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    SHOPPING ADS COME TO YOUTUBE’S HOME FEED AND SEARCH RESULTS

    Nov 06, 2019

    There’s a new kind of ad coming to YouTube . Google  announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. For example, if a user searches for “Puma shoes review,” a Sho...

    TECHCRUNCH
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    YOUTUBE TO ADD ‘SHOPPING’ ADS BELOW VIDEOS AHEAD OF THE HOLIDAY SEASON

    Nov 06, 2019

    YouTube has announced that it is set to add ‘Shopping’ ads just below currently playing videos just in time for the upcoming holiday season. The new ads will show recent products or brands based upon your Google Search history in a horizontal bar underneath any video currently playing wi...

    9TO5GOOGLE
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    GOOGLE NEWS EXECUTIVE: ‘IT’S NOT EVEN CALLED ADVERTISING ANYMORE’

    Nov 04, 2019

    Google’s most senior executive for its news product has dismissed suggestions the platform is guilty of ‘stealing’ advertising dollars from publishers. Richard Gingras, Google’s vice president, news, says it’s “not Google’s fault” that news media reven...

    ADNEWS
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    /news-article.aspx?ID=38213821

    DISPLAY ADVERTISING: SHOOT THE EXECUTIONER, NOT THE CHANNEL

    Nov 04, 2019

    Display advertising has got itself a bit of a bad name in some quarters since the first banner appeared 25 years ago. As ever with a reputation, some of this is deserved, some is not. However, the point that many who enjoy briefing against the channel often miss can be summed up in a simple question...

    THEDRUM
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    GOOGLE BUYS FITBIT FOR $2.1 BILLION, PROMISES WON'T SELL ADS USING HEALTH DATA

    Nov 03, 2019

    Google, the company that helped make it fun to just sit around surfing the web, is jumping into the fitness-tracker business with both feet, buying Fitbit for about $2.1 billion. The deal could put Google in direct competition with Apple and Samsung in the highly competitive market for smartwatches ...

    FIRSTPOST
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    GOOGLE ADS OFFICIALLY ANNOUNCES ROLLOUT OF LEAD FORM EXTENSIONS

    Oct 31, 2019

    Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we reported two weeks ago, Google has been testing ad extensions that have the ability to capture leads. After tapping a call-to-action button, users can quickly su...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=38173817

    TRUSTPILOT LAUNCHES FIRST-EVER CONSUMER ADVERTISING CAMPAIGN

    Oct 31, 2019

    Trustpilot, the leading global review platform free and open to all, today launched its first-ever consumer brand advertising campaign in Chicago and Houston. The company’s “Be Heard” campaign includes an out-of-home media takeover in Chicago, along with comprehensive digital fligh...

    BUSINESSWIRE
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    /news-article.aspx?ID=38193819

    RESEARCH FINDS BRAND BUILDING IMPACT OF DIGITAL ADVERTISING UNDERESTIMATED

    Oct 29, 2019

    The report, The Digital Brand Effect, released by Kantar at IAB Australia’s MeasureUp conference, found the long-term retained brand impacts for digital campaigns are at least on par with those of other media, with 20 per cent of the original brand impact of digital campaigns retained for eigh...

    CMO
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    GOOGLE IS SLOWLY FIGURING OUT HOW TO MAKE MONEY OUTSIDE OF ADVERTISING

    Oct 29, 2019

    Google is the advertising elephant in the room. If you’re doing some sort of digital advertising campaign in 2019, it’s likely that you will use some Google services to display at least some of your ads. Google controls more than 70% of the search advertising market. Roughly one-third of...

    QZ
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    /news-article.aspx?ID=38153815

    ROKU SPLASHES OVER $100 MILLION ON DIGITAL AD TECH COMPANY

    Oct 22, 2019

    Roku, the world's largest streaming company, announced plans to buy Dataxu on a $ 150 million contract. There's a lot of science and data behind the scenes to run ads we see every day, and Dataxu is a specialist in streaming video ads. This is "Dataxu" (pronounced data-zoo). The co...

    MASHVIRAL
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    /news-article.aspx?ID=38113811

    FACEBOOK ADVERTISERS BOOST VIDEO BUDGETS 24%, STUDY FINDS

    Oct 21, 2019

    Facebook advertisers increased their video media budgets 24% in Q3 from a year earlier, the third straight quarter that video spend more than doubled image ad spend, per a study by ad platform Nanigans. Cost-per-click (CPC) rates for video ads rose 31% during the period amid greater demand. The quar...

    MOBILEMARKETER
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    /news-article.aspx?ID=38053805

    UBER TRIES ADS TO GUIDE AIRPORT TRAVELERS AS RIDESHARE IS PUSHED OUT

    Oct 19, 2019

    Though many airports have kicked Uber from terminal curbs to parking garages and car lots, the rideshare service has found a way to make sure travelers arriving at Seattle’s Sea-Tac Airport can more easily find it.In a partnership with Clear Channel Airports, Uber is branding directional signs...

    ADWEEK
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    /news-article.aspx?ID=38063806

    GOOGLE ADS IS TESTING NEW LEAD FORM EXTENSIONS

    Oct 19, 2019

    Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Google Ads is testing a new way for ...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=38023802

    ADVANCED GOOGLE ADS SCRIPT TO FORECAST AD PERFORMANCE

    Oct 17, 2019

    Creating accurate projections of your future paid search spend is a really important part of your overall media buying plan. How often have you been asked, how many leads would we get if we increase media spend by X. Or considering that our conversion rate is 19% better year on year, how many more l...

    SEARCHENGINELAND
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    /news-article.aspx?ID=38003800

    FACEBOOK BEGINS TESTING ADS IN THE GROUPS TAB FEED

    Oct 16, 2019

    Facebook has been placing a great deal of emphasis on groups as part of its focus on community and its preparation for a future of private encrypted services, and now, the social network is exploring way to monetize that section of its platform. The social network said during its F8 developer confer...

    ADWEEK
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    /news-article.aspx?ID=37973797

    AMAZON IS EATING INTO GOOGLE’S MOST IMPORTANT BUSINESS: SEARCH ADVERTISING

    Oct 15, 2019

    Google still holds the lion’s share of search ad revenue in the U.S., but Amazon is expected to chip away at that dominance over the next few years, according to a new eMarketer forecast. Amazon’s advertising business has seen big growth in recent years. Revenue for the company’s &...

    CNBC
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    /news-article.aspx?ID=37943794

    MOST TV VIEWERS WAIT TO STREAM A SHOW RATHER THAN WATCH ADS

    Oct 15, 2019

    Americans are happy to wait to watch new seasons of their favorite television shows until they arrive on streaming platforms if it means skipping commercials. A survey from ItsWorthMore, a company that buys back used electronic devices, found that 67.4% of respondents wait to watch television progra...

    ADWEEK
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    /news-article.aspx?ID=37843784

    DEMOCRATS ARE STRIKING BACK AGAINST FACEBOOK’S ADS POLICIES

    Oct 14, 2019

    Over the weekend, Facebook ended up doing exactly what it didn’t want to do: openly feud with a presidential candidate on Twitter. The fight began after President Donald Trump’s reelection campaign flooded Facebook with ads spreading misinformation about Joe Biden, his son Hunter, and th...

    THEVERGE
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    /news-article.aspx?ID=37833783

    GOOGLE TO USE MACHINE LEARNING TO MANAGE AD FREQUENCY IN DV360

    Oct 13, 2019

    Google this month announced that will start to use machine learning to manage ad frequency in DV360. Rahul Srinivasan, Product Manager at Google says the feature will roll out in Display & Video 360 in the coming weeks, and in future in Google Ads. According to Google, the frequency cap using ma...

    PPC.LAND
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    /news-article.aspx?ID=37813781

    GOOGLE TO USE MACHINE LEARNING TO MANAGE AD FREQUENCY WHEN COOKIES ARE MISSING

    Oct 10, 2019

    Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. This change will first roll out in the coming weeks to Display & Video 360, though Google has plans to bring this capability to its display offerings in Google Ads as well. Google...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=37773777

    THE WAGNER AGENCY DISRUPTS THE ADVERTISING AGENCY MODEL

    Oct 10, 2019

    This month marks the three-year anniversary of Orlando-headquartered, The Wagner Agency. A global advertising agency, marketing firm, and business consulting firm with offices also in New York, Atlanta, Porto, Rio de Janeiro, and São Paulo, The Wagner Agency was founded in 2016 by CEO, W&aacu...

    PRNEWSWIRE
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    /news-article.aspx?ID=37793779

    FACEBOOK TO PAY $40MN FOR INFLATING DATA ON VIDEO ADS

    Oct 08, 2019

    Facebook will pay $40 million to settle a class-action lawsuit for incorrectly calculating average viewing time for video ads on its platform. Advertisers sued the social networking platform for overstating video-viewing metrics over an 18-month period from 2015-16, which led the advertisers paying ...

    MANGALOREAN
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    /news-article.aspx?ID=37703770

    BIG TECH ADVERTISING HOLLOWS OUT NEWS MEDIA

    Oct 04, 2019

    It came as a surprise to me when a distinguished foreign media owner leaned across the table and told me the South African digital advertising market is internationally regarded as corrupt. Some examples of blatant bribery were provided to me and I listened politely; after all, the bill was being ex...

    THEMEDIAONLINE
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    /news-article.aspx?ID=37673767

    INSTAGRAM'S NOW TESTING NEW AR 'TRY ON' ADS WITH SELECTED ADVERTISERS

    Oct 04, 2019

    As Instagram shifts further into eCommerce, it's also looking to provide more advanced ad options, in order to help retailers maximize engagement and response.And that includes AR functionality - as reported by Mashable, Instagram has now launched a new test of AR 'try on' ads with selec...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=37683768

    WHAT TO KNOW ABOUT DIGITAL RISK MANAGEMENT FOR ADVERTISING AGENCIES

    Oct 03, 2019

    There are numerous industries that have aided the world immensely throughout the past few decades and continue to do so in 2019. Advertising is one of these fields, and as the industry has progressed in the past few years, it has become evident how important it is to our society. Advertising has gon...

    THEHACKPOST
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    /news-article.aspx?ID=37623762

    BBB WARNS ABOUT VIDEO GAME POP UP ADS TARGETING KID GAMERS

    Sep 30, 2019

    Pop up ads are not new, but lately the Better Business Bureau says they’ve noticed more of them appearing in video games, targeting kids. The pop ups advertise other games, products or offer digital gifts to help kids playing. But in some cases, the ads have tricked gamers into scams.“Th...

    HAWAIINEWSNOW
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    /news-article.aspx?ID=37593759

    DIGICEL FINED $15,000 FOR FALSE ADVERTISING

    Sep 29, 2019

    Panama's consumer protection agency (Acodeco) has fined the Digicel telephone company $15,000, for repeated misleading advertising. The company offered an unlimited LTE data promotion,  unlimited minutes for 7 days, among other benefits that generated irregularities deeming  the compan...

    MENAFN
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    /news-article.aspx?ID=37563756

    THIS ADVERTISING ANALYTICS STARTUP HELPS BIG BRANDS MANAGE THEIR DEALS WITH AGENCIES

    Sep 26, 2019

    When it comes to brands working effectively with advertisers, Agency Mania Solutions co-founder Bruno Gralpois literally wrote the book. Or at least a book on the topic. Gralpois published “Agency Mania” in 2010, and went on to launch a company of the same name three years later. Seattle...

    GEEKWIRE
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    /news-article.aspx?ID=37523752

    JUUL TO END PRODUCT ADVERTISING AND REPLACE CEO

    Sep 25, 2019

    Juul Labs will no longer promote its e-cigarettes in print, digital and TV advertisements and is replacing its CEO amid an escalating backlash against vaping nationwide. The nation’s largest e-cigarette maker also pledged Wednesday not to lobby against a sweeping ban on vaping flavors proposed...

    MYARKLAMISS
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    /news-article.aspx?ID=37493749

    UBERFLIP AND PFL PARTNER TO OFFER CUSTOMERS ABM DIRECT MAIL EXPERIENCES AT SCALE

    Sep 23, 2019

    Uberflip is excited to announce its partnership with PFL, a tactile sales enablement and marketing automation solution. The partnership combines the benefits of direct mail with digital content destinations, enabling marketers to create unique ABM experiences fuelled by content that engages customer...

    SOURCE
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    /news-article.aspx?ID=37413741

    DEMOCRATS IN NEVADA WORK TO BOOST DIGITAL ADS AHEAD OF 2020

    Sep 23, 2019

    As Democrats race to outpace President Donald Trump's aggressive online operation ahead of the 2020 election, the left's largest super PAC touched down in Nevada this week to help local advocacy groups sharpen their internet presence. The training, a four-day boot camp where participants lea...

    LASVEGASSUN
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    /news-article.aspx?ID=37433743

    UBERFLIP NAMED A CONTENDER IN CONTENT MARKETING PLATFORMS FOR B2B MARKETERS

    Sep 22, 2019

    We have exciting news here at Uberflip to share! Our leading B2B content experience platform has been named a contender by Forrester, an independent research firm, in The Forrester Wave™: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. Randy Frisch, Uberflip's CM...

    SOURCE
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    /news-article.aspx?ID=37383738

    TIVO IS OFFICIALLY BRINGING PRE-ROLL VIDEO ADS TO MANY OF ITS DVRS SOON

    Sep 22, 2019

    Last week, a report drew attention to a recent post on the TiVo Community forum where a user complained about seeing an advertisement that would play before videos recorded on the customer’s DVR. This appeared to be a limited test of pre-roll advertisements by TiVo, which has now confirmed tha...

    SLASHGEAR
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    IDEOCLICK BECOMES AN AMAZON ADVERTISING PARTNER

    Sep 20, 2019

    Ideoclick, Inc., a full-service Amazon managed-services provider, announces its inclusion in the Amazon Advertising find-a-partner directory. Amazon Advertising has published a directory of Amazon selected advertising providers, including Ideoclick. Amazon, the Seattle-based company that strives to ...

    AITHORITY
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    /news-article.aspx?ID=37453745

    DEMANDGEN AND SIGSTR AWARDED PARTNERS OF THE YEAR AT THE 2019 EXPYS

    Sep 19, 2019

    Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in Toronto for tactical workshops and actionable learning and conversation on how they’re creating—and owning—the content ...

    SOURCE
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    /news-article.aspx?ID=37373737

    AARKI IMPROVES ADVERTISING RELEVANCE THROUGH ADVANCED PERSONALIZATION STRATEGIES

    Sep 18, 2019

    Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization strategies to reactivate and retarget mobile apps’ lapsed users and earn back their loyalty. Aarki now has the ability to take in real-time user app activity. Through its proprietary creative platfo...

    AITHORITY
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    /news-article.aspx?ID=37313731

    AMAZON REWRITES THE CONQUEST ADVERTISING TEXTBOOK

    Sep 17, 2019

    The bars look appetizing, they get multiple-star customer reviews and  best of all you can get them at a bargain price. One click later, Quest has acquired your business from the folks over at Clif Bar.In a dynamic marketplace like Amazon, where an astonishing 50 percent of all e-commerce trans...

    ECOMMERCETIMES
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    /news-article.aspx?ID=37273727

    FACEBOOK OUTED A UKRAINIAN PR AGENCY WHICH SPENT $1.6 MILLION ON ADS FOR FAKE ACCOUNTS AND PAGES

    Sep 17, 2019

    Facebook announced Monday that it has taken down hundreds of fake accounts, groups, and pages originating from Ukraine and Iraq. Facebook Newsroom post , Nathaniel Gleicher, Facebook's head of cybersecurity policy, said that his team removed 244 accounts, 269 pages, 80 groups, and seven Instagra...

    BUSINESSINSIDER
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    /news-article.aspx?ID=37203720

    SAP SUCCESSFACTORS PERFORMANCE & GOALS SOLUTION CUSTOMERS SURPASS 5,000

    Sep 17, 2019

    Over 300 new clients chose the solution in the first half of 2019 to help keep their workforces passionate, performing and focused on the right objectives. These customers include Arrocera Los Corrales S.A. (ALCSA), CLAAS Group, Constructora EBCO S.A., Compartamos Banco and TÜV Rheinland Group....

    SOURCE
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    /news-article.aspx?ID=37243724

    SAP LAUNCHES NEW ACCELERATOR PROGRAM IN MUNICH

    Sep 16, 2019

    SAP.iO Foundry Munich is part of SAP’s innovation strategy and is designed to provide the startups with access to curated mentorship, exposure to SAP technology and application programmable interfaces (APIs), and opportunities to collaborate with SAP customers.The startups in the Munich cohort...

    SOURCE
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    /news-article.aspx?ID=37253725

    XACTLY TO PARTICIPATE IN FIVE PANELS DURING EIGHTH ANNUAL DENVER STARTUP WEEK

    Sep 13, 2019

    Xactly, a leading innovator of sales performance management (SPM) software, today announced its participation in Denver Startup Week 2019, on Sept. 16-20 in downtown Denver. The largest free entrepreneurial event of its kind in North America, the annual Denver Startup Week brings together innovators...

    SOURCE
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    /news-article.aspx?ID=37733773

    SAP INTEGRATED DELIVERY FRAMEWORK EASES MOVE TO SAP S/4HANA FOR CUSTOMERS

    Sep 12, 2019

    SAP SE (NYSE: SAP) today announced the continued momentum of its SAP Integrated Delivery Framework, which helps streamline the move to SAP S/4HANA for SAP customers on partner-led projects. With SAP Value Assurance service packages and SAP Model Company services acting as the foundation for the deli...

    SOURCE
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    /news-article.aspx?ID=37233723

    FIVE WAYS GOOGLE STIFLES BUSINESS, ACCORDING TO 10 ADVERTISING EXECUTIVES

    Sep 12, 2019

    US authorities investigating Alphabet Inc's Google for anti-competitive behaviour have recently begun probing the company's $116 billion-a-year advertising business. Attorneys general for 50 US states and territories along with the US Department of Justice appear to be acting on accusations ...

    FIRSTPOST
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    /news-article.aspx?ID=37103710

    ADVERTISING ,ADVERTISING COMPANY,ADVERTISING PAY PER CLICK,ADVERTISING RATES,WEBSITE ADVERTISING

    Sep 11, 2019

    Microsoft is opening up its responsive search ads beta to all advertisers. Advertisers without a dedicated Microsoft Ads account team can join the beta by filling out this form. Responsive search ads, first introduced by Google, automatically adjust themselves according to the search query. This all...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=37133713

    SAP AND CUSTOMERS INNOVATE NEW WAYS FOR INDUSTRY-SPECIFIC PARTS PLANNING

    Sep 10, 2019

    These are the result of SAP’s intelligent supply chain for assets customer initiative, which brought together SAP and more than 45 customers to co-innovate in this mission-critical area. The announcement was made at the North American Supply Chain Executive Summit in Chicago.“Every busin...

    SOURCE
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    /news-article.aspx?ID=37263726

    U.S. STATES LAUNCH ANTITRUST PROBE OF BIG TECH; GOOGLE ADS IN FOCUS

    Sep 10, 2019

    U.S. President Donald Trump has called for closer scrutiny of social media firms and Google, accusing them of suppressing conservative voices online without presenting any evidence Attorneys general from 48 U.S. states, the District of Columbia and Puerto Rico have opened an antitrust probe into big...

    THEHINDU
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    /news-article.aspx?ID=37003700

    TECHTARGET ARCHER AWARDS HONOR OUTSTANDING ACHIEVEMENT IN B2B TECH MARKETING & INSIDE SALES IN ASIA PACIFIC

    Sep 10, 2019

    TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, honored 13 of its customers in Asia Pacific (APAC) as part of its inaugural awards program, the Archer Awards. The winners were recognized for their marketing and sales success, as well as overall...

    SOURCE
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    /news-article.aspx?ID=37873787

    48 US STATES LAUNCH ANTITRUST PROBE ON BIG TECHS, GOOGLE ADS IN FOCUS

    Sep 10, 2019

    On Monday, the 9th of September 2019, Attorney Generals of 48 US States alongside the districts of Columbia and Puerto Rico had launched an investigation in to big-league tech conglomerates, nonetheless, the probe would be aimed at Google’s ad practice for the moment being, Attorney General of...

    FINANCIAL-WORLD
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    /news-article.aspx?ID=37073707

    UBERFLIP NAMED A FINALIST FOR DIGIDAY’S BEST CONTENT MARKETING TECHNOLOGY PLATFORM AWARD

    Sep 10, 2019

    We’re thrilled here at Uberflip to announce that we’ve been named as a finalist for Digiday’s Best Content Marketing Technology Platform award! This nomination is in recognition of our commitment to content experience and success in equipping marketers with the tools they need to d...

    SOURCE
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    /news-article.aspx?ID=37403740

    O2 ADVERTISING SLAPPED WITH SG$10K FINE FOR RETAINING PERSONAL DATA FROM 2015

    Sep 09, 2019

    Advertising firm O2 Advertising has been fined SG$10,000 by the Personal Data Protection Commission (PDPC) for retaining personal data collected during an ad campaign in 2015. According to the case filing seen by Marketing, O2 did not cease retention of individuals’ personal data and failed to...

    MARKETING-INTERACTIVE
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    /news-article.aspx?ID=36973697

    FORRESTER: HOW AMAZON'S AD GROWTH WILL THREATEN GOOGLE, FACEBOOK, AGENCIES AND AD-TECH

    Sep 05, 2019

    Amazon's growth into a digital advertising giant will threaten Google and Facebook, transforming their current "duopoly" status into a "triopoly," Forrester Research said in a new report shared with Marketing Dive. Ad agencies and ad-tech firms also will need to adapt as the ...

    MARKETING DIVE
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    /news-article.aspx?ID=36943694

    BIGTINCAN TAKES AIM AT REVENUE ENABLEMENT WITH ASDEQLABS ACQUISITION

    Sep 05, 2019

    Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation,  today announced the acquisition of AsdeqLabs, whose platform provides support for field-based employees and mobile service capabilities, helping to usher in the next evolution of service enablement and customer ...

    SOURCE
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    /news-article.aspx?ID=37013701

    IN-APP ADVERTISING PRICES ARE ON THE RISE SAYS NEW REPORT

    Sep 04, 2019

    Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app adverti...

    APP DEVELOPER MAGAZINE
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    /news-article.aspx?ID=36903690

    GREATEST PROGRESS IN DIGITAL ADVERTISING SOFTWARE MARKET TO ACCESS GLOBAL INDUSTRY

    Sep 03, 2019

    Digital advertising refers to any advertising that takes place online. Advertiser campaign management tools help advertisers serve and manage ads through a variety of ad channels. Digital channels include display, video, mobile, social, and search. QYReports detailed analysis of its prolific knowled...

    A MARKET RESEARCH REPORT
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    /news-article.aspx?ID=36893689

    TRAVEL WISCONSIN LOOKS TO EXPAND ADVERTISING INTO NEW MARKETS

    Sep 02, 2019

    In an effort to draw more visitor dollars to the state, Travel Wisconsin seeks to spend more on marketing efforts in as many as three additional media markets in the Midwest or other parts of the country. The Department of Tourism has requested that the Joint Committee on Finance allocate $781,800 i...

    MADISON
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    /news-article.aspx?ID=36873687

    INSTAGRAM IS DOUBLING DOWN ON STORIES ADS

    Aug 28, 2019

    Instagram is literally doubling down on stories ads in a test that will show back-to-back ads to some users. According to a report in AdWeek (registration required), this test began last week and will impact a “small percentage” of users. Instead of showing the usual one ad between stori...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=36753675

    GOOGLE ADS INTRODUCES SEASONALITY ADJUSTMENTS FOR SMART BIDDING

    Aug 28, 2019

    Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Google Ads is rolling out seasonalit...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=36783678

    FACEBOOK ROLLS OUT STRICTER POLITICAL AD RULES AHEAD OF 2020

    Aug 28, 2019

    Facebook announced Wednesday that it is imposing stricter disclosure and transparency standards on political ads in the United States after, the social networking platform said, it caught some advertisers trying to game the system by misleading users about who was funding the ads. But the tighter ru...

    KOAMNEWSNOW
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    /news-article.aspx?ID=36823682

    TECHTARGET’S SEARCHSERVERVIRTUALIZATION.COM ANNOUNCES “BEST OF VMWORLD” 2019 AWARD WINNERS

    Aug 28, 2019

    Global technology media and purchase intent data and services company TechTarget, Inc. (Nasdaq: TTGT) announced the winners of the “Best of VMworld” 2019 Awards at the VMworld ® 2019 US conference being held this week in San Francisco and sponsored by VMware, Inc. As the official med...

    SOURCE
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    /news-article.aspx?ID=37883788

    BIGTINCAN NAMED IN GARTNER’S MARKET GUIDE FOR SALES ENGAGEMENT PLATFORMS, MEETING ALL IDENTIFIED CAPABILITIES

    Aug 27, 2019

    Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation,  today announced it has been recognized as a Representative Vendor of Sales Engagement Platforms in all of the capabilities defined by Gartner as part of the August 2019 Market Guide for Sales Enablement Platform...

    SOURCE
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    /news-article.aspx?ID=37023702

    AUDIT QUERIES ADVERTISING ON ENERGY POLICY

    Aug 26, 2019

    An audit has questioned the value for taxpayer money and accuracy of information in the coalition government's advertising campaign promoting the Powering Forward energy policy. The Australian National Audit Office on Monday released a report looking at the $210 million a year advertising spend ...

    9NEWS
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    /news-article.aspx?ID=36683668

    INSTAGRAM CONFIRMS IT IS TESTING INCREASED AD LOADS IN STORIES

    Aug 26, 2019

    Last month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for as much as 22% out of 45 posts and 23% of Stories. Now Instagram is confirming it is experimenting with increasing ad volume in Stories. “We’re always...

    MARKETINGLAND
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    /news-article.aspx?ID=36723672

    APPLE DELAYS RULE CHANGES TO DATA TRACKING AND ADVERTISEMENT IN CHILDREN’S APPS

    Aug 22, 2019

    The company spoke to The Washington Post, revealing the push back is due to giving developers more time. Initially announced at WWDC in June, the new rules were being enforced next month. Kids' apps in the App Store will be prevented from using external analytics software and have restrictions p...

    POCKETGAMER
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    /news-article.aspx?ID=36653665

    MARKETERS SHOULDN’T HAVE TO BE DATA SCIENTISTS

    Aug 20, 2019

    Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an un...

    SOURCE
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    /news-article.aspx?ID=36833683

    SEVEN WEST MEDIA POSTS A $444 MILLION LOSS IN SOFT ADVERTISING MARKET

    Aug 20, 2019

    Seven West Media posted a statutory loss of $444.48 million for the year to June as the media group writes down the value of its television licences in a soft advertising market. The result compared to a profit of $133.67 million in 2018. This year, excluding significant items of $573.7 million, pro...

    ADNEWS
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    /news-article.aspx?ID=36533653

    FB TO INTRODUCE MOVIE REMINDER ADS & MOVIE SHOWTIME ADS

    Aug 16, 2019

    Facebook will be launching two new ad units - movie reminder ads and movie showtime ads - as per media reports.The movie reminder ads will allow users to set a reminder on Facebook for when the movie releases in the theatres. Users have to tap the ‘Interested' button to set the reminder.Th...

    EXCHANGE4MEDIA
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    /news-article.aspx?ID=36503650

    BIGTINCAN RECOGNIZED BY KEY INDUSTRY ORGANIZATIONS AS LEADER IN SALES ENABLEMENT

    Aug 13, 2019

    Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation, was presented with the MarTech Breakthrough Award for “Best Sales Enablement Software for SMBs” for the second year in a row. Additionally Bigtincan was recently named a “Sales Automation Solution&rd...

    SOURCE
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    /news-article.aspx?ID=37033703

    GOOGLE IS NO LONGER ACCEPTING ADS OF THIRD-PARTY REPAIR STORES TO REDUCE SCAMS

    Aug 11, 2019

    It appears like Google is making some serious efforts to stop people from getting scammed from third-party repair stores that some times charge more money from customers and deliver cheap quality replacements. The software giant now blocks ads from third-party repair shops in various locations. Acco...

    BEEBOM
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    /news-article.aspx?ID=36473647

    TWITTER IS PLANNING TO PROVIDE MORE ADS API FOR ADVERTISERS

    Aug 11, 2019

    Twitter is a platform that not only focuses on bringing new services for its users but also for brands who are using this platform to advertise. Previously, Twitter used to provide a space for third-party data sources for different companies to use according to their ad requirements. Advertisers use...

    DIGITALINFORMATIONWORLD
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    /news-article.aspx?ID=36413641

    TWITTER ADMITS USING USER DATA FOR ADS WITHOUT CONSENT

    Aug 08, 2019

    The social network has said it "failed" its users after sharing data with advertisers without permission. The company says it has launched an investigation into who may have been impacted.Twitter said on Tuesday it may have shared user data with advertisers without permission.The social me...

    DW
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    /news-article.aspx?ID=36333633

    GOOGLE ADS ACCOUNT MAP HELPS YOU TO SEE YOUR GOOGLE ADS ACCOUNT STRUCTURE

    Aug 08, 2019

    Google Ads launched a new feature the other day named account maps. It basically gives you a way to quickly visualize your account structure, view each account's performance and navigate to those accounts. Rather than clicking through multiple pages and tables, the account map allows you to view...

    SEROUNDTABLE
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    /news-article.aspx?ID=36353635

    FACEBOOK’S POWER5 TACTICS: HOW TO ADVERTISE ON FACEBOOK IN 2019

    Aug 08, 2019

    Over the last few years, Facebook’s advertising algorithm has gotten so much better at automating campaign management that it can now easily outperform a human manager.The change has come through a series of updates, best practices, and new features. Following all those changes one by one can ...

    CLICKZ
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    /news-article.aspx?ID=36373637

    MADISON LOGIC ANNOUNCES ORACLE ELOQUA INTEGRATION

    Aug 07, 2019

    Madison Logic, the leading global account-based marketing (ABM) platform, today announced bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Log...

    SOURCE
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    /news-article.aspx?ID=36793679

    TECHTARGET ANNOUNCES CHRISTINA VAN HOUTEN AS NEW BOARD OF DIRECTORS MEMBER

    Aug 07, 2019

    Purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the appointment of Christina Van Houten to its Board of Directors. Ms. Van Houten currently serves as the Chief Strategy Officer for Mimecast Limited, a public email management company, where ...

    SOURCE
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    /news-article.aspx?ID=37913791

    XACTLY CELEBRATES SECOND-ANNUAL C.A.R.E. WEEK

    Aug 07, 2019

    Xactly, the leading innovator of cloud-based sales performance management (SPM) software, is happy to announce its second-annual C.A.R.E. Week as part of its XactlyOne philanthropic foundation efforts. The event kicked off on Monday and will continue throughout the week, with each day focusing on a ...

    SOURCE
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    /news-article.aspx?ID=37713771

    THE NEW PATENT ALLOWS FACEBOOK TO POST ADS IN THE DIRECT MESSAGES

    Aug 05, 2019

    Facebook has been trying to sell us everything right from the start. You start a video and there is an ad in between, you open a story and there are ads in between the stories, from newsfeed to timeline every section show some sort of ad now. We have come to a point where ads are becoming annoying a...

    DIGITALINFORMATIONWORLD
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    /news-article.aspx?ID=36273627

    GOOGLE IS SHOWING SHOPPING RESULTS FOR 100-BULLET MAGAZINES, DESPITE POLICY AGAINST GUN ADS

    Aug 05, 2019

    Google is displaying shoppable results and sponsored ads for high-capacity drum magazines, even though it is against the company’s policy to advertise gun parts that enhance the functionality of a weapon. A Google search for “.223 100rd” (short for round), the same type of magazine...

    THEVERGE
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    /news-article.aspx?ID=36293629

    YOUGOV: SOME AD BLOCKER USERS STILL VIEW 'ACCEPTABLE' ADS

    Aug 05, 2019

    Consumers that use ad blockers may be open to a light ad experience, if delivered in the correct way, according to a new report commissioned by ad blocking software Eyeo. The survey of 2,500 people was conducted by YouGov. Some 57% of U.S. consumers involved in the study revealed that they would pre...

    MARKETINGDIVE
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    /news-article.aspx?ID=36313631

    GOOGLE APP CAMPAIGNS EXPAND TO DISCOVER FEEDS, ADMOB TESTING ADS ON APP LOADING SCREENS

    Jul 31, 2019

    Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market Report. In other words, it’s big business. Google has been focused on advertising opportunit...

    SEARCHENGINELAND
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    /news-article.aspx?ID=36223622

    SNAPCHAT LAUNCHES ‘INSTANT’ TOOL FOR CREATING VERTICAL ADS

    Jul 31, 2019

    Snapchat is hoping to attract new advertisers (and make advertising easier for the ones already on the platform) with the launch of a new tool called Instant Create. Some of these potential advertisers may not be used to creating ads in the smartphone-friendly vertical format that Snapchat has popul...

    TECHCRUNCH
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    /news-article.aspx?ID=36233623

    MICROSOFT ADS MAKES IT EASIER TO CHANGE A CAMPAIGN’S AUDIENCE TARGETING

    Jul 31, 2019

    Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Microsoft Advertising is rolling out...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=36253625

    FEDS SPENT $17.7 MILLION ON ADVERTISING IN LEAD-UP TO ELECTION MORATORIUM

    Jul 30, 2019

    Newly released figures show the federal government set aside nearly $17.7 million for public awareness campaigns between April and June just ahead of a mandatory blackout on government advertising in the lead-up to the fall campaign. The spending through the first three months of the federal fiscal ...

    CBC
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    /news-article.aspx?ID=36193619

    FACEBOOK TO REMOVE THOUSANDS OF OUTDATED INTEREST TARGETS FOR ADVERTISING

    Jul 30, 2019

    Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the removals, said Graham Mudd, VP of product marketing for ads a...

    MARKETINGLAND
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    /news-article.aspx?ID=36203620

    DIGITAL ADVERTISERS SAY DATA PRIVACY HAS THE LARGEST IMPACT ON BUSINESS THIS YEAR

    Jul 29, 2019

    Digital advertisers say increasing brand awareness is their marketing priority for this year, according to the 2019 “State of Digital Advertising” released by Marin Software, an online advertising company. Marin surveyed 460 digital marketers between May and June 2019. The report details...

