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Samsung under fire for its Australian advertising

July 05, 2019 / Georgina Torbet

Samsung is being sued by an Australian consumer watchdog over misleading claims in its advertising. The ads showed people swimming in pools and surfing in the ocean with their Galaxy phones, leading customers to think that they could safely swim or surf with their devices. Despite what the marketing materials implied; Samsung phones can't survive being submerged in anything other than fresh water. On the company's website, it says that the Galaxy S10 series can resist dust and (fresh) water for 30 minutes at depths up to 1.5 meters. Of course, the small print on Samsung's website did say that its Galaxy series phones are "not advised for beach or pool use." The Australian Competition and Consumer Commission (ACCC) was particularly unimpressed because the issue of water resistance is a big selling point in Australia. A now-removed post on Samsung's Australian website said "Samsung Electronics Australia Vice President of IT and Mobile Richard Fink believes ...