHANGE4MEDIA
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    https://Advertising.report/news-article.aspx?ID=28242824

    NEARLY 80% OF PEOPLE CAN DISTINGUISH PAID SEARCH ADS FROM ORGANIC SEARCH RESULTS

    Jan 16, 2019

    Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People use search engines to find answers to questions and often click paid search ads that respond to their search queries. One...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=28252825

    MOST USERS STILL DON'T KNOW HOW FACEBOOK ADVERTISING WORKS

    Jan 16, 2019

    FACEBOOK BECAME AN incredibly successful advertising platform in part because it allows marketers to show people ads using fine-grained categories, which are generated based on an individual’s behavior. The company says this allows it to show users ads that are more relevant to their interests...

    WIRED
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    https://Advertising.report/news-article.aspx?ID=28152815

    BUY AMAZON STOCK BECAUSE OF ITS AD BUSINESS

    Jan 16, 2019

    The one huge knock against Amazon (NASDAQ: AMZN) stock is valuation. AMZN has all the growth in the world. But its profits are lagging, so the price-earnings multiple of Amazon stock is huge. There’s no arguing against that. It’s a fact. On a forward price-earnings basis, AMZN stock trad...

    INVESTORPLACE
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    https://Advertising.report/news-article.aspx?ID=28162816

    FACEBOOK ADVERTISING RULES TO BECOME STRICTER FOR LOK SABHA ELECTION

    Jan 16, 2019

    Facebook Inc told Reuters on Tuesday that it would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine, and the European Union before significant votes in the next few months. As the largest social media service in nearly every big co...

    LIVEMINT
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    https://Advertising.report/news-article.aspx?ID=28122812

    ITALDESIGN LAUNCHES AN ADVERTISING CAMPAIGN FOR ITS NEW MODEL

    Jan 16, 2019

    The guys at Italdesign have been very busy lately because working on the Zerouno model (pictured below) in the coupe and roadster, you need to spend time on other projects. The most impressive of them is the GT-R50, an extremely expensive, bespoke version of the Japanese sports car Nissan GT-R, whic...

    AUTOTIMESNEWS
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    https://Advertising.report/news-article.aspx?ID=28132813

    TOYOTA KOREA FINED 817 MIL. WON FOR FALSE ADVERTISING

    Jan 15, 2019

    Korea's antitrust agency has imposed an 817 million won ($729,307) fine on Toyota Motor Korea saying the Korean unit of the Japanese auto giant made deceptive ads about the safety of its RAV4 SUV.
    The Fair Trade Commission (FTC) said Tuesday that Toyota falsely advertised in car brochures...

    THE KOREA TIMES
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    https://Advertising.report/news-article.aspx?ID=28142814

    BLUE-CHIP BRANDS SEE SIGNIFICANT INCREASE IN BRAND RECALL AND INTENT TO PURCHASE AFTER ADVERTISING ON PODCASTS

    Jan 15, 2019

    As a podcaster for over 500 episodes and 4 years, I’ve seen podcast advertising be a game changer, first hand for brands that have worked with me. I’ve also made a lot of my own purchasing decisions based upon the podcasts I listen to. The format of the medium leads to more engaged liste...

    GRITDAILY
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    https://Advertising.report/news-article.aspx?ID=28112811

    FACING FALSE ADVERTISING LAWSUITS, CANADA DRY DROPS CLAIM IT IS ‘MADE FROM REAL GINGER'

    Jan 15, 2019

    The company that makes the popular soft drink, Keurig Dr. Pepper, will also offer payments to people who purchased Canada Dry for personal use in the United States since 2013. Those payments are capped at $5.20 per household without proof of purchase, and at $40 per household with proof of purchase,...

    NATIONAL POST
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    https://Advertising.report/news-article.aspx?ID=28022802

    FACEBOOK LAUNCHES ORIGINAL PODCAST SERIES ABOUT BUSINESS BUILDING

    Jan 15, 2019

    Facebook has launched an original podcast series which shares lessons learned while building new businesses in the age of connectivity. Called “Three and a Half Degrees,” the podcast explores the benefits, opportunities, and challenges presented by bringing the world closer together. The...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=28062806

    GOOGLE ADWORDS EXPRESS IS NOW PART OF GOOGLE ADS

    Jan 14, 2019

    Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was a standalone solution, designed to be a lower maintenance option for small businesses. ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=27912791

    GOOGLE: A TECHNICALLY WELL-OPTIMIZED SITE WON’T RANK WITHOUT GOOD CONTENT

    Jan 14, 2019

    Google’s John Mueller reminds site owners that the most technically well-optimized site won’t always have high rankings without great content. This topic came up in a recent Google Webmaster Central hangout where a site owner asked for help with improving their rankings. The site owner m...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=27932793

    GOOGLE: CHANGING IMAGE URLS WILL AFFECT RANKINGS IN IMAGE SEARCH

    Jan 14, 2019

    Google’s John Mueller cautions site owners that a change to image URLs will affect how they rank in image search results. This is particularly relevant to sites that get a lot of traffic from Google Images.
    Changing an image URL, even though it’s the same image appearing on the sa...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=27942794

    BILLBOARD ADVERTISING SHRINKS BUT REMAINS PART OF YANGON LANDSCAPE

    Jan 14, 2019

    Just half a decade ago, Yangon was dotted with billboards as companies jostled for the best locations to draw the attention of the consumers to the products they were introducing to the market. But just like other traditional advertising media, such as the newspapers and magazines, among others, the...

    THE MYANMAR TIMES
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    https://Advertising.report/news-article.aspx?ID=27972797

    HOSPITALITY SALES & MARKETING ASSOCIATION TO HONOR BEST IN ADVERTISING, DIGITAL MARKETING, PUBLIC RELATIONS

    Jan 13, 2019

    The Hospitality Sales and Marketing Association International (HSMAI) is honoring the Gold Winners of the 2018 Adrian Awards for outstanding advertising, digital marketing, and public relations in hospitality and travel. Platinum and Best of Show winners will be unveiled at the HSMAI Adrian Awards D...

    GOING PLACES NEAR & FAR
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    https://Advertising.report/news-article.aspx?ID=28072807

    FACEBOOK, TIKTOK, INSTAGRAM, SNAPCHAT, AND VIGO VIDEO WERE THE TOP 5 SOCIAL APPS INSTALLED IN 2018

    Jan 13, 2019

    Facebook continues to be the number 1 social networking app on overall downloads, especially due to the first position in the Google Play store. However, on Apple Store, TikTok was the number 1 app installed worldwide, according to SensorTower data. Julia Chan, Market Analyst at SensorTower, says Fa...

    PAY-PER-CLICK
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    https://Advertising.report/news-article.aspx?ID=28042804

    FEEDVISOR EXPANDS ITS PLATFORM COMBINING PRICING AND ADVERTISING ON AMAZON

    Jan 13, 2019

    Feedvisor this week announced an expansion of its platform that combines an algorithmic repricer with new advertising capabilities. Feedvisor says new advertising optimization platform enables brands to connect with Amazon customers by automating processes and simultaneously increasing ROI. Accordin...

    PAY-PER-CLICK
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    https://Advertising.report/news-article.aspx?ID=28052805

    FACEBOOK IS RATING AND PUNISHING ADVERTISERS BASED ON CUSTOMER FEEDBACK

    Jan 11, 2019

    Facebook’s business plan is simple. Have a free platform where people sign up and in return, they harvest the data that is used as metadata for their advertiser's dashboard for the latter to serve you with ads. This has worked pretty well for them for the most part and it is quite a profit...

    TECHWEEZ
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    https://Advertising.report/news-article.aspx?ID=27812781

    NO BIG BRANDS HAVE BEEN BUILT BY ONLINE ADVERTISING BECAUSE IT’S A ‘PRIVATE’ HUMAN EXPERIENCE

    Jan 11, 2019

    One of the questions I’ve been wrestling with for years is why online advertising seems to be incapable of building major consumer-facing brands. We’ve had 20 years of the phenomenal growth of online advertising and yet I have trouble coming up with one example of a major consumer-facing...

    MUMBRELLA
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    https://Advertising.report/news-article.aspx?ID=27822782

    AMAZON’S IMDB LAUNCHES AD-SUPPORTED STREAMING-VIDEO SERVICE

    Jan 11, 2019

    Amazon has announced the launch of IMDb Freedrive, a new ad-supported streaming video service available in the United States.  IMDb is expanding its video offering beyond short-form original series, trailers and celebrity interviews. IMDb Freedive offers popular, full-length movies and hit TV s...


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    https://Advertising.report/news-article.aspx?ID=27832783

    NEW YORK-BASED VIDEO ADVERTISING PLATFORM INNOVID HAS SECURED A $30 MILLION INVESTMENT

    Jan 11, 2019

    Innovid, a New York-based video advertising platform, has secured a US $30-million investment in the pre-IPO funding round. The investment was made by the Goldman Sachs Private Capital Investing Group. The company intends to use the funds to advance its end further to end CTV platform as well as to ...

    PORTADA ONLINE
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    https://Advertising.report/news-article.aspx?ID=27842784

    WHERE THE TRUTH LIES: ADVERTISING'S ROLE IN THE RISE OF FAKE NEWS

    Jan 10, 2019

    Fake news isn’t just something that plagues politics and social media. Its poison has permeated communications, including design and advertising, for years and may even have originated there.
    The “golden age” of advertising and design in the in the 1950 and 60s produced a lo...

    THE DRUM
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    https://Advertising.report/news-article.aspx?ID=27852785

    SNAPCHAT STUDY FINDS IT HAS THE HAPPIEST SOCIAL MEDIA USERS

    Jan 10, 2019

    A study on why and how people use social networks finds Snapchat makes people happy Facebook and Twitter not so much. Snapchat commissioned a study with Murphy Research to better understand how people spend their time on social networks, and how they feel as a result. Results of the study are broken...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=27712771

    GOOGLE LETS USERS CONTINUE PREVIOUS SEARCHES WITH NEW ACTIVITY CARDS

    Jan 09, 2019

    Google has created new activity cards designed to help people to pick up where they left off in the search. Activity cards will appear at the top of search results for logged-in users when looking for a topic they’ve previously searched for. The cards will contain links to previously visited p...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=27722772

    MUELLER MAY FOCUS ON KELLYANNE CONWAY NEXT, ADVERTISING EXPERT SAYS

    Jan 09, 2019

    Kellyanne Conway could be the next Trump administration official in Mueller’s sights, according to expert David Measer. The suggestion comes one day after Paul Manafort’s attorneys filed improperly redacted court documents. The filings revealed that prosecutors believe Manafort shared po...

    HILL REPORTER
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    https://Advertising.report/news-article.aspx?ID=27752775

    ROADBLOCKS FOR CAB ADVERTISING IN BENGALURU

    Jan 09, 2019

    Even as cab exterior advertising is picking up in Bengaluru, following the BBMP ban on hoardings and other outdoor advertising displays in the city, Karnataka Government’s Deputy Transport Commissioner Shobha M has taken the stance that such advertising poses traffic hazard and not permissible...

    MEDIA4GROWTH
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    https://Advertising.report/news-article.aspx?ID=27782778

    ADCOLONY PARTNERS WITH LIFESIGHT TO BRING INDUSTRY-LEADING MOBILE VIDEO AND LOCATION INTELLIGENCE TO ADVERTISERS IN ASIA-PACIFIC

    Jan 09, 2019

    AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with ...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=27652765

    AMAZON'S CLOUD AND ADVERTISING BUSINESSES COULD LIFT PROFITS

    Jan 09, 2019

    The stock was the subject of rosy commentary by two analysts this week. Both analysts believe shares have meaningful upside in 2019, citing the company's fast-growing cloud-computing and advertising businesses as key catalysts. Though e-commerce accounts for the bulk of Amazon's sales, the c...

    AMAZON
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    https://Advertising.report/news-article.aspx?ID=28342834

    GOOGLE ADS: IS THE CROWN SLIPPING FROM THE LEAD GENERATION KING?

    Jan 08, 2019

    When I first started running Pay Per Click (PPC) campaigns in 2004 our client base was made up almost entirely of business looking for sales inquiries. Secured lending, subprime finance, car finance, double glazing, car dealerships, cosmetic surgery. A whole host of companies with a sales team ready...

    ECONSULTANCY
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    https://Advertising.report/news-article.aspx?ID=27732773

    AT&T IS GETTING ROASTED FOR ADVERTISING FAKE 5G

    Jan 08, 2019

    AT&T’s push into fake 5G has begun and it hasn’t exactly led to the results the carrier was hoping for. Last month, we reported AT&T was going to begin advertising fake 5G on its 4G LTE phones, an endeavor that begun this week. Needless to say, the carrier’s fiercest compet...

    TECHNOBUFFALO
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    https://Advertising.report/news-article.aspx?ID=27742774

    TARGETED ADVERTISING TARGETED BY THE FRENCH DPA

    Jan 08, 2019

    Since the General Data Protection Regulation (GDPR) came into force in May 2018, the CNIL has issued four public formal notices against Fidzup, Single spot, Teemo and recently against Victory, all of whom are involved in the advertising business. The CNIL’s formal notices come at a time when t...

    DATA PROTECTION
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    https://Advertising.report/news-article.aspx?ID=27572757

    VERIZON MEDIA AND MICROSOFT EXPAND PARTNERSHIP WITH GLOBAL NATIVE ADVERTISING DEAL

    Jan 08, 2019

    Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, includ...

    VERIZON
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    https://Advertising.report/news-article.aspx?ID=27582758

    SAGA OVERHAULS ADVERTISING IN BID TO BECOME MEMBER-LED ORGANISATION

    Jan 08, 2019

    Saga is hoping to surge forward in 2019 with a bold, “more confident” approach to its marketing strategy, amid plans to invest more in its brand over the next year than ever before. This fresh creative approach kicks off in its travel business, as Saga hopes to cut through the crowded Ne...

    RPLG.SOLUTIONS
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    https://Advertising.report/news-article.aspx?ID=27592759

    TV ADVERTISING PROMOTES POOR EATING HABITS IN KIDS; INFLUENCES THEIR WEIGHT: HERE;S ALL YOU NEED TO KNOW

    Jan 08, 2019

    Television advertisements of high-sugar cereals directed at children promote poor eating habits in them, thereby increasing the risk of obesity. The study appears in the American Journal of Preventive Medicine. Children's eating habits develop during the preschool years, and children who are ove...

    TIMES NOW
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    https://Advertising.report/news-article.aspx?ID=27602760

    AMAZON'S LATEST ADVERTISING PLAY INVOLVES FREE SAMPLES DELIVERED RIGHT TO YOUR DOOR

    Jan 08, 2019

    Amazon is sending shoppers free samples of products curated to their tastes as part of the company's push into advertising. The program seems like a sweet deal: Products you'll like, free of charge, waiting on your doorstep. But below the surface, it raises some privacy concerns in the age o...

    CNBC
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    https://Advertising.report/news-article.aspx?ID=27612761

    TURNER IS USING AT&T’S SUBSCRIBER DATA TO SELL TARGETED TV ADS WITH XANDR

    Jan 08, 2019

    In the lead-up to and in the wake of AT&T’s acquisition of Time Warner, the telecom giant’s executives talked a lot about the potential of combining the AT&T’s subscriber data with Turner’s advertising inventory to sell more targeted ads on traditional TV. Now, AT&...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=27632763

    GOOGLE REBRANDS ADWORDS SCRIPTS INTO GOOGLE ADS SCRIPTS

    Jan 08, 2019

    Since last week, Adwords scripts are now named Google Ads scripts. Google says that with the rebranding, there was a renaming of AdWordsApp and MccApp within the scripts themselves to reflect the new naming. Mike Cloonan, working at Google Ads scripts Team, says “existing scripts are not affec...

    PAY-PER-CLICK
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    https://Advertising.report/news-article.aspx?ID=27642764

    SUSPECTED THIEF NABBED AFTER ADVERTISING STOLEN MOTORBIKE ON FACEBOOK

    Jan 07, 2019

    An alleged motorcycle thief was arrested in Kembangan, West Jakarta, last Friday after trying to sell the vehicle on Facebook. Kembangan Police chief Comr. Joko Handono said MAS and JY had stolen the Honda Beat from a minor on Wednesday evening. The victim was riding his motorcycle when the two susp...

    TECHNOLOGY INQUIRER
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    https://Advertising.report/news-article.aspx?ID=27492749

    GOOGLE IS SHUTTING DOWN ITS SMALL BUSINESS COMMUNITY MESSAGE BOARD

    Jan 07, 2019

    Google’s “Small Business Community” message board is shutting down, according to an announcement published on January 2nd. The Small Business Community is officially shutting down on January 16th. The Small Business Community from Google was a space where business owners could acce...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=27502750

    GOLDMAN SACHS BACKS VIDEO ADVERTISING INNOVID WITH $30 MILLION INVESTMENT

    Jan 07, 2019

    Goldman Sachs backed New York-headquartered video advertising startup Innovid Inc. with a $30 million investment, Innovid announced Monday. Innovid intends to use the capital injection to invest in smart TV technologies, and expand its global footprint, Innovid co-founder and CEO Zvika Netter said i...

    CTECH
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    https://Advertising.report/news-article.aspx?ID=27512751

    INNOVID RECEIVES $30 MILLION IN FUNDING FROM GOLDMAN SACHS

    Jan 07, 2019

    Innovid, the world’s leading video advertising platform, announced it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising tec...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=27522752

    EUROPEAN PARLIAMENT ELECTION ADS NOT SPARED FROM UPCOMING OUTDOOR AD BAN

    Jan 06, 2019

    Police in Estonia is of the opinion that when the ban on outdoor political advertising enters into effect on 23 January ahead of the 3 March Riigikogu elections, political parties may not use this time to begin publicly advertising their candidates for the European Parliament elections taking place ...

    NEWS ERR
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    https://Advertising.report/news-article.aspx?ID=27532753

    IMPROVE SEO WITH ‘AUDIENCE INSIGHTS’ IN GOOGLE ADS

    Jan 04, 2019

    What if you could use information about your existing customers to obtain new ones? That’s the purpose of Audience Insights in Google Ads. It helps businesses find new prospects based on current customer data. Audience Insights uses data from your Google Ads’ remarketing lists. Audience ...

    PRACTICAL ECOMMERCE
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    https://Advertising.report/news-article.aspx?ID=27442744

    NEW STUDY REVEALS DESPERATELY NEEDED SOLUTIONS TO PRIVACY ISSUES FOR FACEBOOK, CONSUMERS

    Jan 04, 2019

    A new study from a professor in the Bryan School of Business and Economics identifies innovative identity management dimensions for social media companies, consumers, and even policymakers. Recently published in Decision Sciences’ Fall 2018 edition (“The Identity Management Value Model: ...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=27402740

    SPIN SPEND DEPARTMENT OF TAOISEACH SPENDS OVER €1.3MILLION ON ADVERTISING AND MARKETING LAST YEAR – MORE THAN 126 TIMES AMOUNT SPENT IN 2016

    Jan 03, 2019

    According to figures released by the department, more than half of the expenditure came from a single campaign Project Ireland 2040, which is his Fine Gael Government’s national framework for the country’s future. The €116billion project was launched back in February, however, it wa...

    THE SUN
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    https://Advertising.report/news-article.aspx?ID=27382738

    WOODFORD-BACKED PROVIDENT SLAMMED FOR ADVERTISING RULE BREACH

    Jan 02, 2019

    Credit provider Provident noted for its staunch support from star manager Neil Woodford has been told not to publish a Christmas advert again over fears it put “emotional pressure” on consumers to take out short-term loans. The company, which offers online loans, credit cards and vehicle...

    MONEY MARKETING
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    https://Advertising.report/news-article.aspx?ID=27322732

    CHEDDAR SELECTS MIGHTYHIVE FOR PROGRAMMATIC ADVERTISING

    Jan 02, 2019

    Cheddar, the leading post cable networks company today announced that it has selected MightyHive as its partner for programmatic advertising services. Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive t...

    AP NEWS
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    https://Advertising.report/news-article.aspx?ID=27332733

    GEDA CAN IMPROVE ADVERTISING AND TRACKING QC MONEY

    Jan 01, 2019

    A performance audit by the Office of Public Accountability recommended that the Guam Economic Development Authority do a better job of advertising and tracking community cash contributions from companies that get tax breaks through Qualifying Certificates. The audit, released Monday, found that of 2...

    GUAM PACIFIC DAILY NEWS
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    https://Advertising.report/news-article.aspx?ID=27312731

    THE MEDIA’S POST-ADVERTISING FUTURE IS ALSO ITS PAST

    Dec 31, 2018

    It’s my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming for both digital upstarts and legacy brands. Vice and BuzzFeed had slashed their revenue projections by hundreds of millions of dolla...

    THE ATLANTIC
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    https://Advertising.report/news-article.aspx?ID=27422742

    LAMAR ADVERTISING ACQUIRES ROSWELL-BASED FAIRWAY OUTDOOR BILLBOARDS IN FIVE MARKETS

    Dec 26, 2018

    Lamar Advertising Company, a leading owner of outdoor advertising and logo sign displays, announced that it has acquired Fairway Outdoor Advertising’s billboard operations in five US markets from GTCR, LLC for a purchase price of $418.5 million. “We are excited to add these high-quality,...

    THE BUSINESS JOURNALS
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    https://Advertising.report/news-article.aspx?ID=27282728

    LOUISIANA COMPANY CLOSE TO DEAL TO BUY FAIRWAY OUTDOOR ADVERTISING

    Dec 26, 2018

    A Baton Rouge, Louisiana-based company is nearing a deal to buy Fairway Outdoor Advertising's billboards in North Carolina, South Carolina, North Georgia, and Wisconsin, according to a report by Bloomberg. Bloomberg cited one source who said Lamar Advertising Co.'s deal could be worth $416.5...

    THE BUSINESS JOURNALS
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    https://Advertising.report/news-article.aspx?ID=27292729

    FACEBOOK EXTENDS DEADLINE FOR SUBSCRIPTION MESSAGING PERMISSIONS

    Dec 23, 2018

    On December 4, Facebook made a major announcement that went largely unnoticed by Facebook marketers. Yet the news and related policy have a hugely powerful impact on every business with a Facebook page. Message your target audience on Facebook from the platforms billions of active global users. Have...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=27302730

    IHEARTMEDIA SETS PLAN FOR SPIN-OFF OF OUTDOOR ADVERTISING BUSINESS

    Dec 21, 2018

    iHeartMedia has a succession plan in place to spin off its outdoor advertising business once it emerges from bankruptcy, it was announced on Friday. The company currently owns 89.1 percent of Clear Channel Outdoor Holdings, but will fully separate when the restructuring process is complete in the ne...

    BILLBOARD
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    https://Advertising.report/news-article.aspx?ID=27202720

    FACEBOOK HAS BEEN ON AN ADVERTISING BLITZ TO FIX ITS REPUTATION, AND SOME PUBLISHERS HAVE RAKED IN CASH FROM ITS NIGHTMARE PR YEAR

    Dec 21, 2018

    Facebook has been a thorn in the side of news outlets this year, but there's one way Facebook's troubles have been a gain for publishers. Facebook has been on an advertising blitz this year, to the benefit of many established news outlets. According to a MediaRadar analysis, Facebook spent $...

    BUSINESS INSIDER
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    https://Advertising.report/news-article.aspx?ID=27212721

    LAMAR ADVERTISING COMPANY ACQUIRES FIVE NEW MARKETS & ANNOUNCES 2019 DISTRIBUTION PLAN

    Dec 21, 2018

    Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that it has acquired Fairway Outdoor Advertising's billboard operations in five U.S. markets from GTCR, LLC for a purchase price of $418.5 million. "We are excited to add...

    NASDAQ
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    https://Advertising.report/news-article.aspx?ID=27222722

    FACEBOOK ADVERTISING CAN BRING AWARENESS ABOUT CANCER PREVENTION

    Dec 20, 2018

    Social media, specifically Facebook, could be a way to reach people living in areas where information about cancer prevention might otherwise be lacking, suggests a study. The findings showed that new strategies of communication can be an effective way to reach hard-to-reach populations with informa...

    TELANGANA TODAY
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    https://Advertising.report/news-article.aspx?ID=27122712

    GO VEGAN WORLD ADVERTISING CAMPAIGN LAUNCHED ON PUBLIC TRANSPORT

    Dec 20, 2018

    Animal rights group, Go Vegan World, have launched a new campaign, prompting the public to go vegan. The advertising campaign runs throughout Christmas and New Year, with over 2,000 adverts encouraging people to make the lifestyle change. Sandra Higgins, founder, and director of Go Vegan World said:...

    VEGAN LIFE MAGAZINE
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    https://Advertising.report/news-article.aspx?ID=27182718

    CLAUDE HOPKINS TURNED ADVERTISING INTO A SCIENCE, BRANDS INTO HOUSEHOLD NAMES

    Dec 20, 2018

    "Claude Hopkins knew what worked and he applied that knowledge rigorously and systematically," said Ken Burnett, author, lecturer, and consultant on fundraising, marketing and communications for nonprofit organizations worldwide. "Hopkins believed advertising existed only to sell some...