    DIGITALCOMMERCE360
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    /news-article.aspx?ID=36173617

    ADAM&EVE/DDB LEADS FINALISTS FOR CHANNEL 4’S DIVERSITY IN ADVERTISING AWARD

    Jul 28, 2019

    Channel 4 has announced the finalists for its £1m Diversity in Advertising Award, with Adam&Eve/DDB behind three of the seven final pitches.The award this year has focused on the lack of representation and stereotyping of the LGBT+ community.The seven shortlisted brands and agencies were c...

    THEDRUM
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    /news-article.aspx?ID=36153615

    RESEARCHERS CALL FOR INDUSTRY REGULATION TO STOP 'PHOTOSHOP' FRENZY IN ADVERTISING

    Jul 26, 2019

    Researchers from Harvard University, Dickinson College and Michigan State University College of Law are calling for industry regulation to curtail the digital alteration of images in advertising. Researchers say the well-documented connection between misleading beauty standards and harmful effects o...

    QZ
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    /news-article.aspx?ID=36123612

    CIVIC BODIES MULLING POLICY TO REGULATE OOH ADVERTISING

    Jul 25, 2019

    In order to restrict unauthorised installation of hoardings, authorities of several civic corporations have joined hands to bring out a proposal to formulate a policy. If reports are to be believed, officials have already started preparations for a draft policy for OOH advertisements. The civic bodi...

    EXCHANGE4MEDIA
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    /news-article.aspx?ID=36103610

    BIGTINCAN EXPANDS TECH MARKET PRESENCES WITH ACQUISITION OF VEELO INC.

    Jul 25, 2019

    Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation, today announced the acquisition of Veelo Inc., a pioneer in sales enablement, to expand Bigtincan’s presence and offerings in the technology market vertical. The combination of Bigtincan’s solution, design...

    SOURCE
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    /news-article.aspx?ID=37043704

    EMBRACING BLOCKCHAIN IN MARKETING AND ADVERTISING

    Jul 23, 2019

    Real-time videoconferencing and videophones were promised for decades, but when they were successfully developed in the 1980s the realisation soon dawned that the development of cheap broadband technologies was a prerequisite to rolling out the services. Only after consumers could economically obtai...

    THEMEDIAONLINE
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    /news-article.aspx?ID=36083608

    ADVERTISING AND MARKETING PROFESSIONALS ARE SPLIT ON CX PRIORITIES

    Jul 22, 2019

    Advertising and marketing professionals have significantly different priorities when it comes to customer experience. With the former seeking ROI and the latter looking for content and experience management, according to Adobe’s 2019 Digital Trends Advertising in Focus report. This is the nint...

    MARKETING-INTERACTIVE
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    /news-article.aspx?ID=35993599

    SLOWING INTERNET ADVERTISING GROWTH TO BE OVERTAKEN BY CINEMA

    Jul 22, 2019

    For the first time in 18 years, internet advertising will lose its place as the highest-growth portion of the advertising market, and is set to be overtaken by more traditional media. In 2001, the bursting of the dotcom bubble left global internet advertising growth at under 10% - but since then it ...

    PROLIFICLONDON
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    /news-article.aspx?ID=36003600

    DIGITAL ADVERTISING GLOSSARY FOR MARKETING YOUR LOCAL BUSINESS

    Jul 22, 2019

    Online advertising for your local business is a great way to reach a larger audience than some other traditional advertising channels can offer. Digital ads can target local consumers in your hometown and can also build brand awareness beyond your existing customer base. The fundamental elements of ...

    PATCH
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    /news-article.aspx?ID=36043604

    MICROSOFT ADVERTISING LAUNCHES EXPERIMENTS GLOBALLY

    Jul 22, 2019

    Microsoft Advertising today launched Experiments globally, enabling advertisers to do clean A/B testings. An Experiment is a duplicate version of a campaign that provides the advertiser with a controlled environment to monitor a change without fully launching it across the whole campaign. Microsoft ...

    PPC
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    /news-article.aspx?ID=36053605

    ADVERTISING VIDEO ON DEMAND MARKET BOOMING WORLDWIDE WITH LEADING VENDORS LIKE TUBI

    Jul 22, 2019

    Video on demand (VOD) is a programming system which allows users to select and watch/listen to video or audio content such as movies and TV shows whenever they choose, rather than at a scheduled broadcast time. Advertising video on demand is a VOD model which uses an advertising-based revenue model....

    AMARKETRESEARCHREPORT
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    /news-article.aspx?ID=36063606

    GOOGLE SUSPEND TICKET RESELLER VIAGOGO FROM ADVERTISING

    Jul 19, 2019

    Ads for Viagogo will no longer appear in paid-for search results after Google say the ticket resale site have breached their policies. Google have suspended Viagogo from advertising after the search engine giant found the secondary ticket reseller had breached their “strict policies.” Th...

    LOUDERSOUND
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    /news-article.aspx?ID=35953595

    WEIWEI AWARDED 230K EURO IN DAMAGES FOR ADVERTISING INFRINGEMENT

    Jul 18, 2019

    A Danish court July 17 ordered a Volkswagen dealer to pay Chinese artist Ai Weiwei more than 230,000 euros in damages for using one of the artist's works in an ad without authorization."SMC's [the dealer] use of the piece of art constituted a violation of the marketing law's paragra...

    HURRIYETDAILYNEWS
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    /news-article.aspx?ID=35963596

    AMAZON IS TURNING ADVERTISING INTO ITS NEXT HUGE BUSINESS HERE’S HOW

    Jul 17, 2019

    If you were browsing Amazon in search of deals for Prime Day, you undoubtedly came across a lot of ads. That’s because Amazon has a trove of information about buying habits that makes it a valuable place for advertisers.Think about it: Amazon knows the last time you bought toothpaste on the si...

    CNBC
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    /news-article.aspx?ID=35983598

    ZENITH: ROMANIAN ADVERTISING MARKET IS SLOWING DOWN

    Jul 17, 2019

    The advertising market in Romania is starting to slow down, after two years of accelerated growth, according to a study by media agency Zenith Romania. In 2019, Zenith estimates the value of the local advertising market at EUR 493 million, up 7% compared to 2018. The growth rate will slow down to 3%...

    ROMANIA-INSIDER
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    /news-article.aspx?ID=35883588

    NETFLIX INSISTS IT WON’T MOVE INTO SELLING ADVERTISING

    Jul 17, 2019

    Netflix wants you to know: It doesn’t have any plans now or in the future to start running commercials on its streaming service. Company execs have have regularly explained that being ad-free is a core part of Netflix’s attractiveness to consumers, and the strategy has been a standard pa...

    VARIETY
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    /news-article.aspx?ID=35913591

    THE OTHER SIDE OF OUTDOOR ADVERTISING

    Jul 17, 2019

    A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly saturated with online advertisements. The startups we talked to, including Brex, Eaze, and Snowflake, said that they think consumers are tired of Fa...

    CRUNCHBASE
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    /news-article.aspx?ID=35923592

    NEW BIOMETRIC STUDY SHOWS A HALO EFFECT FOR ADS

    Jul 16, 2019

    Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how that ad is perceived by its intended audience. The latest biometric research released by Integral Ad Science (IAS) today shows neurological evidence that an ad's environment has a dr...

    BUSINESSWIRE
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    /news-article.aspx?ID=35783578

    GOOGLE DISCONTINUES ADSENSE MOBILE APPS, WILL FOCUS ON WEB APP INSTEAD

    Jul 16, 2019

    Google AdSense is the largest web advertising platform in existence, and it's what powers ads on almost every website out there. The Android and iOS apps have offered a way to quickly check earnings and other data while on the go, but now Google is shuttering them in favor of the mobile web app....

    ANDROIDPOLICE
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    /news-article.aspx?ID=35793579

    GOOGLE ACCUSED OF 'BRAZEN' PATENT INFRINGEMENT IN ONLINE ADVERTISING

    Jul 16, 2019

    A tiny San Diego-based advertising software company claims Google spent years courting it for a partnership, urged it to build a custom version of its platform and share its source code   only to launch a competing product that infringed on the smaller company's intellectual property. ...

    BIZJOURNALS
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    /news-article.aspx?ID=35873587

    WHY HUAWEI IS STILL MAKING ADS WITH BBC WORLDWIDE IN TIMES OF BAD NEWS

    Jul 11, 2019

    Controversies have plagued Huawei over the past year. The BBC has been among the many news outlets to heavily cover its troubles, including a Panorama investigation into the business. But that hasn’t stopped the smartphone maker investing ad dollars with the broadcaster. Huawei will launch an ...

    THEDRUM
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    /news-article.aspx?ID=35653565

    HOW DVR IS CHANGING THE WORLD OF TV ADVERTISING

    Jul 11, 2019

    As digital advertising takes over the world of marketing, with popular focus on everything from social media ads to search engine ads, it can be easy to forget about television. In recent years, though, the TV landscape has changed significantly. For example, half of TV drama viewers now watch throu...

    PHYS
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    /news-article.aspx?ID=35703570

    NEARLY $10 BILLION WILL BE SPENT ON POLITICAL ADS IN 2020

    Jul 11, 2019

    Political ad spending in the U.S. is expected to rise a whopping 59 percent to about $10 billion in 2020 compared to the 2016 presidential election year, according to estimates by media agency GroupM. That sounds like a lot, and it is.About $6.3 billion was spent on political ads in the 2016 U.S. el...

    ROLLCALL
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    /news-article.aspx?ID=35753575

    TOP DIGITAL AD BUYING FIRM THE SNOW AGENCY HIRES CELEBEXPERTS AS ITS NEW BUSINESS DEVELOPMENT AGENCY

    Jul 10, 2019

    Seeing how Daniel and Jon’s team were creating 3x, 4x, sometimes 7x on their own investment, which sometimes was over $1,000,000 a month, was just incredible -Morgenstein With ecommerce sales projected to eclipse over $600 trillion in 2019, the race to find the hidden secrets of monetizing dig...

    THECHESTNUTPOST
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    /news-article.aspx?ID=35713571

    FACEBOOK INTENTIONALLY BLOCKED PRO-LIFE ADS DURING IRISH ABORTION VOTE, CEO ADMITS

    Jul 10, 2019

    During a recent speech, Facebook CEO Mark Zuckerberg admitted that the social media company chose to block American pro-life groups from running ads on Ireland’s abortion referendum last year despite being under no legal obligation to do so.Zuckerberg was speaking to the annual Aspen Ideas Fes...

    LIFESITENEWS
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    /news-article.aspx?ID=35743574

    AGENT SMITH MALWARE INFECTS 25M ANDROID PHONES TO PUSH ROGUE ADS

    Jul 10, 2019

    Researchers are warning of a new breed of Android malware, dubbed “Agent Smith,” that they claim has infected 25 million handsets in order to replace legitimate apps with doppelgangers that display rogue ads. The malware is tied to a China-based firm, according to Check Point researchers...

    THREATPOST
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    /news-article.aspx?ID=35663566

    HOW TO DRIVE ENGAGEMENT ON FACEBOOK WITHOUT PAID ADS

    Jul 10, 2019

    Most marketing professionals are well aware of the ins and outs of Facebook advertising and how useful it can be for generating leads. However, paid ads are far from the only way Facebook can help boost business and improve brand awareness. While having a motivated customer click on a paid ad and th...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=35673567

    ONLINE ADVERTISING TO EXCEED 50% OF GLOBAL AD SPEND FOR THE FIRST TIME EVER

    Jul 10, 2019

    According to Zenith’s Advertising Expenditure Forecasts, published today, internet advertising will rise from 47% of global ad spend this year to 52% in 2021. In 2018, global advertisers committed 44% of their budgets to online advertising.However, warns Zenith, growth will fall rapidly as the...

    MARKETINGMAG
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    /news-article.aspx?ID=35593559

    LIONBRIDGE WINS EMPLOYEE ENGAGEMENT AWARD FROM THE CONFERENCE BOARD

    Jul 10, 2019

    Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizatio...

    SOURCE
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    /news-article.aspx?ID=36583658

    ONLINE AD GROWTH PICTURED TO SLOW DOWN IN 2021

    Jul 09, 2019

    Global advertising spend is expected to grow 4.6 per cent in 2019, a dip from previous estimates, with internet advertising seen slowing to single digits in 2021 for first since the dotcom bubble burst, industry forecaster Zenith said. Zenith, owned by French advertising group Publicis, said in a re...

    THEHANSINDIA
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    /news-article.aspx?ID=35603560

    SALES REVENUE OF ONLINE ADVERTISING TO SOAR IN THE NEAR FUTURE OWING TO GROWING CONSUMER ADOPTION

    Jul 09, 2019

    Online advertising is likewise known as internet advertising or digital advertising which makes usage of the cyberspace to communicate the promotional marketing message to the customers.The online advertising term is broadly categorized on the basis of types of advertising which includes search engi...

    BESTMARKETHERALD
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    /news-article.aspx?ID=35613561

    JC DECAUX SIGNS ROADSIDE ADVERTISING PARTNERSHIP WITH SCENTRE GROUP

    Jul 08, 2019

    JC Decaux Australia and New Zealand has announced an exclusive partnership with Scentre Group which will see the outdoor company develop and manage a portfolio of external roadside advertising touchpoints at Scentre Group’s Westfield centres in Australia and New Zealand. The two companies have...

    BUMBRELLA
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    /news-article.aspx?ID=35443544

    FLINKBOX TO LAUNCH INCENTIVE-BASED MOBILE ADVERTISING APP IN NIGERIA

    Jul 08, 2019

    Nigerian media and marketing company FlinkBox is set to introduce a new incentive-based mobile advertising app designed to enhance engagement between brands and consumers. The Revv app will provide brands and marketers with the opportunity to connect with consumers directly on their mobile phones, a...

    TELECOMPAPER
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    /news-article.aspx?ID=35453545

    GOOD LIFE NETWORKS ANNOUNCES THE PATENT COOPERATION TREATY DEEMS ITS PROGRAMMATIC ADVERTISING TECHNOLOGY NOVEL IN OVER 140 COUNTRIES

    Jul 08, 2019

    Good Life Networks Inc. (TSXV: GOOD) (OTC PINK: GOOLF) ("GLN", or the "Company"), a Vancouver-based programmatic advertising technology company, is pleased to announce that its patent pending technology for its Programmatic Advertising Platform has been deemed novel by the Intern...

    YAHOO
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    /news-article.aspx?ID=35463546

    JAPANESE AD GIANT DENTSU SCOUTS FOR LOCAL STARTUPS, MAKES 3RD ISRAELI INVESTMENT

    Jul 08, 2019

    Japanese advertising corporation Dentsu Inc. has signed a new investment and multilateral business cooperation agreement with Tel Aviv-based media tech firm Imprint, a company that specializes in digital marketing, a statement from the Israeli firm said. Last month, Israeli SaaS company Optimove sai...

    NOCAMELS
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    /news-article.aspx?ID=35493549

    CIO INTERVIEW: LEE WILMORE, DATA INTELLIGENCE DIRECTOR, TI MEDIA

    Jul 08, 2019

    Lee Wilmore, data intelligence director at TI Media, might have worked for the same company for 20 years, but he’s seen more change than most digital executives. TI Media faces similar challenges to other consumer magazine publishers – and it’s a story that has grown in intensity o...

    COMPUTERWEEKLY
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    /news-article.aspx?ID=35503550

    VAB MULTISCREEN TV ADVERTISING CAMPAIGN LAUNCHES

    Jul 08, 2019

    VAB, an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions, launched a new multiscreen commercial campaign featuring the founders of two profitable direct-to-consumer (DTC) companies: Peloton, the global technology company revolutio...

    PRNEWSWIRE
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    /news-article.aspx?ID=35513551

    MIRRIAD ADVERTISING TO RAISE £18MLN AS IT LOOKS TO BUILD ON RECENT TENCENT CONTRACT WIN

    Jul 05, 2019

    Mirriad Advertising PLC has raised just over £14mln from some of the City’s institutions, and it hopes to secure another £4mln from retail investors. The company, which uses artificial intelligence to place products in TV shows and films, burns through around £1mln every mont...

    PROACTIVE INVESTORS
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    /news-article.aspx?ID=35393539

    MICROSOFT ADVERTISING SAYS IT’S KEEPING AVERAGE POSITION REPORTING

    Jul 05, 2019

    Microsoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said average position reporting will be sticking around. Adding prominence metrics. Now called prominence metrics, rather than share of voice, in M...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=35403540

    DRUG MAKERS WILL SOON HAVE TO INCLUDE PRICES IN THEIR TV ADS

    Jul 05, 2019

    Drug makers will have to start including the list price of medications in their television ads, starting Tuesday. The move by the Trump administration is the first rule implemented from the the blueprint to lower drug costs, which was released a year ago. “Requiring the inclusion of drugs&rsqu...

    WINK NEWS
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    /news-article.aspx?ID=35413541

    SKY MEDIA LAUNCHES ADDRESSABLE AD TOOL

    Jul 04, 2019

    Sky Media has launched its Sky Analytics tool for media agencies and advertisers to self-manage media planning for addressable TV.  The online portal was launched today in phase one of the firm’s new roadmap, designed to simplify the execution and management of Sky’s cross platform ...

    IBC
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    /news-article.aspx?ID=35343534

    KIND SNACKS UK APPOINTS INTERMARKETING AS FIRST ADVERTISING AGENCY

    Jul 04, 2019

    KIND Snacks, health and wellness snack bar brand, has appointed Intermarketing as its advertising agency, after a process run through Creativebrief. The agency will be KIND’s first ever advertising agency in the UK and will also support deploying campaigns in 20+ other international markets in...

    PROLIFIC LONDON
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    /news-article.aspx?ID=35353535

    NO, NETFLIX IS NOT PLANNING TO RUN ADS

    Jul 04, 2019

    Over the last few months, a flood of TV industry and advertising executives have been pushing the idea that Netflix will run ads. Stories like this one from CNBC push the idea that “Netflix will have no choice but to run ads.” Stories like this have lead to many of our readers believing ...

    CORD CUTTERS NEWS
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    /news-article.aspx?ID=35363536

    POLITICAL ADVERTISING TRANSPARENCY PLATFORM ANNOUNCED BY CANADIAN ADVERTISING COALITION

    Jul 03, 2019

    The Digital Advertising Alliance of Canada (DAAC) has launched a platform to make it easy for political advertisers to meet transparency requirements in the Canada Elections Act. "Having a common system for political parties and third-party advertisers will raise Canadians' awareness and un...

    YAHOO
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    /news-article.aspx?ID=35293529

    NETFLIX WILL LOSE SUBSCRIBERS IF IT STARTS RUNNING ADS, STUDY SAYS

    Jul 03, 2019

    Millions of streamers would bail on Netflix if the ad-free service suddenly introduced ads at its current prices, according to a new study shared by Hub Entertainment Research on Wednesday. Turns out, 23% of respondents said they’d “definitely or probably” drop Netflix if the strea...

    THE WRAP
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    /news-article.aspx?ID=35303530

    AMERICANS DESERVE TO KNOW WHO PAYS FOR POLITICAL ADS. BUT IS THAT ENOUGH?

    Jul 03, 2019

    TWO SENATORS want to take the conversation about election interference back to where it all began: advertisements. Russia’s Internet Research Agency purchased more than 3,500 of them on Facebook ahead of the 2016 election, the platform says — and, according to researchers, most were lega...

    WASHINGTON POST
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    /news-article.aspx?ID=35313531

    TD WINS ADVERTISING SWEEPSTAKES AWARD FOR FOURTH STRAIGHT YEAR

    Jul 02, 2019

    The TimesDaily earned the state’s most prestigious advertising awards, the Sweepstakes Award, for the fourth consecutive year, capping off a contest season that saw the TimesDaily win 42 awards, including 31 in the Alabama Press Association's Media Awards and 11 in the Alabama Associated P...

    TIMES DAILY
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    /news-article.aspx?ID=35253525

    GOOGLE ADSENSE WARNS THAT CHROME TO BLOCK ABUSIVE ADS ON JULY 9

    Jul 02, 2019

    In 2018, Google Chrome started blocking abusive ad experiences on some sites in North America and Europe. Starting July 9, Google will be expanding Chrome's built-in ad blocking efforts to all other regions and ads will be blocked on sites that have performed abusive behavior. Google AdSense is ...

    BLEEPING COMPUTER
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    FACEBOOK BAN IMPOSED ON ADS THAT URGE PEOPLE TO NOT VOTE

    Jul 01, 2019

    Facebook Inc will ban ads that discourage people from voting ahead of the 2020 U.S. presidential election, according to its second annual Civil Rights Audit published on Sunday. Facebook pledged to put its new “don’t vote” policy prohibition into effect in the fall, before the 2019...

    NEWS18
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    /news-article.aspx?ID=35213521

    INSTAGRAM INTRODUCES CHANGES WITH EXPLORE ADS

    Jul 01, 2019

    In a bid to reach more audiences and generate sales for businesses, Instagram has announced it will introduce ads to the Explore page. According to the social media app, explore is a popular way for users to discover, shop and connect with people, businesses and creators. More than 50% of accounts o...

    UK TECH NEWS
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    /news-article.aspx?ID=35223522

    ADVERTISING WATCHDOG CRITICISED OVER JUNK FOOD MARKETING

    Jun 27, 2019

    The advertising watchdog is not sufficiently protecting children against junk food marketing despite Ireland’s rising obesity rates, the Irish Heart Foundation (IHF) has said. The claim comes as the Advertising Standards Authority of Ireland (ASAI) dismissed a complaint over online marketing o...

    ASAI
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    /news-article.aspx?ID=35163516

    INSTAGRAM IS FINALLY OPENING UP SOME OF ITS BEST ADVERTISING REAL ESTATE

    Jun 27, 2019

    Facebook (NASDAQ: FB) is starting to "explore" new options for ads on Instagram. The subsidiary announced on Wednesday that it's going to expand advertisements to the Explore tab in its app, the section where users go to discover new content from accounts they don't already follow....

    INSTAGRAM
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    /news-article.aspx?ID=35173517

    FACEBOOK ROLLS OUT NEW RULES FOR POLITICAL ADVERTISING GLOBALLY

    Jun 27, 2019

    Facebook has rolled out its transparency tools globally for advertisers wanting to place ads about social issues, elections or politics. The social networking platform already requires that advertisers get authorized and add disclaimers to political ads in over 50 countries and territories, includin...

    FACEBOOK
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    /news-article.aspx?ID=35183518

    KANTAR INCREASES CREATIVE IMPACT BY INTEGRATING ARTIFICIAL INTELLIGENCE WITH ADVERTISING

    Jun 26, 2019

    Kantar, the data, insights and consulting company has extended its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with the announcement of four new big data and AI-based solutions. The new offerings will help brands, advertising agencies, and media com...

    EXCHANGE4MEDIA
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    /news-article.aspx?ID=35113511

    DRIVING OMNICHANNEL ADVERTISING EXPERIENCES WITH EMERGING CHANNELS

    Jun 26, 2019

    Today’s marketer faces ever more complexity in its communications to and connections with its consumers. With new and emerging channels to contend with, omnichannel has perhaps never been so important, but are you getting it right? Your audiences aren’t confined to a single brand experie...

    THE DRUM
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    /news-article.aspx?ID=35123512

    STV IN DEAL WITH FREEWHEEL FOR ADVERTISING ON STV PLAYER

    Jun 26, 2019

    Scottish commercial broadcaster STV has announced a number of initiatives designed to accelerate its digital growth. The broadcaster has struck a new partnership with US advanced advertising company Freewheel which will enable STV’s premium digital advertising inventory to be monetized on the ...

    DIGITAL TV EUROPE
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    /news-article.aspx?ID=35133513

    XACTLY NAMED BAY AREA TOP WORKPLACE

    Jun 26, 2019

    Xactly, the leading innovator of cloud-based sales performance management (SPM) software, has been named a Top Workplace by the Bay Area News Group for the seventh time. The list is based on employee feedback gathered through a third-party survey administered by research partner Energage, LLC, a lea...

    SOURCE
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    /news-article.aspx?ID=37723772

    MOBILE MARKETING AND ADVERTISING TECH COMPANY VEHICLE RELAUNCHES AS SINCH ENGAGE, SETTING A NEW STANDARD

    Jun 25, 2019

    Sinch, a global leader in cloud communications for mobile customer engagement, launched Sinch Engage, a new business unit focused on mobile marketing and advertising technology. Formerly known as Vehicle, Sinch Engage draws upon Sinch’s shared technology assets and broad ecosystem of channel p...

    MAR TECH SERIES
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    /news-article.aspx?ID=35063506

    AFFLE ACQUIRES US-BASED MOBILE ADVERTISING COMPANY REVX INC

    Jun 25, 2019

    Affle International Pte. Ltd. has acquired the Delaware-based mobile advertising company RevX Inc.  As part of the deal, the platform, assets, brand name, intellectual property rights, business relationships and technical information of RevX Inc. will be acquired by Affle International by the e...

    EXCHANGE 4 MEDIA
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    /news-article.aspx?ID=35073507

    TVSQUARED RELEASES DIRECT-TO-CONSUMER TV ADVERTISING PERFORMANCE REPORT

    Jun 25, 2019

    TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion1 in media spend to it last year alone. TVSquared’s report u...

    BUSINESS WIRE
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    /news-article.aspx?ID=35083508

    LINKEDIN INTRODUCES OBJECTIVE BASED ADVERTISING

    Jun 24, 2019

    On Thursday, LinkedIn officially announced the rollout of Objective Based Advertising (OBA) which has been in beta since November 2018. With OBA, LinkedIn has reconfigured its Campaign Manager to focus on keeping advertisers’ business objectives at the forefront of their campaigns. The changes...

    CLICKZ
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    /news-article.aspx?ID=34973497

    AHEAD OF IPO, AFFLE ACQUIRES MOBILE ADVERTISING COMPANY REVX

    Jun 24, 2019

    Affle International, Singapore-based parent of 13-year old adtech company Affle (India), has acquired US based mobile advertising company RevX Inc for an undisclosed amount. As part of the deal, the platform, assets, brand name, intellectual property rights, business relationships and technical info...

    YOURSTORY
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    /news-article.aspx?ID=34983498

    STARTUPS TURN TO TRADITIONAL ADVERTISING FOR ATTENTION

    Jun 24, 2019

    On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card for startups to Pride-themed data advertisement to a sign that says “Hello Marijuana, Goodbye Worries.” Arguably, startup ...

    CRUNCHBASE NEWS
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    /news-article.aspx?ID=34993499

    PAPA JOHN'S ADVERTISING-MARKETING BUDGET GETS $80M INFUSION

    Jun 21, 2019

    Papa John’s is adding more firepower to its marketing program, pledging to spend an additional $80 million on ads and related brand initiatives starting in Q3. The company reported spending $60.8 million on advertising and related costs in 2018. The additional spending pledge is a sizeable bum...

    MEDIAPOST
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    /news-article.aspx?ID=34923492

    ADS ON THE HORIZON AS STREAMING BATTLE LOOMS

    Jun 21, 2019

    With disruption imminent as entertainment juggernaut Disney prepares to roll out its own streaming service, executives from one of its subsidiaries claim Netflix, Stan and other streaming services will be forced to integrate advertising to stay in the fight. Netflix, who only recently added an Austr...

    CHANNELNEWS
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    /news-article.aspx?ID=34933493

    OCEAN OUTDOOR ROLLS OUT DIGITAL ADVERTISING NETWORK IN BIRMINGHAM

    Jun 21, 2019

    Out-of-home advertising company Ocean Outdoor said it was rolling out a digital network across main city arterial and commuter routes throughout Birmingham in partnership with the city's council. A total of 130 roadside digital six-sheet screens would replace existing outdoor locations across th...

    SHARES MAGAZINE
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    /news-article.aspx?ID=34943494

    APEX ARC COMMITTEE AIMS TO DOUBLE SIZE OF IN-FLIGHT ADVERTISING MARKET

    Jun 20, 2019

    The in-flight advertising industry is currently worth around $200 million. But it’s still a tiny fraction of the $600 billion global advertising market. APEX’s Airline Advertising and Ancillary Revenue Committee (ARC) has released a WPP-approved glossary of advertising terms as a first s...

    APEX
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    /news-article.aspx?ID=34863486

    CBS SEES PRIMETIME, LATE-NIGHT ADVERTISING GAINS FROM UPFRONT

    Jun 20, 2019

    Despite an array of new video options, Madison Avenue is still placing big bets on one of its standbys. CBS expects the volume of advance advertising commitments placed against its next primetime schedule to rise 5% to 6%, according to a person familiar with the matter, and advance commitments place...

    VARIETY NEWS
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    /news-article.aspx?ID=34883488

    VISA'S SENSORY BRANDING BOOSTS POSITIVE PERCEPTION BY 14%

    Jun 20, 2019

    Visa's sensory branding suite is now available in 25 countries and more than 1 million points of sale to tell customers when they've completed a payment. The payments processor provided an update on its sound, animation and vibration branding suite, which was first introduced two years ago, ...

    MARKETING DIVE
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    /news-article.aspx?ID=34893489

    AGENCIES SEE GROWTH IN CONTENT MARKETING BUSINESS

    Jun 19, 2019

    Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s workin...

    SOURCE
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    /news-article.aspx?ID=36433643

    KANTAR ROLLS OUT FOUR AI-POWERED ADVERTISING INSIGHT SOLUTIONS

    Jun 19, 2019

    Data, insights and consulting company Kantar has unveiled four big data- and AI-based solutions. The company said the new offerings will help brands, advertising agencies and media companies more efficiently and accurately build and measure campaigns that have global impact. The first is Context Lab...

    MOBILE MARKETING MAGAZINE
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    /news-article.aspx?ID=34833483

    BRANDS TAKE THE PROGRAMMATIC ADVERTISING ROUTE TO TARGET CUSTOMERS DURING WORLD CUP

    Jun 19, 2019

    With the medium of watching sports shifting rapidly from traditional TVs to mobile phones and smart TVs, brands have also started aggressively investing in advertising in the digital space. With Cricket World Cup being the Mecca for mass viewership, brands have taken to programmatic advertising to t...

    EXCHANGE4MEDIA
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    /news-article.aspx?ID=34843484

    DTC ADVERTISERS TURN TO SEARCH TO EVALUATE THEIR TV ADS’ PERFORMANCE

    Jun 18, 2019

    Direct-to-consumer marketers are taking a closer look at the relationship between their ads running on TV and the search traffic to their sites and apps, in order to keep their costs in check and improve the return on their growing investment in TV advertising. Weight loss brand Golo knows that 20% ...

    DIGIDAY
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    /news-article.aspx?ID=34783478

    COMCAST ADVERTISING ANNOUNCES INDUSTRY-WIDE INITIATIVE TO BRING GREATER ADDRESSABILITY TO THE TV INDUSTRY

    Jun 18, 2019

    Today, Comcast Advertising, the advertising arm of Comcast Cable, a division of Comcast Corporation (Nasdaq: CMCSA), announced the launch of a new initiative called On Addressability. The broad goal of this initiative is to help the industry deliver a sound, scalable and sustainable addressable solu...

    BUSINESS WIRE
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    /news-article.aspx?ID=34803480

    IBM WATSON ADVERTISING AND ADWEEK CREATE INSTITUTE FOR BRAND MARKETING

    Jun 17, 2019

    IBM (NYSE: IBM) and Adweek, LLC today announced the creation of the Institute for Brand Marketing™, a program for marketers designed in partnership with IBM Watson Advertising and Adweek. Offering marketers, the skills to help advance in a disruptive marketplace, the initiative will provide co...

    PRNEWSWIRE
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    /news-article.aspx?ID=34743474

    CHOICE HOTELS LAUNCHES NEW NATIONWIDE ADVERTISING CAMPAIGN

    Jun 17, 2019

    ROCKVILLE, Md., Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, today launched a nationwide, multi-media creative advertising campaign featuring the tagline "Our Business is You." The campaign leverages the consumer truth that "business...

    HOSPITALITYNET
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    /news-article.aspx?ID=34753475

    TECHTARGET PRIORITY ENGINE NAMED BEST ACCOUNT BASED MARKETING AND SALES & MARKETING INTELLIGENCE SOLUTION BY SIIA

    Jun 17, 2019

    TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution ...

    SOURCE
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    /news-article.aspx?ID=37903790

    UK MUST 'PROTECT AND BUILD' ITS ADVERTISING SECTOR, LIAM FOX SAYS AFTER REPORT WARNS OF 'NO-DEAL' HIT

    Jun 14, 2019

    Liam Fox, the UK's International Trade Secretary, has said the Government is seeking to "protect and build" its reputation as an advertising powerhouse, months after a report suggested the sector could be plunged into a recession if a Brexit deal cannot be agreed.  "The work ...

    TECHNOLOGY INTELLIGENCE
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    /news-article.aspx?ID=34653465

    THE ACCC'S ROD SIMS SAYS FACEBOOK AND GOOGLE ARE HAVING A 'PROFOUND IMPACT' ON ADVERTISING

    Jun 14, 2019

    Australia Competition and Consumer Commission (ACCC) chair Rod Sims has signaled a strong response from his investigation into digital platforms Facebook and Google, including "safeguards" from market dominance on media and advertising. His final report of the digital platform’s inqu...

    ADNEWS
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    /news-article.aspx?ID=34673467

    FOX JOINING PROJECT OAR FOR ADDRESSABLE TV ADVERTISING

    Jun 13, 2019

    Project OAR has announced that it is adding a new member to its consortium for addressable TV advertising in the form of the Fox Corporation. As a new member, Fox will serve on the primary Steering Committee that is tasked with creating a standard by which all parties in the TV ecosystem can collabo...

    TV TECHNOLOGY
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    /news-article.aspx?ID=34623462

    HOW TWITTER IS STRIVING NOT TO BE FORGOTTEN IN THE DIGITAL ADVERTISING GAME

    Jun 13, 2019

    When you speak of digital advertising, often enough the two platforms that come to mind are Google and Facebook. According to Salesforce’s forecast in a recent report, over 60% of digital advertising spend will go to Google Search, YouTube, Facebook, and Instagram in 2020. This is universal ac...

    MARKETING INTERACTIVE
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    /news-article.aspx?ID=34633463

    XACTLY UNVEILS AI-POWERED SOLUTION TO DELIVER REAL-TIME DATA-DRIVEN INSIGHTS FOR SALES

    Jun 13, 2019

    Xactly, the leading innovator of cloud-based sales performance management (SPM) software, today announced a major enhancement of the company’s artificial intelligence (AI) capabilities across its core Sales Resource Planning & Capacity Management solution. This announcement follows the rel...

