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Google’s Monetization Policies for Publishers & Advertisers

May 13, 2020 / Matt Southern
SHARESHARESHARE

Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers. Brown, the monetized policy education lead at Google, goes over why policies are created, how they’re enforced, and how they help protect Google’s advertising ecosystem. When it comes to policy enforcement, some advertisers may think Google doesn’t go far enough, while publishers may think Google goes too far. Google aims to keep the needs of the entire industry in mind when creating and enforcing its monetization policies. The company constantly reviews its policies, and enforcement of those policies, in order to be fair and thorough.