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73% of Brands Selling on Amazon are Advertising on the Platform, Reveals Feedvisor Report

February 13, 2020 / Ameya Dusane

Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling on Amazon are advertising on the platform, reflecting a 26% increase from last year. As Amazon works to become the No. 2 global leader in digital advertising, the analysis shows that nearly all brands (98%) using the company’s advertising solutions find them valuable. Additional findings include: