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40% ad spend increase recorded in ecommerce advertising

August 01, 2019 / netimperative

The findings, from Marin Software’s Q2 2019 Digital Advertising Benchmark Report, indicate that marketers are embracing newer features of well-known social media platforms, like Instagram Stories, to reach new potential customers and their effort is paying off. eCommerce Continues to Thrive: 40% ad spend increase recorded in eCommerce advertising as Amazon maintains its healthy lead.Engaging Stories Format Pays Off: 45% of all Instagram spend occurred on Stories as advertisers and consumers embrace the ad format.Search Click Volume Rises: With 13% YoY growth, paid search click volume has shown solid growth globally