. home.aspx

NEWS

home.aspx
   


IBM Launches Advertising Accelerator with Watson

January 07, 2020 / aithority
SHARESHARESHARE

At the 2020 Consumer Electronics Show (CES), IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial  intelligence (AI) to predict the optimal combination of creative elements to help drive  high engagement and conversion for a given audience. The predictive solution from IBM leverages Watson to create campaigns designed to understand and engage consumers while addressing industry pain points like targeting and personalization. IBM Advertising Accelerator with Watson makes AI more accessible to advertisers, to help drive faster predictive models, enhance creative performance, audience discovery and actionable insights. The new solution continuously learns and predicts, helping advertisers to better understand the composition and preferences of their audience to inform future media strategies.