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Facebook Makes Multiple Changes to Ad Policies for Financial Services

May 10, 2019 / Matt Southern

Facebook is modifying its policies related to advertising blockchain, cryptocurrency, and financial products and services. Some changes make the ad policies more restrictive, while others make the policies more lenient. Facebook updated its advertising policies last summer to require written approval before promoting cryptocurrency products and services. The process involves taking into account licenses an advertiser has obtained, whether they are traded on a public stock exchange (or are a subsidiary of a public company) and other relevant public background on their business. Advertisers will still need to be pre-approved to run ads promoting cryptocurrency. Prior approval will not be required for promoting access to information.