    INVESTOR
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    https://Advertising.report/news-article.aspx?ID=27192719

    VYOMA MEDIA WINS DIGITAL OUTDOOR ADVERTISING MANDATE FOR TVS XL100

    Dec 19, 2018

    Vyoma Media, the country’s leading out of home digital solutions company, is pleased to announce that they have been awarded the Digital Outdoor Advertising mandate to promote the launch of two new TVS XL100 vehicle models – TVs XL100 Comfort and TVS XL100 HeavyDuty i-TouchSmart. TVS XL1...

    DIGITAL SIGNAGE CONNECTION
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    https://Advertising.report/news-article.aspx?ID=27042704

    NYT REPORT ON FACEBOOK’S DATA DEALS WON’T SWAY ADVERTISERS, SAY MEDIA BUYERS

    Dec 19, 2018

    Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, such as Microsoft’s Bing, Netflix, Spotify, and Apple.
    Facebook’s response, from Director of Developer Platforms and Programs Kons...

    MARKETING LAND
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    https://Advertising.report/news-article.aspx?ID=27092709

    FACEBOOK, GOOGLE SETTLE OVER STATE'S POLITICAL ADVERTISING LAWSUIT

    Dec 19, 2018

    To Facebook and Google, $455,000 is less than the change you could find in your sofa.  But it settles a pair of lawsuits brought by Washington Attorney General Bob Ferguson, which could have shown the two Internet companies broke state laws around political advertising. In Washington, political...

    IFIBER ONE
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    https://Advertising.report/news-article.aspx?ID=27102710

    NEW GOOGLE SEARCH FEATURE TEACHES PEOPLE HOW TO PRONOUNCE WORDS

    Dec 19, 2018

    Google has been spotted testing a feature that teaches searchers how to pronounce words. When searching for a phrase like “how to pronounce compunction,” Google may return a box at the top of the page with a ‘learn to pronounce’ button. Tapping on the button lets users hear t...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=27112711

    INSTAGRAM ADDS NEW WAYS TO ENGAGE WITH FOLLOWERS

    Dec 18, 2018

    Instagram has rolled out a series of new features designed to form stronger connections with followers. These new features can be used with Instagram’s fastest-growing channels–stories and live videos. Users can now add interactive countdown stickers to Instagram stories. Marketers can u...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=27082708

    VISTARA'S NEW BRAND CAMPAIGN INSPIRES FLYERS TO NOT SETTLE FOR LESS THAN THE BEST

    Dec 18, 2018

    Aiming to inspire air travelers to not settle for second best, Vistara, India’s finest full-service carrier, today announced its new high-decibel multimedia brand campaign dubbed ‘Fly Higher’. The Fly Higher campaign builds on Vistara’s brand promise, which is to make people ...

    BRAND EQUITY
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    https://Advertising.report/news-article.aspx?ID=26962696

    FORMER BHS SHOP IN PRESTON COULD SEE ADVERTISING ALONG ITS HOARDINGS

    Dec 18, 2018

    The former entrance to a department store in Preston’s high street looks set to become advertising hoardings. Preston City Council ordered Freemont Limited, who act on behalf of the owners of the BHS store in Fishergate, to board up the doorways after they were regularly used by rough sleepers...

    BLOG PRESTON
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    https://Advertising.report/news-article.aspx?ID=26992699

    TUCKER CARLSON DEFIANT AFTER LOSING THREE MORE ADVERTISERS TO LEFT-WING BLACKLISTING CAMPAIGN

    Dec 18, 2018

    The Wrap reports that Bowflex, Pacific Life, SmileDirectClub, and Indeed all removed their ads from Tucker Carlson Tonight after host Carlson made comments criticizing immigration policy. Carlson faced social media backlash after saying that immigration can make the United States “dirtier&rdqu...

    BREITBART NEWS NETWORK
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    https://Advertising.report/news-article.aspx?ID=27012701

    GAANA'S NEW AD CAMPAIGN HIGHLIGHTS THE ADVANTAGES OF MUSIC STREAMING

    Dec 18, 2018

    Gaana recently unveiled its latest, pan-India ad campaign, which has been widely hailed by critics for its sense of humor and practical approach, to objective reality. The TVC specifically targets music lovers who still prefer to download songs, by highlighting the obsolescence of that, in a world w...

    BRAND EQUITY
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    https://Advertising.report/news-article.aspx?ID=27022702

    SPOTIFY TAKES AIM AT OPERA HOUSE ADVERTISING CONTROVERSY IN END-OF-YEAR CAMPAIGN

    Dec 17, 2018

    Spotify is wrapping up 2018 with a prominent outdoor, digital and social campaign which reveals some key stats from the music streaming service, including that 5 Second of Summer was streamed over one billion times in 2018 the equivalent to 5,847 years of summer. Another execution takes aim at the r...

    MUMBRELLA
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    https://Advertising.report/news-article.aspx?ID=27002700

    RUSSIANS GOT MORE IMPACT FROM REGULAR SOCIAL MEDIA POSTS THAN ADS IN ELECTION MISINFORMATION CAMPAIGN

    Dec 17, 2018

    Russia's most inflammatory social media misinformation posts weren't paid advertisements, according to a new report commissioned by the Senate Select Committee on Intelligence. Accounts run by the Russian-backed Internet Research Agency (IRA) at the center of Russia's online efforts to i...

    CNBC
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    https://Advertising.report/news-article.aspx?ID=26912691

    YOUTH INTERNSHIP SCHEME FAILING DESPITE $2.5M ADVERTISING BLITZ

    Dec 15, 2018

    The government’s youth internship scheme is failing to attract participants and businesses at a staggering rate, despite a $2.5m advertising blitz. Having promised 30,000 internships a year for young job seekers, documents provided to the Senate by the Department of Jobs and Small Business rev...

    THE GUARDIAN
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    https://Advertising.report/news-article.aspx?ID=26982698

    ‘VERY MUCH ABOUT TV ADVERTISERS’: AMAZON IS RAMPING UP ITS FIRE TV AD PITCH

    Dec 14, 2018

    Amazon is targeting traditional TV advertisers for its connected TV platform, Fire TV. A couple months after Amazon began requiring that Fire TV apps let Amazon sell 30 percent of their apps’ video inventory, Amazon is in the process of staffing up a dedicated video ad sales team to sell that ...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=26872687

    YOUTUBE IS REMOVING SPAM ACCOUNTS WHICH MAY CAUSE NOTICEABLE DECREASE IN SUBSCRIBERS

    Dec 13, 2018

    YouTube is warning users that they may see a noticeable decrease in subscriber count as the company purges spam accounts. This will occur from December 13-14, according to an announcement in the YouTube help forum: A YouTube representative goes on to explain that its efforts to remove spam should as...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=26882688

    GOOGLE REMOVES REPORTS FROM OLD SEARCH CONSOLE

    Dec 13, 2018

    Notices began popping up in Search Console last month that reports would soon be replaced and users should instead view the data in the new Performance report. Google said in the past it would give users the option of using either version of Search Console, at least until the new version could offer...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=26892689

    VERIZON MADE A $9 BILLION BET ON DIGITAL MEDIA. HERE’S WHY IT FAILED.

    Dec 13, 2018

    Many within the media industry weren’t exactly surprised when Verizon announced this week that it was seeking a massive write-down on AOL and Yahoo. The telecom giant acquired the two companies in 2015 and 2017, respectively, paying a combined $9 billion for the privilege. Shortly after the Ya...

    NEW YORK MAGAZINE
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    https://Advertising.report/news-article.aspx?ID=26802680

    GOOGLE TO ROLL OUT NEW CALL-TO-ACTION EXTENSION FOR VIDEO ADS

    Dec 12, 2018

    Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension whe...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=26822682

    TECH GIANTS NEED TO TAKE MORE RESPONSIBILITY FOR THE ADVERTISING THAT MAKE THEM BILLIONS

    Dec 12, 2018

    Last week I was followed around the Internet by a pair of shoes. I had looked at them online as a gift for my father-in-law, but he didn’t like them, and neither did I. Yet no matter what site I visited, there they were, staring at me in their full moccasin glory. Digital advertising can be re...

    DELANO
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    https://Advertising.report/news-article.aspx?ID=26712671

    REFLECTING ON A CAREER IN ADVERTISING AND MARKETING

    Dec 12, 2018

    After more than four decades in the advertising industry, Ludi Koekemoer’s Lifetime Achievement Award at the recent AdFocus Awards is well deserved. As the author of several industry textbooks, he is regarded as something of a guru with a wealth of experience in advertising, brand management, ...

    BUSINESSLIVE
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    https://Advertising.report/news-article.aspx?ID=26722672

    FACEBOOK SEARCH ADS ARE NOW AVAILABLE TO SELECT BUSINESSES IN NORTH AMERICA

    Dec 12, 2018

    Facebook is now testing ads in search results, which are available to businesses in the automotive, retail, and e-commerce industries. The ads will be displayed to users in the United States and Canada. Facebook search ads may be expanded to more countries based on the results of this initial test. ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=26782678

    YAHOO PARENT VERIZON CUTS VALUE OF MEDIA BRANDS BY $4.6BN

    Dec 12, 2018

    The collective value of digital media brands including Huffington Post, Yahoo, and AOL, which once had a stock market capitalization of more than $200bn (£158bn), has been slashed to only $200m by their parent Verizon. The US telecoms company has taken a $4.6bn charge on the goodwill value of ...

    THE GUARDIAN
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    https://Advertising.report/news-article.aspx?ID=26792679

    FACEBOOK IS STARTING TO SHOW ADS IN ITS SEARCH BAR AND IN MARKETPLACE

    Dec 12, 2018

    With Facebook Inc.’s advertising growth slowing down, the social network is on a rapid push to find locations other than Facebook’s news feed where it can show ads to users. That helps explain why, for the first time in five years, it is allowing marketers to present ads within the Faceb...

    DIGITAL COMMERCE 360
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    https://Advertising.report/news-article.aspx?ID=26682668

    A NEW TELUS INTERNATIONAL STUDY REVEALS THAT SOCIAL MEDIA MAY GIVE BRANDS A SECOND CHANCE TO MAKE A FIRST IMPRESSION WITH MILLENNIALS

    Dec 11, 2018

    A new survey commissioned by TELUS International, a global customer experience innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, and conducted online by The Harris Poll to over 2,000 US adults, found that 62% of millennials (ages 18-34) would li...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=26602660

    PG&E SUED FOR SPENDING ON ADVERTISING INSTEAD OF FIRE SAFETY

    Dec 11, 2018

    PG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit that says the power company spends too much on advertising and not enough on preventing devastating Northern California wildfires like the blaze that destroyed the town of Paradise last month. While t...

    BLOOMBERG
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    https://Advertising.report/news-article.aspx?ID=26612661

    GOOGLE MY BUSINESS ADDS NEW PERMISSIONS TO ‘COMMUNICATIONS MANAGER’ ROLE

    Dec 11, 2018

    Google My Business has upgraded the ‘communications manager’ role to ‘site manager,’ which adds several new permissions. Businesses that have multiple users managing their GMB listing should be aware of these new permissions. Anyone who was designated as a communications mana...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=26622662

    GOOGLE FINED $2.7 BILLION BY E.U. IN ANTI-TRUST RULING

    Dec 11, 2018

    Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search results in a case that started more than seven years ago. The case relates specifically to Google Shopp...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=26542654

    GOOGLE INTRODUCES WORDPRESS PLUGIN WITH INTEGRATED ANALYTICS, SEARCH CONSOLE, MORE

    Dec 11, 2018

    Google has introduced a new WordPress plugin which brings insights from Google tools to users’ dashboards. Site Kit by Google allows users to access information in Search Console, Analytics, AdSense, and PageSpeed Insights from the WordPress admin panel. Google will release Site Kit to beta te...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=26582658

    SCMP APPOINTS IAN HOCKING AS DIGITAL DIRECTOR OF ADVERTISING

    Dec 11, 2018

    South China Morning Post has appointed Ian Hocking as digital director of advertising. In this role, Hocking will provide strategic direction and leadership to deliver diversified and sustainable revenue across all SCMP digital platforms. Additionally, he will be responsible for the company’s ...

    MARKETING INTERACTIVE
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    https://Advertising.report/news-article.aspx?ID=26502650

    ALMOST £100K OF PUBLIC MONEY SPENT ON BREXIT DEAL FACEBOOK ADS

    Dec 10, 2018

    The UK government has spent almost £100,000 of taxpayers’ money in the last week buying Facebook adverts in a bid to convince the public to support Theresa May’s Brexit deal only for the key vote to be delayed. The adverts were promoted with the hashtag #BackTheBrexitDeal and offer...

    THE GUARDIAN
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    https://Advertising.report/news-article.aspx?ID=26512651

    BLURRING LINES BETWEEN JOURNALISM, MARKETING AND ADVERTISEMENT

    Dec 10, 2018

    Veteran journalists who were active before the digital age will remember the traditional relationship with Public Relations (PR) companies, which used to be a source of information for news reports. That’s no longer the case with the information landscape changing at rapid speed, driven by tec...

    GULF NEWS
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    https://Advertising.report/news-article.aspx?ID=26362636

    ACCC RELEASES PRELIMINARY REPORT INTO GOOGLE, FACEBOOK AND AUSTRALIAN NEWS AND ADVERTISING

    Dec 10, 2018

    With Google and Facebook transforming the way consumers communicate, access news and view advertising online, it is critical that governments and regulators consider the potential issues created by the concentration of market power and the broader impacts of digital platforms. The preliminary report...

    AUSTRALIAN COMPETITION AND CONSUMER COMMISSION
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    https://Advertising.report/news-article.aspx?ID=26372637

    GOOGLE TO SHUT DOWN GOOGLE+ EARLIER THAN EXPECTED

    Dec 10, 2018

    Google is shutting down Google+ four months earlier than originally planned following a second data breach. It was announced back in October that Google+ would be shut down in August 2019 due to a data breach affecting 500,000 users. A significantly larger data breach was discovered this past Novemb...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=26592659

    CONTENT RECOMMENDATION FIRM OUTBRAIN LAYS OFF 4% OF ITS WORKFORCE

    Dec 10, 2018

    Outbrain, the “content recommendation” firm best known for placing sponsored links on publishers’ websites, has laid off 4% of its roughly 600-person global workforce. The company plans to pull back on some of the editorial tools it was offering editors to manage their home pages a...

    PROFORMA LBP MARKETING CONCEPTS
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    https://Advertising.report/news-article.aspx?ID=26552655

    HOW UBER WILL BECOME AN AD COMPANY, STARTING WITH EATS POOL

    Dec 10, 2018

    Where there is a discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold ads that promote a few. And eventually, as Uber helps you choose between restaurants, it will sell ...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=26692669

    TECH GIANTS NEED TO TAKE MORE RESPONSIBILITY FOR THE ADVERTISING THAT MAKES THEM BILLIONS

    Dec 07, 2018

    Last week I was followed around the Internet by a pair of shoes. I had looked at them online as a gift for my father-in-law, but he didn’t like them, and neither did I. Yet no matter what site I visited, there they were, staring at me in their full moccasin glory. Digital advertising can be re...

    THE WOLFCAST
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    https://Advertising.report/news-article.aspx?ID=26392639

    NOVA SCOTIA MLAS EXPENSED $175,000 IN ADVERTISING OVER 6-MONTH PERIOD

    Dec 07, 2018

    Nova Scotia MLAs spent more than $175,000 of taxpayers’ money on advertising between April and September of this year, according to an analysis of expense reports posted by the province’s legislature.
    In that period, advertisements appeared in a wide range of forms, such as tradit...

    GLOBAL NEWS
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    https://Advertising.report/news-article.aspx?ID=26412641

    SOCIAL MEDIA SURPASSES TRADITIONAL NEWSPAPERS AS A PRIMARY NEWS SOURCE

    Dec 07, 2018

    For the first time, more US adults are saying they regularly get news from social media compared to newspapers. In a study from Pew Research Center, 20 percent of US adults say they often get their news from social media, while 16 percent turn to newspapers. That means social media is now the fourth...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=26902690

    HOUSING.COM LAUNCHES THEIR NEW AD CAMPAIGN WITH VICKY KAUSHAL, KIARA ADVANI

    Dec 06, 2018

    The total spends across platforms will be around Rs. 35 crores with a major thrust on television followed by digital. The campaign draws insight from a consumer behavior study conducted by Housing.com, wherein the trend shows that women participate in equal measure during home search and in fact are...

    BRAND EQUITY
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    https://Advertising.report/news-article.aspx?ID=26522652

    GOOGLE MISTAKENLY FLOODS INTERNET WITH DUMMY ADS

    Dec 06, 2018

    Please use the sharing tools found via the share button at the top or side of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. Email licensing@ft.com to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift a...

    FINANCIAL TIMES
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    https://Advertising.report/news-article.aspx?ID=26702670

    AN OVERVIEW OF AMAZON ADVERTISING OPTIONS

    Dec 06, 2018

    Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising. Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-commerce dollar is spent on Amazon. And more produ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=26272627

    PHARMA COMPANIES LOOK TO THE FUTURE OF ADVERTISING WITH SOCIAL MEDIA INFLUENCERS

    Dec 05, 2018

    Social media influencers are certainly nothing new. People who have managed to garner a large following on sites like Twitter, Facebook, Instagram, and the like have quite a bit of pull within said following. These “microcelebrities” are now a subject of interest for pharmaceutical compa...

    BIOSPACE
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    https://Advertising.report/news-article.aspx?ID=26202620

    THE STANDARD IN DIY CRYPTO ADVERTISING HAS ARRIVED

    Dec 05, 2018

    Cointraffic is widely known as the loudspeaker for the crypto community. Using the proprietary network, advertisers can rocket launch their message out across thousands of reputable crypto websites. However, for a number of months, the team has switched their focus from controlling the rocketship to...

    ETHEREUM WORLD NEWS
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    https://Advertising.report/news-article.aspx?ID=26242624

    SHOULD ADVERTISING BE ALLOWED IN SCHOOLS?

    Dec 05, 2018

    I recall a little of how advertising made its way into cricket. My dad was a Yorkshireman and mad for the sport. The only time I ever broke a window was playing cricket in my front garden, the ball shattering the living room glazing. My dad, never the calmest of people, yelled “SIX” out ...

    TES
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    https://Advertising.report/news-article.aspx?ID=26252625

    AIRASIA, AIRASIA X FINED FOR ADVERTISING MISLEADING TICKET PRICES

    Dec 04, 2018

    The Malaysian Aviation Commission (Malcolm) has imposed a financial penalty on AirAsia Bhd and AirAsia X Bhd, amounting to RM160,000 each, for advertising misleading air ticket prices. Both entities have made the full penalty payment to the commission on Oct 26 and Nov 9 respectively, it said in a s...

    MALAYSIAKINI
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    https://Advertising.report/news-article.aspx?ID=26182618

    FRANCE AND GERMANY ABANDON DIGITAL SERVICES TAX

    Dec 04, 2018

    The digital services tax (DST) is off the EU table for now. France and Germany told fellow EU finance ministers they accepted the controversial proposed tax on the digital giants had no hope of passing and that they would instead propose a reduced version of it a tax on digital advertising, levied a...

    THE IRISH TIMES
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    https://Advertising.report/news-article.aspx?ID=26192619

    DIGITAL DISPLAY ADVERTISING MARKET OVERVIEW BY RISING DEMANDS,TRENDS AND DEVELOPMENTS 2018

    Dec 03, 2018

    Global Digital Display Advertising market is a growing market in Services sector at present years. The Digital Display Advertising has covered rapid development in the current and past years and is probably going to proceed with a continuing development in the upcoming years. The market research rep...

    JOURNAL OF INDUSTRY
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    https://Advertising.report/news-article.aspx?ID=26022602

    BING REMOVES AD GROUP ID COLUMN FROM THE BING ADS BILLING STATEMENT REPORTS

    Dec 03, 2018

    As part of our ongoing effort to optimize the accounts and billing experience for our advertisers, Bing Ads will remove the Ad group ID from the available columns of billing statement reports. We’re making this change due to low usage of the column and to better align the reports with your bil...

    PPC LAND
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    https://Advertising.report/news-article.aspx?ID=26032603

    FLORIDA ADVERTISING AGENCY ANNOUNCES PROMOTION OF SANDRA MARSHALL TO DIRECTOR OF CLIENT SERVICES

    Dec 03, 2018

    As one of the leading full-service marketing and advertising agencies in Florida, we are eager to announce the promotion of Sandra Marshall to the position of director of client services. Previously a senior account manager, Marshall will oversee the Account, Media, and Research and Strategy departm...

    BIGEYE AGENCY
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    https://Advertising.report/news-article.aspx?ID=26422642

    TRIVAGO FACES MULTIMILLION DOLLAR FINE FOR MISLEADING ADVERTISING IN AUSTRALIA

    Dec 03, 2018

    German transnational hotel comparison site Trivago is headed for Australia’s federal court later this month, facing fines of millions of dollars over misleading advertising. Trivago has reportedly admitted to transgressions of Australia’s consumer laws after the country’s consumer ...

    SKIFT
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    https://Advertising.report/news-article.aspx?ID=26402640

    BEST ONLINE VIDEO ADVERTISING CAMPAIGNS TO BE NAMED BY WEB MARKETING ASSOCIATION

    Dec 02, 2018

    The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertisi...

    MARKETWATCH
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    https://Advertising.report/news-article.aspx?ID=26012601

    MOBILE ADVERTISING BREAKS $1 BILLION IN AUSTRALIA

    Dec 02, 2018

    Advertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released last month by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter g...

    PPC LAND
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    https://Advertising.report/news-article.aspx?ID=26102610

    MOZ SURVEY FINDS 64% OF MARKETERS AGREE GOOGLE IS BECOMING THE NEW LOCAL BUSINESS HOMEPAGE

    Dec 01, 2018

    Moz, Inc., the leader in search engine optimization technology, launches “The State of Local SEO” report. The report is based on findings from a survey conducted by Moz to learn more about the trends, strategies, and tactics in local search. “Search engines are becoming increasingl...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=25992599

    FACEBOOK EXPLAINS HOW ITS SEARCH RESULTS WORK

    Nov 30, 2018

    Facebook has put together a short explainer video with details about how its search results work.
    The company says it wants to be more transparent about what’s happening when users search for content on Facebook. Facebook crammed as much information as it could into its less than 2-minu...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=26002600

    WHAT ADVERTISING ON TELEVISION MEANS FOR TODAY’S EMPOWERED CONSUMER

    Nov 30, 2018

    Remember when watching TV meant that half your viewing time was taken up by advertisements? That may well be changing. Today, in the age of Netflix, it is the consumer who is reinventing TV advertising. Armed with choice, viewers can skip commercials that don’t hold their interest. However, th...

    THE FINANCIAL EXPRESS
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    https://Advertising.report/news-article.aspx?ID=26162616

    FACEBOOK CONSIDERED OFFERING BIG ADVERTISERS ACCESS TO USER DATA

    Nov 29, 2018

    According to internal Facebook emails review by the Wall Street Journal, the social media firm discussed cutting deals with companies in exchange for access to the personal data of two billion Facebook users. The emails were secured as part of a lawsuit brought against the firm in California by the ...

    BREITBART
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    https://Advertising.report/news-article.aspx?ID=26112611

    FACEBOOK WILL TRY NOT REQUIRING MEDIA OUTLETS TO REGISTER AS POLITICAL ADVERTISERS (AT LEAST IN THE UK)

    Nov 29, 2018

    News organizations have been trapped between Facebook’s rules for political advertisers and advertising for their own reporting but now, Facebook will try pausing its requirement that media outlets as well as, well, actual political advertisers register with a representative’s home addre...

    NIEMAN LAB
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    https://Advertising.report/news-article.aspx?ID=26122612

    MAIL ONLINE AD REVENUES OVERTAKE PRINT FOR FIRST TIME

    Nov 29, 2018

    Mail Online’s ad revenues have overtaken those for the Daily Mail and Mail on Sunday for the first time despite losing almost 2 million digital readers in the last year. The website managed to hit the milestone despite a 13% slump in its global audience after Facebook’s move this year to...

    THE GUARDIAN
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    https://Advertising.report/news-article.aspx?ID=26042604

    OAAM CELEBRATES 25 YEARS OF OUTDOOR ADVERTISING

    Nov 29, 2018

    AS digital media extends into our daily lives, advertising agencies are competing to catch up with trends and consumer behavior to ensure they reach their target markets.  As advertisers find ways to penetrate new markets, agencies need to rely less on statistics and more on interactivity to ke...

    MARKETING MAG
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    https://Advertising.report/news-article.aspx?ID=26092609

    GOOGLE AND FACEBOOK FUEL UK AD BOOM DESPITE PRINT SLUMP

    Nov 29, 2018

    The UK advertising market is relying on digital giants such as Google and Facebook for growth next year, as overall spending wanes on traditional media including TV and newspapers. The amount spent by UK advertisers is forecast to break the £20bn mark for the first time next year, but the mile...

