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Digital Ad Industry's Two Leading Anti-fraud and Brand Safety Organizations to Merge

July 30, 2020 / PR Newswire

The digital advertising industry's two leading anti-fraud and brand safety organizations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), today announced an agreement to merge. Mike Zaneis will serve as CEO for the combined organization – which will carry the TAG name – while JICWEBS's Jules Kendrick will take the new role of Managing Director of UK and Europe. The merger will be completed in early September 2020. JICWEBS and TAG announced a formal partnership in March 2017. Since then, the two organizations have aligned their programs to strengthen standards, avoid duplicative effort, and extend their reach. As part of that initial alignment, JICWEBS merged its anti-fraud efforts into the TAG Certified Against Fraud Program and encouraged its members to adopt the TAG Certified Against Malware and Certified Against Piracy Programs.