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why digital platforms must come clean about political ads

December 01, 2019 / europeansting

The nebulous realm of political advertising, issue advertising and microtargeting on digital platforms has sparked outrage and debate among industry leaders, political campaigners and citizens as to what needs to change in order to combat disinformation. The role of political advertising in media has been historically contentious. Traditional forms of media print, radio and television were used by campaigns, notably in the United States, to inform and ultimately influence voters. One of the most controversial political ads was a commercial by US presidential candidate Lyndon B Johnson that aired in 1964, showing a young girl picking and counting petals from a daisy.