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Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach

May 13, 2019 / Dade Hayes

Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business opportunities during a 90-minute upfront presentation at New York’s Beacon Theatre. Charlie Collier, the longtime former AMC exec who took the helm of Fox’s entertainment operations last November, posed a question to the audience, “What would you do if you had the chance to start all over again?” Extolling the “challenger brand” era of early Fox, and gesturing to Rupert and Lachlan Mudoch in the audience, he emphasized many of the core themes of recent appearances at the Fox Corp. investor day, TCA winter press tour and the NAB Show.