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Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads

February 24, 2019 / BRIAN STEINBERG
SHARESHARESHARE

Walmart peppered Sunday night’s telecast with commercials highlighting behind-the-camera personnel, while Google used intellectual property from movies such as “Deadpool” and “2001: A Space Odyssey” to keep movie buffs interested in their sundry pitches. Samsung teased Hollywood aficionados with spots for a smartphone it said could take “cinematic” pictures. Watchmaker Rolex featured A-list directors like Martin Scorsese and Kathryn Bigelow.  Even Anheuser-Busch, a company that typically never borrows interest from a celebrity or movie project, tapped movie star Charlize Theron to get viewers to pay attention.