    THE GUARDIAN
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    https://Advertising.report/news-article.aspx?ID=25882588

    MOMENTFEED RANKED AS ONE OF THE FASTEST GROWING COMPANIES IN NORTH AMERICA ON DELOITTE’S 2018 TECHNOLOGY FAST 500

    Nov 29, 2018

    MomentFeed, the leader in mobile consumer experience management for multi-location brands, announces it ranked for the 2nd year in a row on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in No...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=25952595

    REVX ANNOUNCES AICUBE, AN INTELLIGENT ENGINE FOR MOBILE ADVERTISING & ANALYTICS

    Nov 28, 2018

    RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine 'aiCube' that brings app store data intelligence to mobile programmatic buying. The IceCube technology automatically validates every app publisher across 20+ programmatic exchanges with data fro...

    BUSINESS STANDARD
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    https://Advertising.report/news-article.aspx?ID=25862586

    CENTRIPLY CREATES COMMON GROUND FOR TV AD CAMPAIGNS, WITH DATA-DRIVEN AND LOCATION-BASED AUDIENCE BUYING

    Nov 28, 2018

    There are two adages in life “Timing is everything.” and “Location, location, location.”  The Targeted TV specialist Centriply, announced its new updated martech platform, TangoGEO2.0 taps into both. Creating common ground for media by combining the many layers of TV and...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=25872587

    REVX ANNOUNCES AICUBE, AN INTELLIGENT ENGINE FOR MOBILE ADVERTISING & ANALYTICS

    Nov 27, 2018

    RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine ‘aiCube’ that brings app store data intelligence to mobile programmatic buying. The IceCube technology automatically validates every app publisher across 20+ programmatic exchanges with data...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=25802580

    TARGETED FACEBOOK ADS HELPED TRUMP WIN 2016 US ELECTIONS

    Nov 26, 2018

    Micro-targeted advertising on Facebook was very effective in persuading undecided voters to support Donald Trump during the 2016 US presidential elections, a study has found. According to the researchers from the Charles III University of Madrid in Spain, Trump's team spent 44 million dollars on...

    BRAND EQUITY
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    https://Advertising.report/news-article.aspx?ID=25812581

    YOUTUBE NOW FEATURES ‘FREE WITH ADS’ HOLLYWOOD MOVIES, NO ADS IN YOUTUBE PREMIUM

    Nov 26, 2018

    While YouTube has recently been pushing users to music and video subscriptions, as well as supporting favorite channels, the Google company is still introducing new ad-supported options. The video site in October started streaming movies like the “Terminator” and “Rocky” for ...

    9TO5GOOGLE
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    https://Advertising.report/news-article.aspx?ID=25712571

    BANK OF BARODA LAUNCHES ITS DIGITAL CAMPAIGN #BETHECHAMP

    Nov 26, 2018

    Bank of Baroda has announced the launch of a digital campaign #BeTheChamp. The fortnight-long campaign that commenced on November 14 and concludes on November 30, has been launched keeping in mind twin occasions–National Children’s Day(November 14) and World Children’s Day (Novembe...

    BRAND EQUITY
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    https://Advertising.report/news-article.aspx?ID=25722572

    CRIMINALS ARE USING THIS ADVERTISING SCAM TO TRY TO STEAL MONEY IN BRISTOL

    Nov 26, 2018

    Small businesses in Bristol are being warned to stay on their guard against a scam after local companies were targeted by criminals. Not-for-profit business support organization Brave Enterprise says cold callers have contacted several Bristol businesses to sell advertising space in a bogus publicat...

    BRISTOL POST
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    https://Advertising.report/news-article.aspx?ID=25732573

    GOOGLE ANNOUNCES SURGE IN REVENUE IN EUROPE DUE TO ADVERTISING SALES

    Nov 23, 2018

    Google has announced record revenues of €32.2bn for 2017 in its Irish accounts, a rise of €5.9bn due to the scale at which it is cornering the advertising market. However, it only paid €171m in tax here because its declared profit in Ireland was just €1.16bn out of €32.2bn i...

    THE INDEPENDENT
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    https://Advertising.report/news-article.aspx?ID=25842584

    2018 LOCAL SEARCH RANKING FACTORS: GOOGLE MY BUSINESS SIGNALS UP 32%

    Nov 23, 2018

    The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey. Results of the survey are largely similar to last year’s, with one exception. Google My Business signals now make up 25% of the top r...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25622562

    INSTAGRAM TO ROLL OUT REDESIGNED USER PROFILES

    Nov 23, 2018

    Instagram announced it will be introducing slightly redesigned user profiles, which are set to roll out over the next few weeks. In the new profiles items at the top of the page have been re-arranged, such as icons, buttons, and the way users navigate between tabs. Instagram shared an example which ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25632563

    GLOBAL ACCOUNT-BASED MARKETING (ABM) MARKET LANDSCAPE BY MANUFACTURING BASE, TRENDS, INFLUENCE FACTORS

    Nov 22, 2018

    ‘Account-Based Marketing (ABM) market’ report researches the worldwide Account-Based Marketing (ABM) market size (value, capacity, production, and consumption) in key regions like United States, Europe, Asia Pacific (China, Japan) and other regions. This study categorizes the global Acco...

    THE FLATLAND POST
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    https://Advertising.report/news-article.aspx?ID=25642564

    HOW TO HANDLE SURGE IN ONLINE TRAFFIC BOOSTING SALES UP TO 11%

    Nov 22, 2018

    Black Friday last year saw a staggering $5bn spent online in the US and £1.4bn spent online in the UK; with research showing that just a one-second delay in page-load time equates to 11% fewer page views, which could have severe repercussions for a retailer brand. According to an Equinix marke...

    DATA ECONOMY
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    https://Advertising.report/news-article.aspx?ID=25592559

    ADVERTISING FRAUD FALLS FLAT WHEN FACED WITH TRANSPARENCY: HOW CAN BLOCKCHAIN HELP?

    Nov 22, 2018

    The expansion of the digital realm has been fuelled by digital advertising, but increasing numbers of internet users are the reason this fuel exists. As the global audience has moved behind their computer screens, brands, companies, and services have followed, using digital aids to hone their engage...

    FORBES
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    https://Advertising.report/news-article.aspx?ID=25792579

    FACEBOOK ADMITS TARGETING GEORGE SOROS AFTER HE CRITICIZED COMPANY

    Nov 21, 2018

    Facebook Inc. admitted Wednesday that it asked an opposition-research company to investigate billionaire George Soros over his criticism of the social network. In an internal memo released publicly late Wednesday, Elliot Schrage, Facebook’s outgoing head of communications and policy, said he w...

    MARKETWATCH
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    https://Advertising.report/news-article.aspx?ID=25552555

    FACEBOOK'S REVENUE DREAMS FOR WHATSAPP ARE UNDER THREAT FROM OLD-FASHIONED SMS

    Nov 21, 2018

    For much of the past decade telecommunications giants like AT&T, Verizon or Vodafone were on the back foot. Social media companies like Facebook and Twitter freely ran their services for billions of people on their infrastructure, making fat margins on advertising and siphoning away a controvers...

    FORBES
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    https://Advertising.report/news-article.aspx?ID=25662566

    CONNEKT’S NEW VIDEO PATENT POWERS INTERACTIVE EXPERIENCES FOR ADVERTISING, COMMERCE AND CONTENT COMPANIES

    Nov 21, 2018

    Connekt’s, an innovative technology company activating smarter TV experiences that audiences love announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=25532553

    LINKEDIN REVEALS AUSTRALIA'S MOST POWERFUL ADVERTISING AND MARKETING PROFILES OF 2018

    Nov 20, 2018

    LinkedIn has revealed its 2017 Power Profiles list for Australia's marketing and advertising sector, with Y&R AUNZ CEO, PwC chief creative officer Russel Howcroft and Qantas CMO Stephanie Tully making the list. Sizmek VP of strategic solutions APAC Timothy Whitfield, known for his 'ad te...

    ADNEWS
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    https://Advertising.report/news-article.aspx?ID=25482548

    BING UPDATES EXPANDED TEXT ADS WITH ABILITY TO ADD EVEN MORE TEXT

    Nov 19, 2018

    In total, Bing’s expanded text ads now support up to three headlines and two descriptions. Two descriptions at 90 characters each mean advertisers can utilize up to 180 characters in total. Each headline area supports up to 30 characters. Individual headlines will be separated by a “|&rd...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25472547

    DIGIDAY RESEARCH: AD BUYERS PLAN TO BUY MORE FROM INSTAGRAM AND AMAZON

    Nov 19, 2018

    2019 is poised to be a fortuitous year for Amazon and Instagram according to a survey of media buyers by Digiday. In a November 2018 survey of 469 media buyers from Digiday+’s propriety research panel of media and advertising executives, 79 percent say they plan to increase their spending on I...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=25432543

    GOOGLE'S YOUTUBE LAUNCHES AD-SUPPORTED MOVIE STREAMING

    Nov 19, 2018

    At times it feels like the Alphabet (GOOGL - Get Report) (GOOG - Get Report) is criminally under-appreciated by stock market investors. Of course, it may not feel that way at first glance given its $718 billion market cap. However, with more than $100 billion in cash on its balance sheet, 20% annual...

    THESTREET
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    https://Advertising.report/news-article.aspx?ID=25782578

    FACEBOOK PATENT USES YOUR FAMILY PHOTOS FOR TARGETED ADVERTISING

    Nov 18, 2018

    Just like Google, Facebook uses to target advertising to help deliver ads to users that it thinks might be relevant to them. However, it seems that there is a potential that in the future, Facebook could come up with more types of targeted ads based on your family photos in which it tries to determi...

    UBERGIZMO
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    https://Advertising.report/news-article.aspx?ID=25932593

    FACEBOOK IS CHANGING CHATBOT PERMISSIONS FOR SUBSCRIPTION MESSAGING, EFFECTIVE DECEMBER 31ST

    Nov 18, 2018

    Facebook is making changes to subscription messaging permissions that will affect chatbots.
    Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level. Chatbots that send subscription messages have until December 31st to transition from app...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25442544

    INSTAGRAM ROLLS OUT MORE WAYS FOR BUSINESSES TO SELL PRODUCTS

    Nov 17, 2018

    Instagram has expanded its shopping features with the ability to tag video posts with links to products.
    In addition, Instagram is testing a redesign of the shopping section on business pages that contains all products tagged in posts. Here is an overview of the new shopping features that wer...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25422542

    FACEBOOK ADJUSTS ALGORITHM TO REDUCE THE REACH OF CLICKBAIT CONTENT

    Nov 16, 2018

    Facebook is taking steps to reduce the reach of sensationalist and provocative content. In other words, Facebook’s news feed algorithm will be demoting what’s commonly referred to as clickbait. This was announced in a blog post written by Mark Zuckerberg in which he details the ways Face...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25352535

    OUTFRONT MEDIA LAUNCHES SOCIAL INFLUENCERS PROGRAM TO PAIR OUT-OF-HOME ADS WITH DIGITAL INFLUENCERS

    Nov 16, 2018

    OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns through OUTFRONT’s internally sourced social influencer network and its partnership with social ...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=25362536

    FACEBOOK MESSENGER IS BUILDING A ‘WATCH VIDEOS TOGETHER’ FEATURE

    Nov 16, 2018

    Netflix and chill from afar? Facebook  Messenger is now internally testing simultaneous co-viewing of videos. That means you and your favorite people could watch a synchronized video over group chat on your respective devices while discussing or joking about it. This “Watch Videos Togethe...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=25382538

    FACEBOOK IS MAKING A BIG MARKETING PUSH FOR PORTAL ON TV

    Nov 16, 2018

    Facebook is spending big to get the message out about its video chat device Portal. Between Oct. 1 and Nov. 13, Facebook bought more than $48.6 million worth of TV advertising in the U.S., almost all of which has gone toward the video chat device Portal, according to data from OTT ad analytics compa...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=25562556

    BY 2020, BAYER WILL TAKE ALL OF ITS DIGITAL MEDIA BUYING IN-HOUSE

    Nov 15, 2018

    German pharmaceutical company Bayer, maker of consumer health products such as Aleve and Advantix, is on a two-year mission to bring all media in-house. Bayer began building out its in-house programmatic operations in March 2017, and currently has a 10-person internal team that works in tandem with ...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=25302530

    GOOGLE DEMOTION SIGNAL

    Nov 15, 2018

    Google published a blog post about fighting piracy that linked to a PDF report. The PDF report discusses a ranking demotion signal. Google’s report reveals that it uses this demotion signal to rank sites lower. This article reviews the little-known demotion signal. The topic of the negative ra...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25312531

    GOOGLE MY BUSINESS APP UPDATED WITH ABILITY TO CREATE POSTS, VIEW ANALYTICS, MORE

    Nov 14, 2018

    These features are new to the Google My Business mobile app, but not new to Google My Business in general. However, with these features now being available on the mobile app businesses have a more convenient way to engage with customers and manage their listings. While announcing these new updates, ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25322532

    LINKEDIN NOW SUGGESTS THE BEST CONTENT FOR COMPANY PAGES TO SHARE

    Nov 14, 2018

    LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature. The rebuilding of LinkedIn company pages comes with a rebranding as well, now known simply as “LinkedIn Pages.” A series of new features will soon be rolled out to LinkedIn...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25242524

    MAGISTO LAUNCHES CHANT TO HELP BUSINESSES ACCELERATE GROWTH ON SOCIAL MEDIA

    Nov 14, 2018

    Magisto, the leading AI-powered video creation and marketing platform, released Chant, a new app to help businesses boost their growth on social media. Chant offers powerful content ideation, fully customizable video production, and native distribution and engagement insights to power social media m...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=25252525

    PINTEREST’S REDESIGNED FEED MAY DRIVE MORE REFERRAL TRAFFIC

    Nov 13, 2018

    Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers’ web pages. These updates can be found in the ‘Following’ tab, introduced earlier this year, which only contains pins from accounts that a user has chosen to follow. By compari...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25262526

    WHATSAPP ADS ARE COMING: WILL ADVERTISERS START BUYING?

    Nov 12, 2018

    In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the Facebook-owned encrypted messaging app via their Facebook timelines. At the time, Facebook also launched its WhatsApp Business API and told th...

    MARKETING LAND
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    https://Advertising.report/news-article.aspx?ID=25542554

    DIGITAL MARKETING AGENCIES AND SEO PROVIDERS BOOST BUSINESS AND LEAD GENERATION WITH NEW SOFTWARE POWERED BY FASTBASE

    Nov 09, 2018

    Google, the most popular search engine in the world, has about 94% of the mobile search engine market share worldwide and a 92% share on all platforms.1 About 800 million people use the service every month helping the search engine giant to sell over $100 billion dollars of online ads in 2018 alone....

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=25202520

    GOOGLE ADS RECOMMENDS THE BEST CAMPAIGN TYPES FOR SPECIFIC BUSINESS GOALS

    Nov 09, 2018

    Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals. After opening the workflow, advertisers can select their goal and Google Ads will display the matching campaign types. Simply click on campaign type to begin creating it. It’...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25142514

    57% OF WP SITES BECOME LESS SECURE IN DECEMBER 2018

    Nov 07, 2018

    PHP 5.6 and 7.0, the scripting language that underlies 57.1% of all WordPress sites will stop receiving security updates in December 2018. No security patches will be issued for those versions of PHP after that date, making those sites less secure moving forward. That could mean a loss of traffic an...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25162516

    SNOQUALMIE CASINO FORMS ADVERTISING PARTNERSHIP WITH SEATTLE SEAHAWKS

    Nov 07, 2018

    The Snoqualmie Casino and Seattle Seahawks have announced a new partnership, letting the casino use the Seahawks logo and markings for advertising. The partnership will allow future collaboration.
    The partnership between the Snoqualmie Casino and Seattle Seahawks is a seventh of its kind in t...

    SNOQUALMIE VALLEY RECORD
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    https://Advertising.report/news-article.aspx?ID=26322632

    UK GAMBLING SITES AGREE TO TV AD BLACKOUT DURING SOCCER MATCHES

    Nov 07, 2018

    Britain's biggest gambling firms have voluntarily agreed to a TV ad blackout running from "whistle-to-whistle" during soccer matches. The Remote Gambling Association (RGA), an industry lobby group whose members include bookmaker's William Hill, Paddy Power, and Ladbrokes, will agre...

    CNBC
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    https://Advertising.report/news-article.aspx?ID=26332633

    DISNEY JUST GAVE GOOGLE A BIG ADVERTISING WIN

    Nov 07, 2018

    As more and more people watch their favorite TV shows online instead of through traditional broadcasts, it opens the door for better advertising sales solutions. Digitally native solutions have an edge over traditional sales teams from networks and distributors in that they may require less time for...

    FOOL
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    https://Advertising.report/news-article.aspx?ID=26342634

    ADVERTISERS TO INCREASE DIGITAL MARKETING SPEND NEXT YEAR

    Nov 07, 2018

    Nearly 80 percent of advertisers intend to increase their digital marketing expenditure in the coming year, according to a recent survey by marketing data technology company AdMaster.   The average anticipated budget increase from a year ago will be around 20 percent, compared to 18 percen...

    SHINE
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    https://Advertising.report/news-article.aspx?ID=26352635

    GOOGLE ADVISES SEOS ON HOW TO IMPLEMENT LAZY LOADING CORRECTLY

    Nov 06, 2018

    Google has created a document that offers guidance to CEOs on implementing lazy loading for images and video. Lazy loading refers to the technique of deferring loading of non-critical or non-visible content.
    It’s considered a best practice, however, if it’s not implemented correct...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25152515

    LINKEDIN TO OVERHAUL ITS CAMPAIGN MANAGER FOR AN EASIER ADVERTISING EXPERIENCE

    Nov 05, 2018

    LinkedIn is taking steps to make advertising on its platform easier with a complete overhaul of the campaign creation process. The company has announced a public beta release of ‘Objective-Based Advertising in Campaign Manager,’ which is said to lay the groundwork for further changes to ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25212521

    THE MOST DOWNLOADED SOCIAL APP LAST MONTH WASN’T FACEBOOK, INSTAGRAM, OR SNAPCHAT

    Nov 05, 2018

    A new social media giant is emerging as Facebook, Instagram, Snapchat, and YouTube were all outpaced in app downloads last month. Topping the US app download charts is video sharing app TikTok, according to Apptopia. Those who haven’t heard of TikTok may be familiar with its former name Musica...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25222522

    HONG KONG ADVERTISING SALES TO REACH HK$27B IN 2019

    Nov 03, 2018

    The global advertising industry is experiencing its strongest growth since 2010. Ad sales are driven by robust economic growth in the US and BRICs. Advertising sales in Hong Kong will increase by 4.2% in 2019 to reach HK$27.2 billion, yet digital formats still only represent 25% of total budgets, fa...

    MARKETING INTERACTIVE
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    https://Advertising.report/news-article.aspx?ID=26282628

    SOCIAL MEDIA PLAYS KEY ROLE IN FIGHTING CRIME

    Nov 01, 2018

    TALLAHASSEE, Fla. (WCTV)  Social media continues changing our lives, helping us document the unique and even the mundane. What we eat, what we wear, how we feel. all of it is fair game. Whether you love it or hate it, social media is also impacting something else; it’s now considered a ve...

    WCTV
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    https://Advertising.report/news-article.aspx?ID=25102510

    STRUCTURED DATA GOOGLE PENALTIES – 5 MISTAKES TO AVOID

    Nov 01, 2018

    Adding structured data is always a good idea. However, an incorrect implementation can lead to a manual action. A loss of rankings is a high price to pay for not paying attention to details.
    Structured Data Spam is real. Google even has a support page devoted specifically to it.
    The sa...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25052505

    BING ADS INTRODUCES RECURRING INSERTION ORDERS

    Oct 31, 2018

    Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time. Recurring insertion orders (IOs) are designed to help advertisers ensure their accounts stay live without having to create new IOs on a regular basis. Advertisers no longer have to worry about t...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25092509

    TWITTER DOUBLING ITS CHARACTER LIMIT FROM 140 TO 280 HAS NOT LED TO LONGER TWEETS

    Oct 31, 2018

    Twitter has officially doubled its character limit from 140 to 280, following a short test which showed longer tweets receive more engagement. More specifically, Twitter is doubling the character limit in countries where “cramming was an issue.” According to the company, cramming is not ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25002500

    ARE FACEBOOK AND TWITTER WINNING AGAINST FAKE NEWS?

    Oct 30, 2018

    Facebook recently announced it is making strides against fake news. It cited several studies that independently concluded Facebook has dramatically decreased the reach of fake news by high percentages. But percentages don’t tell the whole story. Facebook has indeed made great strides, as you w...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=25012501

    GOOGLE SHARES HOW 301 REDIRECTS PASS PAGERANK

    Oct 29, 2018

    Google’s John Mueller offered an interesting explanation of how a 301 redirect will pass 100% of PageRank. The SEO community has known since about 2016 that there was no PageRank loss. But this is the first time that the “how” part of it has been discussed in this much detail. Rega...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24932493

    INTRODUCING SOCIALCHIMP, THE COMPLETE TOOL FOR SMALL BUSINESSES TO AUTOMATE THEIR SOCIAL MEDIA MANAGEMENT

    Oct 29, 2018

    Social3 officially announces the launch of SocialChimp, a social media automation tool for small business owners, after months of development. SocialChimp is a self-service platform that empowers small business owners with the ability to enhance and expand social media presence, all without an agenc...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=24962496

    GOOGLE CAMPAIGN MANAGER NOW OFFERS LINKEDIN AD ATTRIBUTION

    Oct 29, 2018

    LinkedIn has integrated with Google Campaign Manager, which will allow advertisers to monitor LinkedIn ad performance and get attribution for LinkedIn ads across platforms. When advertisers activate the integration they will be able to see their LinkedIn ad performance in Campaign Manager (formerly ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24972497

    WHICH SIGNAL IS MOST IMPORTANT WHEN RANKING NEW CONTENT?

    Oct 26, 2018

    Organic search ranking factors are a constant point of contention in SEO. A lot of the confusion can be traced back to varying statements from the spokespeople for the search engines, as well as industry studies. For quite some time now, we’ve heard that Google’s top three ranking signal...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24922492

    FACEBOOK TO LET USERS ADD SONGS TO THEIR PROFILE

    Oct 25, 2018

    Facebook has announced a series of new features that expand the ways users share and connect with music. In a throwback to MySpace, Facebook will soon allow users to add songs to their profile page.
    Users will be able to pin a song to the top of their profile page, as well as curate a collect...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24862486

    ‘GOOGLE A DECADE AGO’: BUYERS STILL HAVE GRIPES ABOUT AMAZON ADVERTISING

    Oct 25, 2018

    For a $3 billion ad business, with Citibank projecting it to reach $50 billion in the next decade, Amazon is still failing at many of the basics, according to ad buyers, with common complaints around slow and rudimentary tools and dashboards, case studies and robust sales support for buyers. Those w...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=24882488

    INSTAGRAM LETS USERS SHARE AUDIO FROM SOUNDCLOUD TO STORIES

    Oct 24, 2018

    Instagram now offers SoundCloud integration, which lets users share audio from the free streaming service to their stories. Sharing audio in Instagram stories, such as a favorite song, is a popular practice amongst younger demographics. However, in order to do so, users will take a screenshot of wha...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24812481

    GOOGLE MAPS NOW PROVIDES ACCESSIBILITY INFORMATION FOR OVER 40 MILLION PLACES

    Oct 24, 2018

    Google has announced that Maps now provides accessibility information for more than 40 million listings. The company attributes this accomplishment to an initiative launched last year. In July 2017, Google started letting users add accessibility details to business listings. At that time, Google sai...


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    https://Advertising.report/news-article.aspx?ID=24822482

    GOOGLE MAKES IT EASIER FOR USERS TO DELETE SEARCH HISTORY

    Oct 24, 2018

    Google is making it easier for users to delete their search history without having to leave search and go through multiple account menus. Without leaving Google Search, users can now review and delete their recent search activity. It will also be easier for users to access privacy controls in their ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24852485

    TWITTER SAYS IT HAS REMOVED SEVERAL ACCOUNTS AFFILIATED WITH INFOWARS AND ALEX JONES

    Oct 23, 2018

    Twitter has cleared more Infowars related accounts off its platform. The company told CNN today that it permanently suspended 18 accounts affiliated with the far-right website, known for spreading misinformation and conspiracy theories, on Monday after “numerous violations and warnings.”...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=24752475

    NETFLIX ADDS TO GROWING DEBT PILE WITH $2B BOND ISSUE

    Oct 23, 2018

    Netflix Inc (NFLX.O) announced on Monday it will tap debt markets for a second time this year, aiming to raise another $2 billion as the streaming video pioneer invests heavily in the production of original shows and content acquisition to fend off intensifying competition. The move, which the compa...

