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Ford Tells Dealers Not To Advertise Mach-E Below MSRP: Report

December 03, 2019 / Christopher Smith

When a hot new vehicle hits the market, automakers often have to deal with bad press in the form of ridiculous dealer markups. Sometimes, manufacturers will even take steps to try and prevent that from happening. Ford’s decision to label its new electric crossover a Mustang is already controversial, but now the automaker is apparently making another strange move by telling its dealers to not advertise the Mach-E below MSRP. As you might expect, however, it’s a bit more complicated than that.