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Google releases a video ad of 3D animals highlighting the viral social media strike.

April 03, 2020 / Rashmi Singh
SHARESHARESHARE

At a Glance:

  • Google highlights the viral nature of 3D animals in a new video advertisement.

  • Tapping the “View in 3D” button launches a model of the creature that moves naturally and can be zoomed-in on.

  • These Google 3D animals are available on iOS (iPhone 7 and later), as well most modern Android phones with ARCore.

Numerous currently are craving for means to keep entertained at residence as the COVID-19 pandemic proceeds. In recent days, more and more people are discovering Google 3D animals in Search, with the company this evening releasing an ad highlighting the viral social media hit.

Learn more: First AR objects launch in Google Search with 3D animals

The short 22-second video starts by showing how you access them with a mobile search and scroll down to the “Meet a life-sized [animal] up close” card. Tapping the “View in 3D” button launches a model of the creature that moves naturally and can be zoomed-in on. Tapping “View in your space” places the beast in real life through augmented reality.

The ad starts with the ever-popular tiger, and cycles through eagle, cheetah, duck, shark, turtle, pug, and giant panda in the search field. We’ve compiled a list of the available animals here.

Google’s tagline for the feature talks about turning “your home into a virtual zoo with #AR.” The ad proceeds to show some viral examples of people dancing like the octopus, putting their real-life parrot next to a virtual one, and being surprised about a snake on the floor.

Learn more: going beyond google to gain new customers with search advertising

Launched last May, they are a hit with parents looking for ways to keep kids entertained amid the coronavirus. This is a very high-profile hit for Google’s efforts to popularize augmented reality. On the educational front, there are also 3D planets, with the company believing that the “easiest way to wrap your head around new information is to see it” with AR.

Learn more: google launches over $800m plan to respond to covid-19 crisis

The Google 3D animals are available on iOS (iPhone 7 and later), as well most modern Android phones with ARCore. The full list of supported devices is available here, while it’s accessible across Search’s 96 supported languages.