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PlayOJO strips back Swedish advertising strategy

June 10, 2019 / Casino Beats

Online casino operator PlayOJO has announced plans to limit its advertising in Sweden, in a bid to curb exposure to underage individuals. The SkillOnNet powered online casino brand has announced a unilateral decision to stop running TV adverts in Sweden between the hours of 4pm and 9pm, in a bid to limit such exposure. The decision to cease advertising during these hours comes as the debate surrounding gambling advertising in Sweden continues to heat up, with regulator the Spelinspektionen announcing earlier in the year that it could introduce measures that place a restriction on gambling advertising. PlayOJO launched in the re-regulated Swedish market at the start of the year on SkillOnNet’s licence, and has since become one of the largest TV advertisers in the country.