    SOURCE
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    /news-article.aspx?ID=37743774

    PWC: TRADITIONAL RADIO ADVERTISING TO REACH $987 MILLION BY 2023

    Jun 12, 2019

    Traditional radio advertising is expected to rest at $987 million, and streaming at $773 million by 2023, according to PwC. This brings the total of advertising spend on radio in Australia to $1.76 billion. PwC’s annual Australian Entertainment & Media Outlook report shows that while terre...

    ADNEWS
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    /news-article.aspx?ID=34583458

    18% OF OTT ADVERTISING INVENTORY IS FRAUDULENT: REPORT

    Jun 12, 2019

    MadHive recently took a look at OTT advertising requests in the open marketplace and discovered that a large percentage of them were suspicious. According to MadHive’s data, put together after analyzing more than 1 billion OTT ad requests, 18% of OTT inventory is fraudulent. What that fraud lo...

    FIERCEVIDEO
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    /news-article.aspx?ID=34593459

    LEAFBUYER TECHNOLOGIES, INC. LAUNCHES INNOVATIVE ADVERTISING SOLUTION FOR CBD COMPANIES

    Jun 11, 2019

    Leafbuyer Technologies, Inc. (LBUY) (“Leafbuyer” or “the Company”), a leading cannabis technology platform, today announced additional enhancements to its recently upgraded website. The Company launched a CBD locations page to connect CBD retailers with consumers. This develo...

    YAHOO
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    /news-article.aspx?ID=34543454

    WHAT AMAZON’S INTENTION TO ACQUIRE SIZMEK MEANS FOR THE ADVERTISING INDUSTRY

    Jun 11, 2019

    When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad platform. I saw it as a move that would reshape the landscape of advertising as we know it. On Friday, Ycor, parent company of leading European tech and ...

    ADWEEK
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    /news-article.aspx?ID=34553455

    NBCUNIVERSAL OFFERS REFUNDS TO PROGRAMMATIC ADVERTISERS FOLLOWING AD INSERTION ERROR

    Jun 10, 2019

    Some TV ad buyers have been concerned about programmatically purchasing TV networks’ connected TV inventory, in part because the technology powering that emerging market is still in development and may be prone to errors. That concern is not unfounded, and now some are finding out what happens...

    DIGIDAY
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    /news-article.aspx?ID=34503450

    CHANNEL 4 SEEKS TO EXPAND PROGRAMMATIC AD OFFERING

    Jun 10, 2019

    Channel 4 plans to develop how it sells video-on-demand to advertisers to bring it more in line with the way they buy video ads from online ad auctions. Channel 4 is hunting for a digital group programmatic manager who will help mastermind the pivot to automated auctions. A job post for the role on ...

    DIGIDAY
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    /news-article.aspx?ID=34513451

    FRENCH AD-TECH COMPANY WEBORAMA IS TRYING TO DERAIL AMAZON’S OFFER TO PURCHASE SIZMEK’S AD SERVER

    Jun 07, 2019

    Late last week, after much ad industry speculation over which company was going to pick at the Sizmek carcass, Amazon said it was swooping in. And just as the ad industry braced itself for Amazon’s further encroachment, ad-tech stalwart Weborama has added another twist by announcing it has top...

    ADWEEK
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    /news-article.aspx?ID=34463446

    EUROPEAN DIGITAL ADVERTISING SEES FASTEST GROWTH SINCE 2011- IAB

    Jun 07, 2019

    European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. The data, from IAB Europe, indicate this is the fastest growth since 2011 and has seen the market more than double in size since 2012. The AdEx Benchmark study is the definitiv...

    NETIMPERATIVE
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    /news-article.aspx?ID=34473447

    ASUS RESTRICTED FROM SELLING, ADVERTISING ‘ZEN’, ‘ZENFONE’ BRANDED SMARTPHONES, ACCESSORIES IN INDIA

    Jun 06, 2019

    According to an Asus Spokesperson, the upcoming launch of the ZenFone 6 in India will not be affected by the ongoing infringement case and will remain on track. "The ASUS legal team is currently working with the Delhi High Court in India to resolve the Zen Mobiles and ZenFone trademark lawsuit....

    DIGIT
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    /news-article.aspx?ID=34423442

    STIB DENIES ADVERTISING UBER AFTER TAXI PROTEST

    Jun 06, 2019

    The Brussels public transport company, STIB, has denied accusations by protesting taxi drivers that it has undertaken promotion of the Uber ride-share company. About 40 of the taxi drivers demonstrated at about 6:00 AM outside the STIB warehouse in Haren to denounce the fact that Stib had spotlighte...

    BRUSSELS TIMES
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    /news-article.aspx?ID=34433443

    LEADING EUROPEAN ANALYST FIRM OVUM NAMES MADISON LOGIC A “LEADER” IN THEIR REPORT ON ACCOUNT BASED MARKETING

    Jun 05, 2019

    Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized...

    SOURCE
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    /news-article.aspx?ID=36843684

    MOZILLA FIREFOX NOW STOPS WEBSITES, ADVERTISERS FROM TRACKING YOU

    Jun 04, 2019

    After more than a year ratcheting up its privacy protections, Firefox now blocks website cookies that can let advertisers and publishers track you across the web. Cookies are small text files that websites can store in your browser -- either first-party cookies from the operator of the website or th...

    C NET
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    /news-article.aspx?ID=34373437

    US PROBE OF GOOGLE’S ONLINE AD DOMINANCE WOULD APPEASE LONG SUFFERING RIVALS, PUBLISHERS

    Jun 04, 2019

    Ad tech firms and publishers have had to stay in the good graces of Google or risk insolvency. That is why the US Department of Justice is examining the dominance of Alphabet Inc's Google in online advertising as part of a potential antitrust investigation, two sources told Reuters. Google's...

    THE STAR
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    /news-article.aspx?ID=34383438

    ADQUICK LAUNCHES LOOK-ALIKE MODELING FOR OUTDOOR ADVERTISING

    Jun 03, 2019

    Out-of-home (OOH) advertising is the only traditional media that’s still showing growth, but some advertisers are holding back, because the process of buying billboards and transit ads is like wrangling cats. To try and get more advertisers on board, AdQuick, a startup backed by Reddit co-foun...

    AD EXCHANGER
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    /news-article.aspx?ID=34313431

    THE EVOLUTION OF AUDIO ADVERTISING AND WHAT’S NEXT IN 2020

    Jun 03, 2019

    While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you’re trying to reach. Today, ...

    MARTECHSERIES
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    /news-article.aspx?ID=34323432

    MMA LAUNCHES STUDY ON MOBILE ADVERTISING

    May 31, 2019

    The Mobile Marketing Association (MMA), has launched its Neuroscience Cognition Research that stated that the human brain needs 400 milliseconds (or 4/10th of a second), to engage with mobile advertising and trigger an imprint, positive or negative. A release said the research was done to test and a...

    NEWS TODAY
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    /news-article.aspx?ID=34283428

    FACEBOOK EXPANDS ‘PLAYABLE ADS’ AND ‘REWARDED VIDEO’ FORMATS

    May 30, 2019

    Facebook is launching playable ads on Audience Network and making rewarded video available to all mobile game publishers and developers following research that in-app ad monetisation for games is successful. According to a whitepaper released by Facebook, 57% of mobile developers believe in-app ads ...

    MARKETING INTERACTIVE
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    /news-article.aspx?ID=34293429

    THE HUMAN BRAIN NEEDS LESS THAN HALF A SECOND TO ENGAGE WITH MOBILE ADVERTISING: MMA RESEARCH

    May 30, 2019

    The Mobile Marketing Association (MMA), has launched its Neuroscience Cognition Research which establishes that the human brain needs 400 milliseconds (or 4/10th of a second or less than half a second), to engage with mobile advertising and trigger an imprint, positive or negative. This research has...

    AFAQS
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    /news-article.aspx?ID=34223422

    LAMAR ADVERTISING COMPANY ANNOUNCES CASH DIVIDEND ON COMMON STOCK

    May 30, 2019

    Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $0.96 per share payable on June 28, 2019 to stockholders of record of Lamar’s Class A common sto...

    GLOBE NEWSWIRE
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    /news-article.aspx?ID=34243424

    ESTRELLA DAMM LAUNCHES SUMMER ADVERTISING CAMPAIGN

    May 29, 2019

    Running until June the campaign will see adverts posted on banner sites across eight cities, including London, Manchester, Edinburgh, Birmingham and Bristol, at “millennial footfall hotspots” such as Brick Lane, Deansgate and Temple Meads. James Healey, UK country manager for Estrella Da...

    TALKING RETAIL
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    /news-article.aspx?ID=34193419

    BGC ENFORCES STRICTEST BELGIUM GAMBLING ADVERTISING CODE

    May 29, 2019

    Belgium’s government has approved a further directive of CDV Minister (Christian Democrat) Koen Geens ‘gambling protection mandate’, which sanctions the Belgium Gaming Commission (BGC) to implement a tougher advertising code on licensed gambling operators. From 1 June, advertising ...

    SBC NEWS
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    /news-article.aspx?ID=34203420

    27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR

    May 29, 2019

    Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique pres...

    SOURCE
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    /news-article.aspx?ID=35003500

    WHY MONSTER.COM IS GOING BACK TO TV ADVERTISING AFTER A DECADE

    May 28, 2019

    Monster, the job search site, is putting its media dollars back into TV after a decade. The company, which was one of the original dot coms, took a decade off of doing top of the funnel brand advertising. During that time, as competitors like Indeed and Zip Recruiter cropped up, Monster lost its pla...

    DIGIDAY
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    /news-article.aspx?ID=34143414

    CARNIVAL CINEMAS PARTNERS WITH KHUSHI ADVERTISING

    May 28, 2019

    Carnival Cinemas has signed a three-year contract with Khushi Advertising Ideas Pvt. Ltd. to boost their advertising revenue generation from all media AOR agencies and other advertising agencies in India. Speaking on the announcement, Mohan Umrotkar, CEO, Carnival Cinemas said “Carnival Cinema...

    MEDIA4GROWTH
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    /news-article.aspx?ID=34153415

    GOING NATIVE: TRENDS TO LOOK OUT FOR IN NEXT-GEN VIDEO ADVERTISING

    May 27, 2019

    Marketers must keep up with technology and data as native advertising spend grows. Native advertising has already been demonstrating its resilience, its mix of engagement and performance, tempting agencies and clients to create ads that blend in seamlessly but effectively. In fact, native advertisin...

    THE DRUM
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    /news-article.aspx?ID=34083408

    FOXTEL AND MCN INTRODUCE NEW LINEAR ADVERTISING FORMAT

    May 27, 2019

    MCN has revealed it will be bringing a new advertising format to its linear television offering, bringing six-second ads to selected broadcast assets. Operating as the main sales house for pay-TV network Foxtel, MCN will introduce a new advertising break structure running for 12 seconds, which will ...

    ADNEWS
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    /news-article.aspx?ID=34093409

    OFFICIALS WARN OF MISLEADING ONLINE ADVERTISING ON MEMORIAL DAY

    May 24, 2019

    Memorial Day weekend kicks off the summer retail "holiday" season when consumers see ads everywhere detailing great prices on new and used cars, outdoor appliances, swimwear, even vacation airfare and rentals. But how do you know that the deal is for real? It is important to be able to dis...

    CLICK ON DETROIT
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    /news-article.aspx?ID=34033403

    JDIGITAL HITS BACK AT SPAIN’S PROPOSED ADVERTISING BAN

    May 24, 2019

    Spain’s leading online gambling trade association, JDigital, has rejected calls from the country’s ombudsman to issue a blanket ban on gambling advertisements claiming that there is a lack of understanding of gambling and advertising regulations and other key details relating to the sect...

    AFFILIATE INSIDER
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    /news-article.aspx?ID=34043404

    NUJ CONCERNED BY MISLEADING UNIVERSAL CREDIT ADVERTISING

    May 24, 2019

    The National Union of Journalists (NUJ) has condemned the Department for Work and Pensions (DWP) for running a misleading PR campaign about Universal Credit. The DWP campaign includes unbranded wraparound advertorials and features that promote Universal Credit, but they are not clearly labelled as p...

    EKKLESIA
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    /news-article.aspx?ID=34053405

    WHATSAPP MESSAGING TO INTRODUCE ADVERTISING, FACEBOOK CONFIRMS

    May 23, 2019

    Brace yourself Whatsapp users, ads are coming. The popular messaging service, which was purchased by Facebook for a staggering $27 billion and stock in 2014, will now follow in the footsteps of Snapchat and Instagram and roll out full-page advertisements. With more than 1.5 billion users and 450 mil...

    7NEWS
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    /news-article.aspx?ID=33973397

    CREATIVE ADVERTISING AGENCY BRANDEFINED CELEBRATES EIGHT YEARS IN BUSINESS

    May 23, 2019

    Brandefined, a creative agency based next door to Nike Kingdom near Portland, Oregon is celebrating eight years in business.  In a market full of agencies who represent huge brand names, Brandefined continues to leave a unique footprint among small and mid-sized businesses they help. Brandefine...

    PRNEWSWIRE
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    /news-article.aspx?ID=33983398

    GOOGLE UPDATES AD POLICIES ON ABORTION-RELATED ADVERTISING

    May 23, 2019

    Google just announced changes to its policies relating to abortion-related advertising.  The changes, which only apply to advertisers in the United States, the United Kingdom, and Ireland, will go into effect in June. Under the new policy, advertisers that want want to run ads using keywords re...

    SHOOT ONLINE
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    /news-article.aspx?ID=33993399

    PPG LAUNCHES PAINTS WITH PURPOSE

    May 23, 2019

    PPG (NYSE: PPG) today launched its Paints with Purpose campaign, which will showcase the many unexpected applications of next-generation paint and coatings technologies. These include paints that can cool the temperature of asphalt on a hot day to protect a puppy’s sensitive paws; coatings tha...


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    /news-article.aspx?ID=34683468

    6SENSE LAUNCHES ACCOUNT-BASED EXTERNAL MEDIA CAMPAIGNS ANALYTICS

    May 23, 2019

    Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense's ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and ...

    SOURCE
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    /news-article.aspx?ID=35803580

    6SENSE LAUNCHES ACCOUNT-BASED EXTERNAL MEDIA CAMPAIGNS ANALYTICS

    May 23, 2019

    Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense's ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and ...

    SOURCE
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    /news-article.aspx?ID=35813581

    GOOGLE'S AD EXCHANGE FACES PRIVACY PROBE BY IRISH REGULATOR

    May 22, 2019

    The Irish Data Protection Commission (DPC) has started an inquiry into the way that Google provides advertising services across the European Union. The watchdog is investigating whether the use of personal data to target online advertising is compliant with European privacy rules. The search giant&#...

    BBC
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    /news-article.aspx?ID=33913391

    ASCI UPHOLDS COMPLAINTS AGAINST 229 MISLEADING ADVERTISEMENTS

    May 22, 2019

    Advertising sector watchdog ASCI upheld complaints against 229 misleading advertisements in March this year, including those of NIIT, Amul, ColgateNSE -0.56 %, Tata MotorsNSE 1.30 % and Maruti Suzuki. The Advertising Standards Council of India (ASCI) examined complaints against 344 advertisements, o...

    INDIA TIMES
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    /news-article.aspx?ID=33923392

    BIDSTACK SIGNS GRID FOR IN-GAME ADVERTISING

    May 22, 2019

    Bidstack (BIDS) announced on Wednesday that it signed a second game with Codemasters that will be released on 13 September 2019. Bidstack is to provide native in-game advertising within Codemasters’ upcoming game GRID, that will be available on PlayStation 4, Xbox One and Windows PC via DVD an...

    VOX MARKETS
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    /news-article.aspx?ID=33933393

    PLAYOJO’S £10M ADVERTISING CAMPAIGN TO REINFORCE CORE BRAND PROPOSITION

    May 21, 2019

    Online casino operator PlayOJO has embarked upon a new multi million pound advertising campaign, spanning television, radio, out of home and digital, at strives to establish itself “as one of the most popular brands in the UK and beyond”. The live action offering for the SkillOnNet power...

    CASINO BEATS
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    /news-article.aspx?ID=33843384

    AGA LAUNCHES SPORTS BETTING ADVERTISING CODE

    May 21, 2019

    The American Gaming Association (AGA) has announced by means of a special press release that it has, in partnership with the operator-members of the association, formulated a responsible marketing code that aims to regulate marketing and advertising practises within the sports betting industry. Ques...

    GAMING POST
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    /news-article.aspx?ID=33853385

    ROCKLAND TRUST LAUNCHES AD CAMPAIGN THROUGH THE VOICE OF THE CUSTOMER

    May 20, 2019

    Rockland Trust introduced a new fully-integrated advertising campaign portraying the multifaceted lives of its customers from their perspective and how the Bank helps them achieve their goals. The campaign includes advertisements produced for television, print, online and social media, as well as bi...

    AP NEWS
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    /news-article.aspx?ID=33763376

    HOW TO LEVERAGE YOUR ALUMNI NETWORK TO LAND A JOB IN ADVERTISING

    May 20, 2019

    It’s drilled into us again and again: Networking is the most effective way to land a job. This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a communications-heavy field like advertis...

    ADWEEK
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    /news-article.aspx?ID=33773377

    IS A NEW DOTCOM CRASH ON THE WAY? IT’S A DANGER FOR AD HOLDING COMPANIES TOO

    May 17, 2019

    Is another dotcom crash on the way? Shares in recently listed Baidu and Pinterest both plummeted yesterday, China’s Baidu after it posted its first loss as ad sales slowed and Pinterest because it lost more than expected. Uber’s float was a flop by any standards and even established and ...

    MORE ABOUT ADVERTISING
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    /news-article.aspx?ID=33703370

    HOW THE BBC USES PROGRAMMATIC ADS TO DISTRIBUTE BRANDED CONTENT

    May 17, 2019

    The BBC is leveraging programmatic technology to boost the reach of its branded content. The technology is reducing the back and forth and workload involved in implementing campaigns, according to Luke Fox, the broadcaster’s head of programmatic for the Asia Pacific. He said that it is freeing...

    THE DRUM
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    /news-article.aspx?ID=33713371

    GOOGLE FINDS WAYS TO COVER YOUR MOBILE IN EVEN MORE ADVERTISING

    May 15, 2019

    Google has announced a whole bunch of new ad categories and they're coming to a phone near you. This week's Google Marketing Live event produced several new options to make Android and iOS just that little bit more ad-heavy. For 'little', read 'understatement'. They include &...

    THE INQUIRER
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    /news-article.aspx?ID=33683368

    TV’S GOT NEW REACTION TO DIRECT-RESPONSE ADS: BUT WAIT, THERE’S MORE…

    May 14, 2019

    After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff. TV has long attracted the world’s largest sponsors, like Procter & Gamble, Coca-Cola and General Motors. This year, TV networks are chasing upstart advertisers such as the makers...

    VARIETY
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    /news-article.aspx?ID=33653365

    VIDOOMY LAUNCHES AN ADVERTISING REVOLUTION. AN INTERACTIVE VIDEO THAT EVEN ALLOWS YOU TO MAKE PURCHASES

    May 14, 2019

    Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this type of advertising has been constantly growing. However, it never felt that way before. In March 2019, Vidoomy has launched its latest format, which allows total interactivity between ...

    YAHOO
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    /news-article.aspx?ID=33663366

    GOOGLE GETS COURT DATE TO ARGUE AGAINST HUNGARY’S ADVERTISING TAX

    May 13, 2019

    Google Ireland Limited has been given a date by Europe’s top court to argue against Hungary’s advertising turnover tax, which it says unfairly targets companies based outside the country’s borders. The Court of Justice of the European Union May 13 said that it will hear the matter ...

    BLOOMBERG
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    /news-article.aspx?ID=33603360

    SOKO MEDIA: BUSINESS OF APPS ANNOUNCES ITS 2019 APP ADVERTISING LEADERBOARD RESULTS

    May 13, 2019

    Latest research on the leading app advertising platforms for 2019. Business of Apps, which provides news, analysis, marketplaces and data for the global app industry has announced its 2019 App Advertising Leaderboard results. The Leaderboard is based on quantitative and qualitative research into com...

    YAHOO
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    /news-article.aspx?ID=33613361

    OYO GETS NEW HEAD OF CREATIVE FROM ADVERTISING INDUSTRY

    May 10, 2019

    Advertising industry veteran Mayur Hola will lead creative for India and South-East Asia for hotel chain Oyo. Prior to this, Mayur was national creative director at Havas India.  In a career spanning nearly two decades, Mayur has worked at agencies such as McCann, Ogilvy, Contract, TBWA, and Gr...

    ECONOMIC TIMES
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    /news-article.aspx?ID=33523352

    HUGE INVESTMENT IN DIGITAL ADVERTISING MARKET IS THRIVING WORLDWIDE WITH GOOGLE, FACEBOOK, BAIDU, ALIBABA, MICROSOFT, YAHOO, IAC, TWITTER

    May 10, 2019

    The competitive landscape of the Global Digital Advertising Market has been given, presenting insights into the company profiles, financial status, recent developments, mergers and acquisitions, and the SWOT analysis. This research report will give a clear idea to readers about the overall Global Di...

    NEWS TECH MARKETS
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    /news-article.aspx?ID=33563356

    GLOBAL ADVERTISING MARKET :: GROWTH & COMPETITORS STRATEGY – IN DETAILED RESEARCH METHODOLOGY

    May 10, 2019

    Global Advertising Market research analysis trails crucial business scenario and events like technological advancement, collaborations and acquisitions, product presentation and various business strategies of the Advertising market obsessed in previous few decades and that need to be kept in forthco...

    ALL MARKETING STRATEGY
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    /news-article.aspx?ID=33573357

    ITV BANKING ON TARGETED PROGRAMMABLE ADVERTISING AFTER TOUGH Q1

    May 09, 2019

    ITV is “making good progress” on delivering its strategy after turning in a Q1 performance “very much as we expected”, according to CEO Carolyn McCall. The UK commercial broadcaster’s revenues were down 4% to £743m ($964m), with modest growth from ITV Studios and ...

    TBI VISION
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    /news-article.aspx?ID=33483348

    LUNAR COW IS MAKING ADVERTISING IN PUBLICATIONS AS EASY AS 1, 2, 3

    May 09, 2019

    Lunar Cow Publishing has launched its new interactive advertising sales portal called The Observatory. The travel and tourism industry will benefit from this portal, which allows businesses that advertise in visitors' guides, business directories, community guides, dining guides, and community m...

    PRNEWSWIRE
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    /news-article.aspx?ID=33493349

    63% OF SHOPPERS HAVE CLICKED ON SOCIAL MEDIA AD

    May 08, 2019

    Social media has become a more popular path to purchase according to new research which indicates that 63% of shoppers have previously clicked on a social media ad. According to the survey of 4,500 shoppers across eight countries by digital company Episerver, 33% of social media users have previousl...

    BUSINESSOF APPS
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    /news-article.aspx?ID=33503350

    LOCKPORT AGENCY OFFERS FREE ADVERTISING MATERIALS TO GROUPS HELPING KIDS

    May 08, 2019

    J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industry's annual CreateAthon 11 times before, but this year the agency intends to limit the potential clients to organizations serving underprivileged children. Two not-for-profit organizations will be selec...

    BUFFALO NEWS
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    /news-article.aspx?ID=33413341

    POLITICAL ADVERTISING ON FACEBOOK CREATING INEQUALITIES: STUDY

    May 08, 2019

    As Facebook is increasingly being used by political parties to reach out to the voters, a study has found that such advertising on the social networking site is creating new types of inequalities for campaigners. Researchers from the University of Exeter in the UK found that regulators must find a w...

    BUSINESS-STANDARD
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    /news-article.aspx?ID=33423342

    U.S. GOVERNMENT INCLUDES BLACK AND WOMEN-OWNED MEDIA IN ADVERTISING CONTRACTS

    May 08, 2019

    Congresswoman Eleanor Holmes Norton (D-DC) formally introduces a bill that she and others hope will help to stop federal agencies from overlooking Black-, other minority-, and women-owned businesses when establishing advertising contracts. The bill requires all federal agencies to include in their a...

    NEW YORK CARIB NEWS
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    /news-article.aspx?ID=33433343

    US DIGITAL ADVERTISING EXCEEDED $100B IN 2018 (IAB REPORT)

    May 07, 2019

    Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Specifically, total domestic spending reached $107.5 billion, a 22% increase from 2017....

    TECHCRUNCH
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    /news-article.aspx?ID=33333333

    RIPPLE LAUNCHES A MASSIVE GOOGLE ADVERTISING CAMPAIGN TO PROMOTE BLOCKCHAIN PRODUCT XRAPID

    May 07, 2019

    Ripple, the blockchain focused fintech firm has started a massive Google Ad campaign to promote its banking solutions like xRapid and xCurrent which are quite famous in the decentralized world, as many commercial and central banks have either incorporated the technology in their consensus or looking...

    BITCOIN EXCHANGE GUIDE NEWS
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    /news-article.aspx?ID=33363336

    MANY LOCAL SMALL BUSINESSES HAVE SUCCESS ADVERTISING THROUGH SOCIAL MEDIA

    May 06, 2019

    According to The Manifest (https://themanifest.com/digital-marketing/how-small-businesses-use-digital-marketing-channels-2019), a business website, three quarters of local businesses use social media platforms to promote their brand. KRIS 6 spoke with Social Media Strategist, Lauren Underwood on the...

    KRISTV
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    /news-article.aspx?ID=33283328

    NEW OPPORTUNITIES IN GLOBAL IN-GAME ADVERTISING MARKET WITH ECONOMIC GROWTH AND FIVE FORCES ANALYSIS BY 2028.

    May 06, 2019

    In-game Advertising  research report is a elaborate analysis of this scenario of the business. Associate in Nursing insight study of In-game Advertising market  done by industrial skilled and market consultants. This In-game Advertising  report brings company data, volume, product sco...

    ALL MARKETING STRATEGY.
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    /news-article.aspx?ID=33293329

    OTT: RESHAPING TV, TELECOMS AND ADVERTISING

    May 06, 2019

    In 2019 OTT outstrips Pay TV, Mickey Mouse starts streaming and 5G gives operators a headache, here experts from Openwave Mobility outline what that means for the telecoms industry 2019 is set to be the year of OTT TV services and that is going to have massive implications for networks – not l...

    TELEMEDIA ONLINE
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    /news-article.aspx?ID=33303330

    SPOTIFY TESTS INTERACTIVE VOICE ADS

    May 06, 2019

    Spotify is testing out a new interactive voice ad format, allowing users to engage with sponsored messaging on the streaming music service. If a user opts-in to allow microphone permissions in the Spotify app, they could receive an ad promoting a sponsored podcast or playlist. The ad would encourage...

    MEDIAPOST
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    /news-article.aspx?ID=33323332

    MADISON LOGIC UNVEILS NEW DATA CLOUD TO ACCELERATE ABM FOR B2B ORGANIZATIONS GLOBALLY

    May 06, 2019

    Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Dat...

    SOURCE
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    /news-article.aspx?ID=36853685

    PACKED.HOUSE ANNOUNCES KEY TEAM PROMOTIONS

    May 03, 2019

    The media and content studio, Packed.House, has announced the promotions of Mark Corrigan to Head of Revenue and Eilís Smith to Head of Marketing and Research. Mark Corrigan has over 9 years’ experience working with the world’s biggest advertisers and most recently held the role o...

    ADWORLD
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    /news-article.aspx?ID=33223322

    UNDER NEW EMPLOYMENT ADVERTISING RULE, AMERICANS NEED NOT APPLY

    May 03, 2019

    Proposed changes to an advertising requirement for employers in the U.S. could mean that soon, many eligible American workers will not learn about available job opportunities in the U.S. before they are offered to non-resident, foreign workers instead. The U.S. Department of Homeland Security (DHS) ...

    CHARLOTTE OBSERVER
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    /news-article.aspx?ID=33233323

    EBAY AD BUSINESS ON BENEFITS OF EBAY ADVERTISING

    May 03, 2019

    eBay advertising said today that their business shows no signs of slowing down after promising to create a next-generation advertising experience during last week’s earnings. In 2017, eBay announced a shift in their advertising strategy. eBay moved from reliance solely on third-party advertise...

    TAMEBAY
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    /news-article.aspx?ID=33243324

    SNAP STOCK INVESTORS ARE WATCHING SNAPCHAT ADVERTISING EXPANSION

    May 02, 2019

    When social media micro-blogging company Snap Inc. (NASDAQ:SNAP) made its debut on the market two years ago, many analysts — myself included — were wondering where exactly the company was headed. Not only did the SNAP stock IPO describe it as a “camera company,” but the firm&...

    INVESTOR PLACE
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    /news-article.aspx?ID=33163316

    GOOGLE’S DISAPPOINTING AD BUSINESS SHRINKING THE REVENUES CONTINUOUSLY

    May 02, 2019

    Google faces setback after the disappointing growth rate for Q1 2019, whereas 73 percent surge in growth has been noticed in the cloud business of Microsoft. There has been $1 billion less revenue generated than it was expected by analysts, leading to a $60 billion loss in the market for the company...

    DIGITALINFORMATIONWORL
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    /news-article.aspx?ID=33173317

    CITIZENS FED UP OF ADVERTISING PANELS ON MEDIANS, BLAME BBMP

    May 02, 2019

    Citizens in parts of Bengaluru have noticed advertisement panels erected on medians and footpaths, which hinders the movement of pedestrians. Though Bruhat Bengaluru Mahanagara Palike (BBMP) has stated that no individual can advertise without permission from the advertising department, people still ...

    NEW INDIAN EXPRESS
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    /news-article.aspx?ID=33183318

    PLATFORMS ARE STRIVING TO BALANCE EFFECTIVENESS FOR ADVERTISERS WITH NOT ANNOYING CONSUMERS

    Apr 30, 2019

    Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four industry ex...

    ADWEEK
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    /news-article.aspx?ID=33103310

    TBWA SA RELEASES COMMERCIAL ADVERTISING THE RARE OKAVANGO BLUE DIAMOND

    Apr 30, 2019

    An evocative commercial advertising a rare diamond looks set to disrupt the way diamonds are marketed. The commercial, titled the “The Light at the Start of Everything”, is the work of TBWA SA, and explores the origins of the Okavango Blue of Botswana, the largest fancy deep-blue diamond...

    BUSINESS LIVE
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    /news-article.aspx?ID=33113311

    GOOGLE ADVERTISING REVENUE GROWTH SLOWS, TRIGGERING SHARE SLUMP

    Apr 30, 2019

    Alphabet’s first-quarter revenue missed analysts’ estimates, sparking concern that advertisers are shifting some spending to digital rivals. Shares of Google’s parent company fell more than 7% following the results. Sales came in at $29.5 billion, excluding payments to distribution...

    FIN24
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    /news-article.aspx?ID=33123312

    SKY REVENUES DROP BELOW US$5BN DESPITE SPORTS ADVERTISING GROWTH

    Apr 29, 2019

    Sky revenues have decreased by five per cent to US$4.8 billion during this year’s first financial quarter – despite the UK pay-TV broadcaster recording substantial advertising growth across its premium sports rights. At the end of 2018, Sky’s revenue surpassed US$5 billion for the ...

    SPORTSPRO
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    /news-article.aspx?ID=33043304

    AD PRICES FOR TRUMP'S FAVORITE TV SHOWS SOAR 400% IN CLAMOR TO APPEAL TO AUDIENCE OF ONE

    Apr 29, 2019

    First come the president’s own words. “America will never be a socialist country,” he says. Then the voiceover. “You are right, Mr. President,” the spot says, deploying flattery before pivoting to warn that his administration is considering “socialist” price...

    WASHINGTON EXAMINER
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    /news-article.aspx?ID=33053305

    SOCIAL VIDEO AD SPENDING IN US: OVER $10 BILLION IN 2019, ACCOUNT FOR 28% OF TOTAL VIDEO ADS

    Apr 29, 2019

    The rising popularity of video content across all the social media platforms is a testimony to the fact that the future of digital marketing belongs to social video. According to e-Marketer forecast, digital marketers would invest lavishly in social video advertising in the coming years. It is estim...

    DAZEINFO
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    /news-article.aspx?ID=33063306

    PEPSI SKY ADVERTISING TRIAL BROUGHT BACK DOWN TO EARTH

    Apr 26, 2019

    The awesome beauty of the night sky. The feeling of insignificance as one mulls its celestial might. Truly, tis a magnificent… branding opportunity.  At least, that’s what Russian startup StartRocket reckons, anyway. It has developed a way to launch ‘orbital billboards’...

    THE GROCER
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    /news-article.aspx?ID=33003300

    AMAZON'S PROFIT SURGES ON CLOUD COMPUTING, ADVERTISING GAINS

    Apr 25, 2019

    Amazon.com Inc. reported quarterly profit that exceeded analysts’ estimates, demonstrating the company’s focus on cloud-computing, advertising, and other high-margin businesses continues to pay off. First-quarter earnings were $7.09 a share, the Seattle-based company said Thursday in a s...

    BLOOMBERG
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    /news-article.aspx?ID=32943294

    GVC HOLDINGS CALLS ON TOUGHER ADVERTISING RULES IN THE UK

    Apr 25, 2019

    GVC Holdings are ready for the UK to take the next step in their creeping ban on advertising. In a corporate announcement posted to their website, the sports betting and gambling operator is now calling on the UK to end all sports-betting broadcast advertising. The decisions to push for a harder ban...

    CALVINAYRE
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    /news-article.aspx?ID=32953295

    MORE THAN 90% OF SMALL BUSINESSES WILL INCREASE ADVERTISING SPENDING IN 2019

    Apr 25, 2019

    Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new s...

    MARTECHSERIES
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    /news-article.aspx?ID=32963296

    AMAZON’S ADVERTISING SALES GROWTH IS SLOWING DOWN

    Apr 25, 2019

    One of Amazon’s most promising new business areas, advertising sales, appears to be slowing down. The growth of Amazon’s “Other” segment, which consists primarily of advertising sales, slowed dramatically to 36% in the first quarter from the previous year, at $2.72 billion. T...

    CNBC LLC
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    /news-article.aspx?ID=32993299

    6SENSE EXPANDS INTEGRATION WITH HUBSPOT FOR HEIGHTENED ACCOUNT BASED ORCHESTRATION

    Apr 25, 2019

    6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We b...

