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TiVo pre-roll ads to be served before viewers can watch content

September 22, 2019 / Imogen Watson

The digital TV recording company TiVo is to introduce pre-roll ads before viewers can watch digital video recorder (DVR) recordings. Launched back in 1999, TiVo ia a DVR that provides an on-screen guide of scheduled broadcast programming television programs. Although the way people consume television has dramatically changed since TiVo first began, it still pulls in a few million subscribers. TiVo's decision to apply pre-roll ads before viewers can watch their TV recordings, it contradicts its original positioning as a device to let you fast forward through ads.The ads will be skippable and go out to all users with the latest TiVo Experience 4 software. It will even affect those with a lifetime subscription plan.