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Why Huawei is still making ads with BBC Worldwide in times of bad news

July 11, 2019 / Jennifer Faull
SHARESHARESHARE

Controversies have plagued Huawei over the past year. The BBC has been among the many news outlets to heavily cover its troubles, including a Panorama investigation into the business. But that hasn’t stopped the smartphone maker investing ad dollars with the broadcaster. Huawei will launch an extensive marketing campaign later this year that’s been created by BBC StoryWorks, the branded content agency for the broadcaster’s commercial arm. This campaign will look to “tell the history” of a Chinese company under intense scrutiny from politicians and business leaders with work set to run across BBC Worldwide platforms.