    SOURCE
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    /news-article.aspx?ID=35823582

    ASTRO’S REVENUE TAKES A HIT AS SUBSCRIPTION AND ADVERTISING UNDERPERFORM

    Apr 24, 2019

    Astro’s revenue for January 2019 was lower by 0.9% against the corresponding year of RM5,530.8 million, mainly due to a decrease in subscription and advertising revenue. On a quarter-to-quarter basis, revenue was also lower by RM20.4 million (1.5%) due to lacklustre subscription revenue. Overa...

    MARKETING-INTERACTIVE
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    /news-article.aspx?ID=32873287

    MICROSOFT AWARDS BROADPLACE ADVERTISING ELITE STATUS IN THE BING PARTNER PROGRAM

    Apr 24, 2019

    Microsoft has named Broadplace Advertising as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. Currently there are only three Elite partners in the UK including Broadplace Advertisin...

    PRNEWSWIRE
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    /news-article.aspx?ID=32883288

    SWEDEN COULD BAN ONLINE CASINO ADVERTISING

    Apr 24, 2019

    Sweden’s government said on Wednesday it would look at whether to ban advertising by online casinos and other forms of gambling as it seeks to tackle a rise in addiction, sending shares in the sector lower. Sweden, which has seen a surge in online gambling from overseas-based casinos in recent...

    REUTERS
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    /news-article.aspx?ID=32893289

    THE BRAVE BROWSER LAUNCHES ADS THAT REWARD USERS FOR VIEWING

    Apr 24, 2019

    With the latest desktop version of the Brave browser, users can now opt-in to the Brave Ads program. Brave  is an ad-blocking web browser startup led by Brendan Eich, creator of the JavaScript programming language and former Mozilla CEO. He’s long maintained that the vision is “bigg...

    TECHCRUNCH
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    /news-article.aspx?ID=32903290

    MASS MEDIA ADVERTISING WINS READING BOROUGH COUNCIL TENDER

    Apr 23, 2019

    Reading, Berkshire, UK: Mass Media Advertising has won an exclusive long-term contract with Reading Borough Council to provide a network of roadside large format advertising screens around the town. The initial installation, which will see a network of nine screens placed on major routes around the ...

    DIGITAL SIGNAGE CONNECTION
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    /news-article.aspx?ID=32793279

    FCB NAMED TO ADVERTISING AGE'S 2019 A-LIST

    Apr 23, 2019

    Advertising Age released the results of its annual A-List earlier this week, and Interpublic Group's FCB was recognized as one of the publication's top-ten agencies on their 2019 A-List. Additionally, FCB/SIX was named Ad Age's Data/Analytics Agency of the Year during Monday night's ...

    PRNEWSWIRE
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    /news-article.aspx?ID=32803280

    RESAAS ANNOUNCES AVIVA CANADA AS NEWEST ADVERTISING CLIENT

    Apr 23, 2019

    RESAAS Services Inc. a cloud-based technology platform for the real estate industry, is pleased to announce Aviva Canada, one of the leading property insurance groups in Canada, has signed to advertise throughout the RESAAS network. Aviva Canada provides home, automobile, leisure/lifestyle and busin...

    AP NEWS
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    /news-article.aspx?ID=32813281

    DMRC INITIATES ADVERTISING BIDS FOR SELECTED RED LINE STATIONS

    Apr 23, 2019

    Delhi Metro Rail Corporation invites tender for exclusive advertising rights inside selected Metro stations from Shaheed Nagar to New Bus Adda on Line-1 Extn. (RED LINE). The selected bidder shall have the exclusive rights to design, procure/manufacture, install, manage, operate, maintain, market an...

    MEDIA4GROWTH
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    /news-article.aspx?ID=32823282

    GOVERNMENT LAUNCHES MODERN SLAVERY ADVERTISING CAMPAIGN IN PETERBOROUGH AFTER REPORTED CASES

    Apr 23, 2019

    The number of potential victims of modern slavery in the UK has increased year on year, with nearly 7,000 cases identified and referred to the National Referral Mechanism in 2018 – a 36 per cent increase on 2017. As a result the Prime Minister set up a dedicated Modern Slavery Taskforce to hel...

    PETERBOROUGH TELEGRAPH
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    /news-article.aspx?ID=32833283

    ADVERTISING MARKET TRENDS, MARKET FORECAST, COMPETITORS ANALYSIS OUTLOOK UPTO 2018- 2023

    Apr 22, 2019

    Advertising Market is anticipated to have maximum growth during years 2018 to 2023 according to the latest research made by Worldwide Market Report. This Advertising Market Intelligence report was prepared focusing on the current trends, financial overview of industry and historical data evaluation ...

    APP WEBRADAR
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    /news-article.aspx?ID=32693269

    QUEENSLAND GOVERNMENT TO END JUNK FOOD ADVERTISING IN BID TO ADDRESS RISING OBESITY

    Apr 22, 2019

    The Queensland Government will ban junk food promotions at Government-owned sites in a bid to crack down on poor diets and childhood obesity. Queensland Health Minister Steven Miles said the unhealthy marketing would be phased out at more than 2,000 outdoor advertising spaces, including bus stops, t...

    AUSLEISURE
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    /news-article.aspx?ID=32703270

    INDOOR LOCATION-BASED SEARCH AND ADVERTISING MARKET TO WITNESS HUGE GROWTH BY 2023

    Apr 22, 2019

    A new business intelligence report released by HTF MI with title “Global Indoor Location-based Search and Advertising Market Size, Status and Forecast 2025” has abilities to raise as the most significant market worldwide as it has remained playing a remarkable role in establishing progre...

    OPERANEWSNOW
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    /news-article.aspx?ID=32713271

    TV ADVERTISING MARKET GROWTH ANALYSIS BY TOP 4 LEADING MANUFACTURES-CBS, COMCAST, NEWS, VIACOM

    Apr 22, 2019

    TV Advertising Market report includes (6 Year Forecast 2019-2025) an extensive analysis of competition by topmost prime manufacturers (CBS, Comcast, News, Viacom, Fisher Communication, Gray Television, LiveRail, Sinclair Broadcast Group, Sun TV Network, The Walt Disney, Time Warner, TBC, TV Today Ne...

    MARKET RESEARCH GAZETTE
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    SNAPCHAT ANNOUNCES ADVERTISING PARTNERS FOR COMMERCIALS

    Apr 22, 2019

    Today Snapchat is announcing an exciting line-up of advertising partners for the debut of its new advertising product, Commercials, which are Snapchat’s six-second unskippable ads that run across Snapchat Shows in UAE and KSA. Nestlé, (Zenith), BMW (Zenith), Mini Cooper (Zenith), Samsun...

    MENAFN
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    /news-article.aspx?ID=32733273

    BEACHFRONT ANNOUNCES NEW SET-TOP BOX VOD PROGRAMMATIC ADVERTISING CAPABILITY FOR MVPDS

    Apr 18, 2019

    Beachfront announced its new MVPD-side technology stack to monetize set-top-box VOD inventory, becoming the de facto programmatic video advertising platform for multichannel video programming distributors (MVPDs). Beachfront streamlines VOD and OTT advertising, creating net new revenues for Publishe...

    MARTECH SERIES
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    /news-article.aspx?ID=32563256

    RESAAS LAUNCHES ADVERTISING DIVISION TO SERVICE INBOUND DEMAND

    Apr 18, 2019

    RESAAS Services Inc. (TSXV:RSS, OTCQB:RSASF), a cloud-based technology platform for the real estate industry, is pleased to announce it has launched a dedicated division specifically to handle demand for advertising within its Platform. This new division will focus on advertisers that bring new oppo...

    INVESTING NEWS NETWORK
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    /news-article.aspx?ID=32573257

    GEORGIAN WINE ADVERTISING CAMPAIGN KICKS OFF IN TOKYO METRO

    Apr 18, 2019

    A campaign advertising Georgian wine has begun in Tokyo metro station ‘Tennozu Isle,’ the station located at the exhibition center Terrada Warehouse, where the ‘Georgia – Homeland of Wine’ exhibition was opened on March 10, to last until May 7. The station is located on...

    GEORGIA TODAY
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    GLOBAL DIGITAL ADVERTISING MARKET 2019, TREND, CAGR STATUS, GROWTH, ANALYSIS AND FORECAST TO 2024

    Apr 18, 2019

    Research has been done on Digital Advertising market. The report will speak any of the key topics being posed by those in the area and others who are keen to look at the probability of beginning it. The research report includes various key sectors that are important for its presence. This entered th...

    NEWSCHARGE
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    AMAZON PLANS TO USE DIGITAL MEDIA TO EXPAND ITS ADVERTISING BUSINESS

    Apr 17, 2019

    Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon grew this segment quickly by picking most of the low-hanging fruit: banner ads and sponsored listing on its product search results pages. In bu...

    FOOL.COM
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    /news-article.aspx?ID=32583258

    PANAMA ENACTS NEW RULES FOR THE ADVERTISING OF HEALTH PRODUCTS

    Apr 17, 2019

    Only 4 months after the internal regulation of the Advertising and Propaganda Commission of the Ministry of Health was approved, it was considered necessary to issue a new regulation in which the procedure for requesting approval of any publicity and/or advertising material of all products, equipmen...

    LEXOLOGY
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    /news-article.aspx?ID=32593259

    NBC, TEAM USA COMBINE OLYMPICS AD SALES

    Apr 17, 2019

    NBC Universal is partnering with Team USA and the host committee for the 2028 Summer Games in Los Angeles to create a one-stop-shop for any company interested in aligning itself with the Olympics. For the first time, Team USA sponsorships and U.S. Olympics TV ads will be sold through one entity. The...

    ADAGE
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    THE POLITICAL PLAYBOOK OF ADVERTISING

    Apr 17, 2019

    The U.S. Presidential Election is still more than 18 months away, but we already have a gaggle of candidates vying for our attention in every news cycle. The strategists behind these campaigns know they have a limited window of opportunity to introduce their ideas, gain name recognition, and garner ...

    ADAGE
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    /news-article.aspx?ID=32473247

    ADVERTISING BARGES IN NY COULD DRAW HIGHER FINES

    Apr 17, 2019

    The New York City Council is considering a bill to provide steep fines for barges carrying LED billboard ads. Council members believe the ads are illegal under current zoning laws. The Gothamist news outlet reported that the bill, sponsored by council members Mark Levine and Justin Brannan, would in...

    WATERWAYS JOURNAL
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    /news-article.aspx?ID=32483248

    ADVERTISING'S BACKROOM BOYS TAKE THE BATTLE TO THE MARKETING FRONT

    Apr 17, 2019

    Madhu Lal (not his real name) is a worried man. Over the years, this producer of advertising films has had to deal with multiple issues from kickbacks, to getting reimbursements without delay from the same ad agencies, who entrust producers like him with the job of executing advertising films. ...

    CAMPAIGN INDIA
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    /news-article.aspx?ID=32493249

    VIEW FROM NEPAL: GOAFEST IS A NEW HOPE IN SOUTH ASIAN ADVERTISING

    Apr 17, 2019

    My journey from Kathmandu, with few of my agency colleagues, along with my son Nyanik as he had a school break, was filled with anticipation. The very thought of being a part of one of the biggest advertising festivals in the region excited all of us. And of course, Goa, with its pristine beaches an...

    CAMPAIGN INDIA
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    /news-article.aspx?ID=32503250

    LIONBRIDGE AGAIN NAMED ONE OF AMERICA'S BEST EMPLOYERS BY FORBES

    Apr 17, 2019

    Lionbridge Technologies is proud to announce it has again been named one of America's Best Employers by Forbes, which also recognized Lionbridge as a Best Employer for Women in 2018. The 2019 list recognizes organizations across a variety of industries that employ more than 1,000 people in the U...

    SOURCE
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    /news-article.aspx?ID=36573657

    6SENSE SECURES $27 MILLION TO ADVANCE BOLD VISION IN B2B AND ABM

    Apr 16, 2019

    6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We b...

    SOURCE
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    /news-article.aspx?ID=35833583

    OMNICOM REVS UP CONSULTING AND COMMERCE OFFER AS ADVERTISING DRIVES Q1 GROWTH

    Apr 16, 2019

    Omnicom’s first quarter results appear to buck the holding companies’ chase for diversified budgets, with its advertising and healthcare businesses fueling organic growth of 2.5%. Yet on a call with investors this morning (16 April), chief executive John Wren was keen to lay down a futur...

    THE DRUM
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    /news-article.aspx?ID=32363236

    CITYFIBRE LOSES ASA BATTLE OVER 'FAKE FIBRE' ADVERTISING

    Apr 16, 2019

    CITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC services to be marketed as fibre is misleading. The beef between CityFibre and the ASA first began back in 2008, when the advertising watchdo...

    THE INQUIRER
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    /news-article.aspx?ID=32373237

    GIDEON SPANIER: DISRUPTION IN ADVERTISING SECTOR CREATES FRESH IDEAS

    Apr 16, 2019

    Some of Britain’s biggest companies are ripping up their advertising plans and rethinking how they communicate with consumers in a data-driven, digital world. Unilever, GlaxoSmithKline, Next, Centrica and Vodafone are some of the FTSE 100 giants to signal a change in marketing strategy over re...

    STANDARD.CO.UK
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    /news-article.aspx?ID=32383238

    GROWTH FACTORS OF SOCIAL ADVERTISING SOCIAL MEDIA MARKETING MARKET PINNED BY THE YEAR 2019 – 2026

    Apr 16, 2019

    Social Advertising Social Media Marketing Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period (2018-2026). The research presents a complete assessment of the market and contains Future trend, Current Growth Factors, attentive ...

    TECHNOBLEAK
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    /news-article.aspx?ID=32393239

    IN-APP ADVERTISING 101: WHY YOU NEED TO TARGET APPS

    Apr 16, 2019

    To make any advertising campaign a success, you need to start by targeting people where they are spending their time. In 2019, this is undoubtedly in apps. With users spending less time on major media (i.e., TV, radio, and print), mobile devices are where users can be found — especially in APA...

    THE DRUM
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    /news-article.aspx?ID=32403240

    WALMART BUYS POLYMORPH LABS TO SUPERCHARGE ITS DIGITAL ADVERTISING

    Apr 15, 2019

    Walmart has acquired San Francisco-based advertising technology startup Polymorph Labs for an undisclosed amount to help it expand in-house ad technology as it tries to monetize its shopper data on a grander scale. The retail giant has been quietly scaling up its in-house advertising business, Walma...

    THE INNOVATION ENTERPRISE
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    /news-article.aspx?ID=32273227

    YOU’VE BEEN USING FACEBOOK WRONG WHILE CREATING ADVERTISING CAMPAIGNS

    Apr 15, 2019

    The last three days in Goa have been buzzing with media and advertising executives from across India descending upon our little state for the country’s largest advertising festival – GoaFest 2019. This 13th addition saw some really interesting and inspiring speakers, such as ace crickete...

    ITSGOA
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    /news-article.aspx?ID=32283228

    ENGAGEYA LAUNCHES STORIYA, NATIVE ADS SIMILAR TO SNAPCHAT STORIES

    Apr 15, 2019

    Engageya today announced the launch of storiya, bringing the social story experience onto mobile content web sites. According to Engageya, Storiya will enable publishers to engage audiences with the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, ph...

    PPC LAND
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    /news-article.aspx?ID=32303230

    AMERICAN ADDICTION CENTERS DOUBLES DOWN ON DIGITAL MARKETING AFTER WEBSITE TRAFFIC FELL LAST YEAR

    Apr 14, 2019

    The Brentwood based company American Addiction Centers is doubling down on its digital marketing efforts after website traffic fell substantially last year. Last fall, the Brentwood based addiction treatment company American Addiction Centers reported that a change to Google’s search algorithm...

    BRENTWOOD HOME PAGE
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    /news-article.aspx?ID=32293229

    3 INSIGHTS FOR PINTEREST ADVERTISING CAMPAIGNS THAT DRIVE SALES

    Apr 12, 2019

    Pinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users pinners are actively looking to make purchases, and they like to take action. Although the network is best known for food, fitness, and travel, it also offers an opportunity for information-rich...

    MARTECH SERIES
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    /news-article.aspx?ID=32203220

    VIDOOMY STARTS A REVOLUTION WITH COMPLETELY INTERACTIVE VIDEO ADVERTISING

    Apr 12, 2019

    Vidoomy, the media monetization platform with video advertising, launched its latest format in March 2019, allowing total interactivity between the video advertising format and its targeted users. Video advertising has always been crucial in terms of impact and thanks to its dynamism and clearness, ...

    PR NEWSWIRE
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    /news-article.aspx?ID=32213221

    TAPPX LAUNCHES APP-ADS-TXT.COM TO DRIVE ADOPTION FOR APP-ADS.TXT

    Apr 12, 2019

    Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inv...

    MARTECH SERIES
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    /news-article.aspx?ID=32223222

    PANDORA SELECTS OPENTEXT'S DIGITAL ASSET MANAGEMENT PLATFORM FOR STREAMING ADVERTISING

    Apr 11, 2019

    OpenText, the global leader in Enterprise Information Management, today announced Pandora, the largest streaming audio provider in the U.S., selected OpenText Media Management as the asset storage and management application for its audio and display advertising.
    Powered by the Music Genome Pr...

    PR NEWSWIRE
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    /news-article.aspx?ID=32133213

    WEEDCRAFT INC FACING ADVERTISING HURDLES DUE TO SUBJECT MATTER

    Apr 11, 2019

    Weedcraft Inc deals with, as the name would suggest, the business of growing and selling marijuana in the United States, but the game’s very nature has led to some advertising difficulties on platforms like Facebook and YouTube.
    According to publisher Developer Digital, the company has ...

    GAMASUTRA
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    /news-article.aspx?ID=32143214

    GOOGLE MAY TURN MAPS INTO A CASH MACHINE BY INTRODUCING ADS

    Apr 11, 2019

    People who use Google Maps to get to work or explore new cities will now have to skip advertisements on the app, as Google aims to turn the navigation service into a major source of revenue, Bloomberg reported.
    Since Maps launched 14 years ago, it has been an ads-free platform but company exe...

    MONEYCONTROL
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    /news-article.aspx?ID=32153215

    DIGITAL ADS CREATE A BRIGHT FUTURE FOR AMAZON STOCK

    Apr 11, 2019

    When it comes to Amazon, the bull thesis can be summed up in one sentence: Amazon has a built a huge and unparalleled global e-commerce ecosystem, which it is now leveraging to build multiple, valuable tangential-business verticals. Furthermore, the sum of these verticals will power robust revenue a...

    INVESTORPLACE
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    /news-article.aspx?ID=32163216

    GAMELOFT PARTNERS WITH PUBMATIC FOR IN-APP PROGRAMMATIC ADVERTISING

    Apr 10, 2019

    Mobile game studio Gameloft has secured a programmatic in-app advertising deal with PubMatic. By partnering with the sell-side platform, Gameloft hopes to better monetise its advertising real estate across games like Minion Rush, Disney’s Magic Kingdoms, March of Empires, Song Pop and Asphalt ...

    THE DRUM
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    /news-article.aspx?ID=32083208

    AMAZON ADVERTISING LAUNCHES PRODUCTS IN AUSTRALIA

    Apr 10, 2019

    Amazon has launched its Amazon Advertising product in Australia giving local advertisers and agencies access to its full suite of products. Amazon Advertising will offer display and video ads as well as Amazon’s demand side platform, according to a blog post by the company. The tools will be a...

    THE DRUM
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    /news-article.aspx?ID=32053205

    FACEBOOK TO LEVY TAX ON LOCAL ADS IN TURKEY

    Apr 09, 2019

    Turkish-based advertisers on Facebook lacking a valid Turkish value-added tax identification number will be charged 18 percent on the value of advertising services as of April 1, the social media giant has announced. Due to a recent change in Turkish tax law, Facebook Ireland Ltd is now registered f...

    HURRIYET DAILY NEWS
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    /news-article.aspx?ID=32063206

    TRIBEOS, THE WORLD’S FIRST TRANSPARENT ADVERTISING MARKETPLACE, DEBUTS NEW DEMO VIDEO

    Apr 09, 2019

    The digital advertising ecosystem is broken. Ad crime runs rampant with bots and scam artists ripping off up to 50% of a digital advertiser’s ad spend. Sadly, the current platforms, while talking a good game, remain woefully short of practical and effective solutions.
    The biggest challe...

    MARTECH SERIES
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    /news-article.aspx?ID=32073207

    WECHAT OPENS UP TAGGING FUNCTION FOR ADS ON SOCIAL MOMENTS SECTION

    Apr 09, 2019

    WeChat announced on Monday that tagging is now available for all advertisements in the social app’s News Feed-like Moments section. Users can alert their WeChat friends in the comment section below individual ads by tapping an ‘@’ symbol followed by a friend’s name. Those tag...

    TECHNODE
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    /news-article.aspx?ID=31973197

    NEW BALANCE INVESTS IN GAMIFIED MOBILE ADS TO WIN OVER YOUNG, GLOBAL CUSTOMERS

    Apr 09, 2019

    When New Balance launched in January the fourth iteration of its line of Fresh Foam shoes, the brand had two main targets: First, it wanted to reach a group New Balance refers to as game changers, which are high school and collegiate athletes who like to run but don’t count running as their ma...

    GLOSSY
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    /news-article.aspx?ID=31983198

    ZAPPI LAUNCHES NEW CREATIVE DIGITAL TOOL TO IMPROVE IN-CONTEXT ADVERTISING INSIGHTS

    Apr 08, 2019

    Zappi, the leading provider of automated market research and customer insights to large global enterprises, announced the launch of Zappi Creative Digital, a new digital advertising tool that allows customers to assess the potential of creative campaigns within hours before committing budget to digi...

    MARTECH SERIES
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    /news-article.aspx?ID=31883188

    SELF-STORAGE DIGITAL-MARKETING FIRM G5 LAUNCHES SMART ADVERTISING PLATFORM

    Apr 08, 2019

    G5, provider of Digital Experience Management (DXM) software and marketing services to the self-storage industry, has launched its Smart Digital Advertising platform. The suite of technologies is designed to increase customer conversions in the multi-family, self-storage and senior-living markets by...

    INSIDE SELF-STORAGE
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    /news-article.aspx?ID=31903190

    GOOGLE BRINGS ADS TO ASSISTANT SEARCH RESULTS

    Apr 08, 2019

    While rival Amazon can monetize its Alexa virtual assistant with services like voice shopping, Google's main source of revenue always has been advertising. A key question for the search giant is how it will monetize its Google Assistant while refraining from possibly alienating consumers who don...

    MOBILE MARKETER
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    /news-article.aspx?ID=31913191

    BRANDS POUR MONEY INTO AMAZON ADVERTISING

    Apr 08, 2019

    Amazon more than doubled its advertising revenue last year to hit an estimated $US6 billion, according to an analysis by Magna, a research house run by Interpublic Group. In Australia, Amazon Advertising is reportedly running beta testing with a group of clients ahead of a full launch. Amazon's ...

    ADNEWS
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    /news-article.aspx?ID=31923192

    GOOGLE SLAMMED FOR ALLOWING ADS IN FRENCH, GERMAN, SPANISH AND LATVIAN BUT NOT WELSH

    Apr 06, 2019

    Google has come under fire for not allowing people to advertise in Welsh. vIt has emerged advertisers can use 44 languages on Google Ads - the online advertising platform - including, French, Spanish, German, Filipino, Latvian and Serbian - but Welsh isn't one of them.
    Campaign group Cymd...

    DAILY POST
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    /news-article.aspx?ID=32003200

    MORE SIGNS THAT AMAZON IS ATTRACTING BIGGER SEARCH AD BUDGETS

    Apr 05, 2019

    Consumer product brands’ advertising budgets are gradually shifting from Google to Amazon as consumers skip search engines and begin their shopping right on the e-commerce platform. Major ad buyers are spending more on Amazon search. London-based WPP PLC, the world’s largest advertising ...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=31993199

    SNAPCHAT RAMPS UP ADVERTISING AND VOWS TO BE BETTER AT PRIVACY THAN FACEBOOK

    Apr 04, 2019

    When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive told the press that Facebook's products are doing damage to society and that Zuckerberg should address the company's messes before investing in the future.
    On Thu...

    CNN
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    /news-article.aspx?ID=31893189

    PUBLICIS EYES ITS BIGGEST EVER ACQUISITION IN DIGITAL MARKETING PUSH

    Apr 02, 2019

    Publicis, the world’s third-largest advertising company by revenues, confirmed on Monday that it is looking at buying Epsilon, a digital marketing agency that is owned by Alliance Data Systems. A statement from Publicis said that “discussions are currently underway and the project is bei...

    FINANCIAL TIMES
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    /news-article.aspx?ID=31783178

    TAPTICA AND RHYTHMONE SET OUT TO CREATE NEW FORCE IN PROGRAMMATIC ADVERTISING

    Apr 02, 2019

    Taptica International PLC (LON:TAP) uses technology based on AI and machine learning at a large scale to enable data-driven mobile targeting and user acquisition.Specifically, Taptica focuses on two core revenue streams: mobile performance-based marketing (Taptica) and branded-video advertising (Tre...


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    /news-article.aspx?ID=31793179

    DIGITAL ADVERTISING FIRM TEADS POSTS REVENUE RISE AS IT LOOKS TO FEND OFF TECH GIANTS

    Apr 02, 2019

    The media platform pulled in revenues of €365m (£314m) last year after extending its reach to 1.4bn global monthly users and more than 90 per cent of UK internet users. The firm, which counts publishers such as CNN, Bloomberg and Reuters among its clients, has positioned itself as a rival...

    CITY A.M.
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    /news-article.aspx?ID=31803180

    PEOPLE CAN NOW CHOOSE TO CONSUME ADS ONLY WHEN THEY FEEL THE DESIRE TO: INDUSTRY EXPERTS

    Apr 01, 2019

    According to the Boston Consulting Group, the Indian OTT industry will unlock its potential and reach a market size of $5 billion i.e. Rs 35,730 crores by 2030.  A research firm Deloitte and Indian Music industry body IMI has recorded that there are 150 million subscribers for music streaming s...

    EXCHANGE4MEDIA
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    /news-article.aspx?ID=31813181

    GOOGLE BLOCKS CHINA ADVERTS FOR SITES THAT HELP BYPASS CENSORSHIP

    Apr 01, 2019

    Google has stopped distributing advertisements in China for two websites that review anti-censorship software, in a move that critics consider signals the US tech giant’s efforts to curry favour with Beijing. Last week, VPNMentor, a company that reviews virtual private network services that al...

    FINANCIAL TIMES
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    /news-article.aspx?ID=31703170

    HOW EFFECTIVE IS MOBILE ADVERTISING?

    Apr 01, 2019

    The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand lift – and how to optimise advertising within it. The mobile study used Checkers, Dion Wired, Dove, FNB, Old Mutual, OUTsurance, Samsung, Shoprite, Unilever, Volkswagen an...


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    /news-article.aspx?ID=31733173

    GOOGLE ADS EDITOR INTRODUCES FULL CROSS-ACCOUNT MANAGEMENT

    Mar 31, 2019

    Google has officially launched Google Ads Editor version 1, which now offers full cross-account management. This is the first major update of Editor to be released since Google AdWords was rebranded as Google Ads.Google has been waiting to announce the Google Ads brand on an Editor release until it ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=31713171

    FACEBOOK LETS USERS SEARCH FOR ALL ACTIVE ADS THAT PAGES ARE RUNNING

    Mar 29, 2019

    Facebook is expanding its Ad Library tool to include information about all active ads from any page.Previously, Ad Library only included information for ads related to politics or issues of national importance.It was also limited to searching by keywords. Now you can search by page.In addition to fi...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=31723172

    US ALSO 'PROBING' GOOGLE, TWITTER'S HOUSING AD POLICIES

    Mar 29, 2019

    San Francisco: The US Department of Housing and Urban Development that has charged Facebook for housing discrimination via its advertising policies, is also probing Google and Twitter's housing ad policies.   According to The Washington Post, the department officials told Twitter and G...


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    /news-article.aspx?ID=31643164

    U.S. BANK UNVEILS NEW BRAND ADVERTISING CAMPAIGN

    Mar 29, 2019

    Hard work in the small, everyday moments can lead to achieving the most important goals in a person’s life, with the support of U.S. Bank as the right financial partner. So says a new brand advertising campaign the company will launch nationally next week. Initially appearing on major network ...


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    /news-article.aspx?ID=31823182

    FACEBOOK ROLLS OUT POLITICAL ADVERTISING RULES ACROSS THE EU

    Mar 29, 2019

    Ahead of the upcoming European Parliament elections, Facebook has rolled out a host of tools in an attempt to stop its platform being used for foreign interference by nations like Russia and to increase transparency around political advertising across Europe in general. The European Union (EU) elect...

    MOBILE MARKETING MAGAZINE
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    /news-article.aspx?ID=31583158

    FACEBOOK LAUNCHES SEARCHABLE TRANSPARENCY LIBRARY OF ALL ACTIVE ADS

    Mar 28, 2019

    Now you can search Facebook  for how much Trump has spent on ads in the past year, which Pages’ ads reference immigration or what a Page’s previous names were. It’s all part of Facebook’s new Ad Library launching today that makes good on its promise to increase transpare...

    TECHCRUNCH
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    /news-article.aspx?ID=31613161

    GOOGLE'S UK TAX BILL RISES TO £67M AS DIGITAL ADVERTISING LEVY LOOMS

    Mar 28, 2019

    Google's UK tax bill rose to £67m last year as the US internet company awaits Treasury plans to raise hundreds of millions of pounds with a tax on digital giants.Accounts for Google UK Limited revealed its corporation tax charge increased from £49.7m to £66.8m, after profits in...

    TELEGRAPH
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    /news-article.aspx?ID=31623162

    SPACEBOOST RAISES €4 MILLION TO TURN BARCELONA INTO ‘A GLOBAL HUB FOR ONLINE ADVERTISING’

    Mar 28, 2019

    Barcelona-based Spaceboost, which has partnered with Google and Bing to provide advertisers with simple automation and optimisation technology for their online ads, is on a mission to make Barcelona a ‘global hub for online advertising’. Spaceboost, which develops machine learning automa...

    STARTUP
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    /news-article.aspx?ID=31533153

    UNILEVER WILL ‘CHAMPION’ GOOD ACTORS WITH NEXT PHASE OF DIGITAL AD CLEAN-UP

    Mar 28, 2019

    Unilever is launching stricter advertiser criteria for publishers in an effort to boost consumer trust and “add more rigour” to how it advertises online. The advertiser responsible for brands including Dove, Hellmann’s and Marmite believes bringing global, regional and local online...

    MARKETING WEEK
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    /news-article.aspx?ID=31543154

    BUSINESSES GET $60 MILLION BUDGET BOOST TO ADVERTISE ON FACEBOOK, INSTAGRAM

    Mar 28, 2019

    Australian businesses will get a $60 million boost in Tuesday's budget to spend on Facebook, Instagram and Google and other forms of international marketing, in a bid to drive digital exports and compete with businesses in the US and UK. The advertising subsidy increase will be announced by Trad...

    THE SYDNEY MORNING HERALD
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    /news-article.aspx?ID=31553155

    THE WORLD FEDERATION OF ADVERTISERS BACKS NZ'S CALL FOR ACTION AGAINST FACEBOOK

    Mar 28, 2019

    The World Federation of Advertisers (WFA) has backed the New Zealand advertising industry's call for global action to ensure there is no repeat of the live-streaming of the Christchurch attack on Facebook.The announcement was made at the opening of the WFA Global Marketer Conference in Lisbon, w...

    ADNEWS
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    /news-article.aspx?ID=31513151

    VIRGIN MEDIA SETS DATE TO RUN ADDRESSABLE TV ADS THROUGH 'GAME CHANGER' SKY ADSMART

    Mar 27, 2019

    Virgin Media's addressable TV partnership with Sky's AdSmart is set to go live 1 July in the UK to follow in Ireland in the final quarter of the year. Although the telecom giants compete to attract customers to their quadplay packages, behind the scenes Virgin is joining AdSmart system to bu...

    THE DRUM
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    /news-article.aspx?ID=31523152

    COULD FACEBOOK LAUNCH OF SOCIAL ADVERTISING ENGINE FOR PROPERTY BE THREAT TO UK PORTALS?

    Mar 27, 2019

    Facebook has announced the launch of a social ad engine for property.It will enable the listing of properties on its platform, where home hunters can easily search for them.Announcement of the launch was made at the mind-blowingly huge Cartus conference in America last week, attended by 10,000 deleg...

    PROPERTY INDUSTRY EYE
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    /news-article.aspx?ID=31453145

    BING ADS BAD ACCOUNT TAKEDOWNS DOUBLED IN 2018

    Mar 27, 2019

    Bing Ads doubled the number of accounts it took down year over year, suspending nearly 200,000 accounts in 2018. It also removed 900 million ads and 300,000 sites from the Bing Ads platform, according to its annual report on ad quality. Areas of attention. Tech support scams, crypto and weapons topp...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=31413141

    BRAVE BISON SLASHES LOSSES AS RAMP UP IN FACEBOOK ADVERTISING BOOSTS REVENUE

    Mar 27, 2019

    Brave Bison Group cut its annual losses and swung to positive earnings amid higher revenue driven by growth in Facebook platform advertising. For the twelve months ended 31 December 2018, losses were cut to £0.1m from £17.2m a year earlier, and revenue increased 19% to £21.2m. ...

    SMW
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    /news-article.aspx?ID=31423142

    GOOGLE HURT PINTEREST’S GROWTH IN 2018 BY DEINDEXING KEYWORD LANDING PAGES

    Mar 26, 2019

    Pinterest’s recent IPO filing contains details about the site’s growth being hurt in 2018 due to a Google update.Google deindexed Pinterest’s keyword landing pages in the first quarter of 2018, which impacted search traffic and user growth throughout the rest of the year.Further, P...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=31313131

    ADOBE AND SALESFORCE ANNOUNCE CUSTOMER DATA PLATFORMS TO PULL DATA INTO SINGLE VIEW

    Mar 26, 2019

    Marketing analytics is an increasingly complex business. It’s meant to collect as much information as possible across multiple channels from multiple tools and provide marketers with as complete a picture of their customers and their experience in dealing with you as possible. Perhaps not coin...

    TECHCRUNCH
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    /news-article.aspx?ID=31333133

    AFTER TV, INTERNET ADVERTISING TO DRIVE OVERALL GROWTH IN ADSPEND

    Mar 26, 2019

    Internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts. About 4% ahead of the initial forecast, the study said that there will be 4.6% growth in both 2020 and 2021.In its report, Zenith said that it upgraded its fore...

