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Spaceback Announces Strategic Partnership with Eyeo, the German-based Company Behind the Launch of the Acceptable Ads Standards

September 07, 2020 / PR Newswire

Spaceback, the creator of Social Display advertising, announced today that it has entered into a strategic partnership with eyeo, the German-based company behind the launch of the Acceptable Ads standards. As part of the partnership, Spaceback will become the first creative platform to generate digital advertising creative that adhere to the Acceptable Ads standards, thereby enabling marketers to reach over 200 million unique users not otherwise accessible today. For its part, Spaceback's one-of-a-kind Social Display platform, which brings together the experience of social media marketing and the efficient reach of programmatic advertising, already meets the Acceptable Ads standards for respectful, nonintrusive, and relevant digital advertising. The partnership with eyeo's Acceptable Ads means that buyers using Spaceback can access unique online advertising inventory at scale at an even better price point than the open market without sacrificing creative engagement. This is esp...