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Paid Search Glossary & Tips on Getting Started With Google Ads

March 23, 2020 / Jennifer Shore

Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Although organic search is important, it takes time to organically show up at the top for your most important keywords. Enter the solution: paid search. Google’s advertising doesn’t just reside on the Google search engine—it encompasses millions of websites which, according to WordStream, cover 90 percent of the global internet. Google can place your ads across its display network, which includes those millions of websites as well as Google properties such as YouTube and Gmail.