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Google Adds Enhanced Visual Options for Shoppers and Brands

July 21, 2020 / Susan Wenograd

As online shopping continues to be the norm during Covid (and perhaps after it), Google has embraced the reality in several ways. Google announced last week the latest additions for this push: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads. While on the surface, this might seem like routine housekeeping and updates for a platform, they’re interesting indicators of how Google is moving relative to other platforms. One of the often-cited reasons advertisers turn to alternate platforms like Facebook is that it’s strong for finding top of funnel users (ie, new prospects who may not be searching yet for something), and the rich visual options it provides.