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SMEs are turning their backs on traditional marketing

February 25, 2019 / bmmagazine

The survey also suggests smaller businesses are turning to digital marketing because they get a better return on their investment, with 47% of respondents saying online marketing was cheaper than traditional methods.  As a proportion of total annual revenue, just over a quarter of respondents said online marketing contributed between 30% and 50% of their annual income, while 10% said it contributed up to 100%.