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Google Ads is Testing New Lead Form Extensions

October 19, 2019 / Matt Southern

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Google Ads is testing a new way for businesses to capture customer information with lead form extensions. This new ad extension was spotted by Steven Johns, who notes that he has access to it in his EGO Power+ Austria account: In the screenshot shared in the tweet above, you can see how the new ad extension works. It’s designed to attract customers with a compelling call-to-action, in this case a special offer, which can only be accessed after filling out a lead form.