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Google Ads makes multiple changes to app campaigns for more conversions

August 06, 2020 / Matt Southern

Google Ads is making several changes to app campaigns that are designed to simplify the creation process and and generate more conversions. App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible. An update coming later this year will simplify the campaign creation process with a new tool for optimizing images. Here’s more about each of these updates to app campaigns. Maximize Conversions Bidding in App Campaigns. Advertisers can now use maximize conversions bidding through app campaigns. This allows app campaigns to be optimized for generating as many installs in as little time as possible.