    CMS CONNECTED
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    https://Advertising.report/news-article.aspx?ID=24802480

    GOOGLE LOCAL SERVICES ADS RECEIVE 13% OF ALL SERP CLICKS

    Oct 22, 2018

    A new local search study finds Google’s Local Services ads (LSAs) account for 13.8% of all SERP clicks. In addition, the very presence of LSAs affects the number of clicks for all other SERP types. BrightLocal monitored 5,500 local searches to compile this data, studying where people click on ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24762476

    BING MAKES ITS SEARCH CRAWLER BINGBOT MORE EFFICIENT

    Oct 22, 2018

    Bing’s search crawler, bingbot, has been improved to maximize crawl efficiency. Bingbot, as one might assume, is similar to Googlebot. Its job is to discover new and updated content and add it to Bing’s index. One of the concerns Bing has been hearing from webmasters regarding bingbot is...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24732473

    GOOGLE NOTIFIES SITE OWNERS ABOUT DELAYS WITH SEARCH CONSOLE REPORTS

    Oct 22, 2018

    Google has notified site owners that some reports in Search Console are currently delayed. The delayed reports include AMP, Rich Results/Structured Data, Hreflang, Index Coverage Mobile Usability. The above-listed reports are delayed due to issues in the reporting pipeline. Google notified site owne...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24742474

    FACEBOOK PUNISHES SCRAPER SITES

    Oct 18, 2018

    Facebook announced the second wave of actions against spam. Facebook is targeting promotional posts that link to low-quality ad farms that copy content from other sites. The announcement of this action was added to a pre-existing announcement on fighting Facebook spam. “Starting today, we&rsqu...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24692469

    GOOGLE ADS REPORT EDITOR GAINS NEW PREDEFINED LANDING PAGE REPORTS

    Oct 17, 2018

    Google is adding two new predefined landing page reports to the Report Editor. These include the landing pages report and expanded landing pages report. Both reports have been accessible in the landing pages section of Google Ads. However, being available in the Report Editor means advertisers can m...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24682468

    HOW OFTEN GOOGLE CRAWLS AND INDEXES

    Oct 16, 2018

    In a webmaster hangout, a publisher asked how fast Google removed pages from the index if they added a non-index unfollow to it. The publisher stated they had added index but the page remained in Google’s index. Google’s John Mueller responded with an answer that described how often...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24602460

    GOOGLE RELEASES NEW VERSION OF SHOPPING INSIGHTS FOR RESEARCHING POPULAR BRANDS AND PRODUCTS

    Oct 16, 2018

    Google has released a new version of its Shopping Insights tool, which is designed to help advertisers uncover information about popular brands and products. With the new Shopping Insights tool, advertisers can track which brands and products are trending up or down, and how that data varies by regi...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24642464

    FACEBOOK ADDS ABILITY TO CREATE AND SHARE 3D PHOTOS

    Oct 15, 2018

    Facebook has introduced the ability to share 3D photos that can be viewed by anyone with the mobile app. Users can also view 3D photos in VR on the Oculus Go and Oculus Rift. Capturing 3D photos is limited to users with a dual-lens camera on their smartphone. The technology works by capturing the di...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24652465

    FACEBOOK PURGE: HERE IS THE LIST OF PAGES DELETED BY FACEBOOK

    Oct 13, 2018

    As reported by The Western Journal, in what many are calling the “Facebook purge,” Facebook announced on Thursday that it removed over 800 political pages and accounts in a clamp down on what the social media company calls “inauthentic behavior” in the lead-up to the midterm ...

    THE WESTERN JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24562456

    FACEBOOK TARGETS SOCIAL MEDIA OPTIMIZATION SPAM

    Oct 12, 2018

    Facebook announced a crackdown on spam characterized by “coordinated inauthentic behavior.” The spammers avoided detection by using the engaging content. The content itself was not spammy. Thus, Facebook changed tactics by using behavior signals to identify the spammers. Facebook is targ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24512451

    LINKEDIN REBUILDS ITS RECRUITER PLATFORM, LAUNCHES TRACKING SYSTEM AND GENDER ‘INSIGHTS’ IN DIVERSITY PUSH

    Oct 11, 2018

    We’ve been chronicling how LinkedIn,  now owned by Microsoft, has built out tools and services it provides on its platform to capitalize on the fact that it now has nearly 600 million registered professional profiles and is a go-to for people looking to network and look for work in the wh...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=24462446

    BRAND MANAGEMENT PLATFORM FRONTIFY RAISES $8.3 MILLION TO FUEL PRODUCT INNOVATION AND US EXPANSION

    Oct 11, 2018

    Brand management platform Frontify has raised $8.3 million as it looks to build more products and expand in the US. The Swiss startup, headquartered in St. Gallen, raised the Series A money in a funding round led by venture capital firm Blossom Capital. Frontify’s seed investors include Doodle...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=24472447

    GOOGLE ADS BEGINS RECORDING SOME CALLS INITIATED BY CALL EXTENSIONS

    Oct 10, 2018

    Google has started monitoring and recording a “small percentage” of phone calls that are initiated by call-only ads or call extensions in the US. The company says calls are being monitored and recorded in an effort to improve call quality for users and advertisers. When a user initiates ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24432443

    50 MILLION FACEBOOK ACCOUNTS COMPROMISED, IS YOUR BUSINESS PAGE SAFE?

    Oct 10, 2018

    The security breach which was discovered by Facebook (NASDAQ: FB) engineers on September 25 allowed the attackers to take direct control over user accounts; around 50 million of them to be exact. In addition to the 50 million, Facebook also said there were another 40 million accounts which were pote...

    SMALL BUSINESS TRENDS
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    https://Advertising.report/news-article.aspx?ID=24572457

    CIVALUE RAISES $6M TO EXPAND ITS PRECISION MARKETING AND SUPPLIER DIGITAL ADVERTISING PLATFORM FOR RETAILERS

    Oct 09, 2018

    value, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for Retailers, announced today a $6M Series A investment, led by Nielsen and Sonae IM. The investment comes at a time when the retail industry is going through the rapid transformation. Retailers are f...

    PR NEWSWIRE
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    https://Advertising.report/news-article.aspx?ID=24482448

    HOW TO EXPORT YOUR GOOGLE+ DATA BEFORE IT SHUTS DOWN

    Oct 09, 2018

    Google has decided to shut down the consumer version Google+ as a result of a security bug, as well as alarmingly low usage rates. Although the social network never achieved mainstream adoption similar to that of Facebook and Twitter, it did attract a niche group of users. Those who engaged with the...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24402440

    TREASURY WARNS GOVERNMENT ABOUT CHALLENGES OF TAXING DIGITAL ADVERTISING

    Oct 08, 2018

    Digital advertising through global platforms is going to present problems for the federal government as it looks to tax the online economy, Treasury bureaucrats have warned in a discussion paper. The Treasury paper, examining the Federal government’s idea to tax digital platforms in May, outli...

    MUMBRELLA
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    https://Advertising.report/news-article.aspx?ID=24342434

    GOOGLE+ TO SHUT DOWN AFTER COVERUP OF DATA-EXPOSING BUG

    Oct 08, 2018

    Google is about to have its Cambridge Analytica moment. A security bug allowed third-party developers to access Google+ user profile data since 2015 until Google discovered and patched it in March, but decided not to inform the world. When a user gave permission to an app to access their public prof...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=24352435

    GOOGLE ASSISTANT CAN BOOK RIDES AND COMPARE PRICES OF RIDE SHARING SERVICES

    Oct 05, 2018

    Google Assistant is now capable of booking rides from many of the most popular ride-sharing services. More ride-sharing services will be added in the future, Google says. Users can hail a ride from any device that with Google Assistant, whether it’s an Android phone, iPhone, Google Home, or an...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24372437

    GOOGLE ON DEALING WITH LOW TRAFFIC PAGES

    Oct 05, 2018

    On a Webmaster Hangout, John Mueller offered advice on whether it was helpful to prune low traffic content. This topic is related to what the SEO industry calls Keyword Cannibalization and also Content Cannibalization. Google’s John Mueller offered insights into internal discussions at Google ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24292429

    GOOGLE ASSISTANT GETS REDESIGNED ON IOS AND ANDROID

    Oct 04, 2018

    Google’s Assistant app has been redesigned on iOS and Android to be equally accommodating for both voice and touch input. Originally designed primarily for voice input when introduced two years ago, Google says nearly half of all interactions with Assistant include both voice and touch. Here a...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24232423

    BING ADS LETS ADVERTISERS TARGET MULTIPLE LANGUAGES AT THE CAMPAIGN LEVEL

    Oct 04, 2018

    Bing Ads has expanded its support for language targeting with the ability to target multiple languages at the campaign level. Previously, Bing Ads only supported language targeting at the ad group level.
    Ad-group-level targeting is still supported, however, so advertisers can use a combinatio...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24242424

    FACEBOOK MARKETPLACE ADDS BUYER & SELLER RATINGS

    Oct 04, 2018

    Facebook is improving Marketplace for buyers and sellers with updates that include new AI features. Buyers and sellers are also able to rate each other now to indicate whether they had a good or bad experience. In just two years, Facebook Marketplace has become a platform used by more than one in th...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24252425

    FACEBOOK LETS PAGES POST PRE-RECORDED “LIVE” VIDEOS

    Oct 03, 2018

    Facebook is making its ‘Premieres’ feature available to everyone, which allows pages to publish pre-recorded video as “live” content. This will let pages debut a recorded piece of content with all the perks that come with streaming a live video. Some of those perks include be...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24192419

    GOOGLE INTRODUCES THE .PAGE DOMAIN NAME EXTENSION

    Oct 03, 2018

    Google Registry has introduced a new domain name extension, .page, which is now available for webmasters to register. For the time being, .page domains are available from select registrars via the Early Access Program. That means webmasters will have to pay an additional fee for the opportunity to r...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24202420

    AMAZON BECOMES A MAJOR CONTENDER IN DIGITAL ADVERTISING: A FOOLISH TAKE

    Oct 02, 2018

    Amazon (NASDAQ: AMZN) makes most of its money from its online marketplace and its cloud services. However, the tech titan has also been quietly growing an advertising business, which sells display ads across its website and hardware devices like the Kindle and Fire TV. A recent eMarketer study predi...

    USA TODAY
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    https://Advertising.report/news-article.aspx?ID=24302430

    GOOGLE MY BUSINESS CHANGES POST LIMIT TO 1,500 CHARACTERS

    Sep 30, 2018

    Google has changed the length of posts published via Google My Business to 1,500 characters. Previously, the length of Google My Business posts was based on words, not characters. Google used to require a minimum of 100 words per post, up to a maximum of 300 words. Now there is apparently no minimum...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24132413

    GOOGLE REPORTEDLY EXTENDS THE LENGTH OF PAGE TITLES IN SEARCH RESULTS

    Sep 30, 2018

    Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking tools show the average length of page titles in search results has increased from 55 characters to 83 characters on average (at the time of this writing). Here i...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24142414

    GOOGLE ADS IS EXTENDING THE PARALLEL TRACKING DEADLINE FOR MOBILE DISPLAY & VIDEO CAMPAIGNS

    Sep 27, 2018

    Google Ads is extending the deadline when advertisers are required to switch to parallel tracking.
    The deadline extension applies specifically to mobile display and video campaigns. This past summer, Google announced parallel tracking will be required for all Search and Shopping advertisers. ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=24052405

    IHEARTMEDIA, JELLI AND FOURSQUARE TEAM UP TO LAUNCH NEW ATTRIBUTION PRODUCT FOR ADVERTISERS

    Sep 27, 2018

    HeartMedia, Jelli, and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location techno...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=24092409

    AMAZON AND SNAPCHAT FORM A POWERFUL PARTNERSHIP

    Sep 27, 2018

    Consumers can now use Snapchat to shop on Amazon. It's simple, a perfect marriage of technology and demographics, and could really boost traffic directly to the retailer's website from the apps more than 190 million daily active users. Snapchat users simply hold up their mobile device, scan ...

    FORBES
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    https://Advertising.report/news-article.aspx?ID=24102410

    WHY BRANDS ARE GOING WILD FOR AMAZON ADVERTISING

    Sep 26, 2018

    It’s pretty clear that Amazon is in a monumental role. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100m Prime subscribers globally in Q2 2018. There simply isn’t another e-commerce company ...

    MARKETING TECH NEWS
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    https://Advertising.report/news-article.aspx?ID=24022402

    FACEBOOK LAUNCHES ADVERTISING ON STORIES

    Sep 26, 2018

    Facebook is rolling out ads on its Stories platform for the first time as it anticipates more brands embracing vertical mobile in ad campaigns. From today, advertisers will be able to start booking campaigns on Facebook Stories, it's alternative social media feed that relies on pictures and vide...

    CAMPAIGN
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    https://Advertising.report/news-article.aspx?ID=24032403

    NASDAQ GROWS ITS DIGITAL BRAND WITH EXPLOSIVE SOCIAL MEDIA CONTENT

    Sep 26, 2018

    A stock exchange might not seem like the most likely place to publish fresh social content and connect with younger generations. But then again, Nasdaq has always been ahead of its time. Nasdaq was the first electronic stock market and dates back to the 1970s. Although most people have probably hear...

    FORBES
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    https://Advertising.report/news-article.aspx?ID=24042404

    STORIES ARE COMING TO GOOGLE IMAGE SEARCH

    Sep 24, 2018

    Updates to Google Image Search on mobile and desktop are rolling out on Thursday, September 27th. The forthcoming updates were announced today at Google’s 20th-anniversary event in San Francisco, and include a slew of new features on mobile, as well as a new user interface on the desktop. ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23942394

    GOOGLE: LOW TRAFFIC DOES NOT MEAN CONTENT IS LOW QUALITY

    Sep 24, 2018

    Google’s John Mueller cautions against removing content from a website simply because it doesn’t receive a lot of traffic. As far as Google’s algorithms are concerned, low page views is not an indicator that content is low quality. Therefore, site owners should not remove web pages...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23972397

    INSTAGRAM IS TESTING A WAY TO ADD HASHTAGS TO POSTS WITHOUT PUTTING THEM IN CAPTIONS

    Sep 24, 2018

    Instagram has been spotted testing a way to add hashtags to posts without including them in post captions. This would effectively declutter the post caption area while maintaining the discoverability of the post. The test was spotted by computer science student Jade Manchun Wong, who has a track rec...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23982398

    PINTEREST LETS SMALL BUSINESSES USE ‘SHOP THE LOOK’ PINS

    Sep 23, 2018

    Pinterest is now letting small-to-medium sized businesses use Shop the Look pins for marketing their products. Previously, Shop the Look pins could only be used by large companies. In addition, companies had to go through third-party Pinterest marketing partners in order to use these types of pins. ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23992399

    FACEBOOK COULD LAUNCH ITS VIDEO CHAT DEVICES THIS MONTH

    Sep 21, 2018

    Facebook will finally reveal its long-rumored video chat device called "Portal" next week, according to financial website Cheddar. A previous report by the same publication said the company was supposed to unveil the device during its annual F8 conference in May. However, the revelation wa...

    ENGADGET
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    https://Advertising.report/news-article.aspx?ID=23922392

    SKYPE CHATS ARE COMING TO ALEXA DEVICES

    Sep 21, 2018

    Aside from all of the Alexa-connected hardware, there's one more big development coming from Amazon's technology: integration with Skype. Microsoft and Amazon said that voice and video calls via the service will come to Alexa devices (including Microsoft's Xbox One) with calls that you c...

    ENGADGET
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    https://Advertising.report/news-article.aspx?ID=23932393

    GOOGLE ADS LETS USERS ENABLE CALL REPORTING AT THE ACCOUNT LEVEL

    Sep 20, 2018

    An update to Google Ads will allow advertisers to enable call reporting at the account level. Previously, call reporting had to be enabled individually for each call extension and call-only ad. That made it challenging for advertisers with multiple call-only ads and ad extensions to ensure reporting...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23852385

    AMAZON PARTNERS WITH GETTY IMAGES TO BRING IMAGE SEARCH TO ECHO DEVICES

    Sep 20, 2018

    Amazon is partnering with Getty Images to bring image-based search results to all Echo devices with a screen. With the launch of the Echo Show and Echo Spot, Alexa can now deliver visual content as well as audio content. Amazon will tap into the Getty Images library of premium content to deliver ima...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23872387

    GOOGLE SAYS IT CONTINUES TO ALLOW APPS TO ACCESS GMAIL USER DATA

    Sep 20, 2018

    Google Inc. said in a letter to senators that it still allows app developers to scan and share data from users' Gmail accounts. The letter, which was sent in July in response to questions posed by top Senate Republicans about potential misuse of information in user emails, said that while Google...

    THE HILL
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    https://Advertising.report/news-article.aspx?ID=23882388

    GOOGLE UPDATING MOBILE FIRST INDEX?

    Sep 19, 2018

    The search community took to Twitter and Facebook to note an increase in mobile first inclusion notices from Google Search Console. Strong anecdotal evidence points to significant update in Google’s mobile-first index. Many are reporting unprecedented levels of email alerts from Google Search ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23892389

    FACEBOOK ADDS NEW MEASURES TO STOP POLITICAL INTERFERENCE, AND IMPROVE PARTICIPATION, AHEAD OF US MIDTERMS

    Sep 19, 2018

    As has been well-publicized in recent months, Facebook, at 2.2 billion users, has become a weapon for political propaganda. There are various elements to this. The first consideration, as noted, reaches - political activist groups know that they can get their messaging in front of the largest concen...

    SOCIAL MEDIA TODAY
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    https://Advertising.report/news-article.aspx?ID=23912391

    AMAZON ONETAG – USING IT TO EARN MORE AFFILIATE REVENUE?

    Sep 19, 2018

    Some time ago Amazon released a JavaScript called oneTag. It helps affiliates see granular sales data and monetize international traffic. This isn’t a new program. But if you haven’t heard of it, you may profit from learning more about oneTag. Amazon oneTag helps affiliate publishers gai...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23812381

    GOOGLE IS TESTING IMAGES WITH SITELINKS IN MOBILE SEARCH RESULTS

    Sep 19, 2018

    Google is testing a new way of displaying mobile search results by displaying images alongside site links. This test was revealed in a report by CNBC which takes a deep dive into how Google Search works. The larger image thumbnail in the search snippet is not new, as Google has been displaying those...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23832383

    FACEBOOK ROLLS OUT SYSTEM TO INCLUDE NEWS PUBLISHERS IN ITS CONTROVERSIAL AD ARCHIVE

    Sep 18, 2018

    Facebook is moving forward with its controversial Ad Archive with a new system being announced today that will decide where to include individual publishers in the archive. The archive is for ads that promote stories involving political races or issues of national importance and can include promoted...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=23782378

    BING IS REMOVING ITS PUBLIC URL SUBMISSION TOOL

    Sep 18, 2018

    Bing is shuttering its public URL submission tool, which allowed people to anonymously submit URLs to Bing’s index. Going forward, submitting URLs to Bing’s index will have to be done through Bing Webmaster Tools. Previously, Bing’s public URL submission tool allowed anyone to subm...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23792379

    INSTAGRAM ADDS PERSONALIZED EMOJI SHORTCUTS FOR QUICK COMMENTS

    Sep 09, 2018

    Instagram has introduced personalized emoji shortcuts, which show up above the keyboard when leaving a comment. This feature has been designed to allow users to leave comments faster, as using emojis in lieu of text is common practice on Instagram. The company says this is a collection of a user&rsq...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23722372

    MARKETERS SAY LINK BUILDING IS THEIR MOST EFFECTIVE SEO STRATEGY

    Sep 07, 2018

    A majority of marketers surveyed in a recent study say link building is their most effective SEO strategy.
    This data was published in the 2018 State of SEO Survey conducted by Zazzle Media. The survey has been designed to help those within the SEO industry keep up with what’s working, h...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23632363

    TWITTER BRINGS BOOKMARKS TO THE WEB WITH A NEW DESIGN, NOW IN TESTING

    Sep 07, 2018

    Twitter is testing a new experience for web users, the company announced in a tweet on Thursday. A small number of Twitter users will see the updated version of Twitter for the web, which will include access to Twitter’s Bookmarks feature, and scrolling through Twitter’s Explore section,...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=23642364

    OVER 25% OF FACEBOOK USERS HAVE DELETED THE APP FROM THEIR PHONE

    Sep 06, 2018

    A study published today indicates that US adults are making changes to the way they use Facebook. Over a quarter of US adults have removed the app from their phone, and an even greater number of users have taken a break from using Facebook altogether. A survey conducted by the Pew Research Center fo...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23592359

    INSTAGRAM IS WORKING ON ITS OWN SHOPPING APP

    Sep 06, 2018

    Instagram is reportedly building a new app exclusively for shopping. The Verge says, according to its sources, the new app might be called IG Shopping. Users will be able to view products from brands they follow on the main Instagram app and make purchases directly within IG Shopping. Instagram has ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23602360

    GOOGLE RESTRICTS ADS FOR THIRD-PARTY TECH SUPPORT SERVICES

    Sep 05, 2018

    Google has updated its advertising policies to restrict ads for third-party tech support providers. This decision was made, Google says, due to a rise in misleading ads from third-parties offering technical support services. Restricting ads does not mean an outright ban on ads in this category. It m...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23552355

    CHROME UPDATE: CHANGES FOR SEO AND DEVELOPERS

    Sep 05, 2018

    Chrome 69 introduces performance enhancements as well as changes that will affect how users search. Chrome also introduces opportunities for developers to create interesting user experiences on mobile devices. The most dramatic change is a new feature called Omnibox Smart Answers. It allows users to...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23562356

    AMAZON BECOMES THE 2ND US COMPANY TO JOIN THE $1 TRILLION CLUB

    Sep 04, 2018

    It's official: Amazon is the second American company to achieve a valuation of more than $1 trillion. Shares of the e-commerce giant gained about 2% in trading Tuesday to hit an all-time high of $2,050.27. Multiplied by the current number of shares outstanding - 487,741,189 - that puts the compa...

    BUSINESS INSIDER
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    https://Advertising.report/news-article.aspx?ID=23572357

    THE $70BN WHATSAPP BUSINESS STORY NOBODY'S TALKING ABOUT

    Sep 04, 2018

    TechCrunch’s Josh Constine was first out of the gate with a hot take under the headline, “WhatsApp Finally Earns Money by Charging Businesses for Slow Replies.”  Constine explains that WhatsApp will let businesses respond to messages from customers for free for up to 24 hours,...

    MARKETING TECH NEWS
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    https://Advertising.report/news-article.aspx?ID=23492349

    GOOGLE SEARCH ON ANDROID LOADS REPEATED SEARCHES TWICE AS FAST

    Sep 04, 2018

    Google’s search results on Android now use a web browser technology called Service Worker to cache repeated searches. By utilizing Service Worker, repeated search results now load twice as fast. VentureBeat reports that Google shared this information at Pluralsight Live in Salt Lake City, Utah...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23522352

    UK MEDIA GIANTS CALL FOR INDEPENDENT OVERSIGHT OF FACEBOOK, YOUTUBE, TWITTER

    Sep 03, 2018

    The UK’s leading broadcasters and ISPs have called for the government to introduce independent regulatory oversight of social media content. The group of media and broadband operators in the tightly regulated industries spans both the state-funded and commercial sector with the letter to the S...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=23442344

    GOOGLE ADS LETS USERS MAKE CAMPAIGN CHANGES FROM ‘OVERVIEW’ PAGE

    Aug 31, 2018

    An update to Google Ads now allows users to make changes to their campaigns directly from the Overview page. The Overview page shows users a top-level view of their account and campaign performance. Previously it simply informed users of changes they might want to consider making to their account. N...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23402340

    GOOGLE SEARCH CONSOLE MADE A CHANGE TO DATA CALCULATIONS AS OF AUGUST 19

    Aug 31, 2018

    Google recently informed site owners that changes were made to the way Search Console tracks certain sets of query data. In a series of tweets, Google explains the details behind the changes that were made on August 19. The changes specifically affect the way Search Analytics/Search Performance calc...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23432343

    FACEBOOK ADS BRAND AWARENESS OBJECTIVE EXPLAINED

    Aug 30, 2018

    he Facebook Ads brand awareness objective is undoubtedly underused. The majority of Facebook advertisers want to generate leads and sales as soon as possible, and there’s nothing wrong with that. But that doesn’t mean you can’t dedicate a small proportion of your ad budget to brand...

    BUSINESS 2 COMMUNITY
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    https://Advertising.report/news-article.aspx?ID=23362336

    MOBILE FIRST GOOGLE INDEXING

    Aug 30, 2018

    Google has released that the mobile version of content will be prioritized over the desktop for indexing and ranking. Therefore, any sites that are not optimized for mobile will struggle to rank on the SERPs.This change has not happened overnight. In fact, it began in November last year when Google ...

