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Google Updates Financial Services Advertising Guidelines: Just The Facts

November 27, 2019 / SARAH CAVILL

Google continues to update and evolve their advertising, most recently revising their financial products and services policy. The new policy will ban certain types of debt and credit repair services from advertising on Google. According to the Google Blog, beginning in November, Google restricted “advertisement of debt settlement, debt management services and credit repair services.” Some services will be banned outright, including credit repair services. Debt settlement and debt management services that want to advertise on Google will have to be certified by Google, and in order to be certified will have to be “registered, licensed or approved by the relevant regulatory authorities or recognized professional bodies in the country or countries they are targeting.” The new financial products and services policy will apply globally, but at this time not all countries are eligible for Google certifications.