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The streaming wars aim to kick off a new era in TV advertising

January 09, 2020 / Julia Boorstin

The annual Consumer Electronics Show isn’t just about the latest gadgets and giant, paper-thin TVs. It’s also a crucial event for advertisers to figure out how to spend billions of dollars every year. It’s where media and tech companies present the latest ad tools to lure brands. The annual tech conference that kicks off the year also kicks of the negotiations between major brands and their ad agencies and the media companies, which continue through the TV Upfronts and Digital Newfront Presentations in the spring. This year, the conversation is dominated by the rise of ad-supported streaming, with NBCUniversal’s Peacock launching in April, along with mobile video app Quibi, from Jeffrey Katzenberg and Meg Whitman.