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Microsoft Advertising launches Experiments globally

July 22, 2019 / Daniel Rijo

Microsoft Advertising today launched Experiments globally, enabling advertisers to do clean A/B testings. An Experiment is a duplicate version of a campaign that provides the advertiser with a controlled environment to monitor a change without fully launching it across the whole campaign. Microsoft says experiments help advertisers as every change they make can make a huge difference for the business, and sometimes, it’s not immediately clear whether a new bidding strategy, setting, or feature is the best.