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NBC, TEAM USA COMBINE OLYMPICS AD SALES

April 17, 2019 / Adage
SHARESHARESHARE

NBC Universal is partnering with Team USA and the host committee for the 2028 Summer Games in Los Angeles to create a one-stop-shop for any company interested in aligning itself with the Olympics. For the first time, Team USA sponsorships and U.S. Olympics TV ads will be sold through one entity. The partnership, which runs from 2021-2028 and covers four Olympic and Paralympic games, aims to maximize the money companies pay to be associated with the global event. Their goal: many billions of dollars. The United States Olympic Committee and LA2028 have set a target of $2.5 billion in corporate deals. NBC’s ad sales over that eight-year period will almost certainly be far higher -- the entertainment division of Comcast Corp. set a Summer Olympics record with $1.2 billion in sales for the 2016 games, then set a Winter Olympics record with $920 million in sales in 2018.