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Digitalization of audio advertising leaps forward in new deals from iHeartMedia, Pandora's AdsWizz

November 20, 2018 / Erica Sweeney

IHeartMedia has signed an agreement to acquire Jelli, the company that powers the radio broadcaster's SoundPoint programmatic platform, the company announced via a news release. "Expressway from Katz," a programmatic ad buying exchange for radio groups, will remain independently run by Katz and powered by Jelli. The acquisition will help iHeartRadio leverage Jelli's platform to help brands with programmatic buying and selling of broadcast radio inventory. The platform includes targeting and creative optimization based on data and attribution tools.