    MARKETING INTERACTIVE
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    /news-article.aspx?ID=31343134

    GOVERNMENT UPSKILLS MARKETERS FOR FUTURE WHERE ‘EVERYTHING IS DIGITAL’

    Mar 26, 2019

    The Government is preparing to launch an upskilling programme for its marketers as it looks to position for a future where “everything is digital”. The ‘accelerate’ programme for marketers focuses on four key areas: campaign management, programmatic, social media and paid sea...

    MARKETING WEEK
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    /news-article.aspx?ID=31353135

    YOUTUBE MAKES UP 37% OF MOBILE WEB TRAFFIC WORLDWIDE

    Mar 25, 2019

    According to data revealed in a new report, YouTube is responsible for 37% of all mobile web traffic.The report from Sandvine details which apps generate the most downstream mobile web traffic in the world.Traffic is measured in megabytes, which could explain why YouTube has such a commanding lead o...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=31323132

    CHANGES ON FACEBOOK MIGHT COST ADVERTISERS MORE MONEY PER LEAD

    Mar 25, 2019

    CONCERNS over privacy broke the internet last year. Now, Facebook will lead marketers to recalibrate their measurement of success on the platform.Facebook Chief Executive Mark Zuckerberg recently said that the company will shift towards becoming a privacy-focused social network.Zuckerberg’s vi...

    AFP
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    /news-article.aspx?ID=31433143

    AMAZON TO LAUNCH MOBILE ADS, IN A THREAT TO GOOGLE AND FACEBOOK

    Mar 25, 2019

    Amazon.com Inc. has hit on a new way to grab a chunk of the $129 billion digital advertising market now dominated by Google and Facebook Inc.: sell video spots on the e-commerce giant’s smartphone shopping app. Amazon has been beta testing the ads on Apple’s iOS platform for several mont...


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    /news-article.aspx?ID=31443144

    IPINYOU PARTNERS WITH WEIBO TO PROVIDE A MORE INTEGRATED ADVERTISING SOLUTION ACROSS SOCIAL AND PROGRAMMATIC PLATFORMS

    Mar 25, 2019

    iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and max...

    MARTECHSERIES
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    /news-article.aspx?ID=31223122

    CONSUMERS DON'T FIND BANNER ADS RELEVANT AND ARE DECLUTTERING ONLINE, ADOBE REPORT FINDS

    Mar 25, 2019

    The report found that 74% of marketers believe their banner ads are relevant to their target audience, a 16% year-over-year increase. However, just 14% of consumers said that banners display relevant ads, and only 35% of consumers reported to have intentionally clicked on such ads in 2018.

    THEDRUM
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    /news-article.aspx?ID=31253125

    FACEBOOK SAYS THE ORIGINAL NEW ZEALAND SHOOTER VIDEO WAS VIEWED ABOUT 4,000 TIMES BEFORE REMOVAL

    Mar 19, 2019

    Facebook  released new figures about its attempts to stop the spread of videos after a shooter livestreamed his attacks on two Christchurch, New Zealand mosques last Friday, killing 50 people.Including views during the live broadcast, the video was viewed about 4,000 times before it was removed...

    TECHCRUNCH
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    /news-article.aspx?ID=31193119

    ANOTHER TRUMP FACEBOOK ELECTION

    Mar 19, 2019

    While Democrats' campaign launches have sucked up national attention, President Trump's re-election campaign has quietly spent nearly twice as much as the entire Democratic field combined on Facebook and Google ads, according to data from Facebook and Google's political ad transparency r...

    AXIOS
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    /news-article.aspx?ID=31203120

    ALERTS ABOUT FAKE ADS ON FACEBOOK HELP LEGITIMATE NIGHT LIGHT MAKER FIGHT BACK

    Mar 19, 2019

    After Jessica Newcomb contacted KOMO News in December to warn about fake Facebook ads promoting a unicorn night light, she thought she'd put the issue behind her. She never dreamed that going public would help a small family business outside London fight back against the deception.Newcomb is sti...

    KOMO
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    /news-article.aspx?ID=31213121

    ORB INTELLIGENCE AND LIVERAMP PARTNERSHIP UNLOCKS INTERNATIONAL B2B DATA-DRIVEN ADVERTISING OPPORTUNITIES

    Mar 18, 2019

    Orb Intelligence announced the public launch of their B2B Audience Targeting Solutions. The solutions combine Orb’s industry-leading international B2B data set with the largest independent identity graph, enabling marketers to build international B2B campaigns using GDPR compliant data across ...

    MARTECH SERIES
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    /news-article.aspx?ID=31123112

    NBCUNIVERSAL, SKY TEAM UP TO EXPAND GLOBAL ADVERTISING PRODUCT

    Mar 18, 2019

    Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, a major step by the top U.S. cable TV provider to transform itself into a global media leader.The initiative would allow global advertisers to target s...

    REUTERS
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    /news-article.aspx?ID=31133113

    FACEBOOK ANNOUNCES CHANGES TO POLITICAL ADVERTISING TO MEET NEW FEDERAL RULES

    Mar 18, 2019

    Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including who pays for them and whom they target. The move is part of the social-media giant's response to changes the Trudeau government has made to Canada&...

    COAST REPORTER
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    /news-article.aspx?ID=31143114

    SHOULD BRANDS BRING ADVERTISING IN-HOUSE?

    Mar 15, 2019

    As the saying goes, if you want something done, do it yourself. Certainly, there has been a growing trend of brands moving advertising functions in-house, but industry professionals warn that such decisions cannot be taken lightly and must be considered on a case-by-case basis. According to Ruben Sc...

    RACONTEUR
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    /news-article.aspx?ID=31093109

    GOOGLE ADS TO PROVIDE USERS WITH MORE ASSISTANCE AFTER AD DISAPPROVALS

    Mar 14, 2019

    Google Ads is introducing a better solution for letting users know when ads are removed for policy violations.The new ‘Policy manager’ in Google Ads will keep users informed about ad disapprovals and allow them to make policy appeals.In some cases, Google may even be able to detect polic...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=31073107

    IN A CHALLENGE TO TWITCH AND YOUTUBE, FACEBOOK ADDS ‘GAMING’ TO ITS MAIN NAVIGATION

    Mar 14, 2019

    Facebook’s gaming efforts and challenge to Twitch are taking another big leap today, as the social network begins the initial rollout of a dedicated Facebook Gaming tab in the main navigation of Facebook’s app. The goal with the new addition is to help people more easily find games, stre...

    TECHCRUNCH
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    /news-article.aspx?ID=31083108

    U.S. ESPORTS DIGITAL AD REVENUE WILL BREAK THE $200 MILLION BARRIER NEXT YEAR, PER NEW REPORT

    Mar 14, 2019

    As esports keeps creeping towards the mainstream, more brands are jumping in. In a report issued today, eMarketer projects that digital ad revenue lured by competitive video gaming in the U.S. will jump 25 percent this year to $178.1 million. By 2020 it will reach nearly $213 million, according to t...

    ADAGE INDIA
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    /news-article.aspx?ID=30943094

    GOOGLE ADDS DUCKDUCKGO AS A SEARCH OPTION IN CHROME FOR THE FIRST TIME

    Mar 14, 2019

    For the first time, DuckDuckGo is an option that users can select as their default search provider in Google Chrome.With the release of Chrome 73 earlier this week, DuckDuckGo has been added to the list of default search engine choices in over 60 markets.A Google software engineer noted on GitHub th...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=30963096

    6SENSE ANNOUNCES SALESFORCE PARDOT INTEGRATION FOR REVENUE TEAMS TO LAUNCH COMPREHENSIVE ABM PROGRAMS

    Mar 14, 2019

    6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based pr...

    SOURCE
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    /news-article.aspx?ID=35843584

    MASSIVE FACEBOOK OUTAGE

    Mar 13, 2019

    It’s not just you. Facebook is undergoing an outage today, March 13, 2019. The outage appears to have started at noon eastern time, which is about 9 AM Pacific. This outage is preventing many people from posting to Facebook onto their news feed.The outage is affecting new posts from being crea...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=30953095

    LINQIA INTRODUCES INTELLIGENT SUITE TO MEASURE INFLUENCER MARKETING ROI

    Mar 13, 2019

    Influencer marketing continues to grow with a $10 billion ad spend projected in 2020 alone. However, those dollars are only valuable if they make an impact. On March 13th, Linqia, the performance-based influencer marketing company, will introduce the availability of its new Intelligence Suite to ass...

    MARTECH SERIES
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    /news-article.aspx?ID=30893089

    NEW PRIVACY BILL PROPOSES A ‘DIGITAL MARKETING BILL OF RIGHTS FOR MINORS'

    Mar 12, 2019

    In a move that attempts to curb the data collection practices of tech giants, two senators have proposed a legislation to update online privacy rules for children in the United States. If passed, tech companies and data brokers will be unable to collect data on teens aged 13 to 15 without their cons...

    KTVU
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    /news-article.aspx?ID=30903090

    FACEBOOK MAKES CHANGES TO ADVERTISING, REACH MEASURES

    Mar 12, 2019

    Facebook (FB +0.2%) is changing up advertising metrics, replacing what was a single measure of relevance with three other measures, Bloomberg reports. Potential reach, previously calculated based on total monthly active users, will now only include people who were shown an ad over the past 30 days.A...

    SEEKING ALPHA
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    /news-article.aspx?ID=30823082

    DIGITAL ADVERTISING FIRM IN €51M DOUBLE DEAL

    Mar 12, 2019

    A leading UK-based digital advertising firm has moved to acquire two Dutch counterparts in a €51 million deal.Public company Ocean Outdoor, which is based in London and works with the Wimbledon Tennis Championships, Transport for London and city councils in Birmingham and Manchester, has contin...

    BUSINESSCLOUD
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    /news-article.aspx?ID=30833083

    SOUTH AFRICA'S BANKS REDUCE ADVERTISING SPEND WHILE DIGITAL BANKS GROW

    Mar 12, 2019

    Ornico and Financial Mail, along with a panel of advertising and marketing thought leaders, will analyse advertising in South Africa's financial services industry at the upcoming AdForum on 29 March 2019, at the Houghton Golf Club. Banking is changing with the emergence of new banks in South Afr...

    BIZCOMMUNITY
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    /news-article.aspx?ID=30843084

    FACEBOOK'S PHASING OUT ITS AD RELEVANCE SCORE, REMOVING SIX AD METRICS

    Mar 12, 2019

    Facebook has announced that it will remove its Ad Relevance Score as part of a broader switch to more granular, relevant ad metrics to help improve performance.As per Facebook:Rather than measure relevance in one metric, over the next few months, we will replace relevance score with three new, more ...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=30883088

    TWITTER HIRES GOOGLE EXEC TO HEAD US AGENCY DEVELOPMENT

    Mar 11, 2019

    Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google where he spent the last five years on Google’s U.S. agency team. In his new role, Brodman will lead the team that works with the big holding companies and their agencies to create progr...

    MARKETING LAND
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    /news-article.aspx?ID=30773077

    GOOGLE LAUNCHES MARKETER-FRIENDLY GOOGLE ADS API QUERY BUILDER

    Mar 11, 2019

    If you’re using an application that leverages the Google Ads API, which just rolled out of beta last week, there’s now a new query builder tool is now available. The query tool’s web interface is designed to make it easy to build queries for reporting on your Google Ads accounts. W...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=31023102

    FACEBOOK ANNOUNCES OVERHAUL OF PRIVACY POLICIES

    Mar 08, 2019

    Facebook founder Mark Zuckerberg has announced radical changes to the social media giant’s privacy policies.   In a surprise move that Zuckerberg admitted would attract criticism, he revealed Facebook would move towards default auto-encryption for all messaging on its platforms, incl...

    CAMPAIGN INDIA
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    /news-article.aspx?ID=30663066

    TWITTER BOOSTS REPORTING FEATURE TO PLUG PERSONAL DATA SHARING

    Mar 08, 2019

    In a tweet from its safety handle, the company announced an update to its abuse reporting functions, allowing users to specify personal information issues, with a GIF showing step-by-step instructions. Twitter Inc. on Thursday added to efforts to address concerns over privacy protection on social me...

    THE FINANCIAL EXPRESS
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    /news-article.aspx?ID=30673067

    FACEBOOK RELEASES NEW GUIDE ON EFFECTIVE DIGITAL MARKETING TEST PROCESSES

    Mar 08, 2019

    In order to maximize your social media marketing process, you need to conduct tests. You can't know what your audience responds best to without trying different content formats, for example, you can't know the best times to post to reach your specific target market, or the best image types a...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=30683068

    FACEBOOK’S PIVOT TO MESSAGING PUTS ADVERTISERS IN A TIGHT SPOT

    Mar 08, 2019

    Many marketers will need new strategies if consumers adopt Facebook Inc.’s promised platform for private, encrypted, disappearing messages.I  don’t view this as replacing the public platform. Facebook and Instagram will continue to get more important,” Facebook Chief Executive...

    THE WALL STREET JOURNAL
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    /news-article.aspx?ID=30693069

    BREXIT SHADOW LINGERS ON SUBDUED IRISH ADVERTISING MARKET

    Mar 08, 2019

    Advertising spend in the Republic will increase by just 0.6 per cent to €1.044 billion this year, with online market growth barely offsetting a decline in “offline” spending, media-buying group Core has forecast. Intensifying concerns about the risk of a hard Brexit have led to a &l...

    THE IRISH TIMES
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    /news-article.aspx?ID=30703070

    THE $100,000 DARK-MONEY MYSTERY GROUP BEHIND A PHARMA-BASHING FACEBOOK CAMPAIGN

    Mar 07, 2019

    A new dark money group with conservative ties has run more than $100,000 worth of Facebook ads bashing pharmaceutical companies and high drug prices since October, STAT has learned.The group’s spokesperson is a well-known Republican communications professional who previously worked for Preside...

    STAT
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    /news-article.aspx?ID=30583058

    KEEP SYDNEY OPEN CAMPAIGN CALLS FOR ADVERTISING INDUSTRY SUPPORT

    Mar 07, 2019

    The Keep Sydney Open movement has called on the advertising industry to support the group’s campaign ahead of the New South Wales state election later this month. With just 16 days until the NSW Election, Keep Sydney Open is calling on the advertising and creative community to show their suppo...

    MUMBRELLA
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    /news-article.aspx?ID=30593059

    FOUR MONTHS AFTER LEGALIZATION, FACEBOOK’S STILL CENSORING POT-RELATED ADS

    Mar 07, 2019

    A medical cannabis advocacy organization’s Facebook ad account was disabled in error and will be reinstated, the platform tells Global News.Earlier this year, Canadians for Fair Access to Medical Marijuana (CFAMM) was ramping up a campaign to eliminate taxes on medical cannabis, which included...

    GLOBAL NEWS
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    /news-article.aspx?ID=30603060

    GOOGLE WANTS ANDROID DEVELOPERS TO MAKE MONEY BY SHOWING VIDEO ADS TO USERS

    Mar 07, 2019

    Google has launched a new programme which will help developers make money from non-paying app users. Called ‘rewarded products’, Google will help developers monetise apps by showing ads in a video format. Users can choose to watch the video advertisement and after completion will receive...

    HINDUSTAN TIMES
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    /news-article.aspx?ID=30613061

    PACKAGING AD COMPANY PI ADVERTISING SEES 2,500% GROWTH IN IMPRESSIONS IN FIRST 4 MONTHS OF OPERATION

    Mar 07, 2019

    Pi Advertising, a packaging advertising platform, has seen remarkable growth of 2,500% in the four months since it first launched its platform, as measured by the amount of ad-supported packaging it distributes every month across South Africa. The company, which distributes free, advertising-support...

    BIZCOMMUNITY
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    /news-article.aspx?ID=30623062

    FACEBOOK IS CONSIDERING RELAXING IT’S STANCE ON CANNABIS ADVERTISING

    Mar 06, 2019

    For the first time ever, Facebook is considering changing its policy regarding cannabis which would allow site users to promote and sell their products. At the moment, Facebook doesn’t allow any advertisements for cannabis companies or discussions of buying or selling cannabis products. This h...

    CBD TESTERS
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    /news-article.aspx?ID=30473047

    FACEBOOK AND GOOGLE’S CHOICE TO RESTRICT ADVERTISING

    Mar 06, 2019

    Facebook has been in Indonesia before the presidential election on may 17. April, the publication of election advertising is prohibited, which is financed from abroad. in order for a foreign interference should be prevented on the vote, announced the Online network on Monday. Prior to the parliament...

    LEADER BULLETIN
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    /news-article.aspx?ID=30483048

    BING ADS AND SAMSUNG LAUNCH 3D SEARCH ADS

    Mar 06, 2019

    Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing. This innovation is a big step forward in improving consumer experience, and follows months of research and collaboration betw...

    NETIMPERATIVE
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    /news-article.aspx?ID=30493049

    PORT MACQUARIE-HASTINGS COUNCIL ASKS BUSINESSES TO REMOVE DISPLAYS

    Mar 06, 2019

    Laurieton business owners have expressed their disappointment after they were asked to remove displays by Port Macquarie-Hastings Council. Kylie Johnson is the owner of an art studio on Bold Street and was disappointed with council's decision to ask businesses to take down displays from the foot...

    CAMDEN HAVEN COURIER
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    /news-article.aspx?ID=30503050

    GLOBAL NATIVE ADVERTISING MARKET SET TO BE WORTH OVER $400 BILLION BY 2025

    Mar 06, 2019

    ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market to 2025. Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native adv...

    MARTECH SERIES
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    /news-article.aspx?ID=30513051

    GOULD WANTS GOOGLE TO CHANGE ITS MIND ABOUT REFUSING ELECTION ADS

    Mar 06, 2019

    Democratic Institutions Minister Karina Gould says she's going to try to persuade Google to change its mind about refusing to run election advertising during the upcoming federal campaign.Speaking in an interview with CBC News, Gould suggested that Google's decision to stop accepting politic...

    CBC
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    /news-article.aspx?ID=30523052

    GOOGLE PLANS TO BAN POLITICAL ADS BEFORE CANADA ELECTION

    Mar 06, 2019

    Alphabet Inc's Google will ban political advertising on its platform before the Canadian federal election, after the country introduced stringent transparency rules. The Bill C-76, which was passed in December, requires online platforms to keep a registry of all political and partisan advertisem...

    ITNEWS
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    /news-article.aspx?ID=30553055

    DIRECTIVE RANKS #1 IN CLUTCH’S TOP B2B MARKETING SERVICE PROVIDERS

    Mar 06, 2019

    Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service provi...

    SOURCE
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    /news-article.aspx?ID=35013501

    UK DIGITAL ADVERTISING MARKET TO BREAK £15BN BARRIER IN 2019 - BARCLAYS

    Mar 05, 2019

    Digital advertising spend in the UK is expected to grow to above £15bn this year with double digit growth predicted as the nation shifts away from traditional media forms, according to a report from Barclays Corporate Banking. The bank highlights out-of-home (OOH) advertising as one of the are...

    MOBILE MARKETING MAGAZINE
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    /news-article.aspx?ID=30303030

    TV ADVERTISING STILL TROUNCING DIGITAL IN TERMS OF IMPRESSIONS, NIELSEN SAYS

    Mar 05, 2019

    Broadcasters and programmers are trying to ward off digital giants like Google and Facebook by offering targeted advertising. But TV advertising is still delivering the most impressions, by a long shot.According to new Nielsen figures, the firm’s first public data via its Total Ad Ratings meas...

    FIERCEVIDEO
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    /news-article.aspx?ID=30353035

    MOBILE ADVERTISING MARKET IS ANTICIPATED TO WITNESS AN EXPONENTIAL CAGR OF 18.8% FROM 2017 TO 2022.

    Mar 05, 2019

    The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have inv...

    HONEST BUSINESSMAN
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    /news-article.aspx?ID=30383038

    IT LOOKS LIKE FACEBOOK KNOWS WHO'S BEHIND A SHADOWY £257,000 AD CAMPAIGN TO TORPEDO THERESA MAY'S BREXIT DEAL - BUT IT'S KEEPING IT UNDER WRAPS

    Mar 05, 2019

    It looks like Facebook has uncovered who was behind a shadowy £257,000 advertising campaign lobbying to kill UK Prime Minister Theresa May's Brexit deal with the EU.The Digital, Culture, Media, and Sport Committee (DCMSC) - a parliamentary committee that last month published a damning repo...

    BUSINESS INSIDER
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    /news-article.aspx?ID=30393039

    DICK'S SPORTING GOODS USED FACEBOOK TO AUTOMATICALLY SERVE DIFFERENT ADS TO DIFFERENT PEOPLE

    Mar 04, 2019

    Big brands are getting smarter about how they advertise online— and they're starting to see better results. Dick's Sporting Goods relied on automated merchandising on Facebook during the holiday season in 2018, leading to 100,000 incremental purchases and $10 million in incremental sal...

    BUSINESS INSIDER
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    /news-article.aspx?ID=30403040

    ASCI PROCESSES COMPLAINTS AGAINST 389 ADS, OF WHICH 355 WERE REGARDING MISLEADING CLAIMS

    Mar 04, 2019

    Advertising Standards Council of India (ASCI) investigated complaints against 389 advertisements of which the advertisers ensured corrective action for 112 advertisements as soon as they received the complaints from ASCI. ASCI's Consumer Complaints Council (CCC) upheld complaints against 232 adv...

    AFAQS
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    /news-article.aspx?ID=30223022

    TECH FIRM PLANS TO TRANSFORM ADVERTISING ON FACEBOOK, YOUTUBE AND TWITTER VIA BLOCKCHAIN

    Mar 04, 2019

    Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have been attempts to solve this fundamental problem, but despite technological advancements, inefficiencies have remained. Fraud has been an issue, with und...

    COINTELEGRAPH
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    /news-article.aspx?ID=30233023

    AMAZON'S AD GROWTH POSES NO IMMEDIATE THREAT TO THE DIGITAL DUOPOLY

    Mar 04, 2019

    Amazon’s advertising growth poses no immediate threat to Facebook and Alphabet, according to new research, which indicates that growth will augment rather than undermine the likes of Facebook and Alphabet.A rapidly expanding digital advertising market will leave plenty of room to accommodate a...

    THE DRUM ASIA
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    /news-article.aspx?ID=30243024

    FIRM COMBINES EMAIL SERVICES WITH SOCIAL MEDIA AND DIGITAL AD BUYING

    Mar 04, 2019

    DigDev has devised a service to help brands place social media and display ads using its email data.Clients can upload data from DigDev Direct to social media sites, applying the same matching profiles they use for targeting email campaigns, the company says.They can also use the email data when buy...

    MEDIAPOST
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    /news-article.aspx?ID=30253025

    MTN SIGNS OUT THERE MEDIA TO DELIVER DIGITAL ADVERTISING ACROSS MIDDLE EAST & AFRICA

    Mar 04, 2019

    South Africa-based mobile telecoms company MTN Group has enlisted Out There Media (OTM), a mobile advertising and data monetisation firm, to build it a digital advertising hub. The deal will see MTN, which operates in 21 countries throughout Africa and the Middle East, utilise OTM’s Mobucks mo...

    MOBILE MARKETING MAGAZINE
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    /news-article.aspx?ID=30273027

    ANTI-PIRACY COMPANY OFFERS ADVERTISING DEAL TO ‘PIRATE’ SITES

    Mar 03, 2019

    Cutting off the money supply to copyright-infringing sites is commonly seen as a prime tactic to deal with the piracy problem. Anti-piracy company DMCAForce has a different strategy though. On behalf of a client, it's reaching out to file-sharing sites with an advertising deal, in exchange for a...

    TORRENTFREAK
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    /news-article.aspx?ID=30263026

    RIGHTMOVE'S ONLINE ADVERTISING MODEL SAVES IT FROM SALES SLOWDOWN AS REVENUE AND PROFITS JUMP

    Mar 01, 2019

    Chief executive Peter Brooks-Johnson said: "We extended our market leadership and reinforced our position as the place consumers turn to first when thinking about moving home. In doing so, we demonstrated that Rightmove is a business which can continue to grow strongly even in uncertain times.

    INSIDER
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    /news-article.aspx?ID=30073007

    CNN BECOMES FIRST PARTNER TO OFFER COMSCORE CAMPAIGN RATINGS TO ADVERTISERS

    Mar 01, 2019

    Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that CNN is the first media brand to move beyond the Comscore Campaign Ratings (CCR) beta program, and will now add the cross-platform video advertising solution to its measurement capabilities av...

    MARTECHSERIES
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    /news-article.aspx?ID=30083008

    MILLENNIALS MORE LIKELY TO ADVERTISE ON TRADITIONAL MEDIUMS THAN OLDER GENERATIONS

    Mar 01, 2019

    Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%) of millennial entrepreneurs advertise for their business, compared to 92% of Ge...

    MARTECHSERIES
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    /news-article.aspx?ID=30093009

    KREATIV STREET WINS DIGITAL MARKETING MANDATE FOR DALMIA CEMENT

    Mar 01, 2019

    Kreativ Street, one of India's fastest growing Integrated Marketing Agencies, has won the digital mandate for Dalmia Cement, one of India's leading cement manufacturers since 1939. The mandate was awarded after a multi-agency pitch, and will be serviced by the agency's Gurugram office. B...

    AFAQS
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    /news-article.aspx?ID=30103010

    FREE DIGITAL MARKETING ADVICE ON OFFER FOR BUSINESSPEOPLE AT SEMINAR

    Mar 01, 2019

    As well as giving hints, tips and strategic advice on everything from social media, display advertising and search engine optimisation, the session will allow local companies to take up a free digital health check to see how their digital activity is currently performing – and what can be done...

    KEIGHLEYNEWS
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    /news-article.aspx?ID=30113011

    TABMO ACTIVATES DIGITAL OUT OF HOME, CONNECTED TV AND AUDIO ON ITS MOBILE ADVERTISING PLATFORM, HAWK

    Feb 28, 2019

    TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels.  For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-...

    MARTECHSERIES
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    /news-article.aspx?ID=30013001

    RADIO TIMES OWNER IMMEDIATE MEDIA NAMES SCOTT DEUTROM AS ADVERTISING MD

    Feb 28, 2019

    Deutrom will take the strategic lead for all Immediate’s advertising revenue streams across print and digital and Immediate's creative and content studio, Imagine, the company said in a statement.Deutrom joins Immediate from ESI Media, where he was Chief Revenue Officer, managing ESI&rsquo...

    PROLIFICLONDON
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    /news-article.aspx?ID=29972997

    VOICE ADVERTISING LIKELY TO SEE EXPONENTIAL GROWTH IN NEXT TWO YEARS, SAYS SHAMSUDDIN JASANI OF ISOBAR INDIA

    Feb 28, 2019

    The use of voice search is on the rise in India and platforms such as Alexa, Google assistant and Jio voice search are seeing a phenomenal growth. Advertisers have spotted this trend and are using the medium to reach out to consumers. In a conversation with BestMediaInfo.com, Jasani talks about the ...

    BESTMEDIAINFO
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    /news-article.aspx?ID=29982998

    SPOTIFY ENTERS INDIA, OPENS UP ADVERTISING ON DAY ONE

    Feb 28, 2019

    Spotify’s launch will pose a strong competition to existing online music streaming players such as Gaana, JioSaavn, Apple Music and Amazon Music. As the music streaming market is heating up, the music library and songs offered by these platforms will play major role in attracting listeners.

    BESTMEDIAINFO
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    /news-article.aspx?ID=29992999

    FTC HITS TIKTOK WITH RECORD $5.7 MILLION FINE OVER CHILDREN’S PRIVACY

    Feb 27, 2019

    WHEN THE LIP-SYNCING app Musical.ly first exploded in popularity nearly four years ago, it was best known for being a teen sensation. But according to the Federal Trade Commission, the app also illegally collected information from children under the age of 13. The agency announced Wednesday that Mus...

    WIRED
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    /news-article.aspx?ID=30003000

    OUTBRAIN AND LIGATUS JOIN FORCES TO FORM A NATIVE ADVERTISING POWERHOUSE

    Feb 27, 2019

    B2B Marketing’s recent report Adapt or die? Leadership in the era of martech examined the importance of martech for executives involved in business transformation. On the topic of leadership, results revealed that while just under 70% of respondents considered digital transformation a priority...

    MARTECHSERIES
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    /news-article.aspx?ID=29872987

    INTERNET ADVERTISING MARKET ANALYSIS, FORECAST OF BUSINESS REVENUE, SIZE, LEADING COMPETITORS AND GROWTH TRENDS

    Feb 27, 2019

    The Internet Advertising market report covers the Global market and regional market analysis. The Internet Advertising industry report examines, keep records and presents the worldwide market size of the important players in each region around the globe. Also, the report offers information of the le...

    THESPRINGTIMES
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    /news-article.aspx?ID=29882988

    INTERNET ADVERTISING MARKET 2019 BUSINESS STATISTICS FOCUS REPORT GROWTH BY TOP KEY PLAYERS – EBAY

    Feb 27, 2019

    Global Internet Advertising Market – Analysis to 2025 is an expert compiled study which delivers a holistic perspective of the market covering current trends and prospective scope with regard to product/service the report also covers competitive analysis to understand the presence of key vendo...

    EAGLECHRONICLE
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    /news-article.aspx?ID=29892989

    GLOBAL INTERNET ADVERTISING MARKET MANUFACTURING VALUE CAGR ANALYSIS RATE 12.6% BY 2028

    Feb 27, 2019

    Global Internet Advertising Market investigated the popular situation in the descriptions, arrangements, applications, and business chain structure. The Internet Advertising Market report also focuses on the development trends as well as history, competitive aspect study, and key regions, etc. in th...

    TCBRESISTENCIAS
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    /news-article.aspx?ID=29902990

    LAMAR ADVERTISING COMPANY (REIT) (LAMR) AND CYRUSONE INC. (NASDAQ:CONE) COMPARING SIDE BY SIDE

    Feb 27, 2019

    Lamar Advertising Company (REIT) (NASDAQ:REIT) and CyrusOne Inc. (NASDAQ:CONE) have been rivals in the REIT – Diversified for quite some time. Below is a review of each business including various aspects such as analyst recommendations, institutional ownership, profitability, risk, dividends, ...

    FINREVIEWER
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    /news-article.aspx?ID=29912991

    TRIPLELIFT GIVES BUYERS CONFIDENCE BY ADHERING TO IAB UK'S 'TRANSPARENCY FAQS'

    Feb 26, 2019

    Tim Elkington, chief digital officer at IAB UK, spoke about the importance of establishing industry trust. “IAB UK’s new Transparency FAQs are an important step towards creating more transparency within the digital advertising industry. The FAQs give companies the opportunity to provide ...

    MOBILEMARKETINGMAGAZINE
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    /news-article.aspx?ID=29752975

    NEW DIGITAL REGULATIONS COULD HARM ILLINOIS SMALL BUSINESSES, INCLUDING MINE

    Feb 26, 2019

    Illinois small businesses are becoming increasingly reliant on digital technology and business tools. Doctors, artists, retailers, restaurants and accountants rely on digital platforms and data for marketing, customer service, staff management, payments and more. Digital technology is a key factor i...

    DAILYHERALD
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    /news-article.aspx?ID=29762976

    MCDONALD’S FORCED TO SUSPEND CHILDREN’S APP AFTER ADVERTISING WATCHDOG COMPLAINT

    Feb 26, 2019

    McDonald’s has been forced to remove its children-focused mobile app from Google Play and the App Store after being chastised by the advertising watchdog.The fast-food giant ran afoul of the Ad Standards board for cherry-picking which Happy Meal options it presented in marketing materials with...

    SMARTCOMPANY
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    /news-article.aspx?ID=29772977

    IPONWEB HIRES MORITZ WUTTKE TO BUILD ON PROGRAMMATIC TV POTENTIAL

    Feb 26, 2019

    IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, announced the appointment of Moritz Wuttke as Senior Vice President, Commercial for its newly-created TV Solutions Group. In this role, Wuttke will be responsible for developing, le...

    MARTECHSERIES
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    /news-article.aspx?ID=29782978

    THE PITCH: ADVERTISING AND MARKETING NEWS FOR 2.26.19

    Feb 26, 2019

    Lewis Media Partners promoted two employees on its digital team. Tori Stowers was promoted from senior channel specialist to channel manager–display, in which she will focus on performance, process and technology and take on management responsibilities. Stowers has worked at the firm since 201...

    RICHMONDBIZSENSE
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    /news-article.aspx?ID=29792979

    AS INDUSTRY NEED FOR REAL-TIME CONSUMER INSIGHTS GROWS, KANTAR EXPANDS QUALITATIVE PRACTICE

    Feb 26, 2019

    As we have moved past the traditional research groups of the past into mobile and online offerings, qualitative has further solidified itself as the unsung hero of strategy,” said Stephen DiMarco, Chief Digital Officer, Kantar. “With data sets becoming more expansive and complex every ye...

    MARTECHSERIES
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    /news-article.aspx?ID=29862986

    NEW STREAMING MEDIA STARTUP LOOP MEDIA, INC. ACQUIRES COMMERCIAL STREAMING VIDEO SOLUTIONS LEADER SCREENPLAY, INC.

    Feb 25, 2019

    Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and consumers, announced the acquisition of ScreenPlay, Inc. With the addition of the 30-year-old company, purchased in cash and stock, Loop procures a deep library of, and valuable licensing r...

    MARTECHSERIES
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    /news-article.aspx?ID=29652965

    REFERENDUM COMMISSIONER CLARIFIES ADVERTISING RULES FOR PARTIES, CANDIDATES

    Feb 25, 2019

    P.E.I.'s referendum commissioner met with representatives from Island political parties two days before the start of the province's referendum period to hash out how restrictions on referendum advertising will affect Island politicians. Under the province's Referendum Act, anyone who is ...

    CBC
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    /news-article.aspx?ID=29682968

    SMES ARE TURNING THEIR BACKS ON TRADITIONAL MARKETING

    Feb 25, 2019

    The survey also suggests smaller businesses are turning to digital marketing because they get a better return on their investment, with 47% of respondents saying online marketing was cheaper than traditional methods.  As a proportion of total annual revenue, just over a quarter of respondents s...

    BMMAGAZINE
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    /news-article.aspx?ID=29692969

    MADISON AVENUE GOES TO THE MOVIES TO KEEP OSCAR VIEWERS FROM SKIPPING ADS

    Feb 24, 2019

    Walmart peppered Sunday night’s telecast with commercials highlighting behind-the-camera personnel, while Google used intellectual property from movies such as “Deadpool” and “2001: A Space Odyssey” to keep movie buffs interested in their sundry pitches. Samsung teased ...

