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Japanese Ad Giant Dentsu Scouts For Local Startups, Makes 3rd Israeli Investment

July 08, 2019 / NoCamels Team

Japanese advertising corporation Dentsu Inc. has signed a new investment and multilateral business cooperation agreement with Tel Aviv-based media tech firm Imprint, a company that specializes in digital marketing, a statement from the Israeli firm said. Last month, Israeli SaaS company Optimove said Dentsu was planning to set up an innovation division headed by manager Masakazu Takamori to address a number of markets, including Israel, in the near future. Optimove also signed a partnership with the Japanese advertising corporation enabling the company to make use of its online marketing tools. The cooperation between the two companies takes place amid Optimov’s entry into Asia. The company said it is in the process of opening offices in Singapore.