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CloudCommerce Benefiting from Powerful Digital Advertising Trend

November 04, 2019 / AARON BROOKS

CloudCommerce, Inc. (CLWD), a leading provider of digital marketing solutions, commented that it is benefiting from the dramatic transition in the US from traditional advertising to digital advertising. According to eMarketer’s latest forecast, this year will mark a major milestone in the world of advertising. For the first time, digital advertising spending in the US will be greater than traditional advertising spending. By 2023, digital advertising will exceed two-thirds of total media spending. eMarketer further reports that total digital advertising spending in the US will grow 19.1% to $129.34 billion this year, surpassing traditional spend by nearly $20 billion. That means digital now accounts for 54.2% of total US advertising spending. Also, mobile now makes up more than two-thirds of digital advertising spending, totaling $87.06 billion in 2019.