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Redbox enters the free, ad-supported streaming market

February 18, 2020 / Sarah Perez

Redbox  has entered the ad-supported streaming market with the launch of Redbox Free Live TV. The company, best known for its DVD rental kiosks, has been dabbling with streaming for years as consumer demand for DVD rentals has simultaneously declined. But despite its name, Redbox’s new streaming service isn’t offering “live TV” similar to what you’d get on a TV streaming service like YouTube TV or Hulu with Live TV. Instead, the new service offers a curated set of ad-supported movies and TV shows, similar to The Roku Channel, IMDb TV or TiVo Plus, for example.
This free content is organized into channels, including those from brands like TMZ, USA Today, Fail Army, Now This, FilmRise, batteryPOP, Filmhub, Food52 and others. Redbox has also put together its own thematic groupings, like Redbox Comedy, Redbox Rush and Redbox Spotlight, to help users discover what to watch. While some of the titles will come and go due to content deals, there will b...