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Travel Texas Partners with AdTheorent and Proof Advertising to "Turn Lookers into Bookers" for the Destination

November 06, 2019 / AdTheorent, Inc.

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, and Proof Advertising, an Austin-Based full service ad agency and a four-time recipient of Advertising Age's Small Agency of the Year, today announced campaign results from the "Travel Texas FY 2019" mobile advertising campaign. The goal of the campaign was to drive engagement across the "Millennial" and "Gen X" targets, ultimately encouraging visitation to Texas.