    BUSINESS 2 COMMUNITY
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    https://Advertising.report/news-article.aspx?ID=23392339

    YOUTUBE USERS CAN SEE HOW MUCH TIME THEY’VE SPENT WATCHING VIDEOS

    Aug 30, 2018

    In an effort to improve the “digital wellbeing” of its users, Google is introducing a new set of tools to YouTube. These tools are designed to help users take charge of the amount of time they spend on YouTube. YouTube viewers can become more informed about the time they spend watching v...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23472347

    YOU CAN NOW APPLY TO GET A VERIFIED BADGE ON INSTAGRAM HERE’S HOW

    Aug 29, 2018

    The company just introduced a trio of new features designed to make Instagram a generally safer and more authentic place to hang out (third-party 2FA enable it!) and for the first time, the platform now offers users a straightforward way to request verification. On Instagram, blue check marks are fa...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=23322332

    GOOGLE ADDS PRICE INSIGHTS TO HOTEL & FLIGHTS SEARCHES

    Aug 28, 2018

    Ahead of holiday travel season, Google is making an effort to keep searchers informed about price changes to popular destinations. A number of new tools have been added to Google Flights and Hotel Search to help users get the best prices when booking travel for Thanksgiving, December holidays, and N...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23292329

    GOOGLE: FOCUS ON SEARCH CONSOLE DATA WHEN DISAVOWING BAD LINKS

    Aug 27, 2018

    Google’s John Mueller recommends focusing on data in the Search Console links report when determining which backlinks to disavow. This topic came up in a recent Google Webmaster Central hangout when a site owner asked if the data contained in Search Console is “enough” to go on whe...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23312331

    GOOGLE VS. YOUTUBE SEARCH: WHY VIDEO RANKINGS DIFFER

    Aug 27, 2018

    RankRanger compared the ranking of video carousels in Google desktop versus how YouTube ranks. RankRanger discovered that the algorithm Google uses for desktop search is different from the YouTube algorithm. This article goes beyond that study to identify possible reasons to explain that difference....

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23242324

    AMAZON OPENS ITS SECOND AMAZON GO CONVENIENCE STORE

    Aug 27, 2018

    Amazon this morning announced the opening of its second Amazon Go convenience store, which is again located in the retailer’s hometown of Seattle. The new store is 1,450 square feet in size a bit smaller than the first store’s 1800 square feet and will be located at 5th and Marion in Sea...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=23272327

    GOOGLE FINALLY LETS LOCAL GUIDES UPLOAD IPHONE VIDEOS

    Aug 24, 2018

    Google is now letting Local Guides add videos to Google Maps with their iPhones. Previously, adding video to Google Maps as a Local Guide was only possible on Android phones. The ability to upload videos to Google Maps was introduced last August, so it took a year to bring the same functionality to ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23212321

    A MAJORITY OF U.S. TEENS ARE TAKING STEPS TO LIMIT SMARTPHONE AND SOCIAL MEDIA USE

    Aug 24, 2018

    It’s not just parents who are worrying about their children’s device usage. According to a new study released by Pew Research Center this week, U.S. teens are now taking steps to limit themselves from overuse of their phone and its addictive apps, like social media. A majority, 54% of te...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=23222322

    INSTAGRAM TO DISPLAY RECOMMENDED POSTS IN USERS FEEDS

    Aug 23, 2018

    Instagram announced it will begin displaying recommended posts in users feeds from accounts they don’t already follow. “Recommended For You” posts will be based on accounts that a user follows and photos and videos they have liked. This is a test feature, for now, and it sounds lik...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23182318

    TWITTER ENDS SUPPORT FOR IOS 9 AND LOWER

    Aug 23, 2018

    Twitter says it’s ending support for all Twitter iOS users who are running older versions of the iOS operating system. According to a message in the app’s update text in its latest App Store release this week, only those users running iOS 10 or higher will continue to have a supported mo...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=23192319

    FACEBOOK AND NYU USING AI TO SPEED UP MRIS

    Aug 21, 2018

    Facebook, under criticism for its business practices, seems to be branching off into other industries including medicine. Case in point is a partnership with NYU School of Medicine’s Department of Radiology to develop artificial intelligence (AI) tools to improve how fast MRIs can be performed...

    MEDGADGET
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    https://Advertising.report/news-article.aspx?ID=23102310

    GOOGLE IMAGES DATA WILL SOON BE DISPLAYED IN GOOGLE ANALYTICS

    Aug 21, 2018

    Google announced will soon add a new line item for Google Images data in Google Analytics. As a result, site owners may notice a drop in referral data perceived to be coming from Google. That’s because traffic from image search will be reclassified as coming from ‘google images.’ S...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23122312

    LESS THAN HALF OF BUSINESSES IN THE US CLAIM TO USE SEO

    Aug 21, 2018

    Search engine optimisation (SEO) is falling out of favour with marketers, a new study by Clutch suggests, with less than half of businesses claiming to invest in the channel. A US-based survey of more than 500 digital marketers found that just 44% claim to invest in any kind of SEO strategy, despite...

    MARKETING TECH NEWS
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    https://Advertising.report/news-article.aspx?ID=23482348

    GOOGLE LOCAL SEARCH PACKS NOW SHOW POSTS FROM GOOGLE MY BUSINESS

    Aug 20, 2018

    Google has added a tab to its local search pack dedicated to posts from Google My Business. The tab will only show up for businesses that have published posts via GMB. Not all businesses with a GMB page utilize the posts feature, so the ‘Posts’ tab will not be seen in all local business ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=23132313

    WALMART COMPLETES ITS $16 BILLION ACQUISITION OF FLIPKART

    Aug 20, 2018

    Walmart announced over the weekend that it has completed a $16 billion investment in Flipkart that sees it become the majority owner of the Indian e-commerce company. The deal was first revealed back in May and now it has closed after receiving the necessary approvals. It sees Walmart take a 77 perc...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=23012301

    AS PROMISED, NETFLIX’S USER REVIEWS ARE NO MORE

    Aug 20, 2018

    Netflix user reviews are no more. Sure, chances are pretty decent you didn’t realize Netflix still had reviewed at this point, but the video streaming giant has delivered on its promise to do away with the one-time mainstay of the service. Last month, it informed recent users that reviews woul...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=23062306

    WHAT IS FACEBOOK’S AUDIENCE NETWORK

    Aug 20, 2018

    The easiest way to understand what the Facebook Audience Network is is to think of it as Facebook’s equivalent to Google Ads’ Display Network for apps, whereby Facebook delivers your ads off Facebook and onto third-party apps, in-video and mobile sites think Google Adsense. This gives ad...

    BUSINESS 2 COMMUNITY
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    https://Advertising.report/news-article.aspx?ID=23092309

    GOOGLE ADDS MORE CLASSIC FEATURES TO THE NEW SEARCH CONSOLE

    Aug 16, 2018

    Google’s new version of Search Console has gained three new feature, which was previously only available in the classic version of Search Console. The following features have been added: Managing users and permissions, Adding sites and validating ownership, Mobile Usability report, Google conf...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22932293

    GOOGLE SEARCH’S NEW FEATURED SNIPPET PANEL SAVES YOU MORE CLICKS

    Aug 16, 2018

    Google is introducing an additional format for featured snippets in its search results today. For years, these snippets have appeared at the top of the search results page and featured both images and text that Google thinks are relevant to your query. They are all about Google saving you a click. T...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=22982298

    5 SURPRISING WAYS GREAT CONTENT & PPC CAN HELP EACH OTHER

    Aug 15, 2018

    When it comes to improving your PPC campaigns, you’ve heard all the advice. Focus on improving quality score and click-through rates. Optimize your account structure. Use negative keywords. And while those are all valid tactics that can work, there’s one thing that rarely (if ever) comes...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22942294

    4 FACEBOOK UPDATES TO HELP YOU MARKET YOUR LOCAL BUSINESS

    Aug 14, 2018

    With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users visit their favorite businesses’ Pages ...

    BUSINESS 2 COMMUNITY
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    https://Advertising.report/news-article.aspx?ID=22972297

    GOOGLE LETS ADVERTISERS ADD A THIRD HEADLINE TO TEXT ADS

    Aug 14, 2018

    Google is letting advertisers add an additional headline and description to text ads. In total, text ads can now have up to three headlines and two descriptions. Google has also expanded the number of characters in a description to 90 characters. This means text ads can now contain as many character...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22892289

    IS IT TIME TO BREAK UP AMAZON.COM? HERE’S HOW IT GETS DONE

    Aug 13, 2018

    Let’s get this over with first: It’s an understatement to say consumers love shopping on Amazon.com.
    Year after year, the 23-year-old e-commerce, and cloud computing behemoth rank near the top in the emotional connections a company has with its customers. In another survey, it bea...

    SALON
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    https://Advertising.report/news-article.aspx?ID=22902290

    HOW TO USE VIDEO STORYTELLING TO MAXIMIZE BRAND SUCCESS

    Aug 12, 2018

    n 2005, two women decided that they wanted working out to feel less like work. They shared ideas, settled on one, and set up a small location in Manhattan. They handed out flyers on the street and hoped to find others who could identify with their story. Thirteen years later, their company is worth ...

    SOCIAL MEDIA TODAY
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    https://Advertising.report/news-article.aspx?ID=22862286

    HOW TO DEVELOP & MANAGE YOUR SEO BUDGET

    Aug 10, 2018

    How much should you budget for SEO services? Countless business owners and SEO service providers struggle with this question every day. Because the web doesn’t operate in a vacuum, the specific requirements for a successful campaign can (and do) vary widely. In short, it comes down to a matter...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22802280

    HOW INSTAGRAM’S ALGORITHM WORKS & INSTAVIDS THAT SHOW BEST PRACTICES

    Aug 10, 2018

    Instagram announced in June that it had a community of more than 1 billion. So, if you haven’t taken a closer look at Instagram lately, now is a good time. Developing video content for Instagram involved a lot of guesswork until this June when Instagram shared the six key ranking factors publi...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22822282

    FACEBOOK ADDS NEW AR GAMES TO MESSENGER VIDEO CHATS

    Aug 09, 2018

    The option will be available at any time during a video chat, with up to six people able to participate in a game at once. To try it out for yourself, start a Messenger video chat as normal, then tap the new star icon on the screen and select one of the AR games. This will then trigger a notificatio...

    SOCIAL MEDIA TODAY
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    https://Advertising.report/news-article.aspx?ID=22852285

    GOOGLE RANKINGS DROPPED? HOW TO EVALUATE WITH RATERS GUIDELINES

    Aug 09, 2018

    The quality raters guidelines provide insights into what improvements can be made to a web page to help it rank better. It is not a step by step guide. However, Google’s Danny Sullivan encouraged publishers to read it for ideas on how to build a better experience for users and ultimately to im...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22812281

    GOOGLE ADSENSE EARNINGS FLUCTUATIONS NOT RELATED TO ALGORITHM UPDATE

    Aug 07, 2018

    Google has confirmed that any fluctuations in AdSense earnings over the past several days is not related to the recent search algorithm update. This information was provided by Google’s Danny Sullivan in response to a site owner asking if the algorithm update also affects AdSense. The site own...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22772277

    GMAIL FOR IOS AND ANDROID NOW LETS YOU TURN OFF CONVERSATION VIEW

    Aug 07, 2018

    When Gmail launched with its threaded conversation view feature as the default and only option, some people sure didn’t like it and Google quickly allowed users to turn it off. On mobile, though, you were stuck with it. But here’s some good news for you conversation view haters: you can ...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=22732273

    GOOGLE MY BUSINESS INSIGHTS SHOW HOW POSTS FROM PAGES ARE PERFORMING

    Aug 06, 2018

    Google My Business has begun offering insights related to how posts from GMB pages are performing From the Posts tab, located in the Google My Business dashboard, users can view insights for. Post insights show the number of views, clicks, and how those metrics have changed over a period of time. SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22762276

    AMAZON ALEXA’S NEW ‘ANSWER UPDATE’ FEATURE WILL NOTIFY YOU WHEN ALEXA LEARNS SOMETHING NEW

    Aug 06, 2018

    Amazon confirmed it’s rolling out a new feature called “Answer Update” to Alexa device users over the next week, which will notify users when Alexa learns the answer to a question the assistant didn’t know when first asked. The idea is to allow people to better take advantage...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=22682268

    RANKING 11 NEW LINKEDIN FEATURES FROM 2018 (SO FAR)– AND WHAT THEY MEAN FOR JOB SEEKERS

    Aug 06, 2018

    We all know Facebook, Instagram and Twitter are constantly tweaking their platforms. It seems not a week can go by without one of those social media networks changing SOMETHING in the user experience. But, one social platform seems to fly under the radar a bit when it comes to this conversation: Lin...

    BUSINESS 2 COMMUNITY
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    https://Advertising.report/news-article.aspx?ID=22722272

    AMAZON PRIME VIDEO IS COMING TO COMCAST’S CABLE BOXES

    Aug 02, 2018

    Comcast  and Amazon  today announced a new partnership that will see Amazon’s Prime Video service integrated into Comcast’s Xfinity TV set-top boxes. This is the first time that Prime Video content would be added to a cable operator’s platform in the U.S.. It’s also...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=22602260

    GOOGLE EXPANDS FEATURED SNIPPET

    Aug 02, 2018

    Google appears to have expanded its Featured Snippets to include Google Suggest navigational buttons. This function was previously announced in January. When a user enters a vague search query for which there are more nuanced variations, the featured snippets will now show navigational “chicle...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22612261

    HOW TO REALIZE THE PROMISE OF SEO

    Aug 02, 2018

    SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they&rsq...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22652265

    FACEBOOK AND INSTAGRAM NOW SHOW HOW MANY MINUTES YOU USE THEM

    Aug 01, 2018

    It’s passive zombie-feed scrolling, not active communication with friends, that hurts our health, according to studies Facebook has been pointing to for the last seven months. Yet it’s treating all our social networking the same with today’s launch of its digital well-being screen-...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=22562256

    GOOGLE INTRODUCES NEW SCHEMA FOR TABLES OF DATA

    Aug 01, 2018

    Google has introduced a new type of schema markup for displaying data tables directly in search results.
    This markup is intended to be utilized in news articles by data journalists. Although it can be used on any dataset, regardless of the publisher. Some examples of what qualifies as a datas...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22572257

    AMAZON IS PLANNING TO GIVE PRIME VIDEO A BIG MAKEOVER

    Jul 31, 2018

    Could user profiles and better personalization features be coming to Amazon’s  Prime Video app at long last? The company’s new Amazon Studios head Jennifer Salke just teased that a major upgrade to Amazon’s streaming video app is in the works – and she already has it run...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=22482248

    YOUTUBE ON DESKTOP NOW PLAYS VERTICAL VIDEOS WITHOUT BLACK BARS

    Jul 31, 2018

    YouTube has finally started playing vertical videos in their native aspect ratio on desktops, which means no black bars on the sides. This is an update that first rolled out to mobile devices last year. A post on Google’s YouTube help forums confirms that it has now been rolled out to the desk...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22512251

    GOOGLE ON RANKING POWER OF KEYWORD DOMAINS

    Jul 31, 2018

    Google’s John Mueller settled a long-running debate as to whether keywords in the domain name matter. He also provided four insights about choosing domain names and ranking. A keyword domain is a domain name with keywords in it (example, BuyWidgets.com). A branded domain is a domain name witho...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22522252

    TWITTER REVEALS HOW IT RANKS TWEETS IN SEARCH RESULTS

    Jul 31, 2018

    Twitter has addressed recent accusations regarding shadow banning accounts by explaining how it ranks tweets in search results. Those who are not familiar with the term “shadow ban” may not understand how it has anything to do with search results. So let’s get everyone up to speed ...

    SEARCH ENGINE JOURNAL
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    https://Advertising.report/news-article.aspx?ID=22642264

    AMAZON STARTS CANCELING FREE ECHO SPOT ORDERS

    Jul 30, 2018

    Let’s be honest. We all knew this was too good to last, right? For a few brief moments, Amazon’s  Echo Spot was listed at $0.00. The smart device quickly went out of stock, only to have its price balloon back up to $129. Those who managed to pick one up crossed their fingers in hope...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=22472247

    TWITTER POSTS RECORD $100M PROFIT BUT LOSES 1M USERS

    Jul 27, 2018

    The social media apocalypse is on us this week. Days after Facebook’s stock took a record $123 billion plunges a poor earnings report, Twitter’s shares are down nearly 20 percent after the company announced falling users numbers. The microblogging service recorded a drop of one million m...

    TECHCRUNCH
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    https://Advertising.report/news-article.aspx?ID=22422242

    SOCIAL SETBACK: FACEBOOK'S DISAPPOINTING RESULTS MIGHT WEIGH ON NASDAQ

    Jul 26, 2018

    As the tech sector licks its wounds from Facebook’s sub-par quarter, the question is whether the contagion might spread. At least early on, it’s impressive how well the rest of the market is hanging in there despite the Facebook news. It certainly looks like tough sledding for tech after...

    FORBES
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    https://Advertising.report/news-article.aspx?ID=22392239

    FACEBOOK’S WATCH PARTY FEATURE IS NOW AVAILABLE TO ALL GROUPS WORLDWIDE

    Jul 25, 2018

    Facebook began testing its Watch Party feature in January, enabling members of a group to view videos together Live or recorded comment on them and react to them. On Wednesday, the social network announced that Watch Party is available to all groups worldwide. Two new features are also being introdu...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=22262226

    PROS AND CONS BEHIND THE NEW SOCIAL NETWORKS THAT ARE ATTEMPTING TO PICK UP FACEBOOK’S SLACK

    Jul 25, 2018

    Understatement of the year: People are upset with Facebook. From the way they’ve handled data and privacy to fake news to changing algorithms, it has been a tough year for the social network. However true that may be, though, Facebook is still the most widely used social media platform by a lo...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=22272227

    WHAT YOU NEED TO KNOW IN ADVERTISING TODAY

    Jul 25, 2018

    Google's parent company, Alphabet, boosted its revenue by 26% in the second quarter, outpacing Wall Street targets and delivering strong growth even as the company absorbed a hefty $5 billion fine from European regulators. Shares of Alphabet were up 4% in after-hours trading on Monday. Google ex...

    BUSINESS INSIDER
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    https://Advertising.report/news-article.aspx?ID=22282228

    GOOGLE INTRODUCES NEW BRANDS FOR ADVERTISING PRODUCTS

    Jul 24, 2018

    The new Google Ads brand aims to support publishers of all sizes, build trust, and drive collaboration across teams. As well as represent the full range of advertising capabilities Google offers, while introducing a new campaign type in Google Ads that makes it easier for small businesses to get sta...

    B2B MARKETING
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    https://Advertising.report/news-article.aspx?ID=22372237

    SNAPCHAT STARTS TO SYNDICATE VIDEO SHOWS ON DISCOVER

    Jul 24, 2018

    Complex Networks’ “Sneaker Shopping,” which follows host Joe La Puma as he goes shopping with celebrities ranging from Kevin Hart to Marshawn Lynch, is one of Complex’s most popular video series. With more than 100 episodes shot to date, the show has racked up more than 320 m...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=22212221

    MEET THE DRUM SEARCH AWARDS USA 2018 JUDGES: MICROSOFT, ACRONYM, DISTILLED

    Jul 24, 2018

    The Drum Search Awards USA is all about shouting about the most innovative, creative and effective search campaigns and strategies across both PPC and SEO. We want to share the best practices, companies, and people in the industry with our readers to help them make better decisions and our best in c...

    THE DRUM
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    https://Advertising.report/news-article.aspx?ID=22232223

    WHY ADVERTISERS MUST USE NEXT GENERATION MOBILE TECHNOLOGY RESPONSIBLY

    Jul 23, 2018

    In advance of each iteration of a manufacturer’s smartphone, speculation is rife as to what new technology will be included and how this will enhance our lives. What is clear from the range of smartphones that are currently available, along with predictions about future models, is that screen ...

    MARKETING TECH NEWS
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    https://Advertising.report/news-article.aspx?ID=22182218

    GOOGLE RELEASES AMP STORIES V1.0 WITH NEW FEATURES, INCLUDING AN ADS BETA FOR DFP USERS

    Jul 23, 2018

    Following on the introduction of AMP Stories for publishers in February, the AMP team has announced several updates to AMP Stories, including monetization capabilities. Version 1.0 of AMP Stories is now available to all developers, no whitelisting needed. AMP stories are standalone compilations of p...

    MARKETING LAND
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    https://Advertising.report/news-article.aspx?ID=22202220

    5 SOCIAL MEDIA MARKETING LESSONS FROM NETFLIX

    Jul 19, 2018

    Netflix is a video-streaming powerhouse, and the following statistics show some of the amazing feats it has accomplished over the years: Netflix currently has more than 125 million subscribers who pay to use its services, and 7.4 million of these were added within the first three months of this year...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=22152215

    HOW HYUNDAI IS USING AMAZON TO LEARN MORE ABOUT ITS CUSTOMERS

    Jul 19, 2018

    Hyundai’s launch of an online showroom on Amazon Vehicles this week is more than just a way to reach more customers. It’s a tool to learn more about Amazon’s customers to ultimately push ads to them, particularly Prime members. “Amazon has a really good capability to tell us ...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=22092209

    GOOGLE HIT WITH LARGEST-EVER $5 BILLION ANTITRUST PENALTY IN ANDROID CASE

    Jul 18, 2018

    It’s the largest antitrust fine ever imposed by the European Commission (EC) and nearly doubles the last antitrust fine Google received over alleged abuses in shopping search. Earlier today, the EC announced a €4.3 billion (roughly $5 billion) penalty and ordered the company to change how...

    MARKETING LAND
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    https://Advertising.report/news-article.aspx?ID=22122212

    SOCIAL MEDIA MARKETING IS FAILING TOO MANY INTERIOR DESIGNERS

    Jul 18, 2018

    In a world where the rich are getting richer and many of those rich folks are freely investing in new homes and those they already live in, interior designers’ businesses should be booming. But sadly most are not. For established designers their client base is aging and they are having a hard ...

    ADVERTISING NEWS
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    https://Advertising.report/news-article.aspx?ID=22142214

    GOOGLE HAS BEEN HIT WITH A RECORD €4.34BN FINE FOR ANDROID ANTITRUST VIOLATIONS

    Jul 18, 2018

    Google has been hit with a record fine of €4.34bn (£3.9bn) by the European Commission, accusing the company of using the Android operating system to illegally “cement its dominant position”. According to the Commission, the ad tech giant has imposed illegal restrictions on And...

    MARKETING TECH NEWS
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    https://Advertising.report/news-article.aspx?ID=22192219

    HOW PUBLISHERS ARE CAPITALIZING ON PRIME DAY 2018

    Jul 16, 2018

    Amazon Prime Day has officially risen to the level of Black Friday and Cyber Monday for American shoppers, leading many publishers to rush out special content features to capitalize on the hullabaloo.
    Ziff Davis, a parent to publishers including Mashable, PC Mag, and Everyday Health, has been...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=22022202

    ‘IT’S IMPOSSIBLE’: GOOGLE HAS ASKED AD TECH FIRMS TO GUARANTEE BROAD GDPR CONSENT, ASSUME LIABILITY

    Jul 12, 2018

    Google has rankled publishers and ad tech firms with its General Data Protection Regulation compliance strategy. But a pledge the company has presented to ad tech firms is considered particularly burdensome. In the lead-up to the GDPR’s enactment May 25, Google asked ad exchanges and supply-si...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=21972197

    AMAZON WILL GIVE YOU $10 TO SPEND IF YOU SHOP AT WHOLE FOODS BEFORE PRIME DAY

    Jul 12, 2018

    SAN FRANCISCO,  Amazon will give you $10 if you’re a Prime member and go shopping at Whole Foods starting Wednesday, one of the many deals it's offering in the lead up to its Prime Day sale, which starts Monday. There had been much speculation about what deals Amazon would offer at it...

    USA TODAY
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    https://Advertising.report/news-article.aspx?ID=21982198

    TWITTER IS GETTING READY TO REMOVE LOCKED ACCOUNTS FROM FOLLOWER TOTALS

    Jul 11, 2018

    Twitter users who pride themselves on having a high follower count might soon have their egos slightly bruised. The company is getting ready to remove accounts that have been locked over the years, a move Twitter hopes will ensure users know how many real people follow them. The changes were announc...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=21942194

    TWITTER SWEEPS 'LOCKED' ACCOUNTS FROM FOLLOWER TALLY

    Jul 11, 2018

    Twitter said Wednesday users are likely to see "follower" numbers drop as the service stops adding in potentially dubious or fraudulent accounts. The social network said it would make the change by removing from followers any accounts which have been "locked" after sudden changes...

    DIGITAL JOURNAL
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    https://Advertising.report/news-article.aspx?ID=21952195

    ARE YOUR SOCIAL MEDIA UPDATES TRULY ABOUT SHARING, OR ABOUT YOUR EGO?

    Jul 08, 2018

    Recently, when meeting with a client, I made an offhand comment that someone is never too old to be a mentee and never to young to be a mentor. Then I said, “That would make a good tweet”, and tweet I did, with some positive response. Afterward, I began to ponder how strange our world is...

