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Choice Hotels Launches New Nationwide Advertising Campaign

June 17, 2019 / Hospitalitynet
SHARESHARESHARE

ROCKVILLE, Md., Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, today launched a nationwide, multi-media creative advertising campaign featuring the tagline "Our Business is You." The campaign leverages the consumer truth that "business" can be defined broadly—from meeting with clients to planning a family reunion. A key feature of the campaign is its flexibility. The new "Our Business is You" tagline is easily adapted to target business or leisure travel and will feature different brands in the company's diverse portfolio over the next several years. "'Our Business is You' shifts the focus from what we do as a brand to who we do it for: hardworking Americans and all the reasons they travel," said Robert McDowell, chief commercial officer, Choice Hotels. "This summer, our marketing will reinforce the message that consumers always receive the lowest price guaranteed when they ...