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Facebook’s Black Friday Fumble Is Great News for Amazon

November 27, 2018 / Leo Sun

(NASDAQ: FB) was expected to capture 18% of all digital ad spending from U.S. retailers during the long Black Friday to Cyber Monday weekend, according to a survey by advertising software firm Nanigans. Facebook was ranked second behind Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google, which was expected to capture 35% of that spending, but remained slightly ahead of Amazon's (NASDAQ: AMZN) forecasted 15% share. Unfortunately, Facebook fumbled during the crucial shopping weekend with various outages across its ad platforms. The outages lasted for hours at a time and affected ads on Facebook, Messenger, and Instagram. The company stated that its existing ads were delivered, but admitted that it was facing "intermittent" issues that prevented advertisers from creating or editing new ad campaigns. Advertisers also complained that they couldn't reach Facebook's support team during the holiday weekend.