    SOCIAL MEDIA TODAY
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    https://Advertising.report/news-article.aspx?ID=21902190

    CHANNEL 4 GETS IN ON AI ACTION WITH CONTEXTUAL TV ADS

    Jul 06, 2018

    UK broadcaster Channel 4’s progressive approach to content is seeping through to its ad strategy.
    While publicly-owned and touting a successful on-demand digital arm, the television company still relies on good old TV advertising for a large part of its revenue. However, gains from ad s...

    MARKETING TECH NEWS
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    https://Advertising.report/news-article.aspx?ID=21852185

    GOOGLE TO SCUTTLE ITS ADWORDS AND DOUBLECLICK BRANDS AFTER TWO DECADES

    Jul 06, 2018

    Some two decades after launching, Google’s AdWords and DoubleClick brands are about to be sunsetted and rolled in under one of three simple banners. The search engine says its aim is to streamline its ad products, better representing the solutions it offers and intentions for growth, as well a...

    MARKETING TECH NEWS
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    https://Advertising.report/news-article.aspx?ID=21882188

    GOOGLE MY BUSINESS INSIGHTS REPORT QUIETLY ADDS KEYWORD DATA

    Jul 05, 2018

    Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the rollout. Mike Blumenthal, the founder of the website ...

    MEDIAPOST
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    https://Advertising.report/news-article.aspx?ID=21822182

    ‘NETFLIX AND AMAZON ARE COMPLEMENTARY, NOT SUBSTITUTIONARY’: SKY CEO DOWNPLAYS OTT THREAT TO PAID TV

    Jul 04, 2018

    Amazon and Netflix pose a growing threat to paid TV in the U.S., but in Europe, it’s a different story, said Stephen van Rooyen, Sky’s CEO in the U.K. and Ireland. Viewers aren’t as quick to replace paid TV with streaming services in Europe as they are in the U.S., the media execut...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=21782178

    VECTOR MEDIA ENTERS INTO STRATEGIC PARTNERSHIP WITH INFLUENTIAL TO HELP ADVERTISERS “TELL BETTER STORIES”

    Jul 02, 2018

    Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced a partnership with Influential, the premier AI social influencer technology powered by IBM’s Watson, to provide...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=21712171

    AI-POWERED INTELLIGENT MESSAGING TECHNOLOGY FROM DIGITAL AIR STRIKE ACCELERATES SALES FOR BUSINESSES ON FACEBOOK AND WEBSITES

    Jul 02, 2018

    Digital Air Strike, the leading social media, intelligent messaging and digital engagement company, has integrated with Facebook to deploy its award-winning Artificial Intelligence (AI)-powered real-time messaging solution, Response Path, on Facebook Messenger. Response Path allows businesses to dep...

    MARTECH SERIES
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    https://Advertising.report/news-article.aspx?ID=21722172

    APPS MUST NOW PASS REVIEW PROCESS BEFORE GETTING ACCESS TO FACEBOOK’S MARKETING API

    Jul 02, 2018

    Facebook announced a new list of updates to its app development platform today, a regular occurrence since the company suspended Cambridge Analytica for using an app to exploit and harvest user data. Per today’s announcement, apps now must undergo a new review process before getting access to ...

    MARKETING LAND
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    https://Advertising.report/news-article.aspx?ID=21732173

    HERE’S HOW MANY FACEBOOK ADS SOME PUBLISHERS ARE RUNNING ON THEIR MAIN PAGES

    Jul 02, 2018

    Publishers don’t like to talk about if or how they buy traffic. But following transparency measures Facebook rolled out June 28, it’s now possible to see how publishers are spending money to increase their distribution on the social platform. Every Facebook page now has a separate feed, ...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=21682168

    GOOGLE MAKES CHANGES TO ITS AD OFFERINGS, LAUNCHES NEW AD EXTENSION TO INCREASE ADVERTISING ROI

    Jun 29, 2018

    Google Ads for Small and Medium Businesses is meant to help SMBs in two major ways: Smart Campaigns and Click Identifier. Smart Campaigns involves creating real-time AI-powered ad campaigns for the users (SMBs) based on their business goals, like increasing store footfall, increased website visitors...

    MARTECH ADVISOR
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    https://Advertising.report/news-article.aspx?ID=21692169

    SOURCES: DEFY MEDIA OFFERS TO PAY PUBLISHERS 20 PERCENT OF THE MONEY ITS AD NETWORK OWES THEM

    Jun 29, 2018

    Defy Media is trying to bargain with companies that claim the media company’s ad network business owes them money, three of them said. Two publishers and an ad tech company said that in recent weeks, Defy Media has offered them 20 percent of what they’re owed for ads that Defy Media sold...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=21672167

    THE RISE OF VOICE WHAT THE INCREASE IN VOICE ASSISTANTS AND AI MEANS FOR BUSINESS

    Jun 29, 2018

    AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can use to sell products and create personalized consumer experiences. It’s critical to think broadly about how voice will impact the entire cust...

    MARKETING LAND
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    https://Advertising.report/news-article.aspx?ID=21752175

    TWITTER UNDERGOES REORG, MAKES FORMER PERISCOPE CO-FOUNDER HEAD OF PRODUCTS

    Jun 29, 2018

    Twitter CEO Jack Dorsey announced a major company reorg yesterday, tapping Periscope co-founder Kayvon Beykpour to head products and Mike Montano to lead the company’s engineering team.“Through the lens of increasing our durability, agility, invention and entrepreneurial drive, and simpl...

    MARKETING LAND
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    https://Advertising.report/news-article.aspx?ID=21762176

    TWITTER SAYS IT’S IDENTIFYING AND SUSPENDING MORE BOTS AND SPAM ACCOUNTS

    Jun 28, 2018

    Twitter announced several updates in its efforts to thwart “inauthentic accounts, spam and malicious automation,” highlighted by requiring email addresses or phone numbers when new accounts are established. Yoel Roth, who works on application-programming interface policy and public trust...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21642164

    TRACKING FIRST ANNOUNCES NEW HEADQUARTERS AND APPOINTS MATT NELSON AS VP OF MARKETING

    Jun 27, 2018

    Tracking First, an enterprise data governance platform designed to enable true, cross-channel enterprise insights, today announced the opening of its new global headquarters in Provo, Utah. The company has also appointed  Matt Nelson as vice president of Marketing. Nelson previously worked as a...


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    https://Advertising.report/news-article.aspx?ID=21612161

    DONE IS BETTER THAN PERFECT: HOW CHASE BUILT A DIGITAL BANKING BRAND IN-HOUSE

    Jun 25, 2018

    For large banks hobbled by legacy technology, rigid processes and regulations, building a digital-only banking brand from the inside could sound like a non-starter. But inside an office at New York City’s Hudson Yards area, a team of 50 employees at JPMorgan Chase is trying to do just that wit...


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    https://Advertising.report/news-article.aspx?ID=21552155

    DIGITAL MEDIA COMPANIES CHASING TV HOPE FOR CARRIAGE FEES, BUT IT’S NO GUARANTEE

    Jun 22, 2018

    Digital media companies are distributing their content on streaming TV companies such as YouTube TV and Sling TV with the hope of getting subscription revenue down the road. But in doing so, they’re making two risky bets: that these new services can become as big as traditional TV distributors...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21522152

    HOW TO USE BRAND STORYTELLING TO BOOST AWARENESS AND DRIVE MORE SALES

    Jun 21, 2018

    The best marketers in e-commerce today are the ones who have mastered the art of storytelling. As e-commerce becomes more and more competitive, businesses have to work harder to gain the attention and loyalty of online consumers. The marketing and advertising campaigns that used to work ten, five, a...


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    https://Advertising.report/news-article.aspx?ID=21492149

    WHAT YOU NEED TO KNOW IN ADVERTISING TODAY

    Jun 20, 2018

    AT&T Inc. is in talks to buy digital ad firm AppNexus, which would likely signal the company's plans to challenge advertising titans Alphabet Inc. and Facebook Inc., Cheddar reported. AppNexus is privately held and has raised an estimated $344 million, according to FactSet.


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21442144

    REDDIT’S JEN WONG: ‘ADS WILL BE A BIG BUSINESS FOR US’

    Jun 19, 2018

    Reddit has 330 million monthly users on its platform but still struggles to woo advertisers. That’s why Jen Wong, its newly minted chief operating officer, is at the Cannes Lions festival. “Ads will be a big business for us because all things they want, we have — authentic word of ...


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    https://Advertising.report/news-article.aspx?ID=21432143

    AUTOMATE.IO JOIN FORCES WITH HUBSPOT TO AUTOMATE MARKETING AND SALES PROCESSES

    Jun 14, 2018

    Automate.io, a cloud and integration platform, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a CRM, marketing, sales, and customer service platform, works hand-in-hand with varying tiers of Connect Partners to help grow their businesses through co-marketing and busine...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21322132

    HOW SMALL AND MID-SIZED PUBLISHERS ARE TURNING TO PROGRAMMATIC ADVERTISING

    Jun 14, 2018

    Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes. A few years ago, it was unthinkable for small sites and blogs to host ads on their pages from big advertisers. However, the arrival of spec...


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    https://Advertising.report/news-article.aspx?ID=21332133

    RECRUITMENT SITE TAPS TRADITIONAL ADS TO BETTER CONNECT WITH APAC JOBSEEKERS

    Jun 13, 2018

    Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and connect with job seekers, including those in Asia-Pacific. Because job search would not be something people needed to think of every day, it was important that Indeed was there...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21282128

    SRAX’S NEW VIDEO AD UNIT TAKES SHOPPER MARKETING TO REAL-TIME TARGETING HEIGHTS

    Jun 13, 2018

    SRAX recently announced that its CPG vertical, SRAXshopper, has launched a new video ad unit designed to be at the top of shopper marketers’ list of tools for reaching verified shoppers. SRAXshopper’s video ad unit reaches shoppers across channels and devices with compelling product page...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21292129

    UBEX BRINGS ARTIFICIAL INTELLIGENCE TO ADVERTISING USING BLOCKCHAIN AND SMART CONTRACTS

    Jun 12, 2018

    The digital advertising market is expected to reach $335 billion in 2020 from just over $160 billion registered in 2015, according to Statista research. In 2017, the digital ads segment finally toppled TV, gaining a 40% share of the global advertising market.


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21242124

    ADVERTISERS CAN NOW BUY VIDEO ADS ON REDDIT

    Jun 12, 2018

    Reddit is hoping advertisers upvote its latest ad offering: outstream video. The ad unit is being made available to managed partners on Tuesday, and all advertisers will get a crack through self-serve within the next few months – but programmatic is still a long way off.


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21272127

    HOW PINTEREST IS WOOING AD BUYERS WITH A CONSUMER INSIGHTS MESSAGE

    Jun 11, 2018

    In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts, raspberry almond pound cake bites, frozen yogurt fruit kebabs and other petite treats. The spread wasn’t the work of a passionate marketer or a bribe from a particular vendor. Rather, it was the introduction...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21222122

    6 BENEFITS OF DIGITAL MARKETING

    Jun 08, 2018

    Digital marketing is something that is essential in any business these days, particularly in a world where millennials have lots of purchasing power. If it’s not something that you have incorporated into your overall business strategy as yet – you run the risk of being left behind. We ha...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21202120

    HOW WELLNESS CULTURE HAS ALTERED MARKETING FOR BOTH AGENCIES AND BRANDS

    Jun 07, 2018

    It wasn’t long ago that health was simply defined as the absence of disease in the body. Nowadays when we discuss health, what we’re really talking about is wellness, which provides a more holistic view of mind, body, and spirit. Unlike the traditional definition of health, wellness isn&...


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    https://Advertising.report/news-article.aspx?ID=21182118

    4 REASONS WHY YOUR SOCIAL MEDIA MARKETING NEEDS TO BE IN-HOUSE

    Jun 05, 2018

    In response to the shift in customer demands and the rise of digital, organizations’ social media strategies have become central to marketing success and the ability to reach your target audience with relevant content has never been more important. Needless to say, the social media space is mu...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21152115

    ANA (ASSOCIATION OF NATIONAL ADVERTISERS) TO ACQUIRE DATA AND MARKETING ASSOCIATION

    Jun 01, 2018

    The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another trade group, the Data & Marketing Association (formerly the Direct Marketing Association).The move was approved today by the boa...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21092109

    INSTAGRAM RUNS PROBLEMATIC ADS BUT AVOIDS SCRUTINY

    May 31, 2018

    The ad was for “Hustle Castle,” a video game that uses the offensive word to describe players on the first level. The studio behind the game, My.com, did not immediately respond to a request for comment on why it uses that word. People have also called out Instagram for ads that promote ...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21072107

    AD AGE'S WOMEN TO WATCH LIST IS HERE READ UP ON OUR HONOREES

    May 29, 2018

    Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Today's a big day for Ad Age, since our annual Women to Watch U.S. list is out. We've been honoring talented women in the industry for over 20 years...

    ADAGE
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    https://Advertising.report/news-article.aspx?ID=21012101

    HOW TO DEVELOP A MARKETING STRATEGY

    May 29, 2018

    Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document which helps to define business goals and then allows you to develop the activities required in order to ...


    READ MORE

    https://Advertising.report/news-article.aspx?ID=21042104

    MARKETERS SEE GDPR PARING THEIR EMAIL LISTS BUT IMPROVING RESULTS

    May 18, 2018

    The looming General Data Protection Regulation deadline means companies are overwhelming people’s inboxes with emails, with the goal to get as many people as possible to opt in. Some companies are using the opportunity to get crafty — sending offers and exclusive content in emails to inc...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=20962096

    ORACLE-OWNED GRAPESHOT LAUNCHES A CONTEXTUAL TARGETING SOLUTION FOR VIDEO ADS

    May 18, 2018

    Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad placement. Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is out this week with a new solution for targeting ads i...

    MARTECH TODAY
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    https://Advertising.report/news-article.aspx?ID=20992099

    CARDI B SIZZLED ON FACEBOOK AND INSTAGRAM IN APRIL

    May 17, 2018

    Hip-hop star Cardi B was a red-hot Hot Topic on both Facebook and Instagram in April, according to Facebook IQ. The social network’s research arm said other Facebook Hot Topics in the people category last month included Dwayne “The Rock” Johnson and Kate Middleton, while Instagram ...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=20932093

    A CLONE OF FACEBOOK’: SNAPCHAT’S BETA TEST OF ITS REACH AND FREQUENCY TOOL IS HELPING MEDIA BUYS

    May 16, 2018

    ‘Facebook’s copying of Snapchat has contributed to the latter’s downfall. Now, it’s Snapchat’s turn to borrow from Facebook’s playbook. Snapchat launched a reach and frequency tool in April that allows marketers to buy Snap ads for a set CPM if planned in advance,...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=20972097

    A BREAKDOWN OF ALL THE OFFENSIVE CONTENT FACEBOOK REMOVED IN THE FIRST QUARTER OF 2018

    May 16, 2018

    In its latest attempt at transparency, Facebook is disclosing—for the first time—exactly how much offensive content it finds and removes on the platform. Today, the social network revealed how many millions of posts involving nudity, violence, hate speech and more that it removed from Ja...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=20882088

    FACEBOOK WELCOMED NEW MEASUREMENT PARTNERS FOR AD VIEWABILITY, MOBILE

    May 16, 2018

    Facebook announced the creation of a Facebook Marketing Partner program for marketing mix modeling, as well as new measurement partners in viewability and mobile applications and an update to its view tags method of measuring and verifying ad impressions on desktop and mobile browsers. The social ne...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=20892089

    SNAPCHAT’S PROGRAMMATIC AUGMENTED REALITY ADS ARE GAINING TRACTION

    May 15, 2018

    In November, BMW was the first to test Snapchat’s Snap Ad to AR augmented reality ad unit — a form of a Snap ad where people swipe up on a video or image to trigger a related branded lens. BMW used it to launch its BMW X2, making it so a 3D version of the car appeared in a lens so people...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=20922092

    HEARST MAGAZINES DIGITAL MEDIA IS LAUNCHING A 20-PERSON DATA STUDIO

    May 15, 2018

    With publishers trying to prove they can deliver business results for advertisers, Hearst Magazines Digital Media is dangling a new service in front of brands and agencies. On May 15, Hearst is expected to announce the launch of the 20-person Hearst Data Studio, a newly created internal team that gi...

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    https://Advertising.report/news-article.aspx?ID=20842084

    ‘AMATEUR’: ADVERTISERS SIZE UP THE RUSSIAN-LINKED FACEBOOK ADS

    May 11, 2018

    Want to start a movement? Buy an Instagram ad featuring Beyoncé with the text, “Stop the white privilege by participating in a PRO-Beyonce Rally! Support Queen B!” The cost: 1,467.39 Russian rubles (about $24), along with the integrity of the 2016 U.S. presidential election. The H...

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    https://Advertising.report/news-article.aspx?ID=20802080

    CONGRESS RELEASES 3,000 RUSSIAN ADS FOUND ON FACEBOOK

    May 10, 2018

    Members of the U.S. House Intelligence Committee have released thousands of Russia-linked Facebook ads, providing a closer look at how outside actors used the platform during the 2016 presidential election and who they targeted. While it’s been more than six months since Facebook and other soc...

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    https://Advertising.report/news-article.aspx?ID=20812081

    FACEBOOK’S BLOCKCHAIN FORAY IS ABOUT TRUST, NOT CRYPTO

    May 10, 2018

    Facebook is launching a new team dedicated to blockchain led by David Marcus, the former PayPal president who oversaw Facebook Messenger for four years and recently joined the board of Coinbase. But Facebook’s blockchain story isn’t about payments, it’s about the social networking ...

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    https://Advertising.report/news-article.aspx?ID=20752075

    FACEBOOK’S PROPOSED BUDGETS FOR WATCH NEWS SHOWS RANGE FROM $1 MILLION TO $10 MILLION

    May 10, 2018

    As Facebook looks to recruit news publishers for daily and weekly shows for Facebook Watch, the company is proposing a wide range of budgets depending on the type of programming. For now, Facebook has committed to fund news programming for Watch for a year. Generally speaking, the company is proposi...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=20852085

    GOOGLE BANS BAIL BOND SERVICES FROM ADVERTISING ON ITS PLATFORM

    May 09, 2018

    In a blog post on Monday, Google took a bite out of bail bond services. The company announced that starting in July, it will prohibiting ads from bail bond service companies across all of its platforms. “Studies show that for-profit bail bond providers make most of their revenue from communiti...

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    https://Advertising.report/news-article.aspx?ID=20712071

    WHY IT’S TIME TO UPDATE YOUR INSTAGRAM HASHTAG STRATEGY

    May 07, 2018

    Trying to stand out on an application with more than 800 million monthly users is no easy task. While the Instagram shadowban may have scared you away from using hashtags on the Facebook-owned photo- and video-sharing network last year, they’re still an effective way to get more Instagram foll...

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    https://Advertising.report/news-article.aspx?ID=20682068

    YOUTUBE SHRUGS OFF BRAND-SAFETY WORRIES, TOUTS QUALITY ‘ADVERTISING-FRIENDLY’ CONTENT

    May 03, 2018

    With its brand safety crisis persisting, YouTube used its Brandcast this year to expand Google Preferred, the network for advertising against top-performing videos, to cable TV shows, music videos and live events. As part of its seventh annual NewFront, YouTube opened YouTube TV to Google Preferred ...

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    https://Advertising.report/news-article.aspx?ID=20722072

    MERCEDES-BENZ PLACES ITS GLOBAL MEDIA BUSINESS IN REVIEW

    May 02, 2018

    Less than three months after naming Publicis Groupe as Mercedes-Benz’s new global digital and creative agency partner, German auto giant Daimler AG has launched a worldwide media agency review for the brand, a company spokesman confirmed today. “We are currently pitching to pool our medi...

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    https://Advertising.report/news-article.aspx?ID=20642064

    FACEBOOK IS TESTING AN EASIER WAY FOR USERS TO HELP IDENTIFY HATE SPEECH

    May 01, 2018

    Facebook seems to be testing a new tool that would allow users to manually identify whether a post includes hate speech. For a brief time this morning, every post in a Facebook user’s News Feed displayed a question: “Does this post contain hate speech?” The user was then given the ...

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    https://Advertising.report/news-article.aspx?ID=20602060

    FACEBOOK: HERE’S HOW TO DEACTIVATE YOUR ACCOUNT

    Apr 26, 2018

    Did you know Facebook allows you to temporarily deactivate your account? This allows you to stop others from viewing your profile and content, without actually deleting any of your information. If you ever want to come back to Facebook later on, you can reactivate your account by logging into Facebo...

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    https://Advertising.report/news-article.aspx?ID=20572057

    AFTER YEARS OF CHASING FACEBOOK TRAFFIC, MIC GOES FOR ‘DELIBERATE DISTRIBUTION’

    Apr 25, 2018

    The millennial-aimed Mic has represented just about every digital media trend since it started seven years ago, distributing as far and wide on platforms as possible by chasing viral hits and then video views with its woke brand of social justice journalism, fueled by $21 million in venture funding....

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    https://Advertising.report/news-article.aspx?ID=20522052

    TO IDENTIFY UNSAFE CONTENT, YOUTUBE TRIES ASKING CREATORS TO RATE THEIR OWN VIDEOS

    Apr 24, 2018

    YouTube is asking creators themselves to help identify videos that aren’t brand-safe. YouTube gave them a questionnaire to fill out when uploading a video that declares what inappropriate content the video may include. YouTube tested the self-certification questionnaire with 15 creators, but s...

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    https://Advertising.report/news-article.aspx?ID=20532053

    PRASHANT TEST NEWS

    Apr 24, 2018

    This article is part of a series on Corporate law Society.svg By jurisdiction[show] General corporate forms[show] Corporate forms by jurisdiction[show] Doctrines[show] Related areas[show] Company portal Law portal v t e A company, abbreviated as co., is a legal entity made up of an association of pe...

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    https://Advertising.report/news-article.aspx?ID=20452045

    ALCOHOL ADVERTISERS ARE FLEEING THE TWITTER NEST

    Apr 23, 2018

    Alcohol advertisers Bacardi and Pernod Ricard’s Beefeater are abandoning Twitter. More than 4 in 10 (42 percent) of the top 100 major spirits and liqueur accounts on Twitter have not posted at all within the past month, according to a study from drinks specialist marketing agency YesMore Agenc...

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    https://Advertising.report/news-article.aspx?ID=20472047

    CONTENT RECOMMENDATION NETWORKS LOOK FOR A SECOND ACT

    Apr 23, 2018

    Content recommendation services are trying to break out of their widget-shaped boxes. In the past month, Taboola announced a version of its content recommendation app will come installed on select lines of ZTE phones; Revcontent launched Engage.im, an invite-only infinite scroll of publisher content...

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    https://Advertising.report/news-article.aspx?ID=20442044

    HOW SNAPCHAT IS COURTING DIRECT-RESPONSE MARKETERS

    Apr 19, 2018

    Snapchat is making a bigger play for direct-response budgets, and brands are taking notice. Ad executives have noticed a change in tack when Snapchat pitches its ad business. The platform isn’t just interested in creative budgets, and its commercial team isn’t focused on using reach and ...

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    https://Advertising.report/news-article.aspx?ID=20292029

    HOW TO USE SOCIAL MEDIA TO BRING CUSTOMERS CLOSER TO YOUR BRAND WHEN THEY’RE VACATIONING

    Apr 19, 2018

    You’d think people would take a break from social media once they go on vacation. But why would they? Even before Instagram and the selfie, our vacations have always been a busy time to take pictures of ourselves and our loved ones. Whether it’s the view from the balcony, the first cockt...

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    https://Advertising.report/news-article.aspx?ID=20332033

    TWITTER BRIGHT SPOT: BIG ADVERTISERS LIKE ITS SLATE OF LIVE SHOWS

    Apr 18, 2018

    Twitter is getting brands’ attention, not for the power of a viral moment but with its premium video offerings. Agencies have been praising Twitter’s video series, even as Facebook grows Watch and YouTube adds more subscription partners. Publishers are seeing more video views on Twitter,...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=20262026

    GOOGLE EXPANDS ITS TOOL FOR PUBLISHERS TO COMBAT AD BLOCKING

    Apr 16, 2018

    Google is expanding its tool for publishers to deal with ad-block software users. The tool, launched a year ago in the U.S and a handful of other markets, is expanding to 31 other countries in Europe and Canada, Google is announcing today. Called Funding Choices, the tool works by asking or requirin...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=20222022

    FACEBOOK AND THE MURKY WORLD OF DIGITAL ADVERTISING

    Apr 15, 2018

    Facebook CEO Mark Zuckerberg was called in front of the US legislators on Capitol Hill this week after it was discovered that millions of users' data was improperly obtained by a UK-based political consultancy group, Cambridge Analytica. They allegedly used that information to help target ads to...

