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Google AdWords Express is Now Part of Google Ads

January 14, 2019 / Matt Southern

Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was a standalone solution, designed to be a lower maintenance option for small businesses. Now, Smart campaigns still have all the same benefits as AdWords Express campaigns, but with improved features. Create an online ad quickly and easily. Pay only when people click your ad.
Attract more customers to your website or Google Maps listing. Minimal ongoing management necessary. Google Ads runs your ads for you. Reach customers on desktop computers and mobile devices (such as mobile phones and tablets).