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Swiftmile is bringing advertising to micromobility

February 12, 2020 / Alex Wilhelm
SHARESHARESHARE

Swiftmile,  the startup that wants to become the gas station for micromobility vehicles, is getting into advertising. Swiftmile already supplies cities and private operators with docks equipped to park and charge both scooters and e-bikes. Now, the company is starting to integrate digital displays that attach to its charging stations to provide public transit info, traffic alerts and, of course, ads. “It adds tremendous value because it’s a massive market,” Swiftmile CEO Colin Roche told TechCrunch. “Tons of these corporations want to market to that group but you cannot do that on a scooter, nor should you. So there’s a massive audience that wants to market to that group but also cities like us because we’re bringing order to the chaos.”