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Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding

August 09, 2019 / Matt Southern

Google Ads appears to be emailing owners of accounts that haven’t made the switch to automated bidding. What’s most troubling about these emails is that Google is going over agencies’ heads and causing their clients unneeded worry. After reading that email, you may be lead to believe the agency was refusing to make a necessary update to the account.However, as Gil Gildner mentioned in a reply to his thread, the agency simply did not want to switch to automated bidding.Automated bidding is not a mandatory update, and suggesting performance may be impacted without it could cause the client to lose faith in the agency they hired.It’s an aggressive tactic on Google’s part that I would argue is not in the best interest of the client.