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Sprinklr Acquires Nanigans’ Social Advertising Business

December 05, 2019 / martechcube

Sprinklr, the world’s first Unified Front Office for Modern Channels, today announced that it has acquired Nanigans’ social advertising business. Nanigans’ social advertising business is a perfect complement to what Sprinklr has been building for the past decade – one platform for customer experience management. With this transaction, Sprinklr is now the definitive powerhouse in performance and brand social advertising, managing more than $1.5 billion of annualized ad spend across major social channels including Facebook, Instagram and Twitter. Brands with complex governance, compliance and analytics requirements can rely on Sprinklr Modern Advertising to help them reduce risk, cut costs, and quickly increase return on ad spend.