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Google expands smart segmentation for rewarded ads in AdMob

August 04, 2019 / Daniel Rijo

Google this week expanded smart segmentation to include rewarded ad units. Until now, smart segmentation was only available for interstitial ad units. According to Google, smart segmentation is a feature that only shows ads to users unlikely to make purchases in the app.Google says that smart segmentation protects the user experience of your purchasers while growing the ads revenue.