    ALJAZEERA
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    https://Advertising.report/news-article.aspx?ID=20242024

    UNDER QUESTIONING, ZUCKERBERG DOESN’T HELP DIGITAL ADVERTISING’S CREEPY REPUTATION

    Apr 11, 2018

    Mark Zuckerberg did little to help defuse digital advertising’s “creepy because it’s complicated” reputation during a congressional hearing on April 10 in the wake of Facebook’s Cambridge Analytica scandal. He may have even inflamed it. Under questioning by Roger Wicker...

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    https://Advertising.report/news-article.aspx?ID=20162016

    LINKEDIN TEAMED UP WITH TENOR TO ADD GIFS TO ITS MESSAGING

    Apr 11, 2018

    LinkedIn has really been loosening up its tie thus far in 2018. First, the professional network introduced its In It Together integrated marketing campaign during the 75th Annual Golden Globe Awards in January, trying in part to shed its “white collar businesspeople” stereotype. Then, la...

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    https://Advertising.report/news-article.aspx?ID=20192019

    FACEBOOK TURNS TO SCHOLARS TO ANALYZE SOCIAL MEDIA’S IMPACT ON ELECTIONS

    Apr 09, 2018

    Facebook is going back to school: The social network announced an initiative that will see a group of scholars analyze the impact of social media on elections. Vice president of communications and public policy Elliot Schrage and director of research David Ginsberg announced in a Newsroom post that ...

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    https://Advertising.report/news-article.aspx?ID=20132013

    HOW DIGITAL PUBLISHER PINKNEWS IS WEANING ITSELF OFF FACEBOOK DEPENDENCE

    Apr 06, 2018

    Like many digital publishers that achieved fast growth during the heyday of Facebook virality, PinkNews has undergone a hard pivot since the social platform’s latest algorithm change. The British site, which is dedicated to LGBT audiences, no longer sets its news agenda according to what will ...

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    https://Advertising.report/news-article.aspx?ID=20072007

    WHAT MRC ACCREDITATION ACTUALLY MEANS FOR FACEBOOK

    Apr 05, 2018

    Facebook is swimming in questions about how Cambridge Analytica improperly pulled data on millions of users, but it’s also trying to smooth over one rough area for advertisers: measurement. On Thursday, industry watchdog the Media Rating Council accredited Facebook to correctly report ad impre...

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    https://Advertising.report/news-article.aspx?ID=20082008

    HOW BRANDS ARE GETTING MORE SOPHISTICATED AT USING LOCATION DATA

    Apr 05, 2018

    Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions and email response rates. Marketers need to keenly focus on leveraging location data or miss out...

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    https://Advertising.report/news-article.aspx?ID=20102010

    GOOGLE AND TARGET ISSUE THE FIRST VOICE-ACTIVATED COUPON FOR GOOGLE ASSISTANT

    Apr 04, 2018

    Google has issued its first voice-activated coupon, a $15 offer for Target orders placed on shopping service Google Express via Google Assistant. Google said it did not have anything to share beyond the information available on its Google Express help page, but a Google spokesperson said in an email...

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    https://Advertising.report/news-article.aspx?ID=20062006

    GOOGLE’S REAL-TIME FINAL FOUR ADS TRIED TO PREDICT THE GAMES’ OUTCOMES. SO HOW DID THEY DO?

    Apr 03, 2018

    A lot of companies like to flaunt their analytics after a big sporting event, showing how they crunched the numbers or analyzed the trends. But releasing your data in advance as a way to sell people on your software’s predictive abilities? Now that’s bold. And that’s exactly what G...

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    https://Advertising.report/news-article.aspx?ID=20032003

    LINKEDIN: HERE’S HOW TO STOP USERS FROM MENTIONING YOU

    Apr 02, 2018

    Did you know LinkedIn allows users to “mention,” or tag, other LinkedIn users in their posts and comments? When a user is mentioned, LinkedIn creates a link to their profile that others can click on. If users would like to stop others from mentioning them, they can also turn this feature...

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    https://Advertising.report/news-article.aspx?ID=20012001

    HOW FACEBOOK’S SHUTDOWN OF THIRD-PARTY DATA AFFECTS ADVERTISERS

    Mar 30, 2018

    Agencies and marketers are scrambling to make sense of the latest Facebook move to drop third-party data. “It’s been a busy 12 hours,” said Donnie Williams, chief digital officer at Horizon Media, which has had been fielding clients’ questions such as: “Is this a big de...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=19951995

    MESSENGER IS FACEBOOK’S REAL VALUE TO BRANDS

    Mar 29, 2018

    Customer expectations matured in 2017; no longer was social customer service just about response times and a friendly tone of voice. 2017 saw “effortless service” set the tone for what consumers deemed as acceptable, expecting convenience, in-channel resolution and agent expertise. Brand...

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    https://Advertising.report/news-article.aspx?ID=19961996

    FACEBOOK TOOK ITS LOCAL NEWS INITIATIVE GLOBAL

    Mar 27, 2018

    Facebook announced Monday that it was expanding its emphasis on local news in News Feed to all countries and all languages. In late January, the social network revealed a tweak to its News Feed algorithm to—in the words of CEO Mark Zuckerberg—”prioritize news that is trustworthy, i...

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    https://Advertising.report/news-article.aspx?ID=19901990

    APPLE EXPANDS TEST TO SELL ADS IN APPLE NEWS

    Mar 26, 2018

    Apple is expanding the number of publishers that can serve ads into their Apple News articles using Google’s DoubleClick for Publishers after testing the option last year, according to five publisher and industry executives. An Apple spokesperson declined to comment on the record. The DFP move...

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    https://Advertising.report/news-article.aspx?ID=19911991

    GROUPM’S PREPARING FOR GDPR BY REQUIRING PUBLISHERS SIGN A DATA-PROTECTION CONTRACT

    Mar 26, 2018

    GroupM wants publishers to sign a new data protection contract that could force them to share control of their audience data with the agency group, letting the agency continue targeting ads after the General Data Protection Regulation kicks in on May 25. If publishers don’t sign the contract, ...

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    https://Advertising.report/news-article.aspx?ID=19941994

    HOW PUBLISHERS ARE MONETIZING THEIR FACEBOOK GROUPS

    Mar 23, 2018

    When Facebook CEO Mark Zuckerberg indicated that Facebook Groups were a new priority, publishers dutifully created a bunch of them. To monetize them, they have gotten creative, selling sponsorships to brands, using their members for focus groups and eyeing members as potential subscribers. Groups ar...

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    https://Advertising.report/news-article.aspx?ID=19881988

    MARKETERS AREN’T SHIFTING AD BUDGETS BECAUSE OF FACEBOOK’S DATA CRISIS

    Mar 21, 2018

    After it was revealed that Cambridge Analytica—a British data analytics firm that claims to have helped elect President Trump—“harvested” granular data from about 50 million Facebook users, government officials in both the U.S. and Europe are asking for more information on Fa...

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    https://Advertising.report/news-article.aspx?ID=19861986

    ‘THE END OF THE WILD WEST’: FACEBOOK-CAMBRIDGE ANALYTICA REVELATIONS CAST SHADOW ON ONLINE AD PRACTICES

    Mar 20, 2018

    Facebook was the subject of bombshell reports over the weekend. The revelations about Trump-linked Cambridge Analytica’s misuse of Facebook user data to sway voters in 2016 and Facebook’s failure to alert users could have bigger implications for the way most digital advertising is bought...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=19831983

    CAN AMAZON CHIP AWAY AT GOOGLE AND FACEBOOK’S DIGITAL AD DOMINANCE?

    Mar 19, 2018

    Data aggregator eMarketer today released a report indicating Google and Facebook’s (aka ‘the duopoly’) dominance of the digital ad market is about to be less dominant, as “smaller players” like Amazon and Snapchat are on the rise. In a blog post, eMarketer “estima...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=19811981

    GOOGLE REMOVED 3.2 BILLION ‘BAD ADS’ IN 2017

    Mar 14, 2018

    Each year, Google releases a report detailing how many ads it blocked, cleaned and filtered from its digital pipes. The annual report offers both a major sampling of what bots and other bad-actor buyers try to use platforms, and showcases Google’s own efforts in maintaining its marketplace. Ac...

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    https://Advertising.report/news-article.aspx?ID=19781978

    HOW TO INVOLVE FANS AND CUSTOMERS IN YOUR CONTENT CREATION PROCESS

    Mar 13, 2018

    User-generated content allows you to profit from the spontaneous interest around your brand. Edgy Labs shows you the best ways to benefit from your fans’ engagement. Digital marketers collect oceans of data from their social media audiences. This doesn’t just include the number of likes,...

    EDGYLABS
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    https://Advertising.report/news-article.aspx?ID=19791979

    AFTER FACEBOOK NEWS-FEED CHANGES, PUBLISHERS LOOK HOPEFULLY TO PINTEREST

    Mar 12, 2018

    Publishers casting about for new referral sources after Facebook decided it wants the news feed to be, ironically, less newsy are taking a fresh look at Pinterest. The big shift last year in terms of referral traffic was Facebook declining as a source of traffic for publishers while Google surpassed...

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    https://Advertising.report/news-article.aspx?ID=19721972

    INSIDE BUZZFEED’S PIVOT TO PROGRAMMATIC ADVERTISING

    Mar 09, 2018

    Once one of the most high-profile programmatic holdouts, BuzzFeed has embraced the automated ad business to the point that last week it opened its programmatic inventory to its entire sales team. BuzzFeed took a measured approach to programmatic until August 2017, when it announced it would start se...

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    https://Advertising.report/news-article.aspx?ID=19761976

    HOW UNDER ARMOUR MAKES ITS SNAPCHAT ADS IN 5 SECONDS OR LESS

    Mar 07, 2018

    From virtual slam dunks to interactive mobile games, Under Armour is finding its groove on Snapchat. Within the roster of brands continually testing new creative and ad formats, Under Armour is trying to rise to the top, and it’s using the social platform as its springboard. The strategy makes...

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    https://Advertising.report/news-article.aspx?ID=19731973

    IN THE NEW ISSUE OF DIGIDAY MAGAZINE, ‘GAME OVER’ FOR FACEBOOK AND MEDIA

    Mar 07, 2018

    The media world, seemingly perpetually in flux, is in the midst of what appears a more significant period of upheaval, with tech giants sucking up the majority of ad dollars, digital advertising plagued by a lack of transparency and controversial content, companies taking a hard look at their role w...

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    https://Advertising.report/news-article.aspx?ID=19701970

    ANIMOTO LAUNCHES THE SOCIAL MARKETING FOR WOMEN IN BUSINESS EVENT IN CELEBRATION OF INTERNATIONAL WOMEN'S DAY

    Mar 05, 2018

    LOS ANGELES, March 5, 2018 /PRNewswire/ -- Animoto, the company that makes it easy for anyone to create powerful and professional marketing videos, today announced that they'll be broadcasting live with a free event in celebration of International Women's Day, on March 6 at 1pm EST on the An...

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    https://Advertising.report/news-article.aspx?ID=19641964

    FACEBOOK SAYS ITS ADS WORK, BUT DO THEY REALLY?

    Mar 01, 2018

    Facebook’s ads work. But if you’ve been following the story of the biggest case in the court of public opinion right now, Facebook v. Democracy (aka, the 2016 election), you might believe the social giant’s ads, well, don’t. Which is weird. Because they totally do. In mid-Feb...

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    https://Advertising.report/news-article.aspx?ID=19661966

    ‘A BIG RESURGENCE’: PUBLISHERS GET A BOOST FROM TWITTER VIDEO

    Feb 28, 2018

    ‘The cyclical nature of media means that Twitter is enjoying some time in the sun with publishers. According to multiple publishers, Twitter has delivered more video views than usual over the last two months, for some making up for the reach lost on Facebook since it made changes to the news f...

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    https://Advertising.report/news-article.aspx?ID=19611961

    LITTLETHINGS SHUTS DOWN, A CASUALTY OF FACEBOOK NEWS FEED CHANGE

    Feb 27, 2018

    Facebook’s recent algorithm change has claimed a casualty. LittleThings, a 4-year-old site that scaled an audience by sharing feel-good stories and videos on Facebook, shut down today, putting 100 out of work, after Facebook decided it wanted more user posts and less publisher content in its n...

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    https://Advertising.report/news-article.aspx?ID=19581958

    DECLINING FACEBOOK REACH SQUEEZES PUBLISHERS’ BRANDED-CONTENT BUSINESS

    Feb 22, 2018

    The decline of organic reach on Facebook is affecting publishers’ branded-content studios, too. Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content marketing tool. In the fourth quarter ...

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    https://Advertising.report/news-article.aspx?ID=19551955

    ON THE ADWEEK PODCAST: WHO IS SHAPING THE FUTURE OF MEDIA STRATEGY?

    Feb 21, 2018

    Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years. And while that’s bad news for shops that relied on well-balanced spreadsheets and bulk paid placements, it’s a trend that’s leaving plenty of ...

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    https://Advertising.report/news-article.aspx?ID=19501950

    MOBILE NETWORK THREE CREATES IN-HOUSE CONTENT TEAM FOR SOCIAL NETWORKS

    Feb 20, 2018

    The next viral hit from mobile network operator Three, which scored big with ads featuring a moonwalking pony and a singing kitten, could come from within, rather than one of its agencies. Three is building an in-house team of content experts tasked with refreshing the brand’s marketing and pu...

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    https://Advertising.report/news-article.aspx?ID=19491949

    ADHIVE PROJECT AIMS TO CREATE A NEW WORLD OF ADVERTISING IN THE BLOCKCHAIN ERA

    Feb 15, 2018

    The advertising market is going through hard times, encountering numerous barriers day after day. Among them are banner blindness, reduced impact of traditional ads, ad-blocking technologies, and audience migration from TV channels to online video. In this environment, it was impossible to miss the ...

    CRYPTOVEST
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    https://Advertising.report/news-article.aspx?ID=19401940

    ADVERTISING COMPANIES FACING TALENT SHORTFALL

    Feb 13, 2018

    Publishers and brands are spending more on branded content in order to beat out competition. The main problem now facing advertisers is finding people with the right skills. Advertising companies facing talent shortfall. The skill shortage data comes from the technology analysis firm Creative Group....

    DIGITALJOURNAL
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    https://Advertising.report/news-article.aspx?ID=19351935

    OLYMPIC MARKETING: ADVERTISING, SPONSORING AND THE IOC RULES

    Feb 13, 2018

    The International Olympic Committee (IOC) earns billions from the Olympic Games, but the athletes have to date come away empty-handed. A currently running process in antitrust law could bring some improvements. Eric Frenzel, the German Olympic flag carrier, is pulling a really smart trick. He is hav...

    ISPO
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    https://Advertising.report/news-article.aspx?ID=19361936

    ACCEPTING FACEBOOK’S F-BOMB TO PUBLISHERS

    Feb 12, 2018

    Facebook dropped a virtual bomb on the digital publishing ecosystem with its announcement last month that the platform’s News Feed will focus mostly on users’ personal posts rather than content published by publishers or businesses. The social network’s justification—that it ...

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    https://Advertising.report/news-article.aspx?ID=19421942

    WITH FACEBOOK’S NEWS FEED CHANGES, CANVAS ADS TAKE CENTER STAGE

    Feb 09, 2018

    With the announcement of the recent Facebook News Feed changes, which place emphasis on content from individual users over posts from brands, one thing is clear: Brands will not have as much organic reach as they once did. Brands will be looking for ways to stand out and reach consumers who aren&rsq...

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    https://Advertising.report/news-article.aspx?ID=19231923

    HOW MARKETERS CAN GUARANTEE TRANSPARENCY IN MEDIA BUYS

    Feb 09, 2018

    Advertisers are demanding more transparency in their media buys, insisting on tighter contracts with partners, improving their programmatic expertise and reducing their use of ad tech vendors. More than four in 10 (45 percent) multinational advertisers believe they have established more transparent ...

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    https://Advertising.report/news-article.aspx?ID=19241924

    IN AN ERA OF VIDEO, PODCASTS STRUGGLE TO BREAK THROUGH ON SOCIAL MEDIA

    Feb 09, 2018

    As social media platforms have pivoted to video, they’ve gotten publishers to adapt. But one medium has been left out: podcasts. The audio form has been a boon for publishers seeking engaged audiences, but podcast producers have had to be extra creative to get it noticed on social media. &ldqu...

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    https://Advertising.report/news-article.aspx?ID=19311931

    THE RUNDOWN: VICE IS A HEADWIND FOR DIGITAL MEDIA HOPEFULS

    Feb 08, 2018

    In this week’s Rundown: Distributed media still isn’t pulling in big bucks for publishers, and why Vice Media’s revenue woes could be a setback for digital media hopefuls. Trade group Digital Content Next is out with its second Distributed Content Revenue Benchmark Report, examinin...

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    https://Advertising.report/news-article.aspx?ID=19321932

    MAXAUDIENCE ANNOUNCED AS THE TOP SOCIAL MEDIA MARKETING COMPANY IN 2018

    Feb 08, 2018

    WASHINGTON, Feb. 5, 2018 /PRNewswire/ -- Third party research firm Clutch has released its report on leading Social Media Marketing Companies and has found MaxAudience to be the Top Social Media Marketing Company in the U.S.  Clutch has posted the rankings publicly on Clutch.co and has MaxAudie...

    PRNEWSWIRE
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    https://Advertising.report/news-article.aspx?ID=19211921

    WHAT TIDE’S SUPER BOWL SUCCESS CAN TEACH BRANDS ABOUT SOCIAL MEDIA STRATEGY

    Feb 05, 2018

    Do sick Twitter burns lead to sales? If a brand dunks in the dark, does it still make a sound? Five years after 360i’s real-time tweet heard ’round the world, brands are reassessing the value of maintaining an always-on social media presence, responding to competitors and desperately see...

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    https://Advertising.report/news-article.aspx?ID=19201920

    THE FACEBOOK EXECS WHO TURN TO TWITTER FOR PUBLISHER CHARM OFFENSIVE

    Feb 01, 2018

    Oddly enough, Twitter has become the go-to forum for Facebook execs as the platform battles pushback over algorithm changes, spammy ads and the spread of misinformation. It’s a shift for Facebook, which, like other tech companies, has been known for having a tightly controlled PR strategy. It&...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=19111911

    PUBLISHERS EYE PUSH NOTIFICATIONS IN AFTERMATH OF FACEBOOK NEWS FEED CHANGES

    Jan 31, 2018

    If you’re wondering why you got the same Apple News push alert from CNN a half-dozen times Tuesday afternoon, it wasn’t a coincidence. (CNN said it was an Apple News glitch, something Apple confirmed later.) Now that Facebook is deprioritizing publishers’ posts in the news feed, th...

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    https://Advertising.report/news-article.aspx?ID=19101910

    ADVERTISERS RETHINK YOUTUBE INFLUENCER STRATEGIES AFTER YOUTUBE CUTS SMALL CREATORS

    Jan 31, 2018

    Brands’ initial relief after YouTube’s decision to cut the amount of channels it reviews is slowly being replaced by the realization among some that fewer channels to advertise against won’t make it a safer place. YouTube wanted to reassure advertisers it had brand safety under con...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=19131913

    INSTAGRAM APPEAL: HOW SOCIAL MEDIA IS CHANGING PRODUCT DEVELOPMENT IN BEAUTY

    Jan 30, 2018

    Today’s beauty brands have a new audience to win over when debuting their products: the ever-growing group of skin-care and makeup junkies that is burgeoning online. But with that has come increased competition, as these customers are surfing through social platforms crowded by other brands an...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=19121912

    CONSUMER GOODS BRANDS ARE LOOKING MORE AT PERFORMANCE-BASED ADS

    Jan 29, 2018

    Retailers: Apply for a complimentary pass to the Digiday Retail Summit. We’ll discuss how the industry’s top brands are using data in their advertising, messaging and products, and much more. CEOs at consumer goods companies are feeling the heat from investors to deliver top-line growth,...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=19141914

    WHAT A $5.2 MILLION SUPER BOWL AD CAN BUY IN DIGITAL MEDIA

    Jan 29, 2018

    The Super Bowl is approaching, and as in years past, the cost for a single 30-second spot during the game is astronomical. This year, spots range from $5 million to $5.2 million, before production costs and agency fees. That price tag places a lot of pressure on one ad although it’s worth noti...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=19171917

    MOVIEPASS IS USING LOCATION DATA FOR A NEW AD PLAY

    Jan 18, 2018

    In a couple months, MoviePass, the popular movie-theater subscription service, will open up its platform for advertising. According to Mitch Lowe, CEO of MoviePass, the app will work directly with brands and through iHeartMedia to sell ad formats, including in-app ad banners, email campaigns and in-...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18991899

    AMAZON’S AD BUSINESS IS GROWING FASTER THAN GOOGLE’S AND FACEBOOK’S, ALTHOUGH THE DUOPOLY STILL DOMINATES

    Jan 18, 2018

    Amazon is on top of every marketer’s mind today. Google and Facebook combined still represent more than half of the U.S. advertising market, but Amazon’s ad business, while just 2.5 percent, is growing faster than both of them, according to speakers at AdExchanger’s Industry Previe...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=19001900

    FACEBOOK IS BUILDING A TEAM TO PITCH ITS AR CAMERA TO UK ADVERTISERS

    Jan 16, 2018

    Most brands have yet to see what augmented reality on Facebook looks like, but that could soon change. The social network is hiring a product management lead for its in-app camera, called the Camera Effects Platform, who will lead its fledgling AR team in London. Facebook wants the hire, who must be...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18941894

    APPLE NEWS SHOWS PROMISE DELIVERING TRAFFIC BUT WON’T MAKE UP FOR FACEBOOK SHORTFALLS

    Jan 16, 2018

    With Facebook deprioritizing publishers’ content in its news feed again, publishers are casting about for other places to diversify their traffic, including Apple News. But so far, most of the benefits of that platform appear limited to news publishers. About 25 percent of the 4.5 million who ...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18951895

    WITH NO SIGN OF WATCH, FACEBOOK MID-ROLL ADS YIELD SLIM PROSPECTS FOR UK PUBLISHERS

    Jan 16, 2018

    Facebook’s way of monetizing video through mid-roll ad breaks has had mixed results in the U.S. The opportunity is even more fledgling in the U.K., where Watch, Facebook’s video destination, has yet to have a firm launch date. Facebook’s plan to prioritize users’ posts over p...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18961896

    CHASING SCALE, INSTAGRAM INFLUENCER NETWORKS CUT CORNERS

    Jan 16, 2018

    Influencer talent agencies are using social-amplification practices to pump up results, creating erroneously successful campaigns or potentially causing safety issues for brands. It’s an oft-hidden practice that has its roots in the industry’s scramble to show big numbers. Brands often p...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18971897

    A WATERSHED MOMENT PUBLISHERS FIND HOPE IN A MORE RATIONAL POST-FACEBOOK MEDIA LANDSCAPE

    Jan 15, 2018

    The warnings have been years in coming. Ever since Facebook surpassed Google as the top traffic referral source in 2015, publishers have seen Facebook send less and less traffic to their sites as it’s made tweak after tweak to its formula to favor users’ posts on over publishers’ a...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18981898

    WHY AUTONOMOUS CARS WILL SPEED NEW MARKETING FORMS FASTER THAN YOU THINK

    Jan 13, 2018

    As an owner of a Mercedes-Benz dealership in Springfield, Mass., Michelle Wirth, head of industry – automotive for Quantcast, knows her cars, So when her take away from CES 2018 is that meaningful advances in autonomous cars are right around the bend, drivers—or perhaps more accurately&m...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=18831883

    ON FACEBOOK’S NUCLEAR BOMB

    Jan 13, 2018

    On Thursday night, Mark Zuckerberg dropped the digital equivalent of a nuclear bomb on the media industry. In a post, Facebook’s CEO said that its 2 billion users will “see less public content like posts from businesses, brands and media. And the public content you see more will be held ...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=18771877

    FACEBOOK'S FEED CHANGE COULD REDUCE TIME SPENT ON THE PLATFORM

    Jan 12, 2018

    Facebook likely sent publishers into a panic last week when it announced that it was revamping the way its News Feed worked to prioritize updates from users' friends and family members over other media. The move seemed like a pre-emptive strike against a groundswell of criticism that Facebook ha...

