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Google AdSense Warns That Chrome to Block Abusive Ads on July 9

July 02, 2019 / Mayank Parmar

In 2018, Google Chrome started blocking abusive ad experiences on some sites in North America and Europe. Starting July 9, Google will be expanding Chrome's built-in ad blocking efforts to all other regions and ads will be blocked on sites that have performed abusive behavior. Google AdSense is now sending notifications to site owners about the upcoming changes to Chrome's adblocking capabilities. Specifically, the notification alerts site owners to ensure their pages are in compliance with ‘Better Ads Standards’, which was developed by the Coalition for Better Ads. "Global Better Ads Standards. Google Chrome will support the Better Ads Standards globally from July 9th. Ads may be filtered on Chrome browsers if you don't comply with the standard," the notification reads.