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Integral Ad Science Announces Canada's Globe and Mail, Offering Custom Brand Suitability for Advertisers with IAS Context Control

September 15, 2020 / PR Newswire

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, including the sentiment and the emotional classification of content on a specific page. This enables advertisers to find the most relevant content adjacencies for campaigns within brand-safe and suitable environments. The powerful tool also delivers a precise semantic understanding of page-level context - this enables advertisers to navigate common homonym scenarios that keywords cannot (such as the difference between "gun shot" versus "golf shot" content). Additionally, this cutting...