    EMARKETER
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    https://Advertising.report/news-article.aspx?ID=18781878

    ON INSTAGRAM, NIKE POSTS LESS CONTENT BUT GAINS MORE MENTIONS

    Jan 12, 2018

    Instagram is quickly becoming Nike’s go-to social network. The brand uploaded over a third of its social content to its global @nike and London @nikelondon Instagram accounts last year, while more than half went to Twitter and 13 percent went to Facebook, according to social analytics firm Sha...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18921892

    GOOGLE VS. AMAZON, FACEBOOK WATCH AND A BLACKOUT WHAT WE LEARNED FROM CES 2018

    Jan 12, 2018

    This year’s CES featured heavy rain and a two-hour blackout in addition to flashy tech. Here are our takeaways from the event Google launches a voice offensive Google tried to catch up to Amazon in their voice assistant battle. Both met with media companies, technology partners and marketers t...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18931893

    LACK OF DATA AND BRAND SAFETY UNDERPIN MARKETERS’ CONCERNS WITH FACEBOOK AND GOOGLE

    Jan 12, 2018

    Marketers’ love-hate relationship with Facebook and Google is complicated. While the duopoly’s grip across digital advertising only continues to grow the two make up 60 percent of 2017 digital spend, per eMarketer marketers’ concerns about brand safety, data and fake news also cont...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=18761876

    WHY THE IKEA AD THAT YOU PEE ON IS (MAYBE) NOT AS WEIRD AS YOU THOUGHT

    Jan 11, 2018

    Have you ever wanted to join a new Facebook group where you can chat with like-minded individuals, but you didn’t know where to start? Our guide will show you how to discover new groups within the Facebook mobile application. Ikea is no stranger to generating buzz with its advertising. But the...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=18801880

    CINDY CRAWFORD IS RECREATING HER ICONIC PEPSI SPOT FOR THE SUPER BOWL, 26 YEARS LATER

    Jan 11, 2018

    Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new version, which will also star her son, Presley Gerber, kicks off yearlong a campaign about “Pepsi ...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=18811881

    STATE FARM FOLLOWS MCDONALD’S IN CONSOLIDATING ITS AD BUSINESS WITH OMNICOM

    Jan 11, 2018

    State Farm is in the process of consolidating the majority of its marketing business with Omnicom, according to several parties with direct knowledge of the matter. “State Farm works with many vendors to provide solutions to meet our customers’ needs,” said a company spokesperson r...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=18821882

    IKEA WANTS YOU TO PEE ON THIS AD. IF YOU’RE PREGNANT, IT WILL GIVE YOU A DISCOUNT ON A CRIB

    Jan 10, 2018

    Swedish agency Åkestam Holst, Adweek’s International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gross, and maybe it is but th...

    ADWEEK
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    https://Advertising.report/news-article.aspx?ID=18791879

    CON' GAME: THE BEST STORES ARE NOT STORES

    Jan 10, 2018

    We can talk about how shopping needs to be an event, how millennials respond more to experiences and influencers than the latest collection from Abercrombie (remember those days?), but what does that actually look like? Pop-ups have gone from a trend to a common part of our retail and marketing vern...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18721872

    APOLO OHNO DOESN'T SKATE

    Jan 10, 2018

    polo Ohno, eight-time Olympic medalist in short track speed skating (and one-time winner of the "Dancing with the Stars" mirror-ball trophy), talks about social media, blockchain and more. This conversation has been edited. How does your competitive drive push you now? I struggled trying t...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18731873

    HOW VOLKSWAGEN IS USING ARTIFICIAL INTELLIGENCE FOR AD BUYING DECISIONS

    Jan 08, 2018

    The Digiday AI Marketing Summit is coming up in April and will cover how brands can understand and use AI and machine learning in their marketing. If you’re a brand marketer figuring out how to use AI for customer service, content creation, internal data organization and more, apply for a comp...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18581858

    WHY FUNNY WOMEN SHOULD TAKE THE LEAD IN ADVERTISING THIS YEAR

    Jan 08, 2018

    There's a wealth of female comedy talent out there, so let's tap into it and inject some humour back into our creative output, says Grey London's creative chief. It's 2018 and advertising isn’t quite what it used to be. You can’t call your PA "sugar tits" or hir...

    CAMPAIGNLIVE
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    https://Advertising.report/news-article.aspx?ID=19681968

    HARD-HIT PUBLISHERS BRACE FOR GOOGLE’S AD BLOCKING BROWSER’S LAUNCH

    Jan 05, 2018

    Google’s ad-blocking version of Chrome is going live next month, whether publishers are ready for it or not. Publishers initially expressed fear when news of Chrome’s ad blocker broke last April. Premium publishers now publicly embrace the initiative because they think it will pressure c...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18591859

    CHANNEL 4 LAUNCHES VIDEO AD SALES HOUSE TO RIVAL TECH GIANTS

    Jan 04, 2018

    British broadcaster Channel 4 wants to make it easier for advertisers to buy digital video inventory during live broadcasts outside of its own properties, while boosting its own bottom line, and BT Sport is the first broadcaster on its books. BT Sport holds the rights to the UEFA Champions League co...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18601860

    PURCH IS A PUBLISHER WITH A $24 MILLION BUSINESS IN LICENSING AD TECH

    Jan 03, 2018

    With publishers realizing that they can no longer be wholly dependent on ads for their revenue, Purch is getting more serious about selling proprietary technology to other publishers. Purch a commerce-focused publisher that owns tech and product review sites such as Tom’s Guide, Top Ten Review...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18611861

    MOST VOTED CAMPAIGNS OF THE YEAR

    Jan 03, 2018

    Every year, we start the year by bringing out lists of newsmakers of the last year in the field of marketing and advertising. #Recap2017 is our endeavor to capture all that has been in the news during 2017 in our industry. Every month AdAge India runs polls where it allows audiences to choose their ...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18421842

    TOP ADVERTISING CATEGORIES OF THE YEAR

    Jan 03, 2018

    Every year, we start the year by bringing out lists of newsmakers of the last year in the field of marketing and advertising. #Recap2017 is our endeavor to capture all that has been in the news during 2017 in our industry.  The year 2017 was a slow year in terms of ad spends with the effects of...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18431843

    CATEGORIES TO LOOK FORWARD TO IN THE YEAR

    Jan 03, 2018

    After a slow year in 2017 with the overhang of demonetisation and introduction of GST impacting brand ad spends, the advertising industry has set its sights on 2018. Experts are cautiously optimistic about 2018 and expect a higher growth of at least 12% in ad spends during the year. They expect the ...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18441844

    LOCAL DIGITAL NEWS PUBLISHERS ARE IGNORING DISPLAY REVENUE

    Jan 03, 2018

    Publishers will enter 2018 more focused than ever on diversifying their revenue streams away from display advertising. For many digital local news publishers, which have been hit the hardest as ad dollars moved to Google and Facebook, that shift is already underway as they eschew display advertising...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18571857

    STATE FARM PUSHES POST-HOLIDAY VOLUNTEERING IN NEW CAMPAIGN

    Jan 02, 2018

    The holidays are over, and now the hard part begins for nonprofits and charity organizations in need of volunteers. In a New Year's push, State Farm makes the case that January ushers in a difficult time for such organizations, which see a dramatic drop off in participation after the new year ro...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18461846

    PUBLICIS BEEHIVE NAMES PARITOSH SRIVASTAVA AS COO

    Jan 02, 2018

    Publicis Communications has announced the appointment of Paritosh Srivastava as the COO of Publicis Beehive. Paritosh steps into the role in place of Sanjit Shastri, who passed away in September 2017 due to cardiac arrest. The appointment is effective immediately. Paritosh will take over the reins o...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18471847

    TOP 3 ADS OF THE WEEK: THUMS UP, HDFC LIFE, MASTERCARD

    Jan 02, 2018

    Firstly, a very Happy New Year to all our readers. The last week of December 2017 was quiet owing to Christmas and New Year celebrations, but it did not deter brands from releasing fresh campaigns and working out a media plans around them to reach out to their consumers. Several big brands launched ...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18481848

    HOW INDIA'S VICE PRESIDENT WAS DUPED BY MISLEADING ADS

    Jan 01, 2018

    Asking the government to take steps to end the menace of misleading and fake advertisements, vice-president M Venkaiah Naidu on Friday shared his own experience of how he lost Rs 1,230 for weight loss pills. "Soon after becoming the vice-president, I came across an advertisement of a medication...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18501850

    APPLE APOLOGIZES FOR IPHONE PERFORMANCE CUTS TO EXTEND BATTERY

    Dec 29, 2017

    Apple apologized to customers for software changes that reduced the performance of older iPhones in order to extend their battery life, while saying the company hadn't intentionally set out to shorten the life of the products. In response to customer complaints, Apple is cutting the price of rep...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18531853

    THE YEAR THAT WAS: WOMEN IN LEADING ROLES IN ADVERTISING

    Dec 29, 2017

    Why are there less women leaders in India's advertising and marketing industry? Panelists at AdAge India's inaugural annual show titled The Year That Was held recently in the capital, discussed the role of women in advertising and also how conducive an industry is advertising for the women p...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18491849

    VOTE TO PICK DECEMBER’S BEST ADS

    Dec 29, 2017

    Indian ad world is extremely vibrant and always abuzz with work that is creative, quirky, emotive as well as humorous. The work is an attempt that brands make to connect with their target consumers. While some just fulfill the brand's purpose, some successfully make an impression in the mind of ...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18451845

    FACEBOOK JUST CREATED MORE AD INVENTORY THROUGH INSTAGRAM

    Dec 28, 2017

    Instagram users will now see posts created by people they don't follow, as the photo-sharing platform says it will now show "recommended for you" posts. These include showing videos, pictures that are liked by people the user follows. The move was likely made in an effort meet advertis...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18511851

    TOP 5 ADS OF NOVEMBER 2017

    Dec 28, 2017

    AdAge India brings to its readers top Ads of November 2017 which were picked by the audiences throughout this month. At the beginning of this month, the poll for the November Ads was rolled-out, empowering the readers to vote for their favorite ad. The readers have enthusiastically picked the ad the...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18521852

    ONE IN TEN PUBLISHERS SAY THEY'RE NOT LABELING NATIVE ADVERTISING

    Dec 28, 2017

    In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising. The Native Advertising Trends in News Media 2017 report, which was a collaboration with the Internatio...

    MEDIAPOST
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    https://Advertising.report/news-article.aspx?ID=18561856

    AS SALMAN KHAN TURNS 52, HERE’S A LOOK AT ADS FEAT. HIM

    Dec 27, 2017

    Bollywood star Salman Khan turns 52 today. A superstar to his followers and fans, Salman Khan has been associated with brand ads for Campa Cola, Limca Soft drink, Hero Honda bikes and Double Bull shirts well before he entered the film Industry. Even after he became a superstar, he never showed inter...

    ADAGE INDIA
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    https://Advertising.report/news-article.aspx?ID=18541854

    UK PROGRAMMATIC MARKET KEEPS GAINING GROUND

    Dec 27, 2017

    The UK market for programmatic digital display ad spending continues to be strong, despite concerns about brand safety and other issues that made it into mainstream media this year. Programmatic digital display ad spending continues to rise at a healthy clip. From £1.99 billion ($2.69 billion)...

    EMARKETER
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    https://Advertising.report/news-article.aspx?ID=18551855

    THE YEAR IN SNAPCHAT ADVERTISING

    Dec 27, 2017

    Snapchat had a tough but busy year. After a disappointing earnings call in November, ad buyers continue to reserve Snapchat campaigns for the “experimental” portions of their budgets, a slim 10 to 20 percent. “While there are still a lot of strides that they have to work on as it r...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18371837

    RESOLUTION MEDIA’S GEORGE MANAS: RETAIL AND MEDIA ARE CONVERGING

    Dec 27, 2017

    Amazon, Walmart and Kroger are no longer just mass retailers. They’re becoming media owners, too, offering their brand suppliers point of sale advertising opportunities. An increasing number of companies like Procter & Gamble and GSK are adapting their merchandising and marketing in respon...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18391839

    5 THINGS WE LEARNED ABOUT FACEBOOK AND FAKE NEWS THIS YEAR

    Dec 27, 2017

    This year, Facebook faced a backlash over enabling fake news and racist ads, got hauled in front of Congress for spreading Russian propaganda and found itself under the attack from European regulators. And that’s not to say anything of advertisers and publishers standing up to the tech giant o...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18401840

    ISOBAR’S JEAN LIN ON MARKETING IN CHINA: ‘THE SPEED OF EVOLUTION IS TREMENDOUS’

    Dec 27, 2017

    Jean Lin, global CEO of digital marketing shop Isobar, manages more than 5,500 people across over 45 markets. While many holding group agency CEOs are based in advertising hotbeds of New York and London, Lin has run Isobar from its Shanghai office. Lin spoke with Digiday about the Chinese advertisin...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18411841

    MOVIE THEATER COMPANIES PLAN TO USE BRAND-SAFETY CONCERNS TO SELL ADS

    Dec 26, 2017

    The loss of confidence in online media could be the cinema industry’s gain. At least that’s the hope of Digital Cinema Media, which sells ad placements at movie theaters to brands. Like publishers and broadcasters tried to do before it, DCM sees advertising’s transparency crisis as...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18381838

    IT PRIORITIES 2018: SOUTH KOREA TO SPEND MORE ON BIG DATA AND IOT

    Dec 21, 2017

    Faced with digital disruption by more nimble startups, South Korean companies, especially banks and retailers, are now catching up after years of under-investment. More of them are now looking at emerging technologies such as artificial intelligence (AI) and the internet of things (IoT) to improve b...

    COMPUTERWEEKLY.COM
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    https://Advertising.report/news-article.aspx?ID=18291829

    YOOX NET-A-PORTER GROUP APPOINTS FIRST CHIEF DATA AND ANALYTICS OFFICER

    Dec 20, 2017

    Yoox Net-A-Porter Group has appointed Alessia Kosagowsky as its chief data and analytics officer, a newly created role. The online fashion retailer developed the position on its senior leadership team to help develop the firm’s use of data to provide a better service for customers. “With...

    COMPUTERWEEKLY.COM
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    https://Advertising.report/news-article.aspx?ID=18301830

    SMART TRANSPORT STARTUPS JOIN INTELLIGENT MOBILITY ACCELERATOR PROGRAMME

    Dec 20, 2017

    Eight startups have become the first members of a new accelerator programme focused on smart transport, with innovation centre the Transport Systems Catapult (TSC) beginning the Intelligent Mobility initiative with startup accelerator Wayra UK. The aim is to drive growth in the startups and use new ...

    COMPUTERWEEKLY.COM
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    https://Advertising.report/news-article.aspx?ID=18311831

    STUART BIRRELL, HEATHROW AIRPORT: INNOVATION BEYOND THE TECH ARENA

    Dec 20, 2017

    Most companies now have some form of innovation team and capability, usually focused around deployment of technology. However, the real long-lasting value is when the wider business starts to adopt the mindset and approach of innovation to drive change. Heathrow is expanding innovation beyond the te...

    COMPUTERWEEKLY.COM
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    https://Advertising.report/news-article.aspx?ID=18321832

    TOP 10 CHANNEL STORIES OF 2017

    Dec 20, 2017

    The last 12 months have been a time of unprecedented change on the political, economic and technology fronts. It has become almost impossible to avoid talking of Brexit, Trump or getting caught up in a discussion about digital transformation. Throughout it all there were some stories that stood out,...

    COMPUTERWEEKLY.COM
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    https://Advertising.report/news-article.aspx?ID=18331833

    PUBLISHERS ARE UNDERWHELMED BY THE PAYOFF FROM HITTING VIEWABILITY STANDARDS

    Dec 20, 2017

    Publishers are bending to the will of advertisers to make their ads more viewable, but some publishers are finding the payoff isn’t as great as they anticipated. Over the past year and a half, advertisers have continually pounded their fists, demanding that they’ll only buy ads that are ...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18091809

    INDEPENDENT AGENCIES POISED TO WIN LARGER ADVERTISERS AMID MEDIA TRANSPARENCY FALLOUT

    Dec 20, 2017

    When Capital One hired independent agency The7stars last month, the advertiser’s brand director Katy Lomax hailed the agency’s “transparent approach” to media buying. Less than a week later, food-delivery company Deliveroo echoed that sentiment, calling the agency “comp...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18191819

    THE ECONOMIST’S VIDEO STRATEGY SHIFTS FOCUS TO YOUTUBE

    Dec 19, 2017

    The Economist Films division gets most of its views on Facebook, but like other publishers, it’s turning its attention to YouTube, where audiences tend to be more loyal and engaged than on Facebook. The 20-plus person division began in mid-2015 with a focus on long-form series, like entreprene...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18151815

    OUR RELATIONSHIP WITH FACEBOOK IS DIFFICULT THE GUARDIAN’S DAVID PEMSEL SAYS THE PLATFORM DOESN’T VALUE QUALITY

    Dec 19, 2017

    This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive content, original research and member events throughout the year. Learn more here. David Pemsel, CEO of Guardian Media Group, is concerned about...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18171817

    INTRODUCING DIGIDAY MEDIA’S AMAZON NEWSLETTER THE GREAT AGENCY OPPORTUNITY, PRIVATE LABEL EXPLODES AND MORE

    Dec 19, 2017

    Amazon has its tentacles in so many industries from shipping logistics to advertising to payments that it can feel impossible to keep up with its latest move or fully grasp the extent of its influence. Digiday Media is launching a monthly Amazon briefing, where we’ll compile the latest news to...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18181818

    IMPACT OF BIG DATA IN MOBILE APP DEVELOPMENT AND BUSINESSES

    Dec 19, 2017

    When you talk about what is crucial to the success of mobile application development, you can’t ignore the major contributions of analytics or big data. The millions upon millions of bytes of data that customers make use of everyday can be utilized by mobile app developers to design and develo...

    INSIDEBIGDATA
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    https://Advertising.report/news-article.aspx?ID=18341834

    HACKER USES TRITON MALWARE TO INFILTRATE CRITICAL INFRASTRUCTURE SITES

    Dec 19, 2017

    Today’s topics include the TRITON attack targeting critical infrastructure; Baidu and Microsoft using AMD’s new EPYC chips in their cloud environments; Amazon resuming sales of Google’s Chromecast; and Microsoft adding a scheduling tool to Skype Interviews. Online attackers were ab...

    EWEEK
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    https://Advertising.report/news-article.aspx?ID=18241824

    APACHE KAFKA LANDS ON MICROSOFT'S CLOUD-BASED BIG DATA PLATFORM

    Dec 19, 2017

    After a yearlong beta period, Apache Kafka on Azure HDInsight is now ready to take on production workloads with Microsoft's rollout of the solution. Kafka is an open-source stream processing platform that is becoming increasingly pivotal to monetizing the wealth of information generated by the i...

    EWEEK
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    https://Advertising.report/news-article.aspx?ID=18221822

    HOW INNOVATION IS CHANGING THE ANALYTICS LANDSCAPE

    Dec 19, 2017

    Cloud, automation, and emerging intelligent platforms are just beginning to reshape the analytics landscape. Cloud has become a formidable force altering business models, project delivery, architecture, and team structures. Automation has expedited and eliminated traditional processes. Intelligent a...

    INFORMATIONWEEK
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    https://Advertising.report/news-article.aspx?ID=18281828

    ABOVE THE TREND LINE YOUR INDUSTRY RUMOR CENTRAL FOR 12/18/2017

    Dec 18, 2017

    Above the Trend Line: your industry rumor central is a recurring feature of insideBIGDATA. In this column, we present a variety of short time-critical news items grouped by category such as people movements, funding news, financial results, industry alignments, rumors and general scuttlebutt floatin...

    INSIDEBIGDATA
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    https://Advertising.report/news-article.aspx?ID=18361836

    BLOOMBERG MEDIA CEO JUSTIN SMITH PUBLISHERS NEED TO STOP PLAYING DEFENSE

    Dec 18, 2017

    While publishers rushed to embrace distributed media models on platforms, Bloomberg CEO Justin Smith has sounded a note of caution. Ignoring platforms outright isn’t an option, but publishers should instead use platforms selectively. For Bloomberg, Twitter has emerged as a critical platform re...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18161816

    5 THINGS WE LEARNED ABOUT AMAZON’S AD AMBITIONS THIS YEAR

    Dec 18, 2017

    Digiday Media is launching a monthly Amazon briefing newsletter, where we’ll compile the latest news about the retail juggernaut from Digiday, Glossy and Tearsheet. Sign up here to get the monthly briefing in your inbox. If 2017 was about the hype around Amazon’s ad business, then 2018 w...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18081808

    THE TELEGRAPH IS ON A MISSION TO DRIVE 10 MILLION REGISTERED READERS

    Dec 18, 2017

    The Telegraph wants to grow its registered readers to 10 million. The goal is to shift away from valuing mass-reach audience numbers in favor of building a more loyal readership of logged-in users. The benefits of doing so are clear. Advertisers will always want more detailed first-party audience da...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18211821

    APPLE IS RATTLING AD TECH WITH SAFARI’S ANTI-TRACKING MOVES

    Dec 18, 2017

    On its earnings call last week, retargeting firm Criteo revealed that Apple’s crackdown on ad tracking hurt its business more than expected. In the wake of the announcement, the performance of Criteo’s stock resembled its downward swooping logo as its shares tumbled 26 percent within hou...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18101810

    COPYRANTER’S MOST CREATIVE ADS OF 2017

    Dec 18, 2017

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. There were a few flecks of “glitter amongst the chicken feed”* this past year in advertising. I’ve dug out the brigh...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18111811

    WE WANT TO BEAT OUR CHEST MORE THE NEW YORK TIMES PLANS TO USE SUBSCRIPTIONS TO SELL ADVERTISING

    Dec 18, 2017

    Like other media companies, The New York Times is recognizing that its survival depends on growth in a lot of areas, not just display advertising or subscriptions. The Times’ push to double digital revenue to $800 million by 2020 is built off a varied business model of agency work, subscriptio...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18131813

    SMALL BUT MIGHTY HOW BIG DATA BENEFITS SMALL BUSINESS

    Dec 17, 2017

    Want your small business to have a bigger presence and compete more strongly with the big boys and girls in your market? One way to get there is to take advantage of the technology solutions available at no or low cost. If you haven’t yet gotten on-board with all things digital, you’re n...

    INSIDEBIGDATA
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    https://Advertising.report/news-article.aspx?ID=18351835

    PREDICTIONS 2018: HOW GDPR IS FORCING BIG CHANGES IN STORAGE

    Dec 15, 2017

    Storage is home base for all of IT. If data doesn’t have a place to live, well, guess what? It’s dead, and if data dies, so does the internet, IT systems, television networks, the world economy and our lives in general. In other words, nothing too bad will happen, right? Technology in th...

    EWEEK
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    https://Advertising.report/news-article.aspx?ID=18251825

    SKYPE INTERVIEWS CARVES OUT TIME FOR JOB SEEKERS AND EMPLOYERS

    Dec 15, 2017

    LinkedIn isn't the only platform that Microsoft is using to connect job seekers with potential employers. The software giant has added a scheduling component to Skype Interviews, a browser-based tool that serves as an alternative to in-person job interviews, particularly for employers looking to...

    EWEEK
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    https://Advertising.report/news-article.aspx?ID=18261826

    AMD RACKS UP CLOUD SERVER WINS WITH BAIDU, MICROSOFT

    Dec 15, 2017

    Advanced Micro Devices is hoping to use its new EPYC server processors to chip away at Intel’s dominant market share. It took a strong step in that direction when giant Chinese internet search company Baidu said it will use AMD’s EPYC chip in systems running such emerging workloads as ar...

    EWEEK
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    https://Advertising.report/news-article.aspx?ID=18271827

    INDUSTRY EXPERTS PREDICT PROGRESS IN INTEGRATING AI, BIG DATA IN 2018

    Dec 15, 2017

    Big changes are coming in the big data and analytics arena, and IT decision-makers should prepare for major advances in 2018. The most significant big data trend is the increased integration of artificial intelligence (AI) and machine learning, but metadata management and global data fabrics will al...

    EWEEK
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    https://Advertising.report/news-article.aspx?ID=18231823

    5 THINGS TO KNOW THIS WEEK FACEBOOK’S NEWS FEED CHANGES, KROGER’S AD BUSINESS AND MORE

    Dec 15, 2017

    This week’s things to know include Facebook’s news feed and algorithm changes, open-office floor plans and more. Facebook adjusts news feed and algorithm Facebook is prioritizing longer videos and series on its platform. The changes:
    -Its news feed will prioritize video creators m...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18121812

    SYMPTOMATIC OF AN INDUSTRY IN CHANGE HOW FORBES IS RESTRUCTURING FOR 2018

    Dec 15, 2017

    The past two months have been a whirlwind of change for Forbes. The 100-year-old business magazine reduced its number of print issues from 14 to 10, the New York Post reported, and it let go 20 staffers. Longtime chief product officer Lewis D’Vorkin left the company and CEO Mike Perlis left hi...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18201820

    SIGN OF WHAT’S TO COME AMAZON IS BENEFITING FROM THE HOLIDAY AD RUSH

    Dec 14, 2017

    Consumers aren’t the only ones getting caught up in the Christmas rush on Amazon. Brands are also spending more on the site during the holidays. Agencies Possible and Crealytics alongside technology platform Kenshoo have all seen a rise in media spend going to Amazon Marketing Services, the se...

    DIGIDAY
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    https://Advertising.report/news-article.aspx?ID=18141814

    SNAPCHAT KEEPS PUSHING TOWARD SELF-SERVE WITH LENS STUDIO

    Dec 14, 2017

    Snapchat has been testing a design toolkit called Lens Studio for a while, and on Dec. 14, it finally made it available to every advertiser so they can create lenses on their own, instead of going through a manual process with the Snapchat team. This move fits Snapchat’s overall ad strategy of...

    DIGIDAY