    VARIETY
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    /news-article.aspx?ID=29662966

    OPINION SPORTS AND ESPORTS IS DRIVING ONLINE STREAMING GROWTH IN AUSTRALIA

    Feb 24, 2019

    Australia’s media landscape is undergoing a transformation. At the end of 2018, live TV remained the dominant video channel, but research shows a migrational shift to online platforms is well underway.

    THEDRUM
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    /news-article.aspx?ID=29672967

    CONNECTED TV SURGES AHEAD IN DIGITAL ADVERTISING WITH 193% GROWTH, EXTREME REACH REVEALS IN LATEST VIDEO BENCHMARKS REPORT

    Feb 22, 2019

    Extreme Reach, the complete creative asset management solution for the ad industry, released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from ...

    MARTECHSERIES
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    /news-article.aspx?ID=29542954

    TV AD SPENDING DROPS AS DIGITAL SURPASSES TRADITIONAL IN 2019

    Feb 22, 2019

    NEW YORK For the first time, digital ad spending is expected to surpass traditional ad spending in the United States, according to the latest forecast from eMarketer. Nearly all forms of traditional ad spending will be in decline in 2019, including TV, which is expected to drop by 2.2 percent. That ...

    TVTECHNOLOGY
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    /news-article.aspx?ID=29552955

    FOOTPRINT MEDIA HOLDINGS LAUNCHES BIZZ, A NEW SOCIAL MEDIA APP DESIGNED TO BOOST BUSINESS

    Feb 22, 2019

    Footprint Media Holdings, the company behind High TV, is proud to announce the launch of Bizz, the world’s first 5G messaging application designed to suit the needs of both individuals and businesses of all sizes.Bizz is a revolutionary messenger service that combines voice, text, and video ch...

    MARTECHSERIES
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    /news-article.aspx?ID=29562956

    FACEBOOK LET ADVERTISERS TARGET PEOPLE IT FELT WERE INTERESTED IN NAZIS

    Feb 22, 2019

    Facebook makes money by charging advertisers to reach just the right audience for their message - even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music.

    STUFF
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    /news-article.aspx?ID=29582958

    ADVERTISING SERVICES MARKET 2019 SIZE, SHARES | GLOBAL INDUSTRY REVENUE BY TOP KEY COMPANIES -WPP, OMNICOM GROUP, DENTSU INC, PUBLICISGROUPE, IPG

    Feb 22, 2019

    Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspape...

    MARKETWATCH
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    /news-article.aspx?ID=29632963

    AMOBEE ANNOUNCES INTEGRATION OF NIELSEN DATA ALLOWING ADVERTISERS TO PLAN ACROSS TV AND DIGITAL USING SINGLE AUDIENCE

    Feb 21, 2019

    Amobee, a global digital advertising technology company, announced an agreement with Nielsen the global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets to power the convergence of TV and digital for brands and agencies in the...

    MARTECHSERIES
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    /news-article.aspx?ID=29492949

    NEW RESEARCH FINDS ADVERTISING IN EMAIL AN EFFECTIVE TACTIC FOR REACHING EVERY GENERATION

    Feb 21, 2019

    New research into consumer attitudes toward digital advertising finds that advertising placed in email newsletters is an effective way to engage audiences of every age, allowing advertisers to reach targeted demographics through a proven, trusted channel. According to the study commissioned by Power...

    MARTECHSERIES
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    /news-article.aspx?ID=29502950

    GOOGLE’S WAZE PARTNERS WITH WPP TO GROW ITS ADVERTISING PLATFORM

    Feb 21, 2019

    WPP said its partnership with Waze will grant them unique access to its software so the agency can easily onboard and monitor clients. The agency also will help Waze develop new ad formats and further improve the ads’ functionalities, said Sanja Partalo, svp, corporate strategy and digital dev...

    DIGIDAY
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    /news-article.aspx?ID=29512951

    US DIGITAL MARKETING SPEND BEATS TRADITIONAL FOR THE FIRST TIME

    Feb 20, 2019

    US digital ad spend in 2019 will surpass all traditional advertising for the first time, growing to $129.3 billion this year, according to eMarketer’s latest forecast. Digital advertising is being driven by mobile, which is now more than two-thirds of the digital category, and by TV dollars mo...

    ADEXCHANGER
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    /news-article.aspx?ID=29522952

    ZUANT TO LAUNCH ZUANT IPHONE 2.0 AT EXHIBITORLIVE 2019, FEATURING DOUBLE SYNC SPEED AND NFC BADGE SCANNING

    Feb 20, 2019

    And Zuant iPhone 2.0 also delivers high performing mobile sales teams with everything required to be successful on the road as well as events. From intelligent sales lead capture, access to marketing collateral and videos, and real-time integration with marketing automation and CRM systems, Zuant iP...

    MARTECHSERIES
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    /news-article.aspx?ID=29442944

    CALLRAIL’S AGENCY PARTNER PROGRAM FORGES NEW GROWTH PATH FOR DIGITAL MARKETING AGENCIES

    Feb 20, 2019

    CallRail is dedicated to providing ever-increasing value, not only to the agencies we work with, but to their clients too,” said Mary Pat Donnellon, Chief Revenue Officer at CallRail. “Our Agency Partner Program is designed to accelerate the way we’re able to help digital marketing...

    MARTECHSERIES
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    /news-article.aspx?ID=29452945

    ORACLE DISCOVERS ANOTHER MAJOR FRAUD OPERATION AFFECTING ANDROID USERS AND MOBILE ADVERTISERS

    Feb 20, 2019

    A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appears to have been distributed via an infected SDK, which was integrated into hundreds of popular Android apps and games. Android operat...

    MARKETING LAND
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    /news-article.aspx?ID=31033103

    MOVABLE INK ADDS AUGMENTED REALITY SOLUTION TO ITS VISUAL EXPERIENCE PLATFORM

    Feb 19, 2019

    Movable Ink’s new AR solution has been fully integrated into its visual experience platform, enabling clients to create interactive and personalized AR experiences that can be incorporated into existing digital marketing programs without the need for specialized expertise or coding skills. The...

    MARTECHSERIES
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    /news-article.aspx?ID=29462946

    US DIGITAL AD SPENDING WILL SURPASS TRADITIONAL IN 2019

    Feb 19, 2019

    This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

    EMARKETER
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    /news-article.aspx?ID=29472947

    SDL CALLS ON BRANDS TO RETHINK GLOBAL CONTENT STRATEGIES AS THE FUTURE OF CONTENT BECOMES AUTONOMOUS

    Feb 19, 2019

    Companies are struggling to handle the growing volume and velocity of content required to engage with global audiences. And it’s expected to get worse: 93% say the content they produce will increase in the next two years*. SDL’s Enabling the Future of Content report addresses these chall...

    MARTECHSERIES
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    /news-article.aspx?ID=29392939

    TERNIO BLOCKCHAIN FRAMEWORK ACCEPTED AS AMAZON ADVANCED TECHNOLOGY PARTNER

    Feb 19, 2019

    Ternio, a leader in scalable blockchain architecture for enterprise organizations, has announced its acceptance as an Amazon Advanced APN Technology Partner. Ternio’s patent-pending Lexicon framework has made headlines in recent months as the only scalable blockchain framework capable of suppo...

    MARTECHSERIES
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    /news-article.aspx?ID=29402940

    GENIES LAUNCHES VERIFIED PROGRAM TO HELP CELEBRITIES, INFLUENCERS AND BRANDS INCREASE ENGAGEMENT ON SOCIAL MEDIA PLATFORMS VIA DIGITAL AVATARS

    Feb 19, 2019

    Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their r...

    MARTECHSERIES
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    /news-article.aspx?ID=29412941

    DA DIGITAL MARKETING EMERGES AS AUSTRALIA’S PREFERRED DIGITAL MARKETER FOR LOCAL BUSINESSES

    Feb 19, 2019

    Da Digital Marketer, Australia’s leading digital marketing service for local businesses, has set up an ambitious aim to double the size of 5,000 businesses by 2020. Da Digital is all about local businesses finding their identity online and reaching out to their customer base through a variety ...

    LYFEMARKETING
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    /news-article.aspx?ID=29422942

    SERIAL DIGITAL ENTREPRENEUR ADAM LUDWIN, JOINS THE BOARD OF INFLUENCER IN PREPARATION FOR GLOBAL EXPANSION

    Feb 18, 2019

    Growing by 450% YOY, and winning many leading global brands in the past year including Boohoo, Alibaba and Protein World, to name a few, Influencer is now looking to expand their offering within their platform, bringing new innovations that allow brands and creators to build deeper relationships, so...

    MARTECHSERIES
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    /news-article.aspx?ID=29352935

    DIGITAL MARKETING SOFTWARE MARKET KEY PLAYERS, ANALYSIS AND FORECAST 2019 TO 2028

    Feb 18, 2019

    The Digital Marketing Software Market Report 2019-2028 includes a comprehensive analysis of the present Digital Marketing Software Market. It specifies the Digital Marketing Software  market size and also factors controlling the growth of the market. The report starts with the basic Digital Mar...

    THEFINANCIALSTRATEGY
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    /news-article.aspx?ID=29362936

    APPLE BUYS U.K.-BASED DIGITAL MARKETING STARTUP DATATIGER

    Feb 18, 2019

    The Digital Marketing Software Market Report 2019-2028 includes a comprehensive analysis of the present Digital Marketing Software Market. It specifies the Digital Marketing Software  market size and also factors controlling the growth of the market. The report starts with the basic Digital Mar...

    HILLTOPMONITOR
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    /news-article.aspx?ID=29372937

    MOBILE ADVERTISING MARKET – HIGH DEMAND FOR TARGET-BASED ADVERTISING TO DRIVE GROWTH

    Feb 15, 2019

    The global mobile advertising market has a highly competitive and fragmented landscape observes Transparency Market Research (TMR). Some of the players operating in the global mobile advertising market are Amobee, Inc. (Singtel Limited), Apple, Inc. (iAd), Chartboost, Euclid Analytics, and Facebook,...

    HONESTVERSION
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    /news-article.aspx?ID=29312931

    OUTDOOR ADVERTISING MARKET 2018 ANALYSIS, GROWTH OPPORTUNITIES, TRENDS, GLOBAL FORECAST AND OUTLOOK 2023

    Feb 15, 2019

    Global Outdoor Advertising report portrays the industry growth with market share, size, growth trend, market drivers and risks. The detailed analysis of Outdoor Advertising trending factors, top vendors, geographical regions and revenue analysis is presented. The report is bifurcated based on type, ...

    HONESTVERSION
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    /news-article.aspx?ID=29322932

    HOME ADVERTISING-NEWS XIAOMI CLOCKED US $15 BN REVENUE IN 7 YEARS, FACEBOOK TOOK 12 YEARS: MANU JAIN

    Feb 14, 2019

    Manu Kumar Jain has been leading Xiaomi India since 2014 and the company has achieved a huge success which also results in Xiaomi becoming the India’s biggest smartphone vendor. At the Pitch Madison summit, Xiaomi Vice President, MD, Manu Kumar Jain spoke about Xiaomi: Innovation at its best. ...

    EXCHANGE4MEDIA
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    /news-article.aspx?ID=29202920

    NEW APPLE TV SERVICE TARGETING APRIL LAUNCH

    Feb 14, 2019

    Apple Inc. is going all in on its new TV streaming service with an expected launch date some time in April, according to Reuters. Content from CBS Corp, Viacom Inc and Lions Gate Entertainment Corp’s Starz will be included in the service along with Apple’s own original programming.

    COMINGSOON
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    /news-article.aspx?ID=29212921

    SALES FORECASTS OF ONLINE ADVERTISING MARKET REVEAL POSITIVE OUTLOOK THROUGH 2021

    Feb 14, 2019

    The online advertising term is broadly categorized on the basis of types of advertising which includes search engine optimization , banner marketing, search engine advertising , email marketing, online video advertising, local online advertising, social media optimization strategies and additional t...

    NEWSFINANCIALANALYST
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    /news-article.aspx?ID=29222922

    AMAZON IS TESTING A NEW AD FORMAT THAT ASKS CUSTOMERS TO LEAVE REVIEWS

    Feb 14, 2019

    Amazon is working on a new ad product that prompts users to review products they’ve purchased within display ads placed on Amazon.com, according to three agency executives who have been briefed on the new product.

    DIGIDAY
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    /news-article.aspx?ID=29232923

    TVSQUARED PARTNERS WITH TIVO FOR DETERMINISTIC ATTRIBUTION

    Feb 14, 2019

    TVSquared, the worldwide leader in TV attribution, has partnered with TiVo to bring deterministic TV viewership data to its ADvantage platform. Incorporating TiVo’s television viewership data within the analytics platform allows TVSquared customers to tie TV-driven response and conversions dir...

    MARTECHSERIES
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    /news-article.aspx?ID=29242924

    AMAZON IS TESTING A NEW AD FORMAT THAT ASKS CUSTOMERS TO LEAVE REVIEWS

    Feb 14, 2019

    Amazon is working on a new ad product that prompts users to review products they’ve purchased within display ads placed on Amazon.com, according to three agency executives who have been briefed on the new product.The new review format will be targeted to people who have bought certain products...

    DIGIDAY
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    /news-article.aspx?ID=29292929

    NEXTECH LAUNCHES 3D ADVERTISING PLATFORM FOR FACEBOOK

    Feb 14, 2019

    NexTech AR Solutions is pleased to announce it has achieved a major milestone by being able to offer eCommerce clients 3D advertising solutions on Facebook. NexTech is rapidly building out its AR-3D product offerings, including shopping, learning, video conferencing, and now ads on Facebook. With 1....

    MARTECHSERIES
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    /news-article.aspx?ID=29302930

    DTC BRANDS ARE RUNNING INTO TV ADVERTISING’S LEGACY LIMITATIONS

    Feb 13, 2019

    Underwear company ThirdLove doesn’t work with agencies to buy ads, except for when it’s buying TV ads. You have to go through an agency. It’s almost impossible to buy [TV] directly yourself,” said Dave Spector, co-founder and co-CEO of ThirdLove, in an interview at the Intera...

    DIGIDAY
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    /news-article.aspx?ID=29112911

    NEW RULES HIT GAMBLING BRANDS TARGETING UNDER-18S

    Feb 13, 2019

    Coming into force on 1 April, the guidelines devised by the Committees of Advertising Practice (CAP), which is responsible for writing and maintaining the UK advertising codes, will prohibit online ads for gambling products being targeted at individuals likely to be aged under 18. These standards co...

    MARKETINGWEEK
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    /news-article.aspx?ID=29122912

    FREEWHEEL MARKETS CHOOSES THE NIELSEN DMP TO FUEL AUDIENCE-BASED TV ADVERTISING ACROSS ALL SCREENS

    Feb 13, 2019

    The Nielsen DMP provides FreeWheel Markets with Nielsen media and purchase data segments, deep audience insights and segmentation that improve targeting accuracy by automatically adapting to changes in consumer media and buying behavior. The Nielsen DMP and FreeWheel’s server-to-server integra...

    MARTECHSERIES
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    /news-article.aspx?ID=29132913

    LIVERAMP EXPANDS ITS OMNICHANNEL PORTFOLIO TO ADD CONNECTED TELEVISION IN ITS MEASUREMENT PLATFORM

    Feb 13, 2019

    LiveRamp is one of the global leaders for marketers in providing exceptional customer experience through its IdentityLink Platform. The company’s measurement graph is capable of collating global audience data about consumer engagement with a brand. The results provide clarity to brands to targ...

    MARTECHSERIES
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    /news-article.aspx?ID=29142914

    CONSUMER ACQUISITION LAUNCHES PERFORMANCE TEMPLATES AND AUTOMATED VIDEO PRODUCTION FOR SOCIAL ADVERTISING

    Feb 13, 2019

    eMarketer forecasts that US spending on social video ads will reach $11.69 billion in 2020, more than double 2017. Instagram Stories has over 500 million daily active users, up from 400 million in June 2018 [Statista January 2019]. With viewers consuming video content like never before and media buy...

    MARTECHSERIES
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    /news-article.aspx?ID=29152915

    INTE Q LAUNCHES GROUNDBREAKING TECHNOLOGY TO HELP BRANDS BUILD CUSTOMER LOVE

    Feb 12, 2019

    Inte Q, an expert in the loyalty marketing business, has launched a revolutionary product that will change the face of Customer Relationship Management (CRM) and loyalty systems forever.Inte Q is already known for helping companies create loyalty programs and enhance their current ones. The company&...

    MARTECHSERIES
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    /news-article.aspx?ID=29082908

    AMAZON TO ACQUIRE EERO TO HELP CUSTOMERS BETTER CONNECT SMART HOME DEVICES

    Feb 12, 2019

    Amazon and eero announced that they have entered into a definitive merger agreement under which Amazon will acquire eero. eero’s home mesh WiFi systems set up in minutes and blanket every room of a customer’s home in high-performing, reliable WiFi. eero is already delighting Amazon custo...

    MARTECHSERIES
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    /news-article.aspx?ID=29092909

    TRUSTRADIUS ANNOUNCES TOP RATED SOFTWARE IN 12 CATEGORIES, INCLUDING MARKETING AUTOMATION AND WEB CONFERENCING

    Feb 12, 2019

    TrustRadius, the most-trusted customer voice and insights platform for B2B technology, awarded 2019 Top Rated Badges in 12 categories ranging from Marketing Automation to Web Conferencing to Social Media Management. Top Rated awards bring transparency to the market by choosing based on customer rati...

    MARTECHSERIES
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    /news-article.aspx?ID=29102910

    FACEBOOK INTRODUCES FEATURES TO ENHANCE B2C INTERACTIONS

    Feb 08, 2019

    Businesses can now receive and respond to messages for both Instagram and Facebook on Facebook Messenger. Instagram’s messaging service will be embedded in Facebook’s page inbox enabling businesses to respond to Instagram DMs on Facebook Messenger.Facebook intends for businesses to respo...

    MARTECHSERIES
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    /news-article.aspx?ID=29032903

    SNAPLOGIC EXPANDS PARTNERSHIP WITH SNOWFLAKE TO HELP ORGANIZATIONS TURN DATA INTO INSIGHTS WITHIN MINUTES

    Feb 08, 2019

    SnapLogic, provider of the #1 intelligent integration platform, announced that it has expanded its strategic partnership with Snowflake Computing, the only data warehouse built for the cloud, and has joined Snowflake’s Partner Connect program. Starting today, self-service customers can access ...

    MARTECHSERIES
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    /news-article.aspx?ID=29042904

    TWITTER AD REVENUE RETURNS MIXED, VIDEO FASTEST-GROWING AD FORMAT

    Feb 07, 2019

    Twitter Ad Revenue Returns Mixed, Video Fastest-Growing Ad Format by Wayne Friedman , Yesterday Twitter’s stock was sharply down after forecasting lower-than-expected revenue.The company said first-quarter 2019 revenue would be between $715 million and $775 million, well below analysts' es...

    MEDIAPOST
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    /news-article.aspx?ID=28982898

    SNAP'S ADVERTISING MODEL LEADING COMPANY TO PROFITABILITY

    Feb 07, 2019

    About 1,400 brands advertised on Snapchat in 2018, with most running one-off campaigns during only one quarter during the year, according to data released Wednesday. Comcast, Mars, AT&T, Adidas and P&G were the top five advertisers in terms of the amount spent, according to MediaRadar. Media...

    MEDIAPOST
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    /news-article.aspx?ID=28992899

    NEW RESEARCH PULLS BACK THE CURTAIN ON ENTERPRISE CONTENT MARKETING IN 2019

    Feb 07, 2019

    With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research rep...

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    BIG BRANDS USE TV SPOTS TO BOOST SOCIAL ENGAGEMENT, EBAY GETS GREATEST LIFT

    Feb 06, 2019

    Some brands use TV ads to up social media engagement better than others. Among those that bought broadcast TV spots in the fourth quarter of 2018, no brand did it better than eBay.  That’s according to the latest “State of the Media” report from 4C Insights, which calculated t...

    MEDIAPOST.
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    FACEBOOK IS CHANGING THE WAY ADVERTISERS SET CAMPAIGN BUDGETS

    Feb 05, 2019

    A major change is coming to the way Facebook advertisers set campaign budgets.Starting in September 2019, all Facebook ad campaigns will be migrated to campaign budget optimization.That means advertisers will have to set one central campaign budget across all ad sets.Facebook will automatically dist...

    SEARCHENGINEJOURNAL
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    BUZZOOLE CREATES INDUSTRY’S FIRST EVER INFLUENCER MARKETING BENCHMARK

    Feb 04, 2019

    Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.Until now it has been impossible for clients...

    MARTECHSERIES
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    FACEBOOK ADVERTISING DECLINING; GOOGLE ADS AND AMAZON CONTINUE THEIR CONSOLIDATION

    Jan 30, 2019

    The rise of Instagram Stories was among the biggest advertising news in 2018. However, it could not topple Google Ads and Amazon from the pedestal. Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensi...

    MARTECH SERIES
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    FACEBOOK PRIVACY UPDATES AND INTEREST-BASED AD MODEL

    Jan 30, 2019

    Facebook announced that it is creating an independent board for reviewing appeals of Facebook’s content policy. The board is intended to be transparent about it’s decisions and can overrule Facebook decisions. Facebook is also hiring the lawyers of it’s top privacy critics. All thi...

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    NEW RESEARCH SHOWS MARKETERS ARE CAUGHT IN A LOVE-HATE RELATIONSHIP WITH SOCIAL MEDIA

    Jan 29, 2019

    OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, announced the release of the State of Branding Report 2019. The report, developed annually with Binder, a global leader in digital asset management (DAM), aims to get inside the head of the mo...

    MARTECH SERIES
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    PROPUBLICA FLAGGED RUSSIAN POLITICAL ADS FACEBOOK DIDN’T KNOW ABOUT THEN THEY BLOCKED ANYONE FROM FINDING FUTURE ADS

    Jan 29, 2019

    A number of organizations, including ProPublica, have developed tools to let the public see exactly how Facebook users are being targeted by advertisers. Now, Facebook has quietly made changes to its site that stop those efforts. ProPublica, Mozilla, and Who Targets Me have all noticed their tools s...

    RAWSTORY
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    YOUTUBE TO REDUCE VISIBILITY OF VIDEOS THAT SPREAD MISINFORMATION

    Jan 29, 2019

    YouTube is adjusting its recommendation engine in an effort to lower the reach of videos that misinform users. This type of content cannot be outright removed since it doesn’t quite violate YouTube’s community guidelines. YouTube will instead reduce the visibility of borderline content b...

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    NEW DOCUMENTS BACK COMPLAINTS ABOUT ONLINE ADVERTISING

    Jan 28, 2019

    New evidence of how ad auction companies, including Google, profile internet users based on sensitive personal information, including diseases and disabilities, has been provided to data protection authorities as part of formal complaints about the online ad industry. On Monday, Warsaw-based digital...

    THE IRISH TIMES
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    FACEBOOK LAUNCHES REBRANDED ‘AUTO INVENTORY ADS,’ EXPANDS RETARGETING

    Jan 28, 2019

    Facebook announced on Friday the next iteration of its dynamic ads for auto. The ads have been rebranded as “auto inventory ads” and will come with a new level of retargeting capabilities, allowing auto dealerships to target users who have visited car-related Pages, apps and sites across...

    MARKETING LAND
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    BOOSTPOINT LAUNCHES OPEN BETA STAGE DIGITAL AD SOLUTION FOR SMALL BUSINESS

    Jan 25, 2019

    Building a brand name isn’t just for big businesses with big budgets. Boost point has launched the open beta stage of its ad solution, which empowers local businesses to grow their brands through simple, consistent, and cost-effective digital advertisements. “Boost point targets, creates...

    MARTECH SERIES
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    5 NEW FEATURES COMING TO GOOGLE SEARCH CONSOLE (AND 7 THAT ARE GETTING REMOVED)

    Jan 25, 2019

    Google announced a series of updates are coming to Search Console in the next couple of months. Along with these updates, Google has also made a “hard decision” to drop some legacy features in Search Console. Here’s an overview of all the changes that are on the way. Google says th...

    SEARCH ENGINE JOURNAL
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    FACEBOOK TO REMOVE PAGES AND GROUPS AFFILIATED WITH BAD ACTORS

    Jan 24, 2019

    Facebook may now remove pages that are affiliated with bad actors, even if the page has done nothing wrong. The company says this change is being made to prevent people from continuing to engage in the malicious activity through other existing pages. Previously, people who had pages removed for viol...

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    DAILY MAIL OWNER BOOSTED BY ONLINE ADVERTISING GROWTH

    Jan 24, 2019

    The owner of Britain’s Daily Mail newspaper said demand for advertising on its popular MailOnline website contributed to a 2 percent rise in underlying first-quarter revenue, keeping it on track to meet its full-year targets. Daily Mail and General Trust said 10 percent growth in digital adver...

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    GOOGLE EXPANDS ACCESS TO 15-SECOND NON-SKIPPABLE VIDEO ADS

    Jan 23, 2019

    Google is giving all advertisers the ability to run 15-second non-skippable video ads. Previously, these ads were only available to select advertisers through YouTube reservation, which is similar to Google Preferred. Google is bringing the 15-second non-skippable video ad format from YouTube over t...

    SEARCH ENGINE JOURNAL
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    GOOGLE ANNOUNCES TRANSPARENCY MEASURES FOR ELECTION ADS

    Jan 23, 2019

    Ahead of the general elections in May, internet major Google announced bringing in more transparency to election advertising online. This has come after social media platform Twitter and Facebook announced similar measures earlier. Google plans to introduce an India-specific political advertising tr...

    DNA INDIA
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    VIACOM WILL BUY PLUTO TV STREAMING SERVICE FOR $340 MILLION

    Jan 23, 2019

    Viacom Inc said on Tuesday it will buy Pluto TV, a free video streaming TV service, for $340 million in cash to expand its advanced advertising business. The owner of MTV Networks and Nickelodeon sees the purchase of the six-year-old company as another way to build a so-called direct-to-consumer bus...

    BUSINESS INSIDER
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    FMCG SPENDS HIGHEST ON DIGITAL VIDEO ADVERTISING

    Jan 23, 2019

    As the consumption of content in India moves towards digital formats, the improvement in bandwidth and cheaper data plans have led to higher investment in digital videos. In terms of digital media affinity, FMCG as a category shows the strongest tilt towards video, spending 33% of their digital budg...

    THE FINANCIAL EXPRESS
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    CAN INSTAGRAM SURVIVE A SHIFT AWAY FROM FACEBOOK ADS?

    Jan 23, 2019

    Instagram's ad business has exploded over the last five years. By one estimate, the photo-sharing app generated $9 billion in revenue for parent company Facebook (NASDAQ: FB) last year. That's more than Twitter, Snap (NYSE: SNAP), and Pinterest combined. A key to Instagram's success is i...

    FOOL
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    FACEBOOK PROMISES TO CRACK DOWN ON SCAM ADS AFTER U.K. LAWSUIT

    Jan 23, 2019

    Facebook Inc. has pledged to crack down on scam ads with a new reporting tool that lets users flag suspected fraudulent schemes. Scam ads often use images of celebrities and other high-profile personalities without their permission to trick users with get-rich-quick schemes and other frauds.
    ...

    THE WALL STREET JOURNAL
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    COMCAST'S NEW STREAMING SERVICE, RIVALING NETFLIX, IS ALL ABOUT THE ADS

    Jan 23, 2019

    When Comcast launches its worldwide rival to Netflix in 2020, one key difference will set the two services apart: digital advertising. While some international audiences can expect a Netflix-style ad-free experience, the cable giant's initial efforts will focus on signing up more than 50 million...

    SFGATE
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    GOOGLE TO INTRODUCE ADVERTISING TRANSPARENCY REPORT AND SEARCHABLE POLITICAL ADS LIBRARY FOR LOK SABHA ELECTION 2019

    Jan 22, 2019

    In the run-up to Lok Sabha Election 2019, Google has planned to introduce an India-specific Political Advertising Transparency Report and searchable Political Ads Library. This initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the elect...

    BUSINESS TODAY
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    AT& T TO RESUME ADVERTISING ON YOUTUBE

    Jan 22, 2019

    AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its messages were running alongside videos containing hate speech or touting terrorism. AT&T says it's satisfied that the Google-ow...

    MARKETPLACE
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    BRAND PURPOSE ADVERTISING WILL BE THE MAKING – OR BREAKING – OF STYLIST

    Jan 22, 2019

    The newly-formed Stylist Group is opening its doors to purpose advertisers keen to create or join empowering conversations about modern women. The magazine brand's future success depends on dodging the pitfalls that felled brother title ShortList and its ability to court brands amid heavy indust...

    THE DRUM
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    TAPROOT DENTSU BAGS ADVERTISING MANDATE OF BIG FM

    Jan 22, 2019

    Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired the advertising duties of 92.7 Big FM India, following a multi-agency evaluation. The agency will service the account from its Mumbai office. The mandate entails strategic positioning, product reach and frequency and re-pack...

    BEST MEDIA INFO
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    AT&T TO ADVERTISE ON YOUTUBE AGAIN AFTER A NEARLY 2-YEAR HOLDOUT

    Jan 21, 2019

    AT&T thinks YouTube is safe for advertisers again. The company, one of the nation’s biggest marketers, yanked its dollars from YouTube in 2017 because its ads were appearing alongside offensive videos. But on Friday, AT&T said it had been persuaded to resume advertising on the video pl...

    THE NEW YORK TIMES
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    INTERNATIONAL ADVERTISING ASSOCIATION WORLD CONGRESS TO BE HELD IN INDIA IN FEB

    Jan 21, 2019

    Around 2,000 delegates are expected to participate in the World Congress of International Advertising Association (IAA) to be held in Kerala next month. The three-day event will be held in Kochi from February 20. Reliance Industries CMD Mukesh Ambani, Unilever CEO PaulPolman, Qualcomm CEO Steven Mol...

    BUSINESS STANDARD
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    BING ADS WILL SERVE ALL YAHOO SEARCH ADS IN NEW MICROSOFT-VERIZON MEDIA DEAL

    Jan 18, 2019

    Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, so...

    SEARCH ENGINE LAND
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    GOVERNMENT MOVES TO REGULATE ADVERTISING OF MEDICAL SERVICES

    Jan 18, 2019

    The Ministry of Health yesterday banned the advertisement of health services and talk shows by those not sanctioned by recognized medical bodies. According to an announcement signed by Dr. Diane Gashumba, the Minister of Health, media advertising of such services shows have become excessive in the m...

    THE NEW TIMES
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    HAPPY TAX FILES FALSE ADVERTISING LANHAM ACT LAWSUIT AGAINST H&R BLOCK

    Jan 17, 2019

    The fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax preparation franchise, H&R Block. The suit intends to stop H&R Block (NYSE: HRB) from making what Happy Tax claims are false and misleading represen...

    BUSINESS WIRE
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    91% OF BRANDS ARE MOVING TOWARD IN-HOUSE DIGITAL MARKETING

    Jan 17, 2019

    A new study reveals that 91% of brands have moved at least a part of their digital marketing operations in-house. Cost efficiency, greater control, and increased transparency are amongst the biggest reasons for in-housing. The study was commissioned by advertising platform Bannerflow, in conjunction...

    SEARCH ENGINE JOURNAL
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    PR ADVERTISING BUDGETS SLASHED AMID GLOOMY MARKETING OUTLOOK

    Jan 16, 2019

    This includes a huge turnaround in PR budgets and optimism. About 15 percent of marketing executives observed downward budget revisions in PR in Q4, 11 percent reported growth, creating a net balance of -4.1 percent (compared to +4.2 percent in Q3). The Bellwether Report is based on data from a pane...

    PR WEEK
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    ADVERTISING NETWORK COMPROMISED TO DELIVER CREDIT CARD STEALING CODE

    Jan 16, 2019

    A Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed to steal payment card details entered in checkout pages. The hack took place last year, around November 2018, when a cybercriminal group comp...

    ZDNET
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    ADVERTISING NETWORK COMPROMISED TO DELIVER CREDIT CARD STEALING CODE

    Jan 16, 2019

    A Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed to steal payment card details entered in checkout pages. The hack took place last year, around November 2018, when a cybercriminal group comp...

    ZDNET
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    YOUTUBE ADS LEADERBOARD: GOOGLE’S ‘YEAR IN SEARCH’ TOPS GLOBAL LIST FOR DEC 2018

    Jan 16, 2019

    The December’s Ads Leaderboard is chock full of holiday cheer. The major makeover that Audi gave Santa landed the carmaker at number three on the Ads Leaderboard, while Google’s new version of Home Alone came in at number two. That spot was actually one of two Ads Leaderboard appearances...

    EXCHANGE4MEDIA
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    NEARLY 80% OF PEOPLE CAN DISTINGUISH PAID SEARCH ADS FROM ORGANIC SEARCH RESULTS

    Jan 16, 2019

    Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People use search engines to find answers to questions and often click paid search ads that respond to their search queries. One...

    MARTECH SERIES
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    MOST USERS STILL DON'T KNOW HOW FACEBOOK ADVERTISING WORKS

    Jan 16, 2019

    FACEBOOK BECAME AN incredibly successful advertising platform in part because it allows marketers to show people ads using fine-grained categories, which are generated based on an individual’s behavior. The company says this allows it to show users ads that are more relevant to their interests...

    WIRED
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    BUY AMAZON STOCK BECAUSE OF ITS AD BUSINESS

    Jan 16, 2019

    The one huge knock against Amazon (NASDAQ: AMZN) stock is valuation. AMZN has all the growth in the world. But its profits are lagging, so the price-earnings multiple of Amazon stock is huge. There’s no arguing against that. It’s a fact. On a forward price-earnings basis, AMZN stock trad...

    INVESTORPLACE
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    FACEBOOK ADVERTISING RULES TO BECOME STRICTER FOR LOK SABHA ELECTION

    Jan 16, 2019

    Facebook Inc told Reuters on Tuesday that it would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine, and the European Union before significant votes in the next few months. As the largest social media service in nearly every big co...

    LIVEMINT
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    ITALDESIGN LAUNCHES AN ADVERTISING CAMPAIGN FOR ITS NEW MODEL

    Jan 16, 2019

    The guys at Italdesign have been very busy lately because working on the Zerouno model (pictured below) in the coupe and roadster, you need to spend time on other projects. The most impressive of them is the GT-R50, an extremely expensive, bespoke version of the Japanese sports car Nissan GT-R, whic...

