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American Addiction Centers doubles down on digital marketing after website traffic fell last year

April 14, 2019 / Matt Blois

The Brentwood based company American Addiction Centers is doubling down on its digital marketing efforts after website traffic fell substantially last year. Last fall, the Brentwood based addiction treatment company American Addiction Centers reported that a change to Google’s search algorithm dramatically lowered the number of new patients.
About a month after the changes to Google’s search algorithm, AAC hired Stephen Ebbett as its new Chief Digital and Marketing Officer. In an email, Ebbett said the vast majority of people seeking treatment start their search online. That’s why a significant chunk of the company’s efforts are focused on digital marketing. Our goal is to meet them where they are by providing education and resources to help them find quality and trusted treatment options, he wrote in an email.