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RVT.com Introduced Dynamic Social Lead Generation Ads and Summer Optimizer Promotion for RV Dealers and OEMs

June 17, 2020 / Shivani Salunke
SHARESHARESHARE

  • RVT.com, a leading online classified source of RVs for sale in the U.S. and Canada, has launched a new advertising product for RV dealers and OEMs: Dynamic Social Lead Generation Ads that provide a guaranteed number of qualified leads every month.

  • Approximately 69% of adults in North America are active on social media, spending an average of 126 minutes per day on social networking.

  • RVT.com helps RV dealers take advantage of this large block of time that North Americans spend scrolling through their social media news feeds by serving up RV dealer listings for a second look.


RVT.com, a leading online classified source of RVs for sale in the U.S. and Canada, has launched a new advertising product for RV dealers and OEMs: Dynamic Social Lead Generation Ads that provide a guaranteed number of qualified leads every month.

Approximately 69% of adults in North America are active on social media, spending an average of 126 minutes per day on social networking. RVT.com helps RV dealers take advantage of this large block of time that North Americans spend scrolling through their social media news feeds by serving up RV dealer listings for a second look.

RVT. com creates social ads from dealer listings that an RV consumer has already viewed on its website and displays those listings again in that consumer's social media news feed. Once a prospective buyer clicks on an ad, a form pre-populated with the buyer's contact information can be submitted.  After screening by RVT.com's anti-fraud filter, the lead is then forwarded to the dealer (and / or RV OEM) for timely follow-up.

Upon receipt of the social media lead, the dealer follows up based on one of four request options selected by the buyer: (1) Check Availability, (2) Find Out More About This RV, (3) Get Pricing Info, or (4) Schedule an Appointment to View.

During testing, the Dynamic Social Media Lead Gen Ads produced very solid lead numbers for RV dealers in our beta test group. In fact, the numbers were so strong that we decided to provide RV dealers and OEMs with an industry first: a guaranteed minimum number of qualified RV shopper leads per month.

- RVT.com Director Shawn Friesen

 

Consumer Inquiries at Record Level

Friesen noted that RVT.com is experiencing a record number of consumer inquiries on RV listings, which have increased over 100% year-over-year with several straight weeks of record levels of email, SMS and phone leads.  This significant spike in leads distributed to dealers follows a short lull in RV shopper inquiries from mid-March to mid-April due to the COVID-19 pandemic.

Read more: Google tests lead form extensions in Google ads

To help connect RV buyers and sellers, RVT.com has enhanced its site with the ability for buyers and sellers to communicate directly via Zoom, FaceTime, Google Meet, and Facebook Messenger.  Consumers are also able to schedule viewing appointments with sellers on the RVT.com site.

Summer Optimizer Promotion for RV Dealers

In addition, RVT.com has launched a Summer Optimizer promotion to help advertisers optimize their digital ad spend across the RVT.com platform.  RV digital advertising experts will provide dealers with professional consultations to review and apply best practices to their RVT.com campaigns.

Dealers that purchase vehicle listing and/or consumer buyer retargeting products will receive 25,000 native and dynamic ads on RVInsider.com, the world's most popular RV consumer reviews website.  RVInsider.com ads can be targeted to RV shoppers by state and are native to the site, so the ads receive more clicks and views.  RVInsider.com ads are automatically populated with dealer inventory from a dealer's existing RVT.com listings account.