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Gaana's new ad campaign highlights the advantages of music streaming

December 18, 2018 / ETBrandEquity

Gaana recently unveiled its latest, pan-India ad campaign, which has been widely hailed by critics for its sense of humor and practical approach, to objective reality. The TVC specifically targets music lovers who still prefer to download songs, by highlighting the obsolescence of that, in a world where content can be streamed on demand. The ad points out various scenarios where the protagonist, a young man, is asked to play some music on his phone, only to end up with him having to waste precious moments downloading the song. This short, simple, but hard-hitting premise is extremely effective at communicating Gaana’s core message, i.e. downloading music is slow, and the best way to enjoy music is by streaming.