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Amazon Advertising is having little impact on Google and Facebook

November 06, 2019 / Chris Pash |

Google and Facebook are unexpectedly maintaining share of digital ad spend despite the rise of Amazon Advertising, according to the latest analysis by eMarketer. Earlier this year eMarketer estimated that the duopoly's share of the US digital ad market would see a small decline in 2019 and 2020. “But both Facebook and Google outperformed our expectations in H1 2019,” write analysts at eMarketer. “We now estimate the two companies will increase their slice of the pie this year, dipping slightly in 2020, and pick up share once again in 2021.” Rather than disrupting the duopoly, Amazon’s ad business looks to have joined it as a third giant, growing its share primarily from the long tail.