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Soulfull names Brand David India as advertising and branding partner

June 06, 2019 / Exchange4media

Soulfull, the millets-based snacking brand, has appointed Brand David India – part of Ogilvy group - as its official advertising and branding partner. The account was won following a closely contested multi-agency pitch. The collaboration with Brand David is in line with Soulfull’s strategy to promote the consumption of millets and to bring the goodness of this grain to consumers belonging to different age groups and lifestyles. Soulfull has a wide array of products which have been developed keeping the health and taste aspect of Indian consumers.  The account will be handled out of Brand David’s Bangalore office and entails building brand campaigns and strategy for the entire portfolio of Soulfull – Ragi Bites, Muesli and Smoothix.