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Google Ads Expands Placement Options for App Ads

August 01, 2019 / Matt Southern

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube. Existing placement options for app ads include Google search results, the Play store, YouTube, and over 3 million sites and apps. App campaigns running in the United States will automatically reach users on Discover who are identified as potentially being interested in your app.