    AUTOTIMESNEWS
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    LIONBRIDGE AUGMENTS ARTIFICIAL INTELLIGENCE OFFERING THROUGH ACQUISITION OF GENGO AND GENGO.AI

    Jan 16, 2019

    Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of le...

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    TOYOTA KOREA FINED 817 MIL. WON FOR FALSE ADVERTISING

    Jan 15, 2019

    Korea's antitrust agency has imposed an 817 million won ($729,307) fine on Toyota Motor Korea saying the Korean unit of the Japanese auto giant made deceptive ads about the safety of its RAV4 SUV.
    The Fair Trade Commission (FTC) said Tuesday that Toyota falsely advertised in car brochures...

    THE KOREA TIMES
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    BLUE-CHIP BRANDS SEE SIGNIFICANT INCREASE IN BRAND RECALL AND INTENT TO PURCHASE AFTER ADVERTISING ON PODCASTS

    Jan 15, 2019

    As a podcaster for over 500 episodes and 4 years, I’ve seen podcast advertising be a game changer, first hand for brands that have worked with me. I’ve also made a lot of my own purchasing decisions based upon the podcasts I listen to. The format of the medium leads to more engaged liste...

    GRITDAILY
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    FACING FALSE ADVERTISING LAWSUITS, CANADA DRY DROPS CLAIM IT IS ‘MADE FROM REAL GINGER'

    Jan 15, 2019

    The company that makes the popular soft drink, Keurig Dr. Pepper, will also offer payments to people who purchased Canada Dry for personal use in the United States since 2013. Those payments are capped at $5.20 per household without proof of purchase, and at $40 per household with proof of purchase,...

    NATIONAL POST
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    FACEBOOK LAUNCHES ORIGINAL PODCAST SERIES ABOUT BUSINESS BUILDING

    Jan 15, 2019

    Facebook has launched an original podcast series which shares lessons learned while building new businesses in the age of connectivity. Called “Three and a Half Degrees,” the podcast explores the benefits, opportunities, and challenges presented by bringing the world closer together. The...

    SEARCH ENGINE JOURNAL
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    GOOGLE ADWORDS EXPRESS IS NOW PART OF GOOGLE ADS

    Jan 14, 2019

    Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was a standalone solution, designed to be a lower maintenance option for small businesses. ...

    SEARCH ENGINE JOURNAL
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    GOOGLE: A TECHNICALLY WELL-OPTIMIZED SITE WON’T RANK WITHOUT GOOD CONTENT

    Jan 14, 2019

    Google’s John Mueller reminds site owners that the most technically well-optimized site won’t always have high rankings without great content. This topic came up in a recent Google Webmaster Central hangout where a site owner asked for help with improving their rankings. The site owner m...

    SEARCH ENGINE JOURNAL
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    GOOGLE: CHANGING IMAGE URLS WILL AFFECT RANKINGS IN IMAGE SEARCH

    Jan 14, 2019

    Google’s John Mueller cautions site owners that a change to image URLs will affect how they rank in image search results. This is particularly relevant to sites that get a lot of traffic from Google Images.
    Changing an image URL, even though it’s the same image appearing on the sa...

    SEARCH ENGINE JOURNAL
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    BILLBOARD ADVERTISING SHRINKS BUT REMAINS PART OF YANGON LANDSCAPE

    Jan 14, 2019

    Just half a decade ago, Yangon was dotted with billboards as companies jostled for the best locations to draw the attention of the consumers to the products they were introducing to the market. But just like other traditional advertising media, such as the newspapers and magazines, among others, the...

    THE MYANMAR TIMES
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    HOSPITALITY SALES & MARKETING ASSOCIATION TO HONOR BEST IN ADVERTISING, DIGITAL MARKETING, PUBLIC RELATIONS

    Jan 13, 2019

    The Hospitality Sales and Marketing Association International (HSMAI) is honoring the Gold Winners of the 2018 Adrian Awards for outstanding advertising, digital marketing, and public relations in hospitality and travel. Platinum and Best of Show winners will be unveiled at the HSMAI Adrian Awards D...

    GOING PLACES NEAR & FAR
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    FACEBOOK, TIKTOK, INSTAGRAM, SNAPCHAT, AND VIGO VIDEO WERE THE TOP 5 SOCIAL APPS INSTALLED IN 2018

    Jan 13, 2019

    Facebook continues to be the number 1 social networking app on overall downloads, especially due to the first position in the Google Play store. However, on Apple Store, TikTok was the number 1 app installed worldwide, according to SensorTower data. Julia Chan, Market Analyst at SensorTower, says Fa...

    PAY-PER-CLICK
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    /news-article.aspx?ID=28042804

    FEEDVISOR EXPANDS ITS PLATFORM COMBINING PRICING AND ADVERTISING ON AMAZON

    Jan 13, 2019

    Feedvisor this week announced an expansion of its platform that combines an algorithmic repricer with new advertising capabilities. Feedvisor says new advertising optimization platform enables brands to connect with Amazon customers by automating processes and simultaneously increasing ROI. Accordin...

    PAY-PER-CLICK
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    /news-article.aspx?ID=28052805

    FACEBOOK IS RATING AND PUNISHING ADVERTISERS BASED ON CUSTOMER FEEDBACK

    Jan 11, 2019

    Facebook’s business plan is simple. Have a free platform where people sign up and in return, they harvest the data that is used as metadata for their advertiser's dashboard for the latter to serve you with ads. This has worked pretty well for them for the most part and it is quite a profit...

    TECHWEEZ
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    /news-article.aspx?ID=27812781

    NO BIG BRANDS HAVE BEEN BUILT BY ONLINE ADVERTISING BECAUSE IT’S A ‘PRIVATE’ HUMAN EXPERIENCE

    Jan 11, 2019

    One of the questions I’ve been wrestling with for years is why online advertising seems to be incapable of building major consumer-facing brands. We’ve had 20 years of the phenomenal growth of online advertising and yet I have trouble coming up with one example of a major consumer-facing...

    MUMBRELLA
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    /news-article.aspx?ID=27822782

    AMAZON’S IMDB LAUNCHES AD-SUPPORTED STREAMING-VIDEO SERVICE

    Jan 11, 2019

    Amazon has announced the launch of IMDb Freedrive, a new ad-supported streaming video service available in the United States.  IMDb is expanding its video offering beyond short-form original series, trailers and celebrity interviews. IMDb Freedive offers popular, full-length movies and hit TV s...


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    /news-article.aspx?ID=27832783

    NEW YORK-BASED VIDEO ADVERTISING PLATFORM INNOVID HAS SECURED A $30 MILLION INVESTMENT

    Jan 11, 2019

    Innovid, a New York-based video advertising platform, has secured a US $30-million investment in the pre-IPO funding round. The investment was made by the Goldman Sachs Private Capital Investing Group. The company intends to use the funds to advance its end further to end CTV platform as well as to ...

    PORTADA ONLINE
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    /news-article.aspx?ID=27842784

    WHERE THE TRUTH LIES: ADVERTISING'S ROLE IN THE RISE OF FAKE NEWS

    Jan 10, 2019

    Fake news isn’t just something that plagues politics and social media. Its poison has permeated communications, including design and advertising, for years and may even have originated there.
    The “golden age” of advertising and design in the in the 1950 and 60s produced a lo...

    THE DRUM
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    /news-article.aspx?ID=27852785

    SNAPCHAT STUDY FINDS IT HAS THE HAPPIEST SOCIAL MEDIA USERS

    Jan 10, 2019

    A study on why and how people use social networks finds Snapchat makes people happy Facebook and Twitter not so much. Snapchat commissioned a study with Murphy Research to better understand how people spend their time on social networks, and how they feel as a result. Results of the study are broken...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=27712771

    GOOGLE LETS USERS CONTINUE PREVIOUS SEARCHES WITH NEW ACTIVITY CARDS

    Jan 09, 2019

    Google has created new activity cards designed to help people to pick up where they left off in the search. Activity cards will appear at the top of search results for logged-in users when looking for a topic they’ve previously searched for. The cards will contain links to previously visited p...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=27722772

    MUELLER MAY FOCUS ON KELLYANNE CONWAY NEXT, ADVERTISING EXPERT SAYS

    Jan 09, 2019

    Kellyanne Conway could be the next Trump administration official in Mueller’s sights, according to expert David Measer. The suggestion comes one day after Paul Manafort’s attorneys filed improperly redacted court documents. The filings revealed that prosecutors believe Manafort shared po...

    HILL REPORTER
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    /news-article.aspx?ID=27752775

    ROADBLOCKS FOR CAB ADVERTISING IN BENGALURU

    Jan 09, 2019

    Even as cab exterior advertising is picking up in Bengaluru, following the BBMP ban on hoardings and other outdoor advertising displays in the city, Karnataka Government’s Deputy Transport Commissioner Shobha M has taken the stance that such advertising poses traffic hazard and not permissible...

    MEDIA4GROWTH
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    /news-article.aspx?ID=27782778

    ADCOLONY PARTNERS WITH LIFESIGHT TO BRING INDUSTRY-LEADING MOBILE VIDEO AND LOCATION INTELLIGENCE TO ADVERTISERS IN ASIA-PACIFIC

    Jan 09, 2019

    AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with ...

    MARTECH SERIES
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    /news-article.aspx?ID=27652765

    AMAZON'S CLOUD AND ADVERTISING BUSINESSES COULD LIFT PROFITS

    Jan 09, 2019

    The stock was the subject of rosy commentary by two analysts this week. Both analysts believe shares have meaningful upside in 2019, citing the company's fast-growing cloud-computing and advertising businesses as key catalysts. Though e-commerce accounts for the bulk of Amazon's sales, the c...

    AMAZON
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    /news-article.aspx?ID=28342834

    GOOGLE ADS: IS THE CROWN SLIPPING FROM THE LEAD GENERATION KING?

    Jan 08, 2019

    When I first started running Pay Per Click (PPC) campaigns in 2004 our client base was made up almost entirely of business looking for sales inquiries. Secured lending, subprime finance, car finance, double glazing, car dealerships, cosmetic surgery. A whole host of companies with a sales team ready...

    ECONSULTANCY
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    /news-article.aspx?ID=27732773

    AT&T IS GETTING ROASTED FOR ADVERTISING FAKE 5G

    Jan 08, 2019

    AT&T’s push into fake 5G has begun and it hasn’t exactly led to the results the carrier was hoping for. Last month, we reported AT&T was going to begin advertising fake 5G on its 4G LTE phones, an endeavor that begun this week. Needless to say, the carrier’s fiercest compet...

    TECHNOBUFFALO
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    /news-article.aspx?ID=27742774

    TARGETED ADVERTISING TARGETED BY THE FRENCH DPA

    Jan 08, 2019

    Since the General Data Protection Regulation (GDPR) came into force in May 2018, the CNIL has issued four public formal notices against Fidzup, Single spot, Teemo and recently against Victory, all of whom are involved in the advertising business. The CNIL’s formal notices come at a time when t...

    DATA PROTECTION
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    /news-article.aspx?ID=27572757

    VERIZON MEDIA AND MICROSOFT EXPAND PARTNERSHIP WITH GLOBAL NATIVE ADVERTISING DEAL

    Jan 08, 2019

    Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, includ...

    VERIZON
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    /news-article.aspx?ID=27582758

    SAGA OVERHAULS ADVERTISING IN BID TO BECOME MEMBER-LED ORGANISATION

    Jan 08, 2019

    Saga is hoping to surge forward in 2019 with a bold, “more confident” approach to its marketing strategy, amid plans to invest more in its brand over the next year than ever before. This fresh creative approach kicks off in its travel business, as Saga hopes to cut through the crowded Ne...

    RPLG.SOLUTIONS
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    /news-article.aspx?ID=27592759

    TV ADVERTISING PROMOTES POOR EATING HABITS IN KIDS; INFLUENCES THEIR WEIGHT: HERE;S ALL YOU NEED TO KNOW

    Jan 08, 2019

    Television advertisements of high-sugar cereals directed at children promote poor eating habits in them, thereby increasing the risk of obesity. The study appears in the American Journal of Preventive Medicine. Children's eating habits develop during the preschool years, and children who are ove...

    TIMES NOW
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    /news-article.aspx?ID=27602760

    AMAZON'S LATEST ADVERTISING PLAY INVOLVES FREE SAMPLES DELIVERED RIGHT TO YOUR DOOR

    Jan 08, 2019

    Amazon is sending shoppers free samples of products curated to their tastes as part of the company's push into advertising. The program seems like a sweet deal: Products you'll like, free of charge, waiting on your doorstep. But below the surface, it raises some privacy concerns in the age o...

    CNBC
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    /news-article.aspx?ID=27612761

    TURNER IS USING AT&T’S SUBSCRIBER DATA TO SELL TARGETED TV ADS WITH XANDR

    Jan 08, 2019

    In the lead-up to and in the wake of AT&T’s acquisition of Time Warner, the telecom giant’s executives talked a lot about the potential of combining the AT&T’s subscriber data with Turner’s advertising inventory to sell more targeted ads on traditional TV. Now, AT&...

    DIGIDAY
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    /news-article.aspx?ID=27632763

    GOOGLE REBRANDS ADWORDS SCRIPTS INTO GOOGLE ADS SCRIPTS

    Jan 08, 2019

    Since last week, Adwords scripts are now named Google Ads scripts. Google says that with the rebranding, there was a renaming of AdWordsApp and MccApp within the scripts themselves to reflect the new naming. Mike Cloonan, working at Google Ads scripts Team, says “existing scripts are not affec...

    PAY-PER-CLICK
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    /news-article.aspx?ID=27642764

    SUSPECTED THIEF NABBED AFTER ADVERTISING STOLEN MOTORBIKE ON FACEBOOK

    Jan 07, 2019

    An alleged motorcycle thief was arrested in Kembangan, West Jakarta, last Friday after trying to sell the vehicle on Facebook. Kembangan Police chief Comr. Joko Handono said MAS and JY had stolen the Honda Beat from a minor on Wednesday evening. The victim was riding his motorcycle when the two susp...

    TECHNOLOGY INQUIRER
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    /news-article.aspx?ID=27492749

    GOOGLE IS SHUTTING DOWN ITS SMALL BUSINESS COMMUNITY MESSAGE BOARD

    Jan 07, 2019

    Google’s “Small Business Community” message board is shutting down, according to an announcement published on January 2nd. The Small Business Community is officially shutting down on January 16th. The Small Business Community from Google was a space where business owners could acce...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=27502750

    GOLDMAN SACHS BACKS VIDEO ADVERTISING INNOVID WITH $30 MILLION INVESTMENT

    Jan 07, 2019

    Goldman Sachs backed New York-headquartered video advertising startup Innovid Inc. with a $30 million investment, Innovid announced Monday. Innovid intends to use the capital injection to invest in smart TV technologies, and expand its global footprint, Innovid co-founder and CEO Zvika Netter said i...

    CTECH
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    /news-article.aspx?ID=27512751

    INNOVID RECEIVES $30 MILLION IN FUNDING FROM GOLDMAN SACHS

    Jan 07, 2019

    Innovid, the world’s leading video advertising platform, announced it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising tec...

    MARTECH SERIES
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    /news-article.aspx?ID=27522752

    EUROPEAN PARLIAMENT ELECTION ADS NOT SPARED FROM UPCOMING OUTDOOR AD BAN

    Jan 06, 2019

    Police in Estonia is of the opinion that when the ban on outdoor political advertising enters into effect on 23 January ahead of the 3 March Riigikogu elections, political parties may not use this time to begin publicly advertising their candidates for the European Parliament elections taking place ...

    NEWS ERR
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    /news-article.aspx?ID=27532753

    IMPROVE SEO WITH ‘AUDIENCE INSIGHTS’ IN GOOGLE ADS

    Jan 04, 2019

    What if you could use information about your existing customers to obtain new ones? That’s the purpose of Audience Insights in Google Ads. It helps businesses find new prospects based on current customer data. Audience Insights uses data from your Google Ads’ remarketing lists. Audience ...

    PRACTICAL ECOMMERCE
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    /news-article.aspx?ID=27442744

    NEW STUDY REVEALS DESPERATELY NEEDED SOLUTIONS TO PRIVACY ISSUES FOR FACEBOOK, CONSUMERS

    Jan 04, 2019

    A new study from a professor in the Bryan School of Business and Economics identifies innovative identity management dimensions for social media companies, consumers, and even policymakers. Recently published in Decision Sciences’ Fall 2018 edition (“The Identity Management Value Model: ...

    MARTECH SERIES
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    /news-article.aspx?ID=27402740

    SPIN SPEND DEPARTMENT OF TAOISEACH SPENDS OVER €1.3MILLION ON ADVERTISING AND MARKETING LAST YEAR – MORE THAN 126 TIMES AMOUNT SPENT IN 2016

    Jan 03, 2019

    According to figures released by the department, more than half of the expenditure came from a single campaign Project Ireland 2040, which is his Fine Gael Government’s national framework for the country’s future. The €116billion project was launched back in February, however, it wa...

    THE SUN
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    /news-article.aspx?ID=27382738

    WOODFORD-BACKED PROVIDENT SLAMMED FOR ADVERTISING RULE BREACH

    Jan 02, 2019

    Credit provider Provident noted for its staunch support from star manager Neil Woodford has been told not to publish a Christmas advert again over fears it put “emotional pressure” on consumers to take out short-term loans. The company, which offers online loans, credit cards and vehicle...

    MONEY MARKETING
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    /news-article.aspx?ID=27322732

    CHEDDAR SELECTS MIGHTYHIVE FOR PROGRAMMATIC ADVERTISING

    Jan 02, 2019

    Cheddar, the leading post cable networks company today announced that it has selected MightyHive as its partner for programmatic advertising services. Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive t...

    AP NEWS
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    /news-article.aspx?ID=27332733

    GEDA CAN IMPROVE ADVERTISING AND TRACKING QC MONEY

    Jan 01, 2019

    A performance audit by the Office of Public Accountability recommended that the Guam Economic Development Authority do a better job of advertising and tracking community cash contributions from companies that get tax breaks through Qualifying Certificates. The audit, released Monday, found that of 2...

    GUAM PACIFIC DAILY NEWS
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    /news-article.aspx?ID=27312731

    THE MEDIA’S POST-ADVERTISING FUTURE IS ALSO ITS PAST

    Dec 31, 2018

    It’s my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming for both digital upstarts and legacy brands. Vice and BuzzFeed had slashed their revenue projections by hundreds of millions of dolla...

    THE ATLANTIC
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    /news-article.aspx?ID=27422742

    LAMAR ADVERTISING ACQUIRES ROSWELL-BASED FAIRWAY OUTDOOR BILLBOARDS IN FIVE MARKETS

    Dec 26, 2018

    Lamar Advertising Company, a leading owner of outdoor advertising and logo sign displays, announced that it has acquired Fairway Outdoor Advertising’s billboard operations in five US markets from GTCR, LLC for a purchase price of $418.5 million. “We are excited to add these high-quality,...

    THE BUSINESS JOURNALS
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    /news-article.aspx?ID=27282728

    LOUISIANA COMPANY CLOSE TO DEAL TO BUY FAIRWAY OUTDOOR ADVERTISING

    Dec 26, 2018

    A Baton Rouge, Louisiana-based company is nearing a deal to buy Fairway Outdoor Advertising's billboards in North Carolina, South Carolina, North Georgia, and Wisconsin, according to a report by Bloomberg. Bloomberg cited one source who said Lamar Advertising Co.'s deal could be worth $416.5...

    THE BUSINESS JOURNALS
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    /news-article.aspx?ID=27292729

    FACEBOOK EXTENDS DEADLINE FOR SUBSCRIPTION MESSAGING PERMISSIONS

    Dec 23, 2018

    On December 4, Facebook made a major announcement that went largely unnoticed by Facebook marketers. Yet the news and related policy have a hugely powerful impact on every business with a Facebook page. Message your target audience on Facebook from the platforms billions of active global users. Have...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=27302730

    IHEARTMEDIA SETS PLAN FOR SPIN-OFF OF OUTDOOR ADVERTISING BUSINESS

    Dec 21, 2018

    iHeartMedia has a succession plan in place to spin off its outdoor advertising business once it emerges from bankruptcy, it was announced on Friday. The company currently owns 89.1 percent of Clear Channel Outdoor Holdings, but will fully separate when the restructuring process is complete in the ne...

    BILLBOARD
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    /news-article.aspx?ID=27202720

    FACEBOOK HAS BEEN ON AN ADVERTISING BLITZ TO FIX ITS REPUTATION, AND SOME PUBLISHERS HAVE RAKED IN CASH FROM ITS NIGHTMARE PR YEAR

    Dec 21, 2018

    Facebook has been a thorn in the side of news outlets this year, but there's one way Facebook's troubles have been a gain for publishers. Facebook has been on an advertising blitz this year, to the benefit of many established news outlets. According to a MediaRadar analysis, Facebook spent $...

    BUSINESS INSIDER
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    /news-article.aspx?ID=27212721

    LAMAR ADVERTISING COMPANY ACQUIRES FIVE NEW MARKETS & ANNOUNCES 2019 DISTRIBUTION PLAN

    Dec 21, 2018

    Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that it has acquired Fairway Outdoor Advertising's billboard operations in five U.S. markets from GTCR, LLC for a purchase price of $418.5 million. "We are excited to add...

    NASDAQ
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    /news-article.aspx?ID=27222722

    FACEBOOK ADVERTISING CAN BRING AWARENESS ABOUT CANCER PREVENTION

    Dec 20, 2018

    Social media, specifically Facebook, could be a way to reach people living in areas where information about cancer prevention might otherwise be lacking, suggests a study. The findings showed that new strategies of communication can be an effective way to reach hard-to-reach populations with informa...

    TELANGANA TODAY
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    /news-article.aspx?ID=27122712

    GO VEGAN WORLD ADVERTISING CAMPAIGN LAUNCHED ON PUBLIC TRANSPORT

    Dec 20, 2018

    Animal rights group, Go Vegan World, have launched a new campaign, prompting the public to go vegan. The advertising campaign runs throughout Christmas and New Year, with over 2,000 adverts encouraging people to make the lifestyle change. Sandra Higgins, founder, and director of Go Vegan World said:...

    VEGAN LIFE MAGAZINE
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    /news-article.aspx?ID=27182718

    CLAUDE HOPKINS TURNED ADVERTISING INTO A SCIENCE, BRANDS INTO HOUSEHOLD NAMES

    Dec 20, 2018

    "Claude Hopkins knew what worked and he applied that knowledge rigorously and systematically," said Ken Burnett, author, lecturer, and consultant on fundraising, marketing and communications for nonprofit organizations worldwide. "Hopkins believed advertising existed only to sell some...

    INVESTOR
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    /news-article.aspx?ID=27192719

    VYOMA MEDIA WINS DIGITAL OUTDOOR ADVERTISING MANDATE FOR TVS XL100

    Dec 19, 2018

    Vyoma Media, the country’s leading out of home digital solutions company, is pleased to announce that they have been awarded the Digital Outdoor Advertising mandate to promote the launch of two new TVS XL100 vehicle models – TVs XL100 Comfort and TVS XL100 HeavyDuty i-TouchSmart. TVS XL1...

    DIGITAL SIGNAGE CONNECTION
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    /news-article.aspx?ID=27042704

    NYT REPORT ON FACEBOOK’S DATA DEALS WON’T SWAY ADVERTISERS, SAY MEDIA BUYERS

    Dec 19, 2018

    Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, such as Microsoft’s Bing, Netflix, Spotify, and Apple.
    Facebook’s response, from Director of Developer Platforms and Programs Kons...

    MARKETING LAND
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    /news-article.aspx?ID=27092709

    FACEBOOK, GOOGLE SETTLE OVER STATE'S POLITICAL ADVERTISING LAWSUIT

    Dec 19, 2018

    To Facebook and Google, $455,000 is less than the change you could find in your sofa.  But it settles a pair of lawsuits brought by Washington Attorney General Bob Ferguson, which could have shown the two Internet companies broke state laws around political advertising. In Washington, political...

    IFIBER ONE
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    /news-article.aspx?ID=27102710

    NEW GOOGLE SEARCH FEATURE TEACHES PEOPLE HOW TO PRONOUNCE WORDS

    Dec 19, 2018

    Google has been spotted testing a feature that teaches searchers how to pronounce words. When searching for a phrase like “how to pronounce compunction,” Google may return a box at the top of the page with a ‘learn to pronounce’ button. Tapping on the button lets users hear t...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=27112711

    INSTAGRAM ADDS NEW WAYS TO ENGAGE WITH FOLLOWERS

    Dec 18, 2018

    Instagram has rolled out a series of new features designed to form stronger connections with followers. These new features can be used with Instagram’s fastest-growing channels–stories and live videos. Users can now add interactive countdown stickers to Instagram stories. Marketers can u...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=27082708

    VISTARA'S NEW BRAND CAMPAIGN INSPIRES FLYERS TO NOT SETTLE FOR LESS THAN THE BEST

    Dec 18, 2018

    Aiming to inspire air travelers to not settle for second best, Vistara, India’s finest full-service carrier, today announced its new high-decibel multimedia brand campaign dubbed ‘Fly Higher’. The Fly Higher campaign builds on Vistara’s brand promise, which is to make people ...

    BRAND EQUITY
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    /news-article.aspx?ID=26962696

    FORMER BHS SHOP IN PRESTON COULD SEE ADVERTISING ALONG ITS HOARDINGS

    Dec 18, 2018

    The former entrance to a department store in Preston’s high street looks set to become advertising hoardings. Preston City Council ordered Freemont Limited, who act on behalf of the owners of the BHS store in Fishergate, to board up the doorways after they were regularly used by rough sleepers...

    BLOG PRESTON
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    /news-article.aspx?ID=26992699

    TUCKER CARLSON DEFIANT AFTER LOSING THREE MORE ADVERTISERS TO LEFT-WING BLACKLISTING CAMPAIGN

    Dec 18, 2018

    The Wrap reports that Bowflex, Pacific Life, SmileDirectClub, and Indeed all removed their ads from Tucker Carlson Tonight after host Carlson made comments criticizing immigration policy. Carlson faced social media backlash after saying that immigration can make the United States “dirtier&rdqu...

    BREITBART NEWS NETWORK
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    /news-article.aspx?ID=27012701

    GAANA'S NEW AD CAMPAIGN HIGHLIGHTS THE ADVANTAGES OF MUSIC STREAMING

    Dec 18, 2018

    Gaana recently unveiled its latest, pan-India ad campaign, which has been widely hailed by critics for its sense of humor and practical approach, to objective reality. The TVC specifically targets music lovers who still prefer to download songs, by highlighting the obsolescence of that, in a world w...

    BRAND EQUITY
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    /news-article.aspx?ID=27022702

    SPOTIFY TAKES AIM AT OPERA HOUSE ADVERTISING CONTROVERSY IN END-OF-YEAR CAMPAIGN

    Dec 17, 2018

    Spotify is wrapping up 2018 with a prominent outdoor, digital and social campaign which reveals some key stats from the music streaming service, including that 5 Second of Summer was streamed over one billion times in 2018 the equivalent to 5,847 years of summer. Another execution takes aim at the r...

    MUMBRELLA
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    /news-article.aspx?ID=27002700

    RUSSIANS GOT MORE IMPACT FROM REGULAR SOCIAL MEDIA POSTS THAN ADS IN ELECTION MISINFORMATION CAMPAIGN

    Dec 17, 2018

    Russia's most inflammatory social media misinformation posts weren't paid advertisements, according to a new report commissioned by the Senate Select Committee on Intelligence. Accounts run by the Russian-backed Internet Research Agency (IRA) at the center of Russia's online efforts to i...

    CNBC
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    /news-article.aspx?ID=26912691

    YOUTH INTERNSHIP SCHEME FAILING DESPITE $2.5M ADVERTISING BLITZ

    Dec 15, 2018

    The government’s youth internship scheme is failing to attract participants and businesses at a staggering rate, despite a $2.5m advertising blitz. Having promised 30,000 internships a year for young job seekers, documents provided to the Senate by the Department of Jobs and Small Business rev...

    THE GUARDIAN
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    /news-article.aspx?ID=26982698

    ‘VERY MUCH ABOUT TV ADVERTISERS’: AMAZON IS RAMPING UP ITS FIRE TV AD PITCH

    Dec 14, 2018

    Amazon is targeting traditional TV advertisers for its connected TV platform, Fire TV. A couple months after Amazon began requiring that Fire TV apps let Amazon sell 30 percent of their apps’ video inventory, Amazon is in the process of staffing up a dedicated video ad sales team to sell that ...

    DIGIDAY
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    /news-article.aspx?ID=26872687

    YOUTUBE IS REMOVING SPAM ACCOUNTS WHICH MAY CAUSE NOTICEABLE DECREASE IN SUBSCRIBERS

    Dec 13, 2018

    YouTube is warning users that they may see a noticeable decrease in subscriber count as the company purges spam accounts. This will occur from December 13-14, according to an announcement in the YouTube help forum: A YouTube representative goes on to explain that its efforts to remove spam should as...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=26882688

    GOOGLE REMOVES REPORTS FROM OLD SEARCH CONSOLE

    Dec 13, 2018

    Notices began popping up in Search Console last month that reports would soon be replaced and users should instead view the data in the new Performance report. Google said in the past it would give users the option of using either version of Search Console, at least until the new version could offer...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=26892689

    VERIZON MADE A $9 BILLION BET ON DIGITAL MEDIA. HERE’S WHY IT FAILED.

    Dec 13, 2018

    Many within the media industry weren’t exactly surprised when Verizon announced this week that it was seeking a massive write-down on AOL and Yahoo. The telecom giant acquired the two companies in 2015 and 2017, respectively, paying a combined $9 billion for the privilege. Shortly after the Ya...

    NEW YORK MAGAZINE
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    /news-article.aspx?ID=26802680

    GOOGLE TO ROLL OUT NEW CALL-TO-ACTION EXTENSION FOR VIDEO ADS

    Dec 12, 2018

    Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension whe...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=26822682

    TECH GIANTS NEED TO TAKE MORE RESPONSIBILITY FOR THE ADVERTISING THAT MAKE THEM BILLIONS

    Dec 12, 2018

    Last week I was followed around the Internet by a pair of shoes. I had looked at them online as a gift for my father-in-law, but he didn’t like them, and neither did I. Yet no matter what site I visited, there they were, staring at me in their full moccasin glory. Digital advertising can be re...

    DELANO
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    /news-article.aspx?ID=26712671

    REFLECTING ON A CAREER IN ADVERTISING AND MARKETING

    Dec 12, 2018

    After more than four decades in the advertising industry, Ludi Koekemoer’s Lifetime Achievement Award at the recent AdFocus Awards is well deserved. As the author of several industry textbooks, he is regarded as something of a guru with a wealth of experience in advertising, brand management, ...

    BUSINESSLIVE
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    /news-article.aspx?ID=26722672

    FACEBOOK SEARCH ADS ARE NOW AVAILABLE TO SELECT BUSINESSES IN NORTH AMERICA

    Dec 12, 2018

    Facebook is now testing ads in search results, which are available to businesses in the automotive, retail, and e-commerce industries. The ads will be displayed to users in the United States and Canada. Facebook search ads may be expanded to more countries based on the results of this initial test. ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=26782678

    YAHOO PARENT VERIZON CUTS VALUE OF MEDIA BRANDS BY $4.6BN

    Dec 12, 2018

    The collective value of digital media brands including Huffington Post, Yahoo, and AOL, which once had a stock market capitalization of more than $200bn (£158bn), has been slashed to only $200m by their parent Verizon. The US telecoms company has taken a $4.6bn charge on the goodwill value of ...

    THE GUARDIAN
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    /news-article.aspx?ID=26792679

    FACEBOOK IS STARTING TO SHOW ADS IN ITS SEARCH BAR AND IN MARKETPLACE

    Dec 12, 2018

    With Facebook Inc.’s advertising growth slowing down, the social network is on a rapid push to find locations other than Facebook’s news feed where it can show ads to users. That helps explain why, for the first time in five years, it is allowing marketers to present ads within the Faceb...

    DIGITAL COMMERCE 360
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    /news-article.aspx?ID=26682668

    A NEW TELUS INTERNATIONAL STUDY REVEALS THAT SOCIAL MEDIA MAY GIVE BRANDS A SECOND CHANCE TO MAKE A FIRST IMPRESSION WITH MILLENNIALS

    Dec 11, 2018

    A new survey commissioned by TELUS International, a global customer experience innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, and conducted online by The Harris Poll to over 2,000 US adults, found that 62% of millennials (ages 18-34) would li...


    READ MORE

    /news-article.aspx?ID=26602660

    PG&E SUED FOR SPENDING ON ADVERTISING INSTEAD OF FIRE SAFETY

    Dec 11, 2018

    PG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit that says the power company spends too much on advertising and not enough on preventing devastating Northern California wildfires like the blaze that destroyed the town of Paradise last month. While t...

    BLOOMBERG
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    /news-article.aspx?ID=26612661

    GOOGLE MY BUSINESS ADDS NEW PERMISSIONS TO ‘COMMUNICATIONS MANAGER’ ROLE

    Dec 11, 2018

    Google My Business has upgraded the ‘communications manager’ role to ‘site manager,’ which adds several new permissions. Businesses that have multiple users managing their GMB listing should be aware of these new permissions. Anyone who was designated as a communications mana...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=26622662

    GOOGLE FINED $2.7 BILLION BY E.U. IN ANTI-TRUST RULING

    Dec 11, 2018

    Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search results in a case that started more than seven years ago. The case relates specifically to Google Shopp...


    READ MORE

    /news-article.aspx?ID=26542654

    GOOGLE INTRODUCES WORDPRESS PLUGIN WITH INTEGRATED ANALYTICS, SEARCH CONSOLE, MORE

    Dec 11, 2018

    Google has introduced a new WordPress plugin which brings insights from Google tools to users’ dashboards. Site Kit by Google allows users to access information in Search Console, Analytics, AdSense, and PageSpeed Insights from the WordPress admin panel. Google will release Site Kit to beta te...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=26582658

    SCMP APPOINTS IAN HOCKING AS DIGITAL DIRECTOR OF ADVERTISING

    Dec 11, 2018

    South China Morning Post has appointed Ian Hocking as digital director of advertising. In this role, Hocking will provide strategic direction and leadership to deliver diversified and sustainable revenue across all SCMP digital platforms. Additionally, he will be responsible for the company’s ...

    MARKETING INTERACTIVE
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    /news-article.aspx?ID=26502650

    ALMOST £100K OF PUBLIC MONEY SPENT ON BREXIT DEAL FACEBOOK ADS

    Dec 10, 2018

    The UK government has spent almost £100,000 of taxpayers’ money in the last week buying Facebook adverts in a bid to convince the public to support Theresa May’s Brexit deal only for the key vote to be delayed. The adverts were promoted with the hashtag #BackTheBrexitDeal and offer...

    THE GUARDIAN
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    /news-article.aspx?ID=26512651

    BLURRING LINES BETWEEN JOURNALISM, MARKETING AND ADVERTISEMENT

    Dec 10, 2018

    Veteran journalists who were active before the digital age will remember the traditional relationship with Public Relations (PR) companies, which used to be a source of information for news reports. That’s no longer the case with the information landscape changing at rapid speed, driven by tec...

    GULF NEWS
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    /news-article.aspx?ID=26362636

    ACCC RELEASES PRELIMINARY REPORT INTO GOOGLE, FACEBOOK AND AUSTRALIAN NEWS AND ADVERTISING

    Dec 10, 2018

    With Google and Facebook transforming the way consumers communicate, access news and view advertising online, it is critical that governments and regulators consider the potential issues created by the concentration of market power and the broader impacts of digital platforms. The preliminary report...

    AUSTRALIAN COMPETITION AND CONSUMER COMMISSION
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    /news-article.aspx?ID=26372637

    GOOGLE TO SHUT DOWN GOOGLE+ EARLIER THAN EXPECTED

    Dec 10, 2018

    Google is shutting down Google+ four months earlier than originally planned following a second data breach. It was announced back in October that Google+ would be shut down in August 2019 due to a data breach affecting 500,000 users. A significantly larger data breach was discovered this past Novemb...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=26592659

    CONTENT RECOMMENDATION FIRM OUTBRAIN LAYS OFF 4% OF ITS WORKFORCE

    Dec 10, 2018

    Outbrain, the “content recommendation” firm best known for placing sponsored links on publishers’ websites, has laid off 4% of its roughly 600-person global workforce. The company plans to pull back on some of the editorial tools it was offering editors to manage their home pages a...

    PROFORMA LBP MARKETING CONCEPTS
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    /news-article.aspx?ID=26552655

    HOW UBER WILL BECOME AN AD COMPANY, STARTING WITH EATS POOL

    Dec 10, 2018

    Where there is a discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold ads that promote a few. And eventually, as Uber helps you choose between restaurants, it will sell ...

    TECHCRUNCH
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    /news-article.aspx?ID=26692669

    TECH GIANTS NEED TO TAKE MORE RESPONSIBILITY FOR THE ADVERTISING THAT MAKES THEM BILLIONS

    Dec 07, 2018

    Last week I was followed around the Internet by a pair of shoes. I had looked at them online as a gift for my father-in-law, but he didn’t like them, and neither did I. Yet no matter what site I visited, there they were, staring at me in their full moccasin glory. Digital advertising can be re...

    THE WOLFCAST
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    /news-article.aspx?ID=26392639

    NOVA SCOTIA MLAS EXPENSED $175,000 IN ADVERTISING OVER 6-MONTH PERIOD

    Dec 07, 2018

    Nova Scotia MLAs spent more than $175,000 of taxpayers’ money on advertising between April and September of this year, according to an analysis of expense reports posted by the province’s legislature.
    In that period, advertisements appeared in a wide range of forms, such as tradit...

    GLOBAL NEWS
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    /news-article.aspx?ID=26412641

    SOCIAL MEDIA SURPASSES TRADITIONAL NEWSPAPERS AS A PRIMARY NEWS SOURCE

    Dec 07, 2018

    For the first time, more US adults are saying they regularly get news from social media compared to newspapers. In a study from Pew Research Center, 20 percent of US adults say they often get their news from social media, while 16 percent turn to newspapers. That means social media is now the fourth...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=26902690

    HOUSING.COM LAUNCHES THEIR NEW AD CAMPAIGN WITH VICKY KAUSHAL, KIARA ADVANI

    Dec 06, 2018

    The total spends across platforms will be around Rs. 35 crores with a major thrust on television followed by digital. The campaign draws insight from a consumer behavior study conducted by Housing.com, wherein the trend shows that women participate in equal measure during home search and in fact are...

    BRAND EQUITY
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    /news-article.aspx?ID=26522652

    GOOGLE MISTAKENLY FLOODS INTERNET WITH DUMMY ADS

    Dec 06, 2018

    Please use the sharing tools found via the share button at the top or side of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. Email licensing@ft.com to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift a...

    FINANCIAL TIMES
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    /news-article.aspx?ID=26702670

    AN OVERVIEW OF AMAZON ADVERTISING OPTIONS

    Dec 06, 2018

    Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising. Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-commerce dollar is spent on Amazon. And more produ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=26272627

    PHARMA COMPANIES LOOK TO THE FUTURE OF ADVERTISING WITH SOCIAL MEDIA INFLUENCERS

    Dec 05, 2018

    Social media influencers are certainly nothing new. People who have managed to garner a large following on sites like Twitter, Facebook, Instagram, and the like have quite a bit of pull within said following. These “microcelebrities” are now a subject of interest for pharmaceutical compa...

    BIOSPACE
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    /news-article.aspx?ID=26202620

    THE STANDARD IN DIY CRYPTO ADVERTISING HAS ARRIVED

    Dec 05, 2018

    Cointraffic is widely known as the loudspeaker for the crypto community. Using the proprietary network, advertisers can rocket launch their message out across thousands of reputable crypto websites. However, for a number of months, the team has switched their focus from controlling the rocketship to...

    ETHEREUM WORLD NEWS
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    /news-article.aspx?ID=26242624

    SHOULD ADVERTISING BE ALLOWED IN SCHOOLS?

    Dec 05, 2018

    I recall a little of how advertising made its way into cricket. My dad was a Yorkshireman and mad for the sport. The only time I ever broke a window was playing cricket in my front garden, the ball shattering the living room glazing. My dad, never the calmest of people, yelled “SIX” out ...

    TES
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    /news-article.aspx?ID=26252625

    GLOBAL SEARCH MARKETING AGENCY, DIRECTIVE, ANNOUNCES COMPLETE REBRANDING

    Dec 05, 2018

    Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B...

    SOURCE
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    /news-article.aspx?ID=35033503

    AIRASIA, AIRASIA X FINED FOR ADVERTISING MISLEADING TICKET PRICES

    Dec 04, 2018

    The Malaysian Aviation Commission (Malcolm) has imposed a financial penalty on AirAsia Bhd and AirAsia X Bhd, amounting to RM160,000 each, for advertising misleading air ticket prices. Both entities have made the full penalty payment to the commission on Oct 26 and Nov 9 respectively, it said in a s...

    MALAYSIAKINI
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    /news-article.aspx?ID=26182618

    FRANCE AND GERMANY ABANDON DIGITAL SERVICES TAX

    Dec 04, 2018

    The digital services tax (DST) is off the EU table for now. France and Germany told fellow EU finance ministers they accepted the controversial proposed tax on the digital giants had no hope of passing and that they would instead propose a reduced version of it a tax on digital advertising, levied a...

    THE IRISH TIMES
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    /news-article.aspx?ID=26192619

    DIGITAL DISPLAY ADVERTISING MARKET OVERVIEW BY RISING DEMANDS,TRENDS AND DEVELOPMENTS 2018

    Dec 03, 2018

    Global Digital Display Advertising market is a growing market in Services sector at present years. The Digital Display Advertising has covered rapid development in the current and past years and is probably going to proceed with a continuing development in the upcoming years. The market research rep...

    JOURNAL OF INDUSTRY
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    /news-article.aspx?ID=26022602

    BING REMOVES AD GROUP ID COLUMN FROM THE BING ADS BILLING STATEMENT REPORTS

    Dec 03, 2018

    As part of our ongoing effort to optimize the accounts and billing experience for our advertisers, Bing Ads will remove the Ad group ID from the available columns of billing statement reports. We’re making this change due to low usage of the column and to better align the reports with your bil...

    PPC LAND
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    /news-article.aspx?ID=26032603

    FLORIDA ADVERTISING AGENCY ANNOUNCES PROMOTION OF SANDRA MARSHALL TO DIRECTOR OF CLIENT SERVICES

    Dec 03, 2018

    As one of the leading full-service marketing and advertising agencies in Florida, we are eager to announce the promotion of Sandra Marshall to the position of director of client services. Previously a senior account manager, Marshall will oversee the Account, Media, and Research and Strategy departm...

    BIGEYE AGENCY
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    /news-article.aspx?ID=26422642

    TRIVAGO FACES MULTIMILLION DOLLAR FINE FOR MISLEADING ADVERTISING IN AUSTRALIA

    Dec 03, 2018

    German transnational hotel comparison site Trivago is headed for Australia’s federal court later this month, facing fines of millions of dollars over misleading advertising. Trivago has reportedly admitted to transgressions of Australia’s consumer laws after the country’s consumer ...

    SKIFT
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    /news-article.aspx?ID=26402640

    BEST ONLINE VIDEO ADVERTISING CAMPAIGNS TO BE NAMED BY WEB MARKETING ASSOCIATION

    Dec 02, 2018

    The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertisi...

    MARKETWATCH
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    /news-article.aspx?ID=26012601

    MOBILE ADVERTISING BREAKS $1 BILLION IN AUSTRALIA

    Dec 02, 2018

    Advertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released last month by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter g...

    PPC LAND
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    /news-article.aspx?ID=26102610

    MOZ SURVEY FINDS 64% OF MARKETERS AGREE GOOGLE IS BECOMING THE NEW LOCAL BUSINESS HOMEPAGE

    Dec 01, 2018

    Moz, Inc., the leader in search engine optimization technology, launches “The State of Local SEO” report. The report is based on findings from a survey conducted by Moz to learn more about the trends, strategies, and tactics in local search. “Search engines are becoming increasingl...

    MARTECH SERIES
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    /news-article.aspx?ID=25992599

    FACEBOOK EXPLAINS HOW ITS SEARCH RESULTS WORK

    Nov 30, 2018

    Facebook has put together a short explainer video with details about how its search results work.
    The company says it wants to be more transparent about what’s happening when users search for content on Facebook. Facebook crammed as much information as it could into its less than 2-minu...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=26002600

    WHAT ADVERTISING ON TELEVISION MEANS FOR TODAY’S EMPOWERED CONSUMER

    Nov 30, 2018

    Remember when watching TV meant that half your viewing time was taken up by advertisements? That may well be changing. Today, in the age of Netflix, it is the consumer who is reinventing TV advertising. Armed with choice, viewers can skip commercials that don’t hold their interest. However, th...

    THE FINANCIAL EXPRESS
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    /news-article.aspx?ID=26162616

    FACEBOOK CONSIDERED OFFERING BIG ADVERTISERS ACCESS TO USER DATA

    Nov 29, 2018

    According to internal Facebook emails review by the Wall Street Journal, the social media firm discussed cutting deals with companies in exchange for access to the personal data of two billion Facebook users. The emails were secured as part of a lawsuit brought against the firm in California by the ...

    BREITBART
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    /news-article.aspx?ID=26112611

    FACEBOOK WILL TRY NOT REQUIRING MEDIA OUTLETS TO REGISTER AS POLITICAL ADVERTISERS (AT LEAST IN THE UK)

    Nov 29, 2018

    News organizations have been trapped between Facebook’s rules for political advertisers and advertising for their own reporting but now, Facebook will try pausing its requirement that media outlets as well as, well, actual political advertisers register with a representative’s home addre...

    NIEMAN LAB
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    /news-article.aspx?ID=26122612

    MAIL ONLINE AD REVENUES OVERTAKE PRINT FOR FIRST TIME

    Nov 29, 2018

    Mail Online’s ad revenues have overtaken those for the Daily Mail and Mail on Sunday for the first time despite losing almost 2 million digital readers in the last year. The website managed to hit the milestone despite a 13% slump in its global audience after Facebook’s move this year to...

    THE GUARDIAN
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    /news-article.aspx?ID=26042604

    OAAM CELEBRATES 25 YEARS OF OUTDOOR ADVERTISING

    Nov 29, 2018

    AS digital media extends into our daily lives, advertising agencies are competing to catch up with trends and consumer behavior to ensure they reach their target markets.  As advertisers find ways to penetrate new markets, agencies need to rely less on statistics and more on interactivity to ke...

    MARKETING MAG
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    /news-article.aspx?ID=26092609

    GOOGLE AND FACEBOOK FUEL UK AD BOOM DESPITE PRINT SLUMP

    Nov 29, 2018

    The UK advertising market is relying on digital giants such as Google and Facebook for growth next year, as overall spending wanes on traditional media including TV and newspapers. The amount spent by UK advertisers is forecast to break the £20bn mark for the first time next year, but the mile...

    THE GUARDIAN
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    /news-article.aspx?ID=25882588

    MOMENTFEED RANKED AS ONE OF THE FASTEST GROWING COMPANIES IN NORTH AMERICA ON DELOITTE’S 2018 TECHNOLOGY FAST 500

    Nov 29, 2018

    MomentFeed, the leader in mobile consumer experience management for multi-location brands, announces it ranked for the 2nd year in a row on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in No...

    MARTECH SERIES
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    /news-article.aspx?ID=25952595

    REVX ANNOUNCES AICUBE, AN INTELLIGENT ENGINE FOR MOBILE ADVERTISING & ANALYTICS

    Nov 28, 2018

    RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine 'aiCube' that brings app store data intelligence to mobile programmatic buying. The IceCube technology automatically validates every app publisher across 20+ programmatic exchanges with data fro...

    BUSINESS STANDARD
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    /news-article.aspx?ID=25862586

    CENTRIPLY CREATES COMMON GROUND FOR TV AD CAMPAIGNS, WITH DATA-DRIVEN AND LOCATION-BASED AUDIENCE BUYING

    Nov 28, 2018

    There are two adages in life “Timing is everything.” and “Location, location, location.”  The Targeted TV specialist Centriply, announced its new updated martech platform, TangoGEO2.0 taps into both. Creating common ground for media by combining the many layers of TV and...

    MARTECH SERIES
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    /news-article.aspx?ID=25872587

    REVX ANNOUNCES AICUBE, AN INTELLIGENT ENGINE FOR MOBILE ADVERTISING & ANALYTICS

    Nov 27, 2018

    RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine ‘aiCube’ that brings app store data intelligence to mobile programmatic buying. The IceCube technology automatically validates every app publisher across 20+ programmatic exchanges with data...

    MARTECH SERIES
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    /news-article.aspx?ID=25802580

    TARGETED FACEBOOK ADS HELPED TRUMP WIN 2016 US ELECTIONS

    Nov 26, 2018

    Micro-targeted advertising on Facebook was very effective in persuading undecided voters to support Donald Trump during the 2016 US presidential elections, a study has found. According to the researchers from the Charles III University of Madrid in Spain, Trump's team spent 44 million dollars on...

    BRAND EQUITY
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    /news-article.aspx?ID=25812581

    YOUTUBE NOW FEATURES ‘FREE WITH ADS’ HOLLYWOOD MOVIES, NO ADS IN YOUTUBE PREMIUM

    Nov 26, 2018

    While YouTube has recently been pushing users to music and video subscriptions, as well as supporting favorite channels, the Google company is still introducing new ad-supported options. The video site in October started streaming movies like the “Terminator” and “Rocky” for ...

    9TO5GOOGLE
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    /news-article.aspx?ID=25712571

    BANK OF BARODA LAUNCHES ITS DIGITAL CAMPAIGN #BETHECHAMP

    Nov 26, 2018

    Bank of Baroda has announced the launch of a digital campaign #BeTheChamp. The fortnight-long campaign that commenced on November 14 and concludes on November 30, has been launched keeping in mind twin occasions–National Children’s Day(November 14) and World Children’s Day (Novembe...

    BRAND EQUITY
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    /news-article.aspx?ID=25722572

    CRIMINALS ARE USING THIS ADVERTISING SCAM TO TRY TO STEAL MONEY IN BRISTOL

    Nov 26, 2018

    Small businesses in Bristol are being warned to stay on their guard against a scam after local companies were targeted by criminals. Not-for-profit business support organization Brave Enterprise says cold callers have contacted several Bristol businesses to sell advertising space in a bogus publicat...

    BRISTOL POST
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    /news-article.aspx?ID=25732573

    GOOGLE ANNOUNCES SURGE IN REVENUE IN EUROPE DUE TO ADVERTISING SALES

    Nov 23, 2018

    Google has announced record revenues of €32.2bn for 2017 in its Irish accounts, a rise of €5.9bn due to the scale at which it is cornering the advertising market. However, it only paid €171m in tax here because its declared profit in Ireland was just €1.16bn out of €32.2bn i...

    THE INDEPENDENT
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    /news-article.aspx?ID=25842584

    2018 LOCAL SEARCH RANKING FACTORS: GOOGLE MY BUSINESS SIGNALS UP 32%

    Nov 23, 2018

    The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey. Results of the survey are largely similar to last year’s, with one exception. Google My Business signals now make up 25% of the top r...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25622562

    INSTAGRAM TO ROLL OUT REDESIGNED USER PROFILES

    Nov 23, 2018

    Instagram announced it will be introducing slightly redesigned user profiles, which are set to roll out over the next few weeks. In the new profiles items at the top of the page have been re-arranged, such as icons, buttons, and the way users navigate between tabs. Instagram shared an example which ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25632563

    GLOBAL ACCOUNT-BASED MARKETING (ABM) MARKET LANDSCAPE BY MANUFACTURING BASE, TRENDS, INFLUENCE FACTORS

    Nov 22, 2018

    ‘Account-Based Marketing (ABM) market’ report researches the worldwide Account-Based Marketing (ABM) market size (value, capacity, production, and consumption) in key regions like United States, Europe, Asia Pacific (China, Japan) and other regions. This study categorizes the global Acco...

    THE FLATLAND POST
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    /news-article.aspx?ID=25642564

    HOW TO HANDLE SURGE IN ONLINE TRAFFIC BOOSTING SALES UP TO 11%

    Nov 22, 2018

    Black Friday last year saw a staggering $5bn spent online in the US and £1.4bn spent online in the UK; with research showing that just a one-second delay in page-load time equates to 11% fewer page views, which could have severe repercussions for a retailer brand. According to an Equinix marke...

    DATA ECONOMY
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    /news-article.aspx?ID=25592559

    ADVERTISING FRAUD FALLS FLAT WHEN FACED WITH TRANSPARENCY: HOW CAN BLOCKCHAIN HELP?

    Nov 22, 2018

    The expansion of the digital realm has been fuelled by digital advertising, but increasing numbers of internet users are the reason this fuel exists. As the global audience has moved behind their computer screens, brands, companies, and services have followed, using digital aids to hone their engage...

    FORBES
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    /news-article.aspx?ID=25792579

    FACEBOOK ADMITS TARGETING GEORGE SOROS AFTER HE CRITICIZED COMPANY

    Nov 21, 2018

    Facebook Inc. admitted Wednesday that it asked an opposition-research company to investigate billionaire George Soros over his criticism of the social network. In an internal memo released publicly late Wednesday, Elliot Schrage, Facebook’s outgoing head of communications and policy, said he w...

    MARKETWATCH
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    /news-article.aspx?ID=25552555

    FACEBOOK'S REVENUE DREAMS FOR WHATSAPP ARE UNDER THREAT FROM OLD-FASHIONED SMS

    Nov 21, 2018

    For much of the past decade telecommunications giants like AT&T, Verizon or Vodafone were on the back foot. Social media companies like Facebook and Twitter freely ran their services for billions of people on their infrastructure, making fat margins on advertising and siphoning away a controvers...

    FORBES
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    /news-article.aspx?ID=25662566

    CONNEKT’S NEW VIDEO PATENT POWERS INTERACTIVE EXPERIENCES FOR ADVERTISING, COMMERCE AND CONTENT COMPANIES

    Nov 21, 2018

    Connekt’s, an innovative technology company activating smarter TV experiences that audiences love announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by...

    MARTECH SERIES
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    /news-article.aspx?ID=25532553

    LINKEDIN REVEALS AUSTRALIA'S MOST POWERFUL ADVERTISING AND MARKETING PROFILES OF 2018

    Nov 20, 2018

    LinkedIn has revealed its 2017 Power Profiles list for Australia's marketing and advertising sector, with Y&R AUNZ CEO, PwC chief creative officer Russel Howcroft and Qantas CMO Stephanie Tully making the list. Sizmek VP of strategic solutions APAC Timothy Whitfield, known for his 'ad te...

    ADNEWS
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    /news-article.aspx?ID=25482548

    BING UPDATES EXPANDED TEXT ADS WITH ABILITY TO ADD EVEN MORE TEXT

    Nov 19, 2018

    In total, Bing’s expanded text ads now support up to three headlines and two descriptions. Two descriptions at 90 characters each mean advertisers can utilize up to 180 characters in total. Each headline area supports up to 30 characters. Individual headlines will be separated by a “|&rd...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25472547

    DIGIDAY RESEARCH: AD BUYERS PLAN TO BUY MORE FROM INSTAGRAM AND AMAZON

    Nov 19, 2018

    2019 is poised to be a fortuitous year for Amazon and Instagram according to a survey of media buyers by Digiday. In a November 2018 survey of 469 media buyers from Digiday+’s propriety research panel of media and advertising executives, 79 percent say they plan to increase their spending on I...

    DIGIDAY
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    /news-article.aspx?ID=25432543

    GOOGLE'S YOUTUBE LAUNCHES AD-SUPPORTED MOVIE STREAMING

    Nov 19, 2018

    At times it feels like the Alphabet (GOOGL - Get Report) (GOOG - Get Report) is criminally under-appreciated by stock market investors. Of course, it may not feel that way at first glance given its $718 billion market cap. However, with more than $100 billion in cash on its balance sheet, 20% annual...

    THESTREET
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    /news-article.aspx?ID=25782578

    FACEBOOK PATENT USES YOUR FAMILY PHOTOS FOR TARGETED ADVERTISING

    Nov 18, 2018

    Just like Google, Facebook uses to target advertising to help deliver ads to users that it thinks might be relevant to them. However, it seems that there is a potential that in the future, Facebook could come up with more types of targeted ads based on your family photos in which it tries to determi...

    UBERGIZMO
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    /news-article.aspx?ID=25932593

    FACEBOOK IS CHANGING CHATBOT PERMISSIONS FOR SUBSCRIPTION MESSAGING, EFFECTIVE DECEMBER 31ST

    Nov 18, 2018

    Facebook is making changes to subscription messaging permissions that will affect chatbots.
    Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level. Chatbots that send subscription messages have until December 31st to transition from app...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25442544

    INSTAGRAM ROLLS OUT MORE WAYS FOR BUSINESSES TO SELL PRODUCTS

    Nov 17, 2018

    Instagram has expanded its shopping features with the ability to tag video posts with links to products.
    In addition, Instagram is testing a redesign of the shopping section on business pages that contains all products tagged in posts. Here is an overview of the new shopping features that wer...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25422542

    FACEBOOK ADJUSTS ALGORITHM TO REDUCE THE REACH OF CLICKBAIT CONTENT

    Nov 16, 2018

    Facebook is taking steps to reduce the reach of sensationalist and provocative content. In other words, Facebook’s news feed algorithm will be demoting what’s commonly referred to as clickbait. This was announced in a blog post written by Mark Zuckerberg in which he details the ways Face...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25352535

    OUTFRONT MEDIA LAUNCHES SOCIAL INFLUENCERS PROGRAM TO PAIR OUT-OF-HOME ADS WITH DIGITAL INFLUENCERS

    Nov 16, 2018

    OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns through OUTFRONT’s internally sourced social influencer network and its partnership with social ...

    MARTECH SERIES
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    /news-article.aspx?ID=25362536

    FACEBOOK MESSENGER IS BUILDING A ‘WATCH VIDEOS TOGETHER’ FEATURE

    Nov 16, 2018

    Netflix and chill from afar? Facebook  Messenger is now internally testing simultaneous co-viewing of videos. That means you and your favorite people could watch a synchronized video over group chat on your respective devices while discussing or joking about it. This “Watch Videos Togethe...

    TECHCRUNCH
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    /news-article.aspx?ID=25382538

    FACEBOOK IS MAKING A BIG MARKETING PUSH FOR PORTAL ON TV

    Nov 16, 2018

    Facebook is spending big to get the message out about its video chat device Portal. Between Oct. 1 and Nov. 13, Facebook bought more than $48.6 million worth of TV advertising in the U.S., almost all of which has gone toward the video chat device Portal, according to data from OTT ad analytics compa...

    DIGIDAY
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    /news-article.aspx?ID=25562556

    BY 2020, BAYER WILL TAKE ALL OF ITS DIGITAL MEDIA BUYING IN-HOUSE

    Nov 15, 2018

    German pharmaceutical company Bayer, maker of consumer health products such as Aleve and Advantix, is on a two-year mission to bring all media in-house. Bayer began building out its in-house programmatic operations in March 2017, and currently has a 10-person internal team that works in tandem with ...

    DIGIDAY
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    /news-article.aspx?ID=25302530

    GOOGLE DEMOTION SIGNAL

    Nov 15, 2018

    Google published a blog post about fighting piracy that linked to a PDF report. The PDF report discusses a ranking demotion signal. Google’s report reveals that it uses this demotion signal to rank sites lower. This article reviews the little-known demotion signal. The topic of the negative ra...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25312531

    GOOGLE MY BUSINESS APP UPDATED WITH ABILITY TO CREATE POSTS, VIEW ANALYTICS, MORE

    Nov 14, 2018

    These features are new to the Google My Business mobile app, but not new to Google My Business in general. However, with these features now being available on the mobile app businesses have a more convenient way to engage with customers and manage their listings. While announcing these new updates, ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25322532

    LINKEDIN NOW SUGGESTS THE BEST CONTENT FOR COMPANY PAGES TO SHARE

    Nov 14, 2018

    LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature. The rebuilding of LinkedIn company pages comes with a rebranding as well, now known simply as “LinkedIn Pages.” A series of new features will soon be rolled out to LinkedIn...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25242524

    MAGISTO LAUNCHES CHANT TO HELP BUSINESSES ACCELERATE GROWTH ON SOCIAL MEDIA

    Nov 14, 2018

    Magisto, the leading AI-powered video creation and marketing platform, released Chant, a new app to help businesses boost their growth on social media. Chant offers powerful content ideation, fully customizable video production, and native distribution and engagement insights to power social media m...

    MARTECH SERIES
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    /news-article.aspx?ID=25252525

    PINTEREST’S REDESIGNED FEED MAY DRIVE MORE REFERRAL TRAFFIC

    Nov 13, 2018

    Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers’ web pages. These updates can be found in the ‘Following’ tab, introduced earlier this year, which only contains pins from accounts that a user has chosen to follow. By compari...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25262526

    WHATSAPP ADS ARE COMING: WILL ADVERTISERS START BUYING?

    Nov 12, 2018

    In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the Facebook-owned encrypted messaging app via their Facebook timelines. At the time, Facebook also launched its WhatsApp Business API and told th...

    MARKETING LAND
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    /news-article.aspx?ID=25542554

    DIGITAL MARKETING AGENCIES AND SEO PROVIDERS BOOST BUSINESS AND LEAD GENERATION WITH NEW SOFTWARE POWERED BY FASTBASE

    Nov 09, 2018

    Google, the most popular search engine in the world, has about 94% of the mobile search engine market share worldwide and a 92% share on all platforms.1 About 800 million people use the service every month helping the search engine giant to sell over $100 billion dollars of online ads in 2018 alone....

    MARTECH SERIES
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    /news-article.aspx?ID=25202520

    GOOGLE ADS RECOMMENDS THE BEST CAMPAIGN TYPES FOR SPECIFIC BUSINESS GOALS

    Nov 09, 2018

    Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals. After opening the workflow, advertisers can select their goal and Google Ads will display the matching campaign types. Simply click on campaign type to begin creating it. It’...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25142514

    57% OF WP SITES BECOME LESS SECURE IN DECEMBER 2018

    Nov 07, 2018

    PHP 5.6 and 7.0, the scripting language that underlies 57.1% of all WordPress sites will stop receiving security updates in December 2018. No security patches will be issued for those versions of PHP after that date, making those sites less secure moving forward. That could mean a loss of traffic an...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25162516

    SNOQUALMIE CASINO FORMS ADVERTISING PARTNERSHIP WITH SEATTLE SEAHAWKS

    Nov 07, 2018

    The Snoqualmie Casino and Seattle Seahawks have announced a new partnership, letting the casino use the Seahawks logo and markings for advertising. The partnership will allow future collaboration.
    The partnership between the Snoqualmie Casino and Seattle Seahawks is a seventh of its kind in t...

    SNOQUALMIE VALLEY RECORD
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    /news-article.aspx?ID=26322632

    UK GAMBLING SITES AGREE TO TV AD BLACKOUT DURING SOCCER MATCHES

    Nov 07, 2018

    Britain's biggest gambling firms have voluntarily agreed to a TV ad blackout running from "whistle-to-whistle" during soccer matches. The Remote Gambling Association (RGA), an industry lobby group whose members include bookmaker's William Hill, Paddy Power, and Ladbrokes, will agre...

    CNBC
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    DISNEY JUST GAVE GOOGLE A BIG ADVERTISING WIN

    Nov 07, 2018

    As more and more people watch their favorite TV shows online instead of through traditional broadcasts, it opens the door for better advertising sales solutions. Digitally native solutions have an edge over traditional sales teams from networks and distributors in that they may require less time for...

    FOOL
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    ADVERTISERS TO INCREASE DIGITAL MARKETING SPEND NEXT YEAR

    Nov 07, 2018

    Nearly 80 percent of advertisers intend to increase their digital marketing expenditure in the coming year, according to a recent survey by marketing data technology company AdMaster.   The average anticipated budget increase from a year ago will be around 20 percent, compared to 18 percen...

    SHINE
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    GOOGLE ADVISES SEOS ON HOW TO IMPLEMENT LAZY LOADING CORRECTLY

    Nov 06, 2018

    Google has created a document that offers guidance to CEOs on implementing lazy loading for images and video. Lazy loading refers to the technique of deferring loading of non-critical or non-visible content.
    It’s considered a best practice, however, if it’s not implemented correct...

    SEARCH ENGINE JOURNAL
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    LINKEDIN TO OVERHAUL ITS CAMPAIGN MANAGER FOR AN EASIER ADVERTISING EXPERIENCE

    Nov 05, 2018

    LinkedIn is taking steps to make advertising on its platform easier with a complete overhaul of the campaign creation process. The company has announced a public beta release of ‘Objective-Based Advertising in Campaign Manager,’ which is said to lay the groundwork for further changes to ...

    SEARCH ENGINE JOURNAL
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    THE MOST DOWNLOADED SOCIAL APP LAST MONTH WASN’T FACEBOOK, INSTAGRAM, OR SNAPCHAT

    Nov 05, 2018

    A new social media giant is emerging as Facebook, Instagram, Snapchat, and YouTube were all outpaced in app downloads last month. Topping the US app download charts is video sharing app TikTok, according to Apptopia. Those who haven’t heard of TikTok may be familiar with its former name Musica...

    SEARCH ENGINE JOURNAL
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    HONG KONG ADVERTISING SALES TO REACH HK$27B IN 2019

    Nov 03, 2018

    The global advertising industry is experiencing its strongest growth since 2010. Ad sales are driven by robust economic growth in the US and BRICs. Advertising sales in Hong Kong will increase by 4.2% in 2019 to reach HK$27.2 billion, yet digital formats still only represent 25% of total budgets, fa...

    MARKETING INTERACTIVE
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    SOCIAL MEDIA PLAYS KEY ROLE IN FIGHTING CRIME

    Nov 01, 2018

    TALLAHASSEE, Fla. (WCTV)  Social media continues changing our lives, helping us document the unique and even the mundane. What we eat, what we wear, how we feel. all of it is fair game. Whether you love it or hate it, social media is also impacting something else; it’s now considered a ve...

    WCTV
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    STRUCTURED DATA GOOGLE PENALTIES – 5 MISTAKES TO AVOID

    Nov 01, 2018

    Adding structured data is always a good idea. However, an incorrect implementation can lead to a manual action. A loss of rankings is a high price to pay for not paying attention to details.
    Structured Data Spam is real. Google even has a support page devoted specifically to it.
    The sa...

    SEARCH ENGINE JOURNAL
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    BING ADS INTRODUCES RECURRING INSERTION ORDERS

    Oct 31, 2018

    Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time. Recurring insertion orders (IOs) are designed to help advertisers ensure their accounts stay live without having to create new IOs on a regular basis. Advertisers no longer have to worry about t...

    SEARCH ENGINE JOURNAL
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    TWITTER DOUBLING ITS CHARACTER LIMIT FROM 140 TO 280 HAS NOT LED TO LONGER TWEETS

    Oct 31, 2018

    Twitter has officially doubled its character limit from 140 to 280, following a short test which showed longer tweets receive more engagement. More specifically, Twitter is doubling the character limit in countries where “cramming was an issue.” According to the company, cramming is not ...

    SEARCH ENGINE JOURNAL
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    ARE FACEBOOK AND TWITTER WINNING AGAINST FAKE NEWS?

    Oct 30, 2018

    Facebook recently announced it is making strides against fake news. It cited several studies that independently concluded Facebook has dramatically decreased the reach of fake news by high percentages. But percentages don’t tell the whole story. Facebook has indeed made great strides, as you w...

    SEARCH ENGINE JOURNAL
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    GOOGLE SHARES HOW 301 REDIRECTS PASS PAGERANK

    Oct 29, 2018

    Google’s John Mueller offered an interesting explanation of how a 301 redirect will pass 100% of PageRank. The SEO community has known since about 2016 that there was no PageRank loss. But this is the first time that the “how” part of it has been discussed in this much detail. Rega...

    SEARCH ENGINE JOURNAL
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    INTRODUCING SOCIALCHIMP, THE COMPLETE TOOL FOR SMALL BUSINESSES TO AUTOMATE THEIR SOCIAL MEDIA MANAGEMENT

    Oct 29, 2018

    Social3 officially announces the launch of SocialChimp, a social media automation tool for small business owners, after months of development. SocialChimp is a self-service platform that empowers small business owners with the ability to enhance and expand social media presence, all without an agenc...

    MARTECH SERIES
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