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Apple’s ad agency has layoffs as the company beefs up its in-house ads group

November 05, 2019 / Megan Graham

Media Arts Lab, a unit within Omnicom Group agency TBWA that’s dedicated to Apple advertising, laid off several staffers Monday. The company wouldn’t say how many were laid off, but a report from Bloomberg, which first broke the news, placed the number at 50. “Yesterday was a difficult day, as we had to part with some of our talented colleagues,” a TBWA/Media Arts Lab spokeswoman said in a statement to CNBC Tuesday. “Our relationship with Apple has never been stronger, but as the needs of our client continue to evolve, we must adapt and continue to evolve the composition of our teams. Decisions like this are never easy, nor are they taken lightly, but unfortunately it is the nature of the advertising business. We are incredibly grateful for the many contributions of those who are leaving us and the impact they have made at MAL and on the work.”