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PATTISON Outdoor Advertising Unites Digital Division Under Banner

February 19, 2020 / PATTISON

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider today announces it is merging its Digital division, Onestop, the leader in Canadian place-based Digital Out-of-Home, under the title brand. The move unites the divisions’ excellence in Digital Innovation and Operations, along with its premium Digital Networks in downtown cores across key markets, with the scale of PATTISON Outdoors’ national product portfolio and market-leadership. The move will focus on the three pillars of Sales, Digital Innovation and Technical Operations.
PATTISON Outdoor’s newly appointed President, Steve Mcgregor will lead the combined presence, and Cam Milne of Onestop will move into a new role as VP/GM overseeing the Central Region at PATTISON Outdoor. The new operating structure blends together the strength of the sales teams, an industry-leading technical operations team, and enables PATTISON Outdoor to align